January 3rd.

In the afternoon, Fang Ziheng joined the propaganda team with full spirit.

Judging from only a few cinemas in the imperial capital, the popularity of "Edge of Tomorrow" is overwhelming, with crowds at the ticket window and waiting hall, which is very lively.

A theater manager reported to Fang Ziheng that nearly 70% of the film schedule of "Edge of Tomorrow" was scheduled, the 3D attendance rate was 100%, and the venue was full.

The attendance rate of the 2D old-fashioned hall is also as high as 95%, and many audiences actually queue up again to buy 3D movies after watching 2D movies, and start a second viewing.

This kind of hot scene already has a few phenomenal viewing popularity of "Avatar" at the beginning.

If it can hold up for a week, that.

These are the original words of the theater manager, Fang Ziheng thanked him, but he didn't talk too much, and he didn't brag too much.

It's not that I don't want to blow it, but because the reporter hasn't arrived yet.

However, Liu Ye, Liu Qianqian, Deng Chao and other main creative teams listened to the manager's words, and they were all excited, full of energy, and threw off their arms and shouted hard.

At four o'clock in the afternoon, the Imperial Capital Star Beauty Cinema.

The media chasing hot spots finally blocked the main creative team of "Edge of Tomorrow".

On the steps outside the studio, more than a dozen reporters surrounded Fang Ziheng and others.

The reporter of Tencent News was the first to get the right to ask questions, he held the microphone in one hand, pointed to the crowd at the entrance of the cinema with the other, and asked loudly: "Director Fang, "Edge of Tomorrow" showed a hot scene on the first day of release, I want to ask what is the expected box office on the first day in your heart?"

"More than 40 million!"

Fang Ziheng reported a slightly out-of-the-ordinary figure, his previous three movies were a little low at the box office on the first day, and failed to break through the 30 million level.

At present, the first-day box office record holder of domestic films is "The Great Earthquake" by Feng Pants in the summer, with a box office of 35.5 million.

The release of "Edge of Tomorrow" this time, whether it is the atmosphere of New Year's Day and the Spring Festival, or the theater screens across the country, is a cut above the summer file in July.

It can be said that the release schedule of "Edge of Tomorrow" is the best schedule in 2011, and there is no one.

It not only caught up with the last wave of the peak of the Chinese New Year stalls, but also occupied the first-mover advantage of the Spring Festival stalls.

The first-day box office of 40 million is the goal that Fang Ziheng set for himself!

The reporters' eyes flashed, and they heard his ambition and self-confidence, and secretly said that today's chase interview was worth it.

This question alone is enough to coax the entertainment industry and the film industry.

However, the reporters chasing the interview today are all veterans, with high eyelids, and they are also very familiar with the box office trend of the movie.

Although Fang Ziheng's words are a bit of a braggart, they can be understood, after all, the zero box office of "Edge of Tomorrow" has reached 6.9 million.

Relying on this data, it is not impossible for the box office to break 40 million on the first day.

Thinking of this, the reporters quietly glanced at Liu Qianqian, Liu Ye, Deng Chao, Hu Jun and others next to them.

They were calm, and they obviously agreed with the figures reported by Fang Ziheng!

Edge of Tomorrow has a 3D bonus, which alone can add millions more to the first-day box office.

Forty million, not much!

After the first question was asked, the Tencent Entertainment reporter retreated under the pull of the Sina Weibo reporter and gave way to the position of the main C question.

The reporter from Sina Weibo stepped out, looked at Fang Ziheng with a smile, and asked with full of energy: "Director Fang, based on your judgment of the market, do you have any predictions for the total box office of "Edge of Tomorrow"?" ”

As soon as this question came out, the reporters' eyes lit up and they instantly held their breath.

That's a good question!

Looking at Fang Ziheng's posture today, it is estimated that he is going to put a few runs and add some firewood to the Chinese New Year stalls that have lasted for more than a month.

"1 billion!"

A clear voice sounded, like a hammer hitting the hearts of the reporters.

Before they could react.

