Regarding the death of the old gentleman in Yu Guangzhong, Lu Yu only felt a little nostalgic.

After all, he is not a sad person.

Moreover, Deng Qiang did not allow him to be sad.

Because Christmas in the West is approaching, the products of the company are about to kick off the promotion overseas.

At this critical time, Deng Qiang hopes that Lu Yu can go to the company.

Even if he doesn't command anything, as long as Lu Yu is there, he can more or less stabilize the morale of the army.

What's more, Deng Qiang waited for Lu Yu to pass, and solemnly announced that 0.9% of the profit would be included in the bonus pool.

Previously, only the incentive rules were formulated, and they have not been officially announced.

At this time, Lu Yu's announcement of the news can play a more encouraging role in encouraging the company's employees.

I have to say that under the management of Deng Qiang, the system is becoming more and more perfect, and it is moving towards a first-class large company.

Lu Yu recognized Deng Qiang's ability and attitude, and promised him that in the past few days, he would commute to the company normally.

……

The company has been particularly busy lately, especially in the publicity department, and has recruited many people, most of whom have extensive experience in international media.

The real-time documentaries of all the foreign trialists have been filmed, and all the footage has been sent back to the company.

At present, we are making an edit, taking some clips to make a promotional video, Deng Qiang wants to surprise all Western consumers, and the promotional video is very important.

If others are not even interested in a promotional video, they are unlikely to spend a lot of time watching a longer live video.

To this end, Deng Qiang also contacted Ogilvy International and domestic branches early and asked them to send a team from the headquarters to be responsible for the entire marketing planning.

Ogilvy & Mather International is one of the world's top marketing communications companies, including Ogilvy Advertising, Ogilvy Interactive, Ogilvy & Mather PR, etc.

The reason why I didn't find a large domestic media and advertising marketing company is also very simple, the scope of advertising and promotion of the company is abroad, and the domestic company lacks relevant resources and experience.

After all, the thinking mode and concept of foreign consumers are very different from those in China, and in order to better fit the foreign market and shape the brand image, Ogilvy International is the best choice.

Of course, in order to highlight the publicity effect, the company and Ogilvy International have also signed a strict confidentiality agreement to avoid leaking information in advance.

Although Ogilvy International's offer is not low, or even a little high, after reading their general plan, Deng Qiang still did not hesitate.

……

The team at Ogilvy International combined the characteristics of the company's products to create a mysterious and elegant company image from the ancient Orient.

In the eyes of most Westerners, Huaxia is a mysterious country, and even in the early years, because of the kung fu superstar Bruce Lee, everyone in China was considered a kung fu master.

Don't you see elderly people practicing Tai Chi everywhere in parks across the country?

Isn't it true for the elderly, but even more so for the young?

It's all ten of them!

Despite the rapid development of the Internet in recent years, ordinary people in the West still do not know much about China, and it is even very one-sided.

Therefore, the team of Ogilvy International starts with the characteristics of antiquity, mystery, elegance and nature.

Curiosity is human nature, and there is often a strong curiosity about mysterious things.

The more mysterious it is, the more it can arouse people's desire to find out.

……

After Lu Yu arrived at the company, he carefully looked at the entire publicity plan formulated by the Ogilvy International team handed over by Deng Qiang.

Although he doesn't understand marketing communication, from the perspective of the whole planning case, everything is too big and small, considering all aspects, it is worthy of the high offer.

Lu Yu didn't give any advice after reading it, and he was most afraid of people who didn't understand everything.

Moreover, now that the publicity is approaching, many publicity channels are well connected, and suddenly changing the plan may cause unnecessary changes.

Let Deng Qiang follow the plan and execute, the competitiveness of the company's products is there, don't have too many concerns.

Nothing is perfect the first time, and even if it doesn't work out this time, it's just a matter of continuing next time.

Wool picking is a long-term process, so many foreign consumers, one time must not be finished, take your time.

……

Lu Yu and Deng Qiang were talking about wool picking, but they didn't expect that someone had already set their eyes on the pink and white Daihei.

This time it's the Southern Business Journal.

Approaching the end of the year, many media began to do a news inventory of the whole year, a hot review, and a look forward to the future.

"Southern Business Journal" is no exception, and has published a major domestic business inventory in 2017.

One of them spent a lot of time reporting to the pink, white and black company.

This article has attracted a lot of attention and discussion on the Internet.

Without him, a brilliant report card and unknown company movements.

According to the statistics of "Southern Business Journal", the cumulative sales of Pink White Daihei Company have exceeded 40 billion yuan since the products were put on sale.

This is a very exaggerated figure, compared with the 2016 domestic private enterprise revenue list, this income should also be within the top 500.

And those companies are all after years of development and operation, so that they have today's situation.

The company has achieved such results in a year, and there is really no way not to make people look sideways.

……

In fact, don't look at the sales revenue, the funds that the company can use are really limited.

Although sole proprietorship enterprises do not need to pay corporate income tax, they pay personal income tax, which is applicable to the five-level excess progressive tax rate of 5% to 35%.

The income of the company has naturally exceeded 100,000 yuan, and it must be paid at the highest 35%.

As a general taxpayer, the company also has to pay 17% VAT.

