January 20th.

The twenty-fourth day of the lunar month, the small year.

There are only four days before the release of the movie, and after urgent negotiations between Hengyu and China Film, the two sides have spent 6 million yuan on publicity, focusing on accurate publicity after the release.

The focus of publicity is placed in the major box offices in China to ensure that the first-tier cities across the country are thoroughly publicized before the premiere.

This move also has a purpose, after the movie is released, it can take advantage of the trend to boost the movie to get more theater films.

The quality of the movie, coupled with enough publicity, can make the theater chain throw off their arms and shout hard.

In this way, "Nobody" has jumped from a small budget of tens of millions of dollars to a medium-budget film project.

In their opinion, with the publicity and distribution ability of China Film, not to mention the extensive grassroots counties and districts, at least the prefecture-level cities in China can be covered.

When the movie is released, the popularity of their leading actors will reach a higher level.

The movie coffee position is much higher than that of film and television dramas.

In addition, China Film has also prepared 650 copies in one go, which is almost catching up with those blockbusters.

"Night Banquet", which was released two years ago, only had 800 copies.

You must know that the price of a copy now costs four or five hundred yuan, 650 copies, and nearly 300,000 yuan in publicity and distribution costs.

In 08, the total number of theaters in China reached more than 1,500, and the total number of screens reached more than 4,000.

China Film's announcement this time is equivalent to letting "Nobody" land in 650 theaters when it premieres, which is almost half of the number of domestic theaters.

In the words of Han Dong, as long as the box office of the premiere is strong, China Film will immediately increase publicity and release more copies.

This treatment is a little bit behind Feng Pants' "Night Banquet", and it is a big cut away from other directors.

As for comparing Lao Mouzi and Chen Daren, that's still forgotten.

"The City Full of Golden Armor", which was released in 06, has almost reached its peak in terms of publicity, with 1,100 copies, covering all major cinemas across the country.

At that time, there were less than 1,200 domestic theaters!

When many movies are opened, due to the small number of copies, there are only one or two copies in a city, and several movie theaters share one copy.

If the box office is not good, the movie will sink to the bottom in an instant, and there will be no splashes.

This year is still used in film copies, and it will not be until 10 years later that digital hard disks will be popularized, and the price of a copy is 200 yuan, which is more than half cheaper than now.

..........

January 24th.

The imperial capital Zhaoyang District, the International Trade Center Wanda Cinema, "The Nameless" will hold its national premiere here.

The Chinese New Year file is in full swing, "The Nameless" is menacing, and the premiere has attracted widespread attention in the entertainment industry.

Huayi, Guangxian, Pony Galloping, Rongxinda, Orange Sky, all the famous companies in the Chinese-speaking circle are here.

They didn't give Fang Ziheng and Hengyu face, but were shocked by the announcement of China Film.

According to what major entertainment companies have learned, tonight's premiere of "Nobody" was originally just a 10 million small-budget movie.

What is the reason why Han Dong, the mountain carving, can be so valued and invest 10 million in publicity and distribution.

One-to-one publicity and distribution costs!

Han Dong is so optimistic about "The Nameless"!

At five o'clock in the afternoon, at the gate of Wanda Cinema, people appeared one after another.

Everyone took the invitation letter, with curiosity and doubt, and walked out of the car in bright clothes.

Fang Ziheng, Concubine Lin, and Andy took a group of leading actors to greet and entertain all the VIPs present.

Fang Ziheng and Lin Feifei were in the theater, and the door was handed over to Andy, Huang Bo, Deng Chao and other star artists.

Hua Yi was the earliest, Xiao Wang took the lead with his star artists, and the screening room was suddenly starry.

"Haha, Director Fang, congratulations, I wish "The Nameless" a box office Changhong and a big hit!"

As soon as he entered the door, Xiao Wang said goodbye and walked quickly towards Fang Ziheng and Concubine Lin.

Fan Xiaopang, Li Lianhua, and Huang Sect Master, the three pillars of Huayi Star followed closely behind, dazzling and dazzling, attracting the attention of all the audiences in the screening hall.

Xiao Wang came to him, smiled and spoke, and stretched out his arm: "Director Fang, Mr. Lin, meet again!" ”

"The king can always come, Hengyu is shining!" Fang Ziheng showed gratitude on his face, and shook Xiao Wang with his left hand.

No matter what Hua Yi's idea is, at least tonight is to support the façade of "Nobody" and Hengyu.

"Mr. Wang, "If You Are Honest, Do Not Disturb" has achieved such beautiful results, we should congratulate you."

Sister Lin spoke on the side, her fair face showed a standard workplace smile, although she didn't like Xiao Wang, she wouldn't give a face on this occasion.

