.........

"It's comfortable!"

On the wide and soft bed, Fang Ziheng stretched his waist and slowly got up from the bed.

After returning from China Film yesterday, he went back directly to Hengyu Media and set the location of the premiere ceremony.

Under the efforts of Han Dong and Wang Zhongjun, "The Four Famous Catches" still chose to be released in Southeast Asia.

Even if the Song Dynasty offered a high copyright price of 70 million, neither of them moved.

In Southeast Asia, there are three markets worth looking forward to, Hong Kong Island, Small RB, and Smecta.

In Wang Zhongjun's words, "Red Cliff" is so bad, and both the upper and lower parts have hit a high of 10 billion yen in Little RB.

The plot and picture of "The Four Famous Catches" are so exciting, there is no reason why the box office will be lower than "Red Cliff"!

Fang Ziheng didn't speak at that time, he didn't know how to speak.

If you can't get there, it's tantamount to slapping yourself in the face.

"Red Cliff" is not adapted to the soil and water in China, and it has indeed set a super high box office in Little RB.

Here are the reasons for the protagonist of the movie, Jin Chengwu, and the reason for the box office appeal of Wu Baige and other main creative actors in the RB region.

The most important thing is the theme of the Three Kingdoms, which is very popular with RB audiences.

The saliva of the Song Dynasty was dry, and he didn't say anything about moving Han Dong and Wang Zhongjun, so he could only join the propaganda team and make a difference in the middle.

In the end, Hong Kong Island Yindu Institution obtained the distribution rights of "Four Famous Catches" in Southeast Asia at an issue price of 12%.

The contract specifically states that the publicity and issuance costs invested by Yindu institutions shall not be less than 20 million soft sister coins.

On the domestic side, it is still handed over to China Film for distribution, with an issue price of 5%, and Han Dong promised that the publicity amount was higher than the previous "Chinatown Exploration".

The number of movie copies released in advance has also increased from 1,800 in "Tang Detective" to 2,000.

After entering 2010, the construction speed of domestic cinemas has been faster and faster, with more than 2,000 cinemas in cities alone, and the total number of screens has reached 6,000.

2,000 copies of the movie, covering almost all the cinemas in first, second and third-tier cities and prefecture-level cities.

Fang Ziheng felt a faint excitement from Han Dong, this mountain wither, really likes costume blockbusters!

After sitting on the bed for a while, he walked into the bathroom in good spirits.

Liu Qianqian, Deng Chao, Li Lianhua, Huang Jiao Leader, Da Tiantian, Dao Ming Uncle, Zhang Guoli and other main creators will come to Hengyu Media today.

The promotion of "The Four Famous Catches" officially began, and it was only more than half a month before the release of the movie, and the task was still very heavy.

..........

Hengyu in a large conference room.

Fang Ziheng stood in front of the conference room, giving orders in high spirits.

"In the next half month, the Propaganda Department and the Public Relations Department will mobilize all the resources available to make the world known to the world with the largest publicity efforts."

"As for the cost, one million publicity credits a day must be spent on me!"

The overseas copyright was sold for 20 million US dollars, and Hengyu Media's cash flow is very sufficient, so it is naturally a strong creation.

Fang Ziheng's idea is very simple, and strive to fight a bloody way in the summer file, proving that domestic movies are not afraid of Hollywood blockbusters, and they can be completely hard steel!

"Lao Fang, I suggest coordinating with China Film, they have a complete publicity channel, don't use it in vain." Concubine Lin waved her hand and put forward an opinion to take advantage of the loophole.

The directors of other departments were dazzled, this method is good, Hengyu spent money to borrow the publicity channels of China Film.

After a movie, even if it can't establish its own publicity and distribution channels, it can also set up a shelf.

After a year or two, after three or five movies, a publicity and distribution company was set up smoothly!

Fang Ziheng's heart moved, and he looked at Concubine Lin: "Sister Lin, you have to communicate with Chen Yu about this matter, don't let people think that we have the idea of borrowing chickens to lay eggs." ”

"OK, I'll have a dinner with Chen Yu's wife in the evening!" Concubine Lin smiled and gestured, a trivial matter.

Next, the crowd discussed some promotional details and the negative marketing to deal with the films of the same period.

Propaganda is war!

