February 5th, 8 p.m.

Hengyu Media's Publicity Department, Distribution, and External Affairs cooperated to take the lead in launching the publicity action of "Journey to the West".

Under the effect of money, Weibo directly topped two hot searches!

["Journey to the West" has a pre-sale of more than 40 million, surpassing any previous works of director Stephen Chow, setting the third pre-sale box office record in film history. 】

[The king of Xing Ye has returned, and everyone in the world owes Xing Ye a movie ticket! ] 】

The two hot searches instantly moved the attention of the entertainment industry from "The Great Wall" to "Journey to the West".

In order to promote "Journey to the West", Fang Ziheng specially said hello to Song Ge of Wanda Film and Television, temporarily blocking the overseas box office of "The Great Wall" last week.

After two days, it will be announced after the premiere of "Journey to the West".

At that time, you can also hype up the topic of the battle of the century between the two movies, Zhou Xingchi and Fang Ziheng.

At nine o'clock in the evening, Hengyu's second wave of propaganda went into battle.

Tudou, Tengxun Video, Youku Video, and iQiyi Video The four major video websites took action together to arrange APP splash screens for "Journey to the West", as well as the most eye-catching recommendation on the homepage.

Just these two recommended publicity, Hengyu Media gave each video 10 million yuan.

Viewers of the four major videos, as long as they open the APP, they can see the poster of "Journey to the West".

The poster lasts for five seconds, and except for the members of the four major videos, ordinary viewers cannot skip it directly.

It was also at this time that Zhou Mo, director of the Propaganda Department of Huayi Headquarters, came to the company and prepared to start the publicity work of "Journey to the West".

In the morning meeting, Wang Zhongjun issued the highest order, giving a budget of 80 million soft girl coins, so that the Huayi publicity department can promote the movie regardless of the cost.

80 million!

Except for Feng Pants' "1942", even Cheng Long's "Zodiac" did not enjoy such treatment.

"Journey to the West", it must be a big hit!

Zhou Mo's eyes were blazing, and he walked out of the elevator with pride and came to the office area of the propaganda department.

Tonight, she's not short of money, she can give it a go!

However..

Before she could say a few words and ask how the preparations were going, Li Liang, the leader of the department group, waved to her and shouted in surprise: "Director, come here, something is wrong, someone is hyping "Journey to the West!" ”

"What?"

Zhou Mo looked stunned, stopped talking about the scene on his lips, and trotted over with his high heels.

On the computer page, there are two bright red hot searches on Weibo.

Under the two hot searches, it attracted a large number of Stephen Chow's fans and melon-eating crowds to watch.

Zhou Mo browsed for a while, and asked puzzledly: "Could it be Hengyu Media, didn't Wang Dong say that they don't care?" ”

Looking at the three group leaders standing in front of her, she couldn't figure out the reason even if she wanted to break her scalp.

At this time, Zeng Yun, the leader of the second group, said softly: "Why don't you call Wang Dong and ask about the latest situation?" ”

"What else do you ask, it must have been done by Hengyu Media, except for Hengyu, which of the other companies is not eager to hit the street in "Journey to the West", and look good at our Huayi jokes!"

"It could also be Stephen Chow!"

"He, just like his instigation, you expect him to spend such a large amount of money on publicity!"

The three team leaders, you and I will analyze the truth in an instant.

Zhou Mo pondered for a moment, waved his big hand and said, "No matter who it is, it's a good thing in short." ”

"Everyone, the time is up, now the official start of publicity, first put the water army, before the early hours of the morning, I want to see that the major forums on the whole network are discussing the topic of "Journey to the West!"

"Understood!"

There was an excited response in the office area, and hundreds of people rubbed their fists and came to sit down in front of the computer.

80 million publicity costs, enough for them to build!

At this moment, except for Zeng Yun, the leader of the second group, no one proposed to suspend the propaganda first and ask the above opinions.

At this time, the arrow is on the string, and it has to be sent!

What the big boss wants is a popular movie, and what he wants is for Huayi's stock price to rise.

