Chapter 62: Envy
"Lady, in fact, we can take the brand route.
As long as our production capacity can keep up, I am sure that our clothing will be an instant hit. Zhang Yang said very confidently.
In eight months, the Olympics will begin.
When the time comes, there will be a phenomenal figure in the Olympic arena, and investing in him at this time is simply a profitable business.
In fact, Zhang Yang was thinking about whether to find him to endorse Huifeng Supermarket.
In the end, however, the idea was abandoned.
This phenomenon is quite controversial four years later, which is why he is hesitant to ask him to be a sports brand endorsement.
Without this layer of factors, he didn't suggest Lu Fei, but directly operated it.
Branding, especially clothing, is best a sports brand, which can be popularized and easier to succeed.
"Forget it!
We don't have a good fashion designer, even if you can make the brand famous, the product can't keep up, it's for nothing!! After thinking about it, Lu Fei still refused.
Although it is very tempting.
For example, a certain wine in the year grabbed the standard king of CCTV, but in the end, it was not the production capacity and quality of the product that were not cool?
Therefore, although Lu Fei also wants to brand his clothing, only in this way can he go further, but now they do not have such conditions.
Being famous is not necessarily a good thing.
It's better to make a fortune now and make some high-quality and cheap products.
Once branded, it is basically impossible to imitate high, and people can sue you for breaking the bank.
On the contrary, it is not branded, and it can be imitated casually.
Even if it is a lawsuit, I am not afraid.
Zhang Yang really didn't think about it so much before, but when he heard Lu Fei's analysis, it was really like this!
It can only be said that their background is far behind, and they can't invite famous fashion designers.
Clothes should not only be of good quality, but also attractive.
In the past, they sold well, and they imitated the styles of those brands, and the quality was not bad, so naturally consumers paid for it.
It seems that there is still a need for experience, and the business world is not so simple.
It's really unwilling to miss this phenomenon.
Don't miss it, in the face of public opinion four years later, his small body can't bear it at all!!
Four years later, he was powerless to change.
No one can change it, unless the one has previously announced that they will not participate.
But is it possible?
No way.
All forces are pushing, he has to compete, and no one can stop him.
Even if it is a big black cauldron, it must be carried.
If you don't carry it, you have to carry it.
In fact, sometimes people live not only to live for themselves, but also to do some helpless things.
This is your responsibility and mission!
After staying in the garment factory for a while, teasing Pu Ying, Zhang Yang drove back to Huifeng.
At present, Huifeng can be said to be making money every day, and there are no competitors in these two regions, and they can still make a fortune quietly.
Of course, even if there are competitors, he is not afraid.
By the time the newly renovated three stores opened, Huifeng had more than five stores in Shenshi.
At that time, the entire Shen City, I'm afraid there is no one who doesn't know Huifeng's name.
In addition, Huifeng is a local company, and in the case of the same price, many people will choose Huifeng, which has made him invincible.
So these years are a good time to expand.
Once you miss these few years, it is not so easy to expand outward!
During the expansion, there was one thing that had to be faced.
Local protectionism.
In order to protect local enterprises, some cities do not allow foreign companies to enter.
This is a common thing in this day and age.
It wasn't until after 2010 that things improved.
After the Internet was thoroughly developed, local protectionism basically disappeared.
But now it's very common.
This is also the most worrying thing, unless the province explicitly stipulates that it supports Huifeng, all localities must not obstruct it, but will the province give a document?
Apparently not!!
They benefit more than what.
Therefore, when you encounter such a situation, you can only bypass it!!
Fortunately, there is no local protectionism in the first-tier cities and second-tier developed cities across the country.
Then Zhang Yang called Ye Xinyi.
"How's the preparation going?"
This was the question he was most concerned about.
"It's almost ready, it can open this Saturday.
Three cars are ready, and this time following your advice, a raffle is being held three days after the opening. ”
Ye Xinyi said confidently.
At present, the masses in the entire Shen City know about the opening of Huifeng and the smoking of cars.
They have been promoting for more than half a month, and many consumers are waiting for Huifeng to open earlier.
There are still many people who don't even sell daily necessities and are waiting to be together.
It's a car, so how can it not make people crazy.
The last raffle was a bit rushed, and there were many places that were not well prepared and did not maximize profits.
This time was different, and with the experience of the last time, they were well prepared.
Publicize the event in advance, and give a lottery ticket for every 100 yuan spent.
The more tickets you have, the more likely you are to win a car.
At this moment, the amount of spending in three days must be very crazy.
Anyway, every family has to use daily necessities, and the price of Huifeng's daily necessities is not high, so where to buy it is not to buy.
If you buy it in Huifeng, you can also have a chance to draw a car, even if it is to draw other prizes.
A lot of people are already sharpening their knives and ready to go on a shopping spree.
Zhang Yang also analyzed in advance what products consumers liked, and daily necessities such as toilet paper, sanitary napkins and other large quantities of goods.
The happiest is Ye Qizheng.
He didn't expect Zhang Yang to open three more stores.
Don't look at the retail industry to make money now, but it also depends on who does it.
It's not that there are no examples of losing money, there are a lot of them in Shen City, which are open today and close tomorrow.
In his opinion, it is a blessing that the supermarket can keep not losing money.
After all, he is only 18 years old, and he is still a child, where is there an adult who is so mature and sophisticated, and it is already a blessing not to be deceived by employees.
Although he didn't think that Zhang Yang would succeed, he still admired this kid, at least his courage was commendable.
Through this exercise, no matter what you lose or earn, you can grow a lot, and this goal will be achieved.
Besides, how much money can you lose?
The store is its own, and it doesn't cost a penny, which has saved a lot of expenses.
I can't pay for the goods.
As long as you are not a fool, you can't pay for the basic purchase money, and it's a big deal to go.
Therefore, even if it is compensated, it is only the wages of the workers.
This amount of money is a drop in the bucket for Zhang Hua.
In fact, he is very skeptical now, is it the supermarket that Zhang Hua asked Zhang Yang to open?
It's really possible.
As for Zhang Yang not letting him tell Zhang Hua, it is estimated that these two men are confusing him, right?
The more you think about it, the more likely it is.
A lot of things don't stand up to scrutiny, anything!
Before, he made a bet with Zhang Yang that if Huifeng took more than 300 million yuan of goods from him every year, the price of the goods would be reduced to 50%.
Looks like this kid can really do it.
At present, there are five stores, and the daily volume of goods is also increasing.
For example, the opening of these three stores, each store with goods is not less than 10 million.
If you open a few stores, you have overfulfilled the task.
Not to mention, looking at this situation, it is really possible.
Young people, it's good to be more aggressive.
Now he hopes that Zhang Yang can win this gamble.
Although he will lose 10% of his profits, he can get it back with quantity.
Once the volume of goods exceeds a certain amount, the price at which they take the goods from the manufacturer will also decrease.
They still earned, and even more.
Because his goods can't only be given to Huifeng, most of the surrounding areas of Shen City are supplied by him, and together, the supply is larger than Huifeng.
Give Zhang Yang a discount, but it won't be for other merchants.
These are all earned, so Ye Qizheng hopes that he will lose this gamble.
At the same time, he was even more envious.
This kid will be amazing in the future......