20 movies will be released in June, the ghost knows who the investors behind it are, "The Four Famous Catches" swept all the way over, and the cliff will offend many people.

As the saying goes, the heart of defense is indispensable!

Instead of looking for a black hand like a headless fly at that time, don't take precautions and prepare for emergencies.

The overall strategy of publicity is still the same as the old three, with print advertising, TV variety shows, and network marketing advancing simultaneously.

Keep throwing money and win by sheer numbers.

After talking about the publicity, Fang Ziheng looked at the main creative team and said solemnly: "The team is divided into two groups, one group is led by Uncle Daoming, Brother Chao, Qian Qian, Song Yi, Guo Jingfei, and Lei Datou.

One group was led by the national teacher, Xiao Ming, Sister Lianhua, Mimi, Tiantian, Li Chen, and Zhang Yi. ”

As he spoke, he glanced at Zeng Li, who had a calm face, and did not mention her name.

The lord of Luanfeng Pavilion, played by Zeng Damei, only appeared for a minute or two later in the movie, and there were not many scenes, so it didn't matter if he went or not.

Besides, she still has several dramas to shoot this year, and she has to go to the crew of "The Legend of Zhen Huan" in two days, and she can't be the 'queen mother' as a concubine!

The TV series "The Legend of Zhen Huan" is not controlled by Hengyu Media, but is only one of the investors.

When Fang Ziheng was screening and copying many scripts at that time, he didn't know which tendon was wrong, so he subconsciously skipped the Qing court drama.

By the time he reacted, it was too late, and the copyrights of many Qing court dramas had been taken first.

"Step by Step", "Palace", and "The Legend of Zhen Huan" are all missed like this.

"Don't worry, director, we will definitely go all out!"

Uncle Daoming, Mr. Zhang Guoli smiled and said.

Other artists also looked excited, gearing up, ready to do a big job.

The "Four Famous Catches" made of 200 million yuan is worth shouting for.

...........

June 4th.

The publicity resources of China Film and Hengyu have been integrated together, and they have exerted great energy at full speed.

Millions of dollars are spent every day, and in just three or five days, people go out of the house and find that there are advertisements for "The Four Famous Catches" everywhere.

On the bus, there are huge posters of several leading actors pasted outside the body, and the small TV in the car also plays the tidbits of "The Four Famous Catches" back and forth.

On the roof of a taxi in a first- or second-tier city, the billboard on it continues to circulate the release time of the movie.

Commercial buildings, commercial office buildings, elevator halls, there are LCD TVs to play movie tidbits, posters are pasted if there are none, and cinema discount leaflets are pasted.

In shopping malls, movie theaters, indoor bustling commercial streets, the surface of the city's landmark buildings, and the exterior walls of movie theaters, thousands of electronic screens are all missing.

Even the shops at the entrance of the community, the supermarkets around the major leisure places, and the drink freezers next to all the cash registers are plastered with suitable posters.

Intensive publicity offline, more fierce online!

Han Dong was really ruthless this time, and he didn't need Concubine Lin to make a move, so he helped the main creative team of "The Four Famous Catches" to make appointments with more than 20 satellite TV variety shows in one go.

In addition, there is only one theme for domestic TV and movie reports these days, and that is to talk about "The Four Famous Catches".

The energy used is beyond everyone's imagination, and it is no less than the original promotional lineup of "Red Cliff 1".

Han Dong opened the way in front, and Concubine Lin was not idle, calling every day to tell the personnel of the propaganda department of the team.

Let them give them some small gifts to the host every time they go to a provincial satellite TV, in addition to sending a dot fee.

on the web.

QQ is enthusiastically pushed every morning, afternoon and evening, and as soon as anyone logs in to QQ, a small window will pop up in the lower right corner of the computer.

Whoever clicks in with an itchy hand will see the ten-second tidbits of "The Four Famous Catches".

In addition, entertainment media, Weibo, movie network, Baidu Tieba, major forums, and even some regional urban morning newspapers and evening newspapers are full of advertisements for "The Four Famous Catches".

The unprecedented publicity offensive completely shocked the entire entertainment industry and suppressed a number of movies released at the same time.

The market coverage rate reached 80% at one time.

Fang Ziheng was bad and wilted, and deliberately made a provocative propaganda word.

"Come on, my "Four Famous Catches" is everywhere!"