Fang Ziheng raised his arm, raised a finger, raised a confident and indifferent smile and said: ""The Four Famous Catches" successfully broke 800 million, and I have only one goal for the total box office of "Edge of Tomorrow", that is, to break through one billion and become the first billion-level domestic film!" ”

shouted out three 'billions' in a row, not to mention reporters, even Liu Ye and others, who were still stable just now, were also shocked.

I've got to send it!

Billion!

Did we hear it wrong, or did you go crazy directed!

Deng Chao and Hu Jun were stunned at first, and then frantically gave Fang Ziheng a look, telling him to keep it and not to break the cowhide.

Liu Qianqian breathed lightly, Danfeng's eyes blinked, her bright eyes were shining, and countless little stars appeared.

In the eyes of the lover, the young lady didn't think that Fang Ziheng was bragging.

In her opinion, it is a strong confidence, a hope and anticipation that rises from the film she directs.

Rumble..

After a short period of silence, the interview scene was completely boiling.

The journalists were excited.

A billion!

"Four Famous Catches" was so popular at the beginning, and the reputation was so strong, and it barely broke 800 million in the mainland market.

Whether it is Feng Pants, Jiang Wen, or even Lao Mouzi, Chen Daren, Xu Laowei and others, the slogan they shouted is only 800 million, and they regard "The Four Famous Catches" as a catch-up target.

Today, the youngest commercial director in Chinese has broken the stereotype and shouted the slogan of one billion.

Terrific!

The reporters were so excited that they shouted in their hearts!

They are not industry insiders in the film industry, nor are they star artists who speak with scruples in the entertainment industry.

They are the media, they are the entertainment media, and what they like most is the news and the explosion of information.

First of all, regardless of whether Fang Ziheng brags or not, just the attitude of not refusing to refuse and opening his mouth to fire the cannon makes them very satisfied.

Loved, loved.

The reporters smiled, held the microphone and handed it over, competing to ask questions.

At this time, they couldn't take care of their stability, and took advantage of Fang Ziheng's good mood today, so they hurriedly asked a few more exciting questions.

Fang Ziheng did not disappoint them, and swore that he shouted the slogan of competing for the champion of the Chinese New Year stalls and breaking the box office record of "Avatar" in the mainland.

Billion!

One billion is a hanging, Lao Tzu wants to regain the box office champion in mainland film history!

After a great pass, Fang Ziheng was satisfied, and took the apprehensive creative team to the next publicity point.

Leaving behind a group of media reporters in a trance, their faces flushed.

Wait until Fang Ziheng and their car go away.

A reporter came back to his senses, touched his chin, and looked at his peers with a puzzled expression: "What did Fang Ziheng say just now?" ”

"Break the total box office record for Avatar!"

Evening.

Fang Ziheng ended the publicity at the evening news at six o'clock and went back to the duplex with Liu Qianqian.

Concubine Lin, Andy, Zeng Li, and Song Yi came, and agreed to come to his house to wait for the box office on the first day.

呲..

There was the sound of frying fish in the kitchen, Concubine Lin, Andy, and Zeng Li were cooking, and the remaining three were waiting to be fed on the sofa in the living room.

Fang Ziyi lay on the side sofa, holding the remote control and pressing it constantly.

On the ultra-widescreen LCD TV, 25 satellite TV stations are broadcasting the evening news of their respective provinces and cities.

Imperial Satellite TV.

After the introduction of the first ten minutes, the camera turned to the live news room.

A young and dignified young lady appears elegantly in the picture.

"In the early hours of this morning, the sci-fi war blockbuster "Edge of Tomorrow" directed by the famous director Fang Ziheng opened and premiered around the world.

The film was filmed with the full support of the military department, and the film tells the story of aliens invading the earth, the countries of the world are powerless to resist, and all six continents except Asia have fallen into ruins.

The story of the Chinese soldiers who are brave and invincible, regard death as home, and use the hero's ability to reset infinitely, fight off the aliens again and again, and finally wipe out the aliens who invaded the earth. ”

With the introduction of the host's sister, scenes of movies appeared on the TV.

Countless buildings on six continents were bombed, the south of the Changjiang River fell, and the million-strong army of China crossed the Yangtze River and the East China Sea to launch a fire cover and a lifeless charge against aliens.

