........

Strictly speaking, since the beginning of June, the domestic film market has begun to enter the summer file war.

Over the years, the first to take the stage is imported films.

This year, the situation is different, since April, Hollywood blockbusters have been bombarded in the film market in turn.

From late May to mid-June alone, in just 20 days, three Hollywood movies were released.

Men in Black 3

Mardagascar 3

The Hunger Games

Among the three movies, "Men in Black" was released for 24 days, with a weekly box office of 49.05 million and a total box office of 475 million.

Judging from the box office trend of the movie, "Men in Black" can easily break 500 million, becoming the first movie to exceed 500 million at the box office this summer.

The second Hollywood movie, "Mada Gascar 3", was released for 10 days, with a weekly box office of 55.9 million and a total box office of 112 million.

exceeded 100 million in 10 days, and it is another 200 million box office movie.

On June 14, "The Hunger Games", with 65.95 million in the first weekend, won the first week box office champion.

Throughout mid-to-early June, none of the domestic films could compete with the above three films.

Although there are many domestic movies released in June, none of them have a single-day box office of more than 10 million.

"The basic arena of the summer file of the 2012 film market, the base is a little high! 》

Imperial Capital Entertainment used this sentence as the title, @了恒宇传媒, Huayi, Guangxian, and Bona, the four giants, and asked the four major companies what to defend the summer file this year.

After Fang Ziheng learned the news, he asked the company to forward this inquiry directly, and at the same time, @Xu Zheng followed "Hypnosis Master", and rumored "Look at you" under the movie Weibo account!

This flipping operation has undoubtedly added a bit of fire to the summer file, and countless fans are screaming excitedly, looking forward to "Hypnosis Master" teaching Laiwu blockbusters to be people!

June 28th!

Domestic films have finally ushered in hope.

"Master of Hypnosis" was released, with a first-day box office of 35 million, and landed as the box office champion on the 28th.

In the next three days, "Master of Hypnosis" continued to rise, hitting a single-day box office of 38.6 million, 39.8 million, and 37.2 million on the 29th, 30th, and July 1st, respectively.

150 million in four days!

"Master of Hypnosis" won the championship of the new week with an undisputed box office height in the first week.

The movie not only resisted the impact of Hollywood's blockbusters, but also won a super high reputation.

According to the feedback from the publicity department of Hengyu Media, the box office trend is stable, and the weekly box office of the second week and seven days is likely to break the data of the first week.

The audience's impression of Xu Zheng has gradually changed from a comedian to a comedian, and they have found more shining points in this guy.

July 8th.

"Hypnosis Master" lived up to expectations, with a box office of 160 million in seven days in the next city, crowning the box office champion of the second week.

It was also from this day that a large number of negative reviews suddenly appeared on the film.

There seems to be a lot of fog on the Internet, and last night I still praised "Hypnosis Master", and today it took a sharp turn.

First, the entertainment media came off the stage, and "Hypnosis Master" was sprayed head-on, saying that this is a suspense film that reduces intelligence.

Immediately afterwards, countless water armies haunted, wandering around major film forums, and carried out targeted negative comments on the movie.

"Xu Zheng's acting in comedies is okay, but acting in suspense films is too dramatic!"

"I really don't know where the good reputation came from before the movie, Hengyu Media doesn't even want face, spend money to buy control reviews, is he Xu Zheng Fang Ziheng's own brother!"

"What the hell is "Hypnosis Master", this movie can be the weekly box office champion for two consecutive weeks, is there no one for domestic movies?

"Xu Guangtou has fallen, if you don't shoot a good "Embarrassment Series", you have to learn Fang Ziheng to engage in suspense!"

"That's it! The style of the movie is mysterious, the plot is thin, the hypnosis technique is monotonous, and the movie ticket is expensive! ”

"Refund, refund, the movie actually helped the drunk driving platform, it's so disgusting!"

"The old paper watched the first ten minutes and fell asleep directly in the movie theater!"

Batches of water armies frantically attacked "Hypnosis Master", as if they had a common enmity with the movie, spraying the movie from beginning to end.

Anyone with a discerning eye knows that "Master of Hypnosis" has encountered a black hand.

The Propaganda Department of Hengyu Media immediately discovered that something was wrong, and Director Ning You hurried to the company and commanded its naval army to dispatch urgently.

While criticizing and investigating, the source of the attack was investigated.

"I'm fucking his uncle, which bastard is bad again, and he deliberately can't get along with me!"

Xu Zheng's anger was like thunder, and he scolded the eighteen generations of the ancestors behind the scenes.

He got up early this morning, wondering if the total box office of "Hypnosis Master" could break 600 million, and if he could, he would be the first Chinese-language director to beat Hollywood Cinema head-on this year.

Happy, he knocked on the room of the main creator of the movie one by one, ready to take everyone to start a new day of publicity journey.