They propaganda department, and did not deviate from it.

And they finally got a big deal, and they can load a large number of them, and no one wants to miss it!

Besides, it's a good thing to have other companies to help, and you can better cheer for "Journey to the West".

What I didn't say, just do it!

Nine thirty o'clock.

Under Huayi's money offensive, tens of thousands of sailors infested and flooded all corners of the network, opening the discussion topic of "Journey to the West".

The sailors have three or four accounts, acting as Stephen Chow's fans while carrying hot searches on Weibo.

In a short period of time, "The World Owes Xing Ye a Movie Ticket" has spread to the whole network, and the rehearsal is getting hotter and hotter.

"I grew up watching Xing Ye movies, I was young and had no money before, but now that I have grown up and worked, Xing Ye is already old!"

"Xingzai, Brother Xing, and Xingye, rising from the dragon set, have brought us countless laughter and laughter, and will always support Stephen Chow!"

"Countless people say that Xing Ye is not good or that is not good, but Xing Ye has never said that anyone is not!"

""Journey to the West, Demon Suppression", must be supported!"

"I owe Xing Ye a movie ticket, Xing Ye is awesome, "Journey to the West" is awesome!"

"As evidence, I am opening the Hengyu Maoyan Movie APP to add a pre-sale ticket for "Journey to the West"!"

""Journey to the West" is rising, brothers rush, cheer for the star master!"

"That year, Xing Ye carried the golden hoop stick and left the peerless legend of "Journey to the West" for everyone, I missed it, today "Journey to the West" is back again, I don't want to miss Xing Ye and miss the movie!"

"Movie audiences all over China owe Xing Ye a movie ticket!!"

The mighty sailors came in waves, bringing up the memories of Stephen Chow's fans and their missing of Xing Ye in minutes.

A thing called feelings has inexplicably appeared in the hearts of countless people.

[Watch "Journey to the West", don't leave a last word! ] 】

[Give the last movie ticket to the star! ] 】

[Master Xing is old, he needs our support now!] 】

One topic after another with love words, from the water army to the fans, and then uploaded to the Internet.

Many netizens who like to watch Stephen Chow's movies and are not fans were also hit by the softness in their hearts.

has been added to the topic one after another, setting off a wave of emotional venting without regrets on the Internet.

In the early hours of the morning, among the top ten hot searches on Weibo, "Journey to the West" firmly occupied five.

Movies, Journey to the West, Stephen Chow, No Regrets, hundreds of thousands and millions of netizens have gathered messages under each topic.

The mighty network army shows everyone what is cohesion and what is the power of unity.

This kind of metaphysical propaganda method also shook the entertainment industry three times.

Especially the practitioners in the film and television industry, and the managers of major film and television companies, are all stunned.

I'm going to go!

What the heck!

At noon, it was mediocre "Journey to the West", and it became popular all over the Internet in the evening!

Stephen Chow, does he really have such a big appeal?

No one answered everyone's doubts, and the propaganda continued.

………

Six o'clock in the evening.

"Journey to the West" also logged into the evening news of 20 satellite TVs.

Hengyu Media and Huayi Brothers each contributed to finalizing ten satellite TVs.

On the third day, "Journey to the West" came out of the circle and appeared in regional newspapers across the country, as well as city-level TV stations.

The people got up early in the morning, as if they had changed the world, and everything was the discussion between Stephen Chow and "Journey to the West".

At this time, the promotional materials prepared by Hengyu Media and Huayi in advance were laid in place.

At the gate of more than 40 theaters across the country, the poster of "Journey to the West" and "The Great Wall" occupy the best position.

Some small counties with more prosperous economies are not spared, and Hengyu Media Advertising Company contacts downstream business providers, so that business providers must help lay publicity materials in place.

Two days!

In just two days, "Journey to the West" shocked the whole country.

The north and south of the river are full of movie sounds.

Hengyu and Huayi have almost invested 90 million in publicity and distribution costs.