Fang Ziheng sat up straight and looked at the TV with a smile on his face.

With the assistance of 25 satellite TVs, no matter how much box office there is on the first day today, tomorrow will be the beginning of the complete popularity of "Edge of Tomorrow".

On the long sofa in the front, Liu Qianqian and Song Yi also stopped biting their ears, obediently crossed their beautiful legs, and watched the promotional picture of the TV with Yourongyan.

Song Yi took a light breath, looking a little envious, envious that the little sister Liu Qianqian could play the heroine of the movie.

Since she starred as one of the heroines of "Nobody", she only played the female number three in "Youth Campus" released during the Spring Festival this year.

The female number one is Da Tiantian, and the female number two is Yang Xuejian.

In addition to this, she is the heroine in TV series.

However, she was only envious, and there was no disappointment or jealousy.

First, Liu Qianqian is very good and is a good friend with her.

Two!

It's her own business, of course.

"You from the Star" was launched, and Hengyu Media sold it to Zhedong Satellite TV, a big dog, at a price of 2.8 million per episode.

As soon as it was broadcast, it was highly praised and the popularity was high, and in just 12 episodes, it reached 80% of the popularity of "Step by Step" at the beginning of the year.

Although Fang Ziheng has revised many bloody plots and intimate scenes, it has not reached the phenomenal popularity of the original drama, but the refined "You from the Stars" has become stronger in terms of word-of-mouth, and the national popularity of the heroes and heroines Luo Jin and Song Yi has been continuously improved.

After the first broadcast is over, after entering the second round of broadcasting, the two can at least become popular students and popular flowers.

Especially Song Yi, the little girl doesn't seem to have the face of a big heroine, but her image and appearance are very likable, and she is a group of passers-by.

In just one week, her Weibo followers soared by more than 8 million, reaching the achievement of 20 million fans, only less than a few big flowers and four small flowers.

On the Internet, the little girl is very popular, and among the many big flowers and small flowers, she is the least attacked by trolls.

There is no other reason, whether it is the fans of big flowers and small flowers, or the publicity departments of other film and television companies, they all regard Song Yi as an artist who does not have a big heroine's face.

To put it simply, in the eyes of a group of ambitious female stars in the entertainment industry, the little girl is the least threatening.

If it weren't for the fate of meeting Fang Ziheng, he wouldn't know where to hit the soy sauce!

And Liu Qianqian is different, the face of the young lady is a natural beauty.

Actress of the movie.

TV heroine.

The young lady seems to be the public enemy of all female stars in the Chinese entertainment industry.

Not to mention Yang Xuejian and Liu Shishi, who are eyeing Liu Qianqian, even the four major Huadan also regard her as the opponent who can shake their status the most.

There are also female artists under Hengyu Media, in addition to Zeng Li, Song Yi, and Sun Li, Jiang Shuying, Wang Ou, Tang Yan, Li Qin, and Tang Yixin, who does not envy Liu Qianqian, and secretly annoys Fang Ziheng's partiality.

Why does the young lady keep playing Fang Ziheng's heroine, they are not even qualified to audition.

It's unfair, it's so unfair!

A few days ago, Andy talked about this situation and said that his little flowers were a little angry, thinking that Liu Qianqian was not his own person, and the company's fat water was all flowing outside.

Fang Ziheng didn't care too much, the company continues to grow, and there will only be more artists under it in the future, and it is inevitable that there will be times when there will be competition for a certain project resources.

Besides, it's strange that women don't tear up, especially female stars, except for a very few really good sisters who are in love, which female star is not an opponent.

Tear it up, tear it up, tear it is healthier.

For Fang Ziheng, as long as he doesn't go out of line, he won't care.

As long as the female artists under the company are powerful and have the right image and acting skills, of course he doesn't mind using them as heroines.

Although he likes Liu Qianqian, he didn't think that he would use her as the heroine in every movie he made.

The acting skills of the young lady can't hold up many roles!

"It's time to eat!"

The kitchen door was opened.

Zeng Li held a plate of dishes and waved to Fang Ziheng and the three with a smile.

"Ou has eaten!"

Liu Qianqian responded positively, slid off the sofa with a thin waist, and went into the kitchen to help in her pink warm slippers.

