Zhu Di listened incredibly.

The amount of information received today is too much for Zhu Di.

But now, that anger has dissipated.

Looking at the great hero in front of him who has found out the hidden households in the world, Zhu Di is becoming more and more interested in this Hu Mu now.

Naturally, Zhu Di couldn't help but glance at Zhang Anshi from the corner of his eye.

He knew that what Hu Mu did was all instructed by Zhang Anshi.

Immediately, Zhu Di said slowly: "It's in the newspaper...... This...... What is the solution? ”

Hu Mu said: "Now the Di newspaper is becoming more and more popular, not only that, but the workshop under the post department is now printed, and there is a copy of "The Legend of the Ancient Times", the sales of this newspaper are also amazing, the number of reservations, faintly has a tendency to slowly surpass the Di newspaper, these two newspapers alone, plus some other books and periodicals, each edition, can easily sell a total of about two million copies. ”

Hu Mu paused and continued: "And according to the investigation of the ministers, when this newspaper is sold, some people often resell it, or some people dictate the contents of this newspaper to others. If so, then ...... The number of people who can find out the contents of this newspaper may not be two million, but five million, or even tens of millions. ”

In this era, even the cheapest newspapers are still unacceptable to ordinary people.

But the entertainment of this era is really outrageous, coupled with the lack of spirit, such as newspapers, which are honest enough to obtain information from the outside world, in this era, it is definitely second to none.

In fact, the speed and scope of this kind of transmission have long exceeded the imagination of ordinary people.

Zhu Di listened, but was unmoved.

In fact, no matter what Zhu Di thinks, he feels that no matter how widely it spreads, it seems that it is not of much use to him.

Naturally, perhaps the popularity of Di Bao is still quite effective for the implementation of the imperial decrees, at least the people of the world know what the emperor is doing and what he intends to do.

Hu Mu saw Zhu Di's straight face, but he was nervous for a while, and he began to speak.

After a long time, he said: "Your Majesty, the minister's explanation is not very clear, so let's ask His Royal Highness King Song to talk about it." ”

Zhu Di's gaze fell on Zhang Anshi's body with a smile.

Zhang Anshi naturally knew Zhu Di, and he also understood what Zhu Di wanted to know most, so he said: "Your Majesty, it is a huge wealth because it is widely spread. Naturally, the original purpose of printing this newspaper was to carry out Your Majesty's will, so that the people of the world could know about Your Majesty's grace and rain, so that the people would not be deceived and deceived. Kechen suddenly thought that this newspaper was so widely spread that it was exactly what the businessmen needed. ”

"Merchant?" A look of surprise flashed across Zhu Di's face.

Zhang Anshi nodded and said: "Merchants have produced goods and need to sell them, and there are many big trading houses that need goodwill, so naturally they need to be known to the world." But to do the world know, how difficult it is, even more difficult than climbing to the sky, I have thousands of miles of country, thousands of people, such a vast territory, want to penetrate into the hearts of the people, how easy is it......"

"But if it is...... What about their news in the newspapers? ”

Zhang Anshi asked such a rhetorical question, and suddenly, Zhu Di became interested, and he said, "This...... Will the merchant give money? ”

Zhang Anshi immediately said: "Why don't you want to, goodwill is the most profitable, for this reason...... A merchant in Chen and Qixia did an experiment. ”

"Experiments?"

Zhang Anshi said: "More than half a month ago, the minister and the Liu Ji Pottery Workshop of the Qixia Commercial Bank published the information of the Liu Ji Pottery Workshop in the newspaper in front of all the merchants, although it was just a small line, but Your Majesty ...... And guess what? The main business of this Liu Ji pottery workshop is pottery, mostly dishes and water tanks, etc., the trading on weekdays, not good or bad, monthly orders and revenue, are quite stable, about ...... In January, the amount of the order was around 6,000 taels of silver...... But who knows, this printed a line of Liu Ji pottery workshop newspaper sold, less than half a month, not to mention other places in the world, only in this Zhili, as well as Jiangxi, Zhejiang political envoys, there are a large number of merchants to order this pottery! ”

"The amount of orders, only in half a month, has increased more than tenfold, is as high as 60,000 taels, so that now this Liu Ji pottery workshop, have to desperately grit their teeth to open a new kiln, expand production, this is only half a month, or only a generation of Zhili, as for other provinces, Liu Ji's business has not yet been rolled out, otherwise ...... I'm afraid it's going to be even more amazing. ”

Zhang Anshi paused, and then said: "Your Majesty, the most important thing in doing business is the message, if the message is not smooth, then ...... This business is difficult, and the so-called wine fragrance is afraid of deep alleys, which is the reason. Even in the relatively remote counties of Zhili, in the bazaar...... There is also a lot of demand for pottery, and there are also some small merchants who do this there, and these small merchants, because of the poor goods or the high cost of production, not only sell at an astonishingly high price, but most of them are shoddy. ”