The money dropped by the Huayi family alone is as high as 40 million soft sister coins.

That is, Wang Zhongjun came back to his senses and stopped Zhou Mo in time, otherwise, the total publicity cost before the release of the movie may be hundreds of millions.

The huge publicity lineup has nearly doubled the pre-sale of "Journey to the West".

As of three hours before the premiere of the movie, the data displayed on the Hengyu Maoyan Movie APP exceeded 75 million.

Pre-sales continue to rise, and they are not at all weaker than "The Great Wall", which was released more than ten days ago.

………

Feb. 6, 4 p.m.

Hengyu Media held a grand premiere ceremony for "Journey to the West" at the National Center for the Performing Arts in the Imperial Capital.

Most of the people in the entertainment industry were shocked, and people from all walks of life walked off the luxury car in full costumes with expectant smiles on their faces.

On Hengyu's side, Concubine Lin and Andy led the team.

Lao Mouzi, Wu Jing, Hao Yi, Wen Muye, Su Lun, and the group's free star artists were all present.

Among the group, Zhang Songwen and Zhang Yu, who had just joined the group, walked at the back.

The two of them were dressed in decent suits, straightened their bodies, and their expressions became nervous at a speed visible to the naked eye after stepping on the red carpet.

On both sides of the red carpet, the excited shouts rose wave after wave, and most of them were fans and fans of Stephen Chow, Article, and Huang Bo.

Call..

Hearing the pilgrimage-like shout, Zhang Songwen took a light breath, and a glimmer of light flashed in his calm eyes.

His heart was moved!

It's really exciting!

is not only for the fame and fortune of the artist, but also for the career ambition he has set since he entered the industry.

Those who shine brightly will surely be famous!

He!

It's been silent for too long, too long!

I hope that this time I will follow my agent Lao Zhao to join Hengyu Media, which can bring him new changes.

With a bit of excitement, Zhang Songwen followed the team through the red carpet and climbed the steps of the National Center for the Performing Arts.

As soon as he came to the gate, he heard Zhang Yu muttering beside him.

"Why didn't you see Fang Dong?"

Zhang Songwen subconsciously looked ahead, and among the many figures in front of him, most of them were women with wonderful postures.

The big boss of Hengyu Media, Fang Ziheng, and the two pillar stars Liu Ye and Deng Chao are nowhere to be seen.

At this time, Chen He, Zheng Kai, Lei Jiaying, and Guo Jingfei, who were walking in front of the two, turned around.

Lei Jiaying smiled at the two of them, and gave the two new friends science popularization.

"Dong Fang has something to do with Brother Ye, Brother Chao, and Brother Jin, so he can't come today."

"Oh, thank you, Brother Jiaying."

Zhang Yu smiled shyly and nodded at Lei Jiaying to express his gratitude.

When Chen He heard this, he bumped into Zheng Kai next to him, and quipped: "Kaikai, didn't you also get the role of "The Great Cause of the Founding of the People's Republic", why didn't you fly Yuzhang with Fang Dong and them today." ”

Zheng Kai: "."

Reveal the brother's shortness, right?

OK.

Then hurt each other!

Zheng Kai glanced at Chen He, and said with a look of shame: "I got a supporting role, and I only joined the group in March." ”

"By the way, He, you also participated in the casting of "The Great Cause of the Founding of the People's Republic", tell us, what role did you get?"

Chen He was stunned and was killed by his old classmates.

He did participate in the casting of "The Great Cause of the Founding of the People's Republic", but he was screened out in the first round and missed the role in the movie.

After opening the topic, the six of them gathered in a small circle.

While chatting about Fang Ziheng's new movie, he followed the team into the National Center for the Performing Arts.

Zhang Songwen and Zhang Yu also learned that their big boss, the youngest international director.

During the hit "The Great Wall", a new movie was opened!

It's still a main theme movie!

While the two admired, they both set a small goal in their hearts!

Be sure to star in a movie directed by a big boss.

Even if..

Just an insignificant supporting role!

Just when