After breakfast, he received a call from the studio manager, "Hypnosis Master" was hacked, hacked out of Xiang!

in a hotel room.

After Xu Zheng finished his anger, he sat in front of the computer with a sinking face, and looked at the overwhelming number of bad reviews of the movie on the Internet in a daze.

Who the hell is doing it!

This is not the most intense time for the summer season, and there are no popular domestic movies in the same period.

"Master of Hypnosis" has just defeated "The Hunger Games" and fought for domestic movies, it is when the tide rises, and it stands to reason that everyone should be happy.

How can it provoke 'public wrath'?

Xu Zheng didn't understand, he didn't understand.

Could it be the producers of The Hunger Games?

But unlike ah, "The Hunger Games" is a Hollywood movie, and China Film is generally responsible for its domestic release, and China Film will never spend a lot of money and publicity resources to do negative marketing for "Hypnosis Master".

After thinking about it for a long time, Xu Zheng didn't see the clues from the Internet, and he didn't know anything about the mastermind behind the scenes.

He scratched his scalp and turned to look at Song Yi, Lu Zhong, and Yu Hewei behind him.

"What do you think?"

The three of them are the leading actors of the movie, and they are also confused at this time.

In the end, Song Yi opened his mouth and said that if he was looking for Director Fang Ziheng, he must have a way.

Xu Zheng was silent.

took out his mobile phone and called Ning You of Hengyu Media to ask about the mastermind behind the scenes.

He didn't ask what to do, and he didn't call Fang Ziheng.

"Master of Hypnosis" is the movie controlled by Hengyu this year, and this will definitely be known.

Instead of looking for a solution, it is better to look for the shady people who create the contradictions.

Xu Zheng believes that with the potential shown by "Hypnosis Master" alone, Fang Ziheng and Hengyu will not let it go.

Really.

As soon as the phone was connected, Ning You's words of relief came out through the mobile phone.

"Director Xu, Tiezi, don't be impatient, the propaganda department has already taken action to control the comments, and is looking for clues along the Internet, and there will be results soon."

Song Yi leaned over and asked, "Director Ning, does the director know?" ”

"The chairman has been notified."

Ning You replied, and then said: "My opinion, today you are promoting normally, and some reporters have interviewed and answered positively, speaking with box office data." ”

"I see, thank you, Director Ning!"

Xu Zheng breathed a sigh of relief, and Hengyu made a move, indicating that things were still under control.

Although Ning You didn't say anything substantial, it was still easy for a giant company to protect a movie.

Again, he Xu Zheng can't find an enemy, which doesn't mean that Hengyu Media can't find it either.

Looking around the entire entertainment industry, there are only a few companies that have the ability to launch a large-scale smear operation.

With a little thought, you're sure to find it.

By noon, the entertainment industry almost knew about the hacking of "Hypnosis Master".

Many insiders are also extremely confused, looking at a number of movies released at the same time, they can't find a suspicious person.

But everyone knows that there must be a name for it.

Surprise attack, deliberately engage in someone else's movie!

Either the two sides have long been enmity, or there is competition of interests, to put it bluntly, it is schedule competition.

Schedule competition seems impossible at the moment.

Domestic movies have long been beaten down by Hollywood blockbusters, and "Hypnosis Master" is unique among movie masters.

It can't be a red eye, "Master of Hypnosis" is just a medium production with an investment of 40 million, and even if it is popular, it will have a box office of five or six billion.

A movie with a box office of five or six hundred million will never cause the eyes of peers.

After all, there is only one suspicion of the enemy!

Whose enemies are they?

Xu Zheng!

Hengyu Media Group!

Or maybe it's Fang Ziheng!

........

At six o'clock in the afternoon, the movie got a good review.

After the smeared navy retreated, good word of mouth regained the upper hand.

Meanwhile.

Hengyu Media, which has been tracking and paying attention to this matter, as well as major film and television companies, also found a trace of unusualness.

The source of the water army belongs to a paper media and new media studio.

The bosses behind these studios all point to one company.

Alibaba!

More than eighty percent of the negative news disseminators of movies belong to the media controlled and invested by Alibaba.

Especially those new media studios, under the investigation of everyone, they found that their media accounts on the surface have frequently published news related to Ali in the past few months.

Among them, on June 11th, these new media danced the most joyful.

On that day, it happened to be the establishment of Alibaba Pictures Group.

In the city of Tianque.

Fang Ziheng received the phone call, and his face showed a different color: "What, it turned out to be Ali!" ”

"Yes, after many arguments, the propaganda department found that it was Ali who was targeting "Hypnosis Master"!"

"Have you found out the specific reason?"

"Not yet, only two speculations."

"Tell me about it, please."

Five minutes later.

Fang Ziheng hung up the phone, revealing a smile that couldn't be laughed at.