Fang Ziheng pressed the remote control to adjust to CCTV-3, and smiled at Song Yi: "Tiezi, has the crew been looking for you recently?" ”

"Yes, it's all the roles of urban beauties, and I can't even take it."

Song Yi smiled sweetly, and while getting up, he stared at Fang Ziheng with burning eyes.

In the bright and faint eyes, the affection is silky, like a pool of spring water, and today's people are tempted,

Gee

Many are missing, the little girl can ha, she dares to tease herself with her eyes.

The corners of Fang Ziheng's mouth rose, and he said with a smile: "Eat first, and come to my study later, there is a script that is quite suitable for you." ”

"Hmm"

The little girl let out a soft 'um', pretended not to understand, and ran to the kitchen to serve food as soon as she slipped a cigarette.

Just when Fang Ziheng was having dinner with the United States, the evening news report on "Edge of Tomorrow" caused a huge response in the outside world.

Weibo's hot searches occupy eight of them, three of which are headlines for evening news to boost "Edge of Tomorrow".

The first-day box office of the two-title forum "Edge of Tomorrow".

One title discusses the plot of the movie, and the other title is today's interview with Fang Ziheng, shouting the slogan of the first-day box office and total box office.

The last title belongs exclusively to Liu Qianqian's acting skills and style in the movie.

The major entertainment platforms are also crazy, and under the continuous investment of the three distributors of Hengyu, China Film, and Bona, one after another advertorials flew to all corners of the Internet like snowflakes.

TV, Internet, offline, all-round, region-wide publicity coverage, coupled with today's movie-watching popularity, the popularity of "Edge of Tomorrow" has once again reached two levels.

How to stabilize this popularity and convert it into visible income depends on the box office on the first day released in the early hours of tonight.

At this time, it is the New Year's Day holiday, and all parts of the country are on vacation.

The higher the box office on the first day, the heat generated by today's publicity will bring immeasurable benefits to the box office trend in the next few days.

In the face of the menacing "Edge of Tomorrow", the major film and television companies that have been paying attention to the movie also fell into sleeplessness tonight.

Especially the several movies released at the same time, all of them panicked and sighed.

A four-star hotel in the imperial capital.

The main creative team of "Let the Bullets Fly" ended the national publicity, returned to the imperial capital for repairs, and prepared to fly to Hong Kong Island in two days to complete the last stop of publicity.

In the luxury suite of the hotel, Coco Jiang is still holding a cigarette and standing in front of the floor-to-ceiling window to watch the night view.

Behind him, Fa Ge, Liu Jialing, Chen Kun, and Jiang Cohen's assistant, the four of them were still playing mahjong.

Uncle Ge is the only one missing!

"If You Are the Truth, Do Not Disturb 2" is also in theaters, Uncle Ge left the team of "Let the Bullets Fly" a week ago and went to Feng Pants to report.

Since the release of "Let the Bullets Fly" on December 10, it has been a full 23 days to today, although the movie has not shown a phenomenal explosion, it has also been steady and steady, rushing to the level of 600 million.

In the last life, the movie achieved a score of 670 million and won the box office champion in 2011.

In this life, the film market is relatively bigger and hotter, if it weren't for the fact that "Edge of Tomorrow" was born and snatched many films, "Let the Bullets Fly" might have gone higher and farther.

According to the calculation of 35 to 40 days after the release of a movie, "Let the Bullets Fly" has no hope of 800 million, and it can only exceed 700 million.

Jiang Cohen exhaled a puff of smoke, his eyes narrowed slightly, and he looked fixedly at the neon night scene outside the window.

He's waiting.

and the first-day box office of "Edge of Tomorrow".

Whether "Let the Bullets Fly" can win the box office championship of the Chinese New Year stalls is at a critical moment in the early hours of tonight.

This moment comes from that formidable opponent, from the sci-fi blockbuster "Edge of Tomorrow".

Meanwhile.

In an upscale hotel in the magic capital.

Feng Pants stood in front of the floor-to-ceiling window of the suite, Baba smoking a cigarette, his eyebrows furrowed, revealing a trace of exhaustion and helplessness.