"Mr. Lin is polite, speaking of which we are still colleagues, Xiao Gangke has always said that Mr. Lin's departure is a loss for Huayi, and he still has to find an excellent producer." Xiao Wang spat lotus flowers in his mouth, and slapped Sister Lin's ass just right.

"If You Are the Truth, Do Not Disturb" was released for a month, and the box office dropped nearly 300 million, and the media lamented that Feng pants are still Feng pants and dominate the comedy field.

The big and small kings are proud of the spring breeze during this time, and they are full of confidence in the listing of Huayi next year.

Xiao Wang came to cheer today, one is to take the seniors to appreciate the juniors, and the mentality of the leading private enterprises to guide the small media studio.

Second, naturally I came to have a good relationship with Sister Lin.

On the other side, Fang Ziheng was also communicating with the three big stars.

Fan Xiaochub's eyes flickered, his white and tender palm was on Fang Ziheng's palm, and he said delicately: "Director Fang, you are so young, you can be a director at the age of 21, I admire you so much." ”

"21 years old is not young, Sister Bingbing, you are famous all over the world at the age of 18."

Eighteen-year-old famous!

Sect Leader Huang and Li Lianhua couldn't help but laugh, and looked at Fang Ziheng in surprise.

You guy, on purpose!

Everyone knows that Fan Xiaopang was a maid in Huanzhu when he was 18 years old, and although he was not famous after the TV series was broadcast, he was always pressed by the other two Huanzhu and three daughters, Zhao Shatian and Lin Xinru.

In recent years, Lin Xinru has fallen behind, Zhao Shatian has reached the top of the Four Great Flowers, and Fan Xiaopang has also formed a double ice with Li Lianhua with the support of Hua Yi, and has successfully linked the Four Great Flowers and stabilized the first-line movie café.

But Huanzhu's past has always been Geng in Fan Xiaopang's heart, and it is also one of the means for other Hua Dan to trample on her.

Born as a maid!

Which of the four double ices is not the main show!

However, Fan Xiaopang is the later Fan Ye after all, a character with excellent IQ and EQ, he was not dissatisfied with Fang Ziheng's words at all, but sighed twice, and said with a smile: "Director Fang knows me very well, don't say it, you really grew up watching Huanzhu Gege." ”

"It was 98 years, I think about it, Director Fang should have been eleven years old at that time, and he was very young..."

As he spoke, Fan Xiaopang's eyes scanned back and forth on Fang Ziheng's body.

What a small and not small!

As he spoke, he got into the car.

Fang Ziheng raised his hand to surrender, pulling Sect Leader Huang and leaving quickly.

He really can't resist Fan Xiaopang, this person's courage is extraordinary, and it is better to provoke less.

As soon as he left, Fan Xiaopang and Li Lianhua came to Sister Lin's side, and the three of them smiled and smiled, like good sisters who had not seen each other for many years.

"Brother Xiao Ming, what have you been busy with lately?"

"I've been doing charity and music all year long, and I've only acted in two plays, and I feel like I'm getting out of breath."

Sect Leader Huang sighed with a smile, and came to the black in front of Fang Ziheng.

With his current fame, he will definitely not be outrageous, but his career has not been too smooth in the past two years.

Everyone said that he was the first brother of Huayi, and he also took the shares of Huayi, but his first brother really had no achievements in the movie.

Sect Leader Huang is also from Nortel, and he is also the leader of Nortel's 96-level star class, and he specially learned about Fang Ziheng's past before he came, and he was very interested in this Nortel junior brother.

Xiao Wang went back after the premiere of "People in Embarrassment" last time, and reported the situation of Concubine Lin to his eldest brother as soon as possible.

Within two days, Huang Sect Leader and other star artists received the news that Hua Yi's previous production department hid a great god, and now he left his job and went to a small media company.

Today, a group of celebrities followed Xiao Wang to cheer, and they may not have the intention of re-contacting Concubine Lin.

Sect Leader Huang has a good reputation in Huayi, he has never bullied employees, suppressed the weak, and even competed with Deng Chao for the position of the first brother, but also put the frame on the table and fought openly.

He didn't rob Lin Feifei with Li Lianhua and Fan Xiaopang, but set his sights on Fang Ziheng.

He knows that an excellent director is the real booster of their actors!

Fang Ziheng is so young and has not yet made a career, and at this time, he has made friendly friends, and he is more than sending charcoal in the snow.

"Brother Xiao Ming, let's leave a phone number, and I'll look for you after the New Year."

Looking at the faces of the head coach of the Yellow Sect, Fang Ziheng suddenly thought of something, and took out N97 from his pocket to add the other party's phone number.