Chapter 395: A Trip to Chicago (2)

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Although the main entrance of the Tribune newspaper office is on Michigan Avenue, the ground floor of the building is on the road under Michigan Avenue that crosses it vertically, where there is a small parking lot of the newspaper's own.

When Li Yaoyang drove around to the parking lot downstairs, he was blocked by the security guard, saying that no one was allowed to enter unless he was an employee of this newspaper.

Loney poked his head out to tell the security guard that the guests in the car were the guests who had been invited by your newspaper to participate in the ribbon-cutting ceremony.

However, this is tantamount to saying in vain, the security guard does not buy it at all, like a machine.

So Ronnie had to get out of the car and go to the duty room to explain to the watchman, but to no avail.

There was no way, Li Yaoyang had to go to Cecil, it was too troublesome to have a mobile phone, so he could only rely on luck.

Finally waited for someone, who knew that he said that he could not use the parking lot of the newspaper office, said that the parking lot of the newspaper office was too small, the staff themselves were not enough, and the foreign vehicles were strictly controlled, and apologized again and again.

Asked Loni to look for a nearby public parking lot, but several nearby public parking lots were expensive but still full.

Lai was aware of how crowded the downtown area where the Chicago Tribune is located.

More than 20 minutes passed after such a toss, and when I looked at my watch, it was almost 9:40.

Cecil took him to the editorial department chamber at exactly 10 o'clock.

This room has a bit of a study feel, with cherry wood walls or wooden cabinets on all sides, and a glass door that allows you to see the cabinets full of books.

Two eye-catching paintings on a white background hung on the wooden wall, and the oval-shaped conference table was also cherry wood, and the participants had arrived.

The topic of discussion in this meeting was mainly to study the topic of the editorial article on the second day, and there was no text abstract draft, and I remember that there were 6 topics involved.

The first is about immigration. The second is the news on the British side, and there is some controversy when it comes to this issue, such as how to grasp the position on the UK.

The Editorial Committee was very lively, with free expression, occasional laughter, and sometimes controversy over an issue, but still with humor and friendliness, and a very harmonious atmosphere.

The editor-in-chief is also the moderator, but he rarely speaks, and always listens to everyone's opinions with a smile on his face, like a loyal elder.

One of the tallest men in attendance, a black man, was elegant, cheerful, and fast-talking, and his speech often drew a smile on everyone's face.

In short, the lively atmosphere of the editorial meeting was not seen in the Atlantic City Daily News.

The meeting ended at half past 10 o'clock, and after the meeting, Li Yaoyang and Cecil were introduced to the committee members, and everyone came forward to greet them warmly, and took the initiative to take a photo with Li Yaoyang.

After all, it's the owner of the Atlantic City Daily News, or someone with an ID card.

In the camera, everyone is centered on the editor-in-chief of Dordle, and I stand next to Dordle, all smiling.

Subsequently, Li Yaoyang followed in the footsteps of the editor-in-chief and came to the editorial department, which is different from the editorial department, where each commentator and editor has his own independent office, which is much more imposing than the editors and reporters of the news department.

Such an editorial committee meets every day, except Fridays and weekends, that is to say, four times a week, from 9 a.m. to 10 a.m. each time.

There are special personnel in charge of editing readers' letters, and readers' letters are actually small reviews, and a few articles are selected every day to be published on the right side of the editorial page, named "Voice of the People".

They have an editorial section and a commentary section, which is mostly written by outside authors.

The commentary page is located on the opposite page of the editorial page, so it is also called the editorial page.

Li Yaoyang asked:

"Do all of your editorial topics have to go through this conference? Moreover, the meeting did not seem to have a clear decision on which topics would be presented the next day. ”

Because he felt that the meeting of the day seemed to dictate the publication of an editorial the next day about the declining law and order situation in Chicago, and the newspaper published three editorials a day.

He was familiar with the phrase "editorial-to-page" as it was used by almost all the ugly newspapers to arrange their editorials, letters, and commentary, and the New York Times was the initiator of this trend, as was the Atlantic City Journal.

"The main purpose of this meeting is to generate an intentional opinion on various topics, to make some suggestions on some meaningful topics, and at the same time to exchange information and discuss future topic selection clues.

In principle, all editorials will pass through this meeting, and after the meeting, the editor-in-chief will inform everyone of the selected topics based on the opinions of the meeting and their own reflections.

For some major topics, the editor-in-chief also needs to consult the issuer or even the group company.