Messing around, the reason turned out to be on him.

Because of his repeated refusal to invest, Ali deliberately made it bad and blocked the movies that Hengyu was in charge of this year.

Fang Ziheng was quite speechless.

What kind of bullshit is this, Ali has no movie released, just because of the momentary anger to block "Hypnotic Master".

Zhang Wall, Gu Yong, and Zhang Wei are too fishy!

No, no, no!

No way!

With Ali's consistent style, it will definitely not be simple.

Fang Ziheng thought for a while and called Andy.

"Andy, go check what other projects Alibaba Pictures has won this year in addition to Lu Chuan's movies."

"Yes, the movie that will be released this year!"

Ali's urine sex is unlikely to only do things that harm others and are not beneficial to himself, and there should be other reasons to block Hengyu's movie.

Fang Ziheng's suspicion was correct.

Soon, Andy's call came back.

"I just received the news that Ali won the guaranteed release of "1942" with a box office of 800 million!

In addition, Ali also acquired a 20% investment share of "Cold War" from Anle Film and Television at a premium! ”

"According to the news from China Film, "Cold War" has almost finished filming, and it will be preliminarily scheduled to be released on November 8, only seven days after "Left Ear", which will be released on November 15."

Andy spoke very quickly, with three points of worry and seven points of surprise.

《1942》！

"Chills"!

Fang Ziheng suddenly became enlightened, and finally understood the reason why Ali blocked "Hypnotic Master" regardless of the cost.

Blocking "Hypnosis Master" is just a pretense, and their real goal is "Four Famous Catches 2"!

Guaranteed release of "1942", front hard steel "Four Famous Catches 2"!

Invest in "Cold War" and fight with "Left Ear", which was released at the same time!

This is the goal of Alibaba Pictures Group!

Fang Ziheng just didn't expect that Wang Zhongjun and Jiang Zhiqiang would be defeated in front of Ali so quickly.

Especially Wang Zhongjun, who was a dog day, was the hardest and loudest of his mouths when he drank tea before.

Saying that Huayi is a leading enterprise will definitely not bring a bad atmosphere to the industry and will not give Ali a chance to take advantage of.

How many days have passed since Nima, and this guy turned against the water and plunged headlong into the sky-high price guarantee woven by Ali.

800 million guaranteed "1942", Huayi has made a lot of money!

Wang Zhongjun villain also!

Fang Ziheng made up his mind about Wang Zhongjun.

Next year's Hengyu project, Hua Yi doesn't have to think about it, even if he turns his face with Wang Zhongjun, he will not give the cake to Hua Yi again!

"Andy, you asked the publicity department to make two detailed publicity plans, yes, for the release period of "The Four Famous Catches" and "Left Ear", all kinds of situations that may be encountered must be taken into account!"

"After the publicity plan is done, I want to look at it!"

"Also, you will issue an internal notice tomorrow, starting tomorrow, whenever the company's main film is released, the publicity department and the main creators of the film must maintain absolute vigilance!"

"I see, I'll draw up a notice now!"

On the other end of the phone, Andy's expression was solemn, and he instantly understood the meaning of Fang Ziheng's words.

After finishing speaking, she changed her words and said coldly: "Ziheng, come and don't be rude, Ali is shooting at us without a head or a tail, we can't just do it, right?" ”

"What do you mean?"

Fang Ziheng's eyes condensed, and he asked softly.

"It's very simple, he does the first year of junior high school, we do the fifteenth, Youku Video previously bought a batch of movie copyrights from Tudou Video, and there is still a balance that has not been paid!"

"According to the contract, Youku will pay the balance on June 6!"

Andy finished talking about the latest information he got from the finance department in one breath, and sneered: "Tudou Video passed Youku once on June 6th, and Youku's reply was that the financial report for the second quarter of this year had not been made, so let Tudou Video wait for half a month!" ”

"I remember that on June 11th, Ali Pictures was upgraded, and Ali headquarters discussed the merger of Youku into Ali Pictures Group, and Youku's stock price also fluctuated for a short time, and the final payment was also delayed again and again!"

I see!

A hint of understanding flashed in Fang Ziheng's eyes.

Youku owes a sum of money to Tudou Video, what can you do with the article?

Don't pay back the debt!

There is a problem with Youku's capital chain!

No matter what the article, as long as this kind of thing is widely reported, Youku's stock price will have to fall sharply.

After thinking about it, Fang Ziheng decided to stabilize his hand first, and said to Andy: "In this matter, we won't make a move, and we will reveal the news to Teng Xun and Baidu!" ”

Hiss..

Andy took a light breath and immediately smiled.

"I see, you wait for my good news."

"Tsk, you're so bad."

"Nonsense, I obviously didn't do anything."

"By the way, Andy, what do you want for your birthday in a few days?"

"Gifts, do I want you?"