"But for many people and small merchants, they want to be able to buy the goods they want, or ...... There are better purchase channels. But who knows, where is the best and cheapest pottery for sale? At this time, the big guy saw this pottery workshop from the newspaper, knew the address, and saw it in the newspapers, and there was no problem with natural credit, even if there were only a thousand people who sold pottery to see, there were 100 people, but also 100 people were tempted, wanted to visit, and finally two or three percent of people were willing to order, buy goods, this order volume is also extremely amazing. ”

Zhang Anshi said: "Now these newspapers printed with such news are still being sold, not because there are still people buying more old newspapers, but because many prefectures and counties in the world are relatively remote, and the newspapers distributed half a month ago are only afraid that it will take half a month, so it will ...... The impact of this Liu Ji pottery workshop in the future is even greater! ”

"Your Majesty, think about it, on the bright side, this pottery workshop has received more orders and tangible benefits. Implicitly, it also greatly increases its goodwill. The number of merchants ordering and selling has increased, and his family's pottery can gradually become deeply rooted in the hearts of ordinary people, and the hidden wealth in it is not much known. ”

Zhang Anshi's explanation is not detailed, and Zhu Di's ministers and others listened carefully.

They started from the unbelievable, and then slowly began to understand this set of logic.

At this time, I have to admire Zhang Anshi's flexible brain.

Just when everyone was still thinking about making money by selling newspapers, people had already changed to a new track.

When Zhu Di and the others were still reminiscing about Zhang Anshi's words, Zhang Anshi continued: "The minister tried every means to keep the price of the newspaper down, even as long as the sales volume of the newspaper could be equal to the cost. Therefore, the wider the scope of this cheap newspaper, the more cooperation with merchants can be carried out. ”

"In fact, especially in Zhili and other places, many merchants have sprung up, many commercial houses, hoping to push their own trading to all parts of the world, there are also some commercial houses, in order to establish goodwill and do everything, now cooperate with newspapers! It was a great thing for them, and it was not surprising that some people rushed to come to the post office, as the cooperation with the pottery firm was very effective, and it had been spread by word of mouth among merchants in Qixia and many other places. ”

Zhu Di listened patiently for a long time, and finally couldn't help but say, "How much silver can you earn from this?" ”

Zhang Anshi was not surprised at all by this straightforward question, but he said in embarrassment: "This is ...... It's hard to say, I'm afraid I'll have to wait until after discussing with the merchants today......"

Zhu Di's eyes lit up slightly, and he didn't think about it, so he immediately said: "Order the honor guard and the guards to return to the palace and tell the others that I and the minister have returned to the palace." ”

After a pause, Zhu Di continued: "I and a few Qing families are here...... Hu Mu, you go and invite the merchants to talk, and I listen next door. ”

“……”

But when it comes to silver, Zhu Di is always in a hurry.

Hu Mu glanced at Zhang Anshi, and Zhang Anshi could only smile helplessly.

But Hu Guang immediately stood up: "Your Majesty, it's impossible to do this, if it spreads......

Zhu Di was anxious for an answer, and when he heard Hu Guang's words, he had a cold face and interrupted him: "What, are you teaching me to do things?" ”

Hu Guang: "......"

This time, Hu Guang finally stopped his mouth playfully.

Yizha was already aware of it, and hurriedly arranged it, and ordered the eunuchs and guards who accompanied him to return with a guard of honor, but naturally, they also left some elite guards waiting in the warehouse on the side temporarily.

Zhu Di and the scholars of Wenyuan Pavilion went to the ear room next door to sit together.

After a short time, Nahumu invited many merchants to come.

There are a lot of these merchants, and there are even a few of them, and when they report their homes, Zhu Di actually has some faint impressions.

Now...... In all walks of life, many large commercial houses have begun to emerge, including Ma's ship, Zheng's, Liu's and Zhou's in the ceramics industry, and other industries such as tea, steel, textiles, machinery, etc., all of which are large merchants.

Some of these people are worth more than 10 million, and some have millions, and they came here this time, obviously they have already learned a lot of news.

As big businessmen, they have always been well-informed, and they have naturally heard of the cooperation between the Post Office and a small pottery workshop, and have long paid attention to it, not to mention that they read the newspaper on weekdays, and their vision is comparable to ordinary people.

Now in all walks of life, the fight between each other has begun to be quite serious.

If I want to occupy the market more quickly and expand production, the effect of this newspaper has to be used by me.

To put it mildly, even if you don't use it, make sure your competitors don't use it.

Especially in this textile industry, the competition is the most fierce, and there are more than a dozen large-scale textile workshops, and at this time, many people have begun to sharpen their knives.

Therefore, the people who came this time were all the owners who usually hid behind the scenes.

After greeting each other, everyone showed a polite smile, and then someone greeted him: "When the next person was waiting, I heard that His Majesty actually came to the Post Office in person, Ambassador Hu, it seems that ...... Very much loved by His Majesty, this postal department, in just half a year, has achieved this effect, even in the next is also admired. ”

And they all laughed.

Hu Mu knew in his heart that there was a big Buddha sitting next door to him! For fear that everyone would say something inappropriate, he immediately got straight to the point: "The newspaper is published once a day, and the seven days are one day, that is, if you want to put it, the newspaper will be published for seven consecutive days. ”

After a pause, Hu Mu said again: "It's just that this page is placed, there is one on the front page of this newspaper, there are three places on the sub-page, and then there are five places on the third, fourth, and fifth pages, and there are five places each, one issue is seven days, different pages, and the settlement is based on the number ......of words."