"If You Are the Truth, Do Not Disturb" had a box office of 34 million on the first day, and went further on the second day, hitting 42 million in a single day.

Feng pants were proud at first, so unhappy.

He not only completed Hua Yi's task and made a movie with a lot of money, but also added private goods to make a movie with a perfect combination of business and art.

With such a mentality, these days he has worked hard to promote, and led the main creator of the movie to complete the publicity of the imperial capital as quickly as possible, and then flew directly to the big box office city of the magic capital.

At present, "If You Are the Truth, Do Not Disturb 2" has been released for ten days, and the box office in the first week is 170 million, which has not broken through the 200 million level, weakening "Let the Bullets Fly".

The second week is not yet time, and it will not be able to catch up with the data of the first week.

At this time, Feng pants completely lost the pride at the beginning of the movie's premiere, and fell into deep worry.

The release of "Edge of Tomorrow" can be said to have the most serious squeeze on "If You Are Honest Do Not Disturb 2".

You must know that after a movie is released, the first half of the month is the best time to win the box office.

missed the first half of the month, even if the reputation of the movie is strong, I can only sigh and watch the single-day box office not as good as day by day.

"If You Are the Truth, Do Not Disturb" is still five days away from half a month of release, and now it is tingling to think about the evil tiger of "Edge of Tomorrow".

After watching the evening news just now, Feng Pants made a phone call to Wang Zhonglei, asking Hua Yi to strengthen the promotion of the movie and stabilize the last five days.

Wang Zhonglei agreed, and called his eldest brother Wang Zhongjun, thinking of continuing to follow the trend and then engaging in satellite TV news boost.

This proposal was rejected by Wang Zhongjun for the simple reason that the reputation of "If You Are Honest Do Not Disturb 2" is not enough, and there has been a faint voice of decline in the past two days.

Satellite TV news is not another time period, and it is impossible to boost a movie with a declining reputation for just one or two million.

And it's too late, "Edge of Tomorrow" is already blocked at the doorstep, which will be too late to increase the popularity of the gathering publicity.

can only spend money to control the evaluation and stabilize the current propaganda position!

Time passed, and before I knew it, it was the early hours of the morning.

Feng Pants, Uncle Ge and the others finished supper, and after relaxing in the hotel, they returned to their rooms alone.

No matter how the female artists who went upstairs together threw their eyes, he didn't care, and he didn't have the heart to eat seafood.

The box office of "Edge of Tomorrow" is about to come out, and this data will directly affect the subsequent theatrical schedule.

This morning, major domestic theaters completed the adjustment of film scheduling.

"Edge of Tomorrow" accounts for an average of 65% of the national theater schedule, "If You Are Honest, Do Not Disturb" 20%, "Let the Bullets Fly" 10%, and the remaining 5% goes to other films released at the same time.

This is not the end, if the box office of "Edge of Tomorrow" really explodes on the first day, it will squeeze more films.

In fact, there is no need to explode much, with the news at six o'clock in the evening, the theater chain will definitely increase the schedule of "Edge of Tomorrow" in the next two days.

Feng Pants has a deep understanding of this.

This is how the summer files "Four Famous Catches" and "The Great Earthquake" were played, and they almost killed the third-place "Painted Skin".

After walking into the bedroom, Feng Pants took the lead in turning on the computer to see if Huayi's publicity had kept up.

Drip

Drip

As the clock ticked by, the phone on the computer desk rang suddenly.

Feng Pants picked up the phone, quickly swiped the smart screen, and with a hint of luck, he used his middle finger to click on the text message that popped up to the top of the screen.

"Edge of Tomorrow" first-day box office, 5

"Holy!"

Seeing the first number, Feng Pants subconsciously burst into a foul mouth, staring at the phone with bull's eyes.

51.8 million!

The box office of "Edge of Tomorrow" on the first day actually broke through the 50 million limit directly and came to 51.8 million!

How can it be?

That's impossible!

Feng Pants didn't believe it, and looked at the box office data and text message sources again.

Long!

Feng Pants took a deep breath and let out a long sigh.

Alas.

He was limp, holding his phone and slumping back in his chair, his eyes glazed and still looking incredulous.