Sometimes, even when there is no meeting, such as on Fridays, the editor-in-chief contacts the members to make decisions on certain topics at any time.

Once the topic is decided, the commentator or columnist is in the intense writing phase, and we ask for a deadline of 4 p.m. before the editorial is completed. The other party replied.

He continued:

"Editorial members or commentators, each of whom has a clear division of labor, is in charge of a field.

They must be accountable for their areas of responsibility and ensure that they respond in a timely manner to certain hot topics.

Whether editorials are correct or not depends on whether they are beneficial to society.

The responsibility of the Editorial Department is to express our opinions for the benefit of the public.

We will be unequivocal in our criticism of practices that are not conducive to the public interest, whether they are the government or large corporations.

Doing so certainly causes resentment and sometimes prosecution, but we rarely lose. ”

The other party's remarks proved from one side that the Chicago Tribune did not seem to exist under the shadow of Colonel McCormitt's administration, and seemed to be in a state of dissociation with policies and countermeasures.

The Chicago Tribune is not only the largest newspaper in the region, but also the largest newspaper in the entire northern part of the country.

In terms of circulation, it has long been ranked seventh and has a solid position.

At the end of the 20th century and the beginning of the 21st century, the Chicago Tribune had a circulation of more than 740,000 copies, ranking seventh in the country.

It is preceded by the Wall Street Journal, Ugly Nation Today, the Los Angeles Times, the New York Daily News, the New York Times, and the Washington Post.

At that time, the largest circulation newspaper in the country was the Wall Street Journal, which sold more than 1.93 million copies, and the New York Times ranked fifth, with more than 1.14 million copies.

Since then, the order of the top six newspapers has changed, with Ugly Nation Today, The Wall Street Journal, The New York Times, The Los Angeles Times, The Washington Post, and The New York Daily News, with the Chicago Tribune remaining in seventh place.

Nationally, with the exception of New York in the east, Washington, D.C., and Los Angeles in the west, the Chicago Tribune has no rival.

In terms of advertising, the newspaper has an annual advertising volume of $700 million, which is also significantly more than newspapers in Boston, Detroit, Philadelphia and other metropolitan cities.

The paper's Sunday issue ranked even higher, and for a long time it was in fourth place in the country.

When you open this newspaper, you will find some characteristics of the newspaper: first, it has a large capacity, and the number of pages per day is second only to the New York Times and the Los Angeles Times;

The second is that the first and last pages of all sections are in color, but almost all of the inner pages are in black and white, indicating that the color is still very cautious, although the newspaper has the most advanced printing equipment in the country;

Third, there are many advertisements;

Fourth, the amount of classified advertisements is large.

Pick up a copy of the day's newspaper, total pages: 76 pages;

Selling price: $1.

The paper's sections are arranged not in ABCD alphabetical order, but in numerical order, which is unique among other newspapers.

The first stack is the news section, with a total of 16 pages, including important news, international news, domestic news, and editorial reviews, of which advertisements account for nearly 7 pages.

The second stack is the urban news section, with a total of 10 pages, including local and nearby city news, local and local news, obituaries, weather editions, etc., of which advertisements account for about 25 pages.

There are different local editions for different regions, all of which are 10 pages;

The third stack is the financial section, with a total of 16 pages, including financial news, financial news, market analysis, New York stock quotes, NASDAQ quotes, mutual fund quotes, foreign exchange quotes, futures quotes, etc., a total of 4 pages of advertising.

The fourth stack is the sports section, with a total of 8 pages, including sports news, event schedules, press seats, new faces, baseball, scoreboards, white socks and other layouts, with only 8 cm banner ads.

The fifth stack is the life beat section, a total of 10 pages, including essays, news and reviews, film and television supplements, cartoons and crossword puzzles, youth summer special editions, etc., less than one edition of advertising.

The sixth stack is classified ads, with a total of 16 pages, including classified ads for transactions, notices, recruitment, real estate, automobiles, etc.

After doing the math, more than 30 of the 76 pages of the newspaper's weekday publication were advertised.

Then look at the situation of the Sunday magazine, the total number of pages: 330 pages; Price: $275.

The first stack is news, the same as the weekday magazine, with a total of 16 pages.

The second stack is Vision, a total of 8 pages, including international affairs, a week review, news reviews and special articles, etc., with a total of 2 editions of advertisements.

The third stack is sports, the same as the weekday magazine, with a total of 16 pages.

The fourth stack is the city, the same as the weekday magazine, with a total of 8 pages.