Because the cost of the company's products is low and the profit is high, VAT is also the largest part of the tax.

In addition to these two main taxes, there is also a surcharge.

For example, the urban construction fee is 7% of the value-added tax, the education fee surcharge is 3% of the value-added tax, and the local education surcharge and so on.

Although raw materials, planting bases and processing centers, etc., can deduct a certain amount of VAT, it is really not much, and the profit is too high.

To sum up, the taxes paid by the company, plus other expenses such as five insurances and one housing fund for employees, are almost close to half of the operating income.

Although the company has been investing heavily in planting bases and processing centers in recent months, which can deduct part of the value-added tax, it is normal for the company to have limited funds due to the company's operating costs, labor costs, etc.

……

But ordinary people don't pay attention to these situations at all, and only see the bright operating income.

The Southern Business Journal, whether intentionally or unintentionally, ignored this aspect.

However, it is said that the thirteen planting bases and processing centers invested by the company are repeated.

These are all reported in the local news when signing the investment contract with the local official, although there are not many people who pay attention, but as long as you check it a little, you can still know.

Listing these investments, the Southern Business Journal began a lengthy analysis.

Since June, the production and sales of face masks and shower gels have remained basically unchanged.

Only in August, the new anti-wrinkle and wrinkle removal product Wuqi liquid was launched, contributing more than one-third of the sales revenue.

After half a year of preparation and planning, the raw material supply chain problem was solved, and the production scale is expected to be expanded in the coming year.

It is also analyzed and speculated that after the output of the pink and white black company comes up, there may be plans to go overseas in the coming year.

……

I don't know what others think of Lu Yu, anyway, he was tired when he saw this news on the Internet.

Obviously, there are more keyboard warriors on the Internet now, and if there is no problem, you have to find some problems everywhere, and then shout the key.

Can't you let him make money quietly?

This "Southern Business Journal" is also, so many excellent companies in China don't pay attention, what is there to say about a cosmetics company that caught him?

It takes so much space, and the data is more detailed than Deng Qiang's work report.

Lu Yu didn't let them engage in publicity, and he didn't give them food, so what did he do hard?

You have to put the company under the eyes of the public, as if others don't know.

Received a red envelope from a competitor?

……

Facts also proved that Lu Yu's prediction was correct.

Not long after this report was circulated, a wave of rhythm began on the Internet, talking about the tax issues of the pink, white and black company.

There are even a lot of people @ tax authorities and relevant departments.

Lu Yu didn't have to think about it, and he knew that it was the handiwork of some competitors.

After all, to be honest, there are really not many companies in China whose tax issues can withstand scrutiny.

Both large and small companies have more or less tax problems, but to a different extent.

Reasonable tax avoidance is also the norm and is within the permissible range.

This often becomes a place for competitors to take advantage of, bring wave rhythms, and make a bad reputation.

In addition, Lu Yu is still a sole proprietorship, and there are even some Internet heroes who claim to be the embodiment of justice, and they want to let the "light of righteousness" shine on the earth.

The rhythm naturally intensifies.

……

Deng Qiang also quickly knew the rhythm on the Internet, and sighed secretly.

An insider like him naturally guessed the cause and effect.

This wave is rhythmic, and 100% of domestic and foreign competitors are involved.

sigh is also because domestic counterparts have been unable to do foreign giants for so many years, and now the pink, white and black companies are planning to go to sea to grab food, and they are also out to make trouble.

However, sighing and sighing, this is also human nature, and the rise of pink, white and black companies has indeed damaged the vested interests of some people to a greater or lesser extent.

It is also a private enterprise, refusing all kinds of acquisitions and shares, and eating alone without making people angry.

Deng Qiang thought about it, the sooner the tax issue is clarified, the better, after all, people are terrible, and the three of them become tigers.

went to Lu Yu's office and discussed countermeasures with Lu Yu before going back to arrange work.

……

It didn't take long for various official accounts of the company to send a message at the same time.

The content is simple, with only three question marks.

Attached below are the tax returns for the previous two quarters, which provide a clear picture of the tax payment of the company.

Also @ a lot of marketing accounts and individuals who dance happily.

As soon as the official account of the pink, white and black company responded, especially on the Weibo account, many onlookers who ate melons were also quite speechless.

There is no other reason, the tax payment is too clear, all in accordance with the relevant tax policies, and even reasonable tax avoidance has not been done.

The only tax paid is the preferential policies given by the local authorities in Shudu and backward areas, which are all within the scope of the permit.

How to pay the regulations, how to pay honestly, not a penny is missing, and there is nothing wrong with it at all.

This is also what Lu Yu decided at the beginning, the company's profits are high enough, and there is no need to reasonably avoid taxes or even evade taxes, leaving people with a handle.

To put it mildly, personally, he doesn't feel that there is no opportunity to make money in the future.

The purpose of making money is to establish various research institutes and research parks, which are used to climb science and technology.

For personal use, there is no shortage of it, and it usually doesn't cost much, in order to save some taxes, it's not worth it, it's not necessary.

It is not only about cherishing feathers, but also about fulfilling the responsibilities and obligations that a company should fulfill.

The people who eat melons have no melons to eat, so they left a "stupid" word, clicked a like, and dispersed silently.

……