He rambled on a lot.

I heard someone say bluntly: "Ma's firm, take the front page of the fourth issue first, the number of words, three crosses, Ambassador Hu...... But I don't know what the price is? ”

Ma's firm is rich and rich, and it is most willing to spend money, which everyone knows.

Hu Mu looked up at the famous former champion Lang Ma Yu, but said: "On the front page, the price of each word is 500 taels, if it is 30 words, each issue will be 15,000 taels, if it is four issues...... But it will cost 60,000 taels. ”

At present, there is only one in the world, who gets the position of this front page, and the effect is absolutely amazing.

Suddenly, many people began to talk about it.

Someone chews the words, and immediately sensitively perceives that there is a word 'floor price' here, which means that it is obviously ...... This is the traditional art of His Royal Highness King Song again.

Therefore, someone said calmly: "This front page, the old man also wants to try it, Brother Ma Xian, you are doing the business of the boat company, you run the boat, why do you need any front page?" The old man is more than ten years old, you better save some silver, you might as well, just let it to the old man! Recently, the old man has expanded several textile workshops, especially in Raozhou, where the new workshop has reached 2,000 people, and is now in a hurry to find a market...... Just give the old man a face......"

Saying that, this person said Shi Shiran: "This front page, 1,000 taels per word......"

In an instant, the price was directly doubled, obviously wanting to use the wealth to directly scare off his opponents.

But when he said this, some people sneered: "Your cloth needs to be sold, don't my cloth need to be sold?" Fifteen hundred taels ......"

The atmosphere was suddenly tense, and the original front page was only 500 taels per word, and the total profit was only 60,000 taels, but now in an instant, a front page can earn 180,000 taels.

Zhu Di was next door, listening to it and couldn't help but be secretly frightened, he couldn't imagine that these people were so willing to spend money just for dozens of words.

Zhang Anshi looked leisurely, and he knew the people who came...... They are all business giants, such people, the vision is absolute, and they have already seen the commercial value of this.

What's more, their business is big, even if they take a month's profit to smash it in, as long as the goodwill can rise and the orders can skyrocket, then ...... It will be easy to earn this money back.

At this time, the situation next door seemed to be getting more and more intense, and after a short silence, someone shouted: "Two thousand taels!" ”

Ma Yu listened to someone continue to bid, and after he called for the first time, he began to remain silent.

Immediately afterward, I heard someone say: "Two thousand three hundred taels ......."

"Two thousand four hundred and twenty ......"

"Two thousand six hundred ......"

Until this time, all of a sudden, Ma Yu, who had been silent, stood up and said, "Four thousand taels, as soon as this word came out, it shocked the four." ”

The voice was not loud, but it made everyone present look at him dumbfounded.

Four thousand taels means that in the past month, Ma Ship, just because of this advertisement on the front page, they are willing to give nearly 500,000 taels of silver.

This data is not amazing!

All of a sudden, it directly made everyone die down.

Ma Yu was calm, and only smiled and said: "Zhugong still don't compete with the students, just be Zhugong...... Let's save face. ”

In fact, Ma Yu's bid, and such a high price, was unexpected!

These merchants, in fact, thought that Ma Yu was only running boats as his main business after all, and the newspaper did not have much demand for him, after all, spending a lot of money to publish the newspaper may not be able to bring him many actual orders.

It's a pity that they only want to be half right.

The other half is that Ma Yu's shipping company, because of the huge demand for funds, is a heavy asset among heavy assets, and the amount of funds required every year is sky-high.

In order to make the big guys willing to invest money, it is necessary to maintain the goodwill of the world's first trading house, and the front page of the newspaper must be covered by Mar's Shipping Company, only in this way can everyone recognize that Ma's Shipping Company is rich and has enough goodwill.

The businessmen were finally silent this time, and now that the front page was obviously unable to compete with Ma Yu, they didn't make a sound, just waiting for the next sub-version.

When Zhu Di heard four thousand taels, the people were already numb, and for a while, he sat in place, his mouth slightly open, but he couldn't speak.

Zhang Anshi was thinking, where is this, only this little advertising fee, it seems that it is ...... The gold content brought by this popular newspaper has not yet been really tapped by businessmen.

To know...... The cost of marketing, in later generations, in fact, for most companies, is higher than the product itself.

This businessman of the Ming Dynasty is still not open-minded enough and timid after all.

It was noisy for more than an hour.

The negotiation was finally over.

Then they made a covenant with each other, and after Hu Mu taught the people to make calculations, he sent the merchants away, and then immediately turned around and came to the ear room.

"Your Majesty......"

When Hu Mu came in, everyone looked at him with strange eyes, making him look a little nervous.

Hu Mu first saluted Zhu Di, and then said: "This month's newspapers, Di Bao and Ancient and Modern Legend Newspaper, have a total of 57 large and small pages, and they were sold for 3,377,000 taels of silver. ”

Zhu Di: "......"

(End of chapter)