The fifth stack is Caijing, the same as the weekday magazine, with a total of 14 pages.

The sixth stack is jobs, with a total of 32 pages, the front page is labor news, and the rest are job classifieds.

This is probably what Beard said about the job classifieds that were reduced from more than 100 editions to more than 30 editions last year.

The seventh stack is Arts & Entertainment, a 16-page stretch with lots of images and film and TV commercials.

The eighth stack is tourism, with a total of 16 pages, and advertisements account for 90%.

The ninth stack is a cartoon with 8 pages.

The tenth stack is the Chicago Tribune Magazine, 8 folio, 32 pages, all coated in color, with fashion, leisure, and advertising.

The eleventh series is a weekly television program, 16 pages, with a total of 52 pages, which publishes the TV schedule and special programs and advertisements from the current day to the following Saturday.

The twelfth is traffic, a total of 28 pages, containing traffic news and analysis articles, and 90% advertising.

The thirteenth stack is Health and Family, with a total of 6 pages, including health counselors and family counselors, with a total of 15 editions of advertisements.

The fourteenth stack is a book review, with a total of 8 pages, including the recent situation of key authors, book reviews and recommendations, readers' guides and vertical and horizontal word fans, and nearly 2 editions of advertisements.

The fifteenth stack is Home and Garden, with a total of 8 pages, most of which are advertisements.

The sixteenth stack is real estate, which is divided into 4 stacks, with a total of 48 pages, and the first and last pages of each stack are in color, and most of them are advertisements.

The seventeenth stack is the "square", small 8 open, mostly colored, and the content is fashion and advertising.

It is estimated that there will be no less than 180 pages of advertising on Sundays, with an additional 236 pages of interstitial advertising, all printed on coated paper.

This Sunday edition is not much bigger than newspaper giants like The New York Times and The Los Angeles Times, and it's a weekend read that caters to all interests.

As a result, the circulation of the Sunday issue was more than 240,000 copies higher than that of the weekday issue, which was about 40% higher than the circulation of the weekday issue. Advertising revenue should be at least 5 times that of a weekday publication.

Immediately afterward, he went to the conference room of the pre-editorial meeting.

By the time we entered the room, most of the attendees were seated, and some were arriving.

Presiding over the meeting was Randall, the deputy executive editor-in-chief, including his female secretary, who smiled and shook hands with Mr. Lai and asked them to find a seat.

The Secretary opened the meeting, saying:

"We are honored to have a guest from afar here at our meeting today, who is the founder of the Atlantic City Daily and our colleague Mr. Lee."

Everyone immediately applauded, and the people sitting in front turned around to greet Li Yaoyang.

Standing up to express his gratitude, Li Yaoyang did not lose his demeanor.

The secretary added: "Since he is not familiar with all of us, I suggest that you report to your home before you speak." ”

The female secretary was thoughtful, and Li Yaoyang nodded in gratitude.

The agenda of the day's meeting was to discuss the next day's headlines from the various news pages, especially the front page.

A total of 16 people attended the meeting, all but two deputy editors-in-chief, all of whom were heads of various departments.

Prior to the start of the meeting, each participant had before him a summary of the press release recommended by each ministry.

Abstracts are handwritten, and each abstract is accompanied by a short title, usually only one or two words, the name of the journalist, and the actual length of the manuscript.

The speakers introduced the manuscripts recommended by their respective departments and the suggestions of the previous edition, and when they spoke, the female secretary whispered to Li Yaoyang about the speaker's department, and later she simply drew a diagram according to the actual seat, which was very helpful for him to understand the speeches of the speakers.

The order of speeches at the pre-editorial meeting was as follows: the editor-in-chief of the international edition, the editor-in-chief of the financial section, the telephone participation of reporters based in Washington, the selection of topics for reporters' reports, and some activities of the organs of the heads of state.

There are also deputy editors-in-chief of the Metropolitan News Department, editor-in-chief of the sports section, deputy executive editor-in-chief in charge of supplements, editor-in-chief of photography, editor-in-chief of the layout design department, and so on.

After the heads of the departments spoke, they entered the discussion stage.

The first deputy executive editor-in-chief, the deputy executive editor-in-chief in charge of news, and other participants expressed their views one after another.

Then, each person selects a number of articles to recommend for the front page, and explains the reasons and indicates the order.

Finally, the first deputy editor-in-chief said:

"Then, I suggest the following articles for tomorrow's edition of the manuscript, in order of ......."

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