Chapter 62: A gimmick

(Ask for a ticket!) Ask for a ticket! )

Hudson Theater, Li Yaoyang did not come for two days, and the stage has changed again.

Not only have a lot of shelves and scenery been added, but there are also a few more light groups.

Standing in the audience and looking at it for a moment, walking towards the backstage with his shoulders crossed, the actors were going to rehearse with makeup today, so they came to the backstage early to put on makeup.

The two large makeup rooms were overcrowded, and there was nowhere to stay, and from a distance of seven or eight meters, the scolding of the makeup artists could be heard.

"Damn, lift your jaw, yes, don't move~"

"Don't blink, shit, blink another and get me out!"

"You, bring the wig, the golden one, yes, that's it."

"Bastard, don't get in the way here, I'm busy~"

As soon as he entered the house, Li Yaoyang was almost pushed out by the noisy voices.

The makeup here is either a group performance or a backup dancer, no status, let alone human rights, and they are used to being called and drunk, and no one resists.

There are two large dressing rooms on the left and right, with male actors on the left and actresses on the right.

Compared with the mess on the actor's side, the actress's side is extremely fragrant, under the golden light, countless graceful and undisguised backup dancers gather together, shaking people dizzy.

Li Yaoyang is the director, so naturally he doesn't need to say hello, just push the door and enter.

The makeup artist who left the door was just about to open his mouth to scold, but when he saw Li Yaoyang coming in, he immediately stopped his mouth, changed his courteous face and said with a smile:

"The director is here~"

"Hmm~ How's the preparation?"

"It's coming, the last 20 minutes~"

"Okay, hold on~"

When Li Yaoyang turned his attention to the backup dancers, not only was he not cramped, but he puffed up his chest generously and showed Li Yaoyang the most proud side.

Throwing a flattering eye to Li Yaoyang is equivalent to playing the piano to a cow, and it is useless.

It's not that he doesn't have that kind of function, but he really can't be interested in seeing too much.

Of course, mainly because the styles of the backup dancers are similar, they all wear heavy makeup, and they all look about the same grade, and there is really no object that stands out too much, which can make him look at it twice.

After walking from front to back, I was about to be stunned by the sweet and greasy fragrance, holding my breath the whole time, my steps were fast, and I almost suffocated.

He took out his pocket watch and glanced at it, and shouted at the door of the two dressing rooms:

"The last 30 minutes, hurry up!"

"Yes!"

Taking advantage of his free time, Li Yaoyang ran upstairs to Mrs. Hudson's office to check with her about the progress of the plan.

"Lee, you're finally here~"

As soon as they met, Sarah's resentment came to her face.

"Eh~ I'm sorry, there are some things at home in the past two days, and I've been delayed~"

"Oh? Something happened at home? How? Is it serious? Do you need my help? ”

It can be seen that Sarah is really caring, not pretending to be polite, and if it was Kane's bastard, it must be a different tone.

"It's okay, it's all settled."

"That's good, just ask me if you have something~"

"I know, thank you~"

Sarah spreads her hands:

"So, what are you coming to me for?"

"After a while, I will rehearse with makeup, the actors are putting on makeup, and I still have time, so I want to come and talk to you."

"Of course, what do you want to talk about?"

"Is the premiere time set?" Li Yaoyang pulled out a chair and sat opposite Sarah.

"Tentatively scheduled for the end of March, the specific time still has to be determined by you~"

"It's been nearly 2 months, well~ almost, then the last day of March, it's easy to remember~"

"No problem, I notify the box office and be ready to open the ticket at any time~"

Li Yaoyang hesitated:

"I want to change the way of selling tickets~"

"Huh? Isn't your hunger marketing method pretty good? ”

This knowledge point has long been popularized by Li Yaoyang to the other party.

"It's good, but it doesn't apply to The Phantom of the Opera."

used hunger marketing on "Titanic" because he used the novel to make a name for himself in advance, and with popularity, coupled with hunger marketing, he could burst out with a surprise effect.

But the original novel of "The Phantom of the Opera" barely has a certain popularity in Europa, and few people know about it in North America.

Although he is blessed by his name as a new musical producer, if he still wants to use hunger marketing, I am afraid that it is easy to starve himself to death.

So he decided to take a different approach and take the high-level route.

"High-rise routes?" Sarah frowned when she heard the word.

"Yes, now that the high-end group has made a name for itself, it is natural that people in the lower strata will aspire to and follow the trend."

Sarah only felt a light in her eyes:

"You mean, let those big guys help us advertise for free?"

"That's right, so I'm going to have a big premiere.

Invite the whole of New York and even New Jersey to the Hudson Theatre.

While watching the play, it can also provide them with an occasion for socializing.

I think that this kind of opportunity to be in the limelight and attract connections is something that big names don't want to miss. ”

Li Yaoyang's plan is not crazy, a small theater director, who wants to pry the three high-level people? Your brain isn't broken, is it?

If he was alone, it would be a fool's dream.

But if Sarah is added, the rich woman who still bears the Hudson surname, the probability of success in this matter will be greatly increased.

"What are you going to do?" Sarah's eyes shone with shrewdness.

"If you have time lately, you can attend more banquets and dances, and ask these big people about the possibilities in a consultative tone.

Of course, we need a gimmick~"

"Gimmick?" Sarah was puzzled~

"Yes, let them come not just to watch the play, such an event must have an upright theme~"

Sarah was a little stunned by what she said, and she didn't react for a long time.

"Charity!"

"Charity?"

Li Yaoyang said categorically:

"That's right! We can promise that all the box office proceeds from this premiere will be donated to a vulnerable group.

For example, soldiers who are seriously injured and disabled on the battlefield; or homeless people; housewives who have difficulties in living after divorce;

Even the operation to save the street cats and so on.

What we need is a name, and what the big guys need is a chance to be in the limelight in the newspapers. ”

This plan sounds extremely hypocritical, ordinary people may feel disgusted, and even call him a madman, and do anything to make money.

But Sarah herself is a member of capital, and since it is capital, there is only money that can be earned and money that cannot be earned, and there is no difference between good and bad.

Obviously, for her, this plan is the one that can make money, and make a lot of money.

Not only can you make money, but you can also make a lot of advertising, and you can also make the big names recognize the Hudson Theater, which is like killing three birds with one stone.

Done!

"I'm fine, you're in charge of the specific planning and execution, and I'm in charge of pulling people to the Hudson Theater!"

The two hit it off!

Some people say it's a scam? No, how can this be called a scam? It's just a marketing method.

Speaking of the sky, it is also robbing the rich and helping the poor.

It is the wealth of the big man who robs it, and it is the poverty of Li Yaoyang that he helps.