Chapter 279: The Road to Incarnate Capital
Wan Xiaoxia agreed.
She was willing to bet on this game with Lin Feng.
Because as Lin Feng said, she won't lose no matter what, and she can benefit from it.
Wan Xiaoxia had no reason to refuse Lin Feng's proposal.
All she has to do is to give Lin Feng the marketing channels of Xingli Media to use, and then let the artists of Xingli Media help forward Weibo to promote it.
It's as simple as that.
Lu Fan, Xiao Yibo, and other artists under Xingli Media will help forward the Weibo of the Seine 48 new album press conference.
It's also quite a bit of publicity.
The most important thing is that Wan Xiaoxia lent Lin Feng the publicity channel.
Each company's publicity channels are different, and the specific cost of negotiation is also different.
Some large companies, with their own advantages, can negotiate a lot of publicity resources at a very low price.
Wan Xiaoxia came forward and gave Lin Feng some publicity channels, which could save him a lot of trouble.
Of course, the publicity expenses of marketing channels are Lin Feng's expenses here, and a shrewd person like Wan Xiaoxia would not do anything harmful to the company's interests.
Besides, she has just taken the position, and her position is not stable.
There are many people who want to bring her down.
Wan Xiaoxia doesn't joke with her future.
But just with some of the exclusive channels of Xingli Media provided by Wan Xiaoxia, Lin Feng can benefit a lot.
Like buying Weibo hot searches, many large groups are yearly-owned.
Therefore, you can often appear certain artists on Weibo hot searches.
There are even some inappropriate time periods, such as sudden wars, natural disasters, and the like.
On the hot search list, the front is basically the Ukrainian-Russian war, and suddenly I saw the news of a small fresh meat in front.
This is the company bought a hot search year.
Moreover, large companies buy hot searches, and the price of buying layouts will be cheaper.
Lin Feng decided to raise a sum of money to buy hot searches and layouts in the year of the Seine 48 group's new album release.
As a senior agent, he is well versed in the truth that "if you want to be popular, you have to spend money on marketing".
People who make websites and magazines have so much space at hand, of course, whoever gives more money will leave the space to whomever they want.
If it doesn't cost money, who will do it for you?
Don't spend money on marketing, no matter how good your album is.
If you don't have enough exposure, you can't catch fire.
There are too many artists who have good works but can't become popular.
Lin Feng is a gold medal agent, not an immortal.
Experienced brokers, compared to those who are new to the industry.
One of the differences is that senior brokers know how to spend this marketing expense and how to spend it to be effective.
Among the so many promotional resources given by Wan Xiaoxia, the most valuable of them is the five-second advertisement for the startup of the tok video app.
It's equivalent to the Douyin app, when you click in, there is a five-second ad.
This ad space is quite expensive, and in prime time, it costs two million in an hour.
But you know, this top video app, like Douyin on the planet, has achieved 600 million daily active users, and at least 100 million active users in prime time.
(Note: According to the information checked on the Internet, Douyin data in 2020, the daily active person is 600 million, and now it should be more, and the overhead world, even if the water is removed, it will be calculated according to the daily active activity of 600 million, and the prime time will be at least 100 million.) )
You won't feel that such advertising space is expensive.
It's simply not too cheap.
This kind of advertising space is too scarce, and it is not something that can be bought with money, depending on whether you are qualified or not.
Only a few large companies have signed huge contracts with TOK Video to get such a level of advertising space.
At least Lin Feng's Fanhua Entertainment is not qualified to win such an advertising space.
After Lin Feng contacted the other party, the other party quoted him a price, Lin Feng decided to grit his teeth and borrowed a sum of money from Wang Yangsheng and Yang Zhenzhen to buy an hour's advertising space.
Such an opportunity is rare, and the other party also looks at Wan Xiaoxia's face and gives him an hour.
After seeing the ad, users of TOK Video can go directly to the live broadcast page of the Seine 48 group's new album launch.
On the live streaming page, there is also a link to buy the new album.
According to the calculation of 20 yuan for an album, the platform deducts half, as long as it can sell 200,000 copies, you can earn back this advertising fee.
As for how many albums were sold in the end, Lin Feng didn't know.
After all, the Seine 48 combo is a combination that has just been introduced to the market and has little fan base.
Even if the quality of this divine album is excellent, it is unknown how much he can sell.
It can only be seen that night.
A week later, the Seine 48 group's debut album, a total of ten songs, was recorded.
And the rehearsal of the new album press conference also successfully passed Lin Feng's acceptance.
At this time, the press conference of Lin Fengding's new album was broadcast live.
There are still three days to go.
Lin Feng plans to broadcast live on a total of five mainstream media platforms, including TOK video and Tilitili.
These platforms have bought promotional advertising space, and the most expensive is the TOK video boot cover, two million an hour.
The cheap one is the advertising space on the homepage of Penguin Live, 300,000, two hours.
During this time, he spent more than 3 million yuan on publicity expenses alone, and the money in this was basically borrowed from Wang Yangsheng and Yang Zhenzhen.
One is that they all believe in Lin Feng, they can have today, they are all brought out by Lin Feng, even if Lin Feng doesn't pay it back, they won't mind.
The second is that money comes quickly in the entertainment industry, and Wang Yangsheng and Yang Zhenzhen are both stars with an annual income of at least one or two million after tax.
One person borrowing one or two million from Lin Feng is equivalent to you taking out a month's salary to help a good friend, which is not a big deal.
As for why Lin Feng didn't borrow it from Su Lisha?
That's because if Lin Feng wants to suppress Su Lisha, a little wild horse, he can't do things that are too valuable in front of her.
Lin Feng has always been in the habit of not playing, and if he wants to play, he will play a big wave.
He has achieved all-round coverage of publicity.
During this time, although I was very busy, I basically got home at 11 o'clock.
But Lin Feng was very happy and satisfied.
Sure enough, I still came out to do my own studio, and I was not restrained by others, and I was happier to do things.
Lin Feng is planning when to talk to Mr. Zhang about resignation.
This step is always going to be taken, no matter what.
Lin Feng had already expressed his stance to Mr. Zhang half a year ago.
As for Yang Zhenzhen, artists such as Su Lisha and Wang Yangsheng can adopt the same joint operation method as the My Girl girl group.
Lin Feng can accept to jointly operate these artists with Fanhua Entertainment.
The reason why Lin Feng is willing to agree to Wan Xiaoxia to be the agent of My Girl girl group.
It is for the sake of the joint operation of Yang Zhenzhen, Su Lisha, Wang Yangsheng and other artists.
This kind of request, Lin Feng believes that Mr. Zhang will definitely agree, and Mr. Zhang knows very well the weight of Lin Feng in the hearts of these artists.
But it is useless for Mr. Zhang to agree, the most important thing is the major shareholder behind Mr. Zhang, the big boss.
If the major shareholder disagreed, then Lin Feng couldn't be blamed for not giving him a chance.
Joint operation is already Lin Feng's biggest concession.
If it was according to Lin Feng's habits in his previous life, he would have poached people a long time ago.
Like Wan Xiaoxia digging Su Lisha, Lin Feng has also done it, and he has done it a lot.
mixed in the entertainment industry, and people who can also mix from the bottom to the top.
It's not a good stubble.
What a big wind and waves have never seen.
The reason why Lin Feng didn't poach people was also because Mr. Zhang had always trusted him like a big brother and took care of him.
Lin Feng thought about it for a long time and decided to wait for the release of the newcomer Li Xinran he brought before talking about this matter with Mr. Zhang.
He also needed time to get the Seine 48 combo up first.
I don't have the time or mind to talk about these things for the time being.