Chapter 270: Stratagem
Ge Wenjing, who was accompanying the judges, came to Dong Yi after apologizing to everyone after hearing this.
"What's the matter? Is there any emergency? What do I need to do? ”
Seeing Ge Wenjing with a worried face, Dong Yi couldn't help but feel a little emotional.
Although he has only cooperated with Xishan Satellite TV twice, he can feel at home every time.
This is difficult to experience in other TV stations, and the national station has its own pride.
As for Shonan Satellite TV, while being humble and polite, it is also very distant.
Not every TV station can do it like Xishan Satellite TV.
Dong Yi shook his head with a smile when he heard this, and spoke.
"Director Ge, it's not my problem, it's the problem of this Spring Festival Gala."
Problems with the Spring Festival Gala?
Ge Wenjing looked at the stage in surprise, but he didn't find anything wrong.
"Xiao Yi, if you have anything to say, just say it, I'm not the kind of person who is weird."
Seeing that Ge Wenjing really didn't find it, Dong Yi pondered for a moment and spoke.
"Director Ge, you also know that our Xishan Satellite TV has just started, especially in the hearts of the majority of audiences, it can be regarded as the beginning of a new life."
"But if we are going to be full of advertisements now, I am afraid that for vulnerable audiences, it will soon be lost."
"What is the current audience watching? program, but if the program is mixed with a large number of personal personal goods, it is a fatal wound for the TV station. ”
When Dong Yi was talking, Ge Wenjing fell into deep thought.
In fact, she had raised this matter before, but according to the requirements of the leaders of the station, this matter did not come to fruition at all.
Now hearing Dong Yi's reminder, she knows that if this matter can't be solved.
Not only Xishan Satellite TV will be affected, but even the artists who perform on Xishan Satellite TV will be criticized.
However, these advertisers have already signed contracts, and if they withdraw temporarily, they will inevitably have to pay a lot of liquidated damages.
The leaders of Taiwan will definitely not agree to this matter.
After all, the stakes are too great, and no one can withstand such pressure to complete this matter.
"Then Xiaoyi, do you have any good ideas? You must know that these advertisers have already signed contracts, and if they withdraw temporarily, it will definitely cause panic. ”
Ge Wenjing was going to listen to Dong Yi's opinion first, in case he had any solution, maybe he wouldn't be able to say anything.
Dong Yi began to ponder after listening, now it is indeed a big . Troublesome.
I feel that there are too many advertisements, so the audience's backlash must be great.
Is there anything that can be done about it?
Dong Yi began to recall the methods in those successful TV stations in his previous life, and after a while, Dong Yi spoke.
"Director Ge, I think we can start from two aspects."
Ge Wenjing looked listening, nodded, and motioned for him to continue.
Dong Yi paused slightly, and then spoke.
"First, what we should do is to control the way the advertisement is disseminated, so that it is not so blunt, such as hidden in the host's script."
"Or in the performance of the show, in this way, the audience will not only not be disgusted, but also will have a hint of novelty."
Ge Wenjing's eyes lit up when she heard this, why didn't she think of this!
Although doing so now requires the perfect cooperation of the artist and the host, it also requires a lot of time to rehearse and practice.
But it is far better than rudely removing advertisers, which is several times better.
It's a good way to do it, she nodded affirmatively.
"And what's the second aspect?"
After seeing the first Ge Wenjing agree, Dong Yi took a deep breath and continued.
"With the first aspect of the foundation, the audience's reaction will definitely not be so big, but the discussion behind it is definitely indispensable."
"This point is very corrupt to the popularity of passers-by, and the next thing we want is to catch all these passers-by and strive not to let anyone go."
"So, I think we should give red envelopes to the public!"
Ge Wenjing couldn't help but be stunned after listening to it, and sent red envelopes?
Oh, yes!
What days are the days?
It's Chinese New Year!
Isn't the Spring Festival just about giving out red envelopes?
Moreover, after sending red envelopes, it can not only harvest the hearts of the audience, but also eliminate the impact of advertising.
It's a triple win!
But when she thought of a very real question, the smile on her face couldn't help but freeze.
Because, she doesn't know how to give red envelopes to the public.
Among the people who enter the live viewing, each person will randomly hand out some red envelopes, which is feasible.
But what about the audience in front of the TV?
After Ge Wenjing told Dong Yi the doubts in her heart, Dong Yi was also a little dumbfounded.
Because he was reminded by Ge Wenjing, he recalled that there is no QR code yet.
Not to mention, what a red envelope.
But is that all?
Dong Yi's brows couldn't help frowning, if it was solved like this, it would have too much impact on the entire Xishan Satellite TV.
Suddenly, Dong Yi's heart moved, and he said excitedly.
"Director Ge, since the red envelope can't be sent, then filter it from the text message!"
Ge Wenjing looked at Dong Yi in some surprise when she heard this, not understanding what he meant.
Dong Yi coughed lightly and continued.
"In fact, it can be like this, in the middle of the program, we let the host edit the program that the audience likes, and then send it to the station."
"Then the station will screen according to the real-time text messages, and these winning viewers will have the station to send dozens or hundreds of yuan in spending rewards."
"Although the money is not too much, it can greatly mobilize the enthusiasm of the audience, and it can also make the advertisement appear less abruptly, how about it?"
It wasn't until a while after Dong Yi finished speaking that Ge Wenjing woke up from the shock.
She never thought that the spring party could still be played like this.
Because in those first- and second-tier TV stations, there is no such thing as this!
In other words, if Xishan Satellite TV can complete it this time, there is no doubt that it is a historical precedent!
This can make Ge Wenjing's admiration for Dong Yi even stronger in her heart.
She hurriedly grabbed Dong Yi's hand and kept shaking it.
"Thank you, Xiaoyi! If it weren't for you, I'm afraid that Xishan Satellite TV would really be scolded by the majority of viewers and friends this time. ”
"I will definitely implement this matter as soon as possible and strive to complete it in the next rehearsal!"
"If the ratings of this show are not weaker than the last time, I will definitely apply to the station to double your appearance fee!"
After finishing speaking, Ge Wenjing left in a hurry.
Now the two sides have only just had this idea, and there is still some distance from the real plan.
She needs to make this plan as soon as possible, so that the rehearsal can continue in an orderly manner.
Looking at the back of Ge Wenjing leaving, Dong Yi couldn't help but smile and shook his head.
I didn't expect that my appearance fee could be doubled?
However, if Xishan Satellite TV can become the leader of the leadership party, it will also be a very good incentive for yourself.
can bring a TV station back to life, which is not something ordinary people can do.
Even if it is Cheng Long, I am afraid he will not dare to boast about this Haikou.
Dong Yi can only hope that the director of Xishan Satellite TV will not make a mistake at this time.
As long as you do what you say, the ratings of Xishan Satellite TV this time.
At least, also in the top two!
In other words, this time, my appearance fee will inevitably be doubled!
Thinking of himself, the corners of Dong Yi's mouth couldn't help but smile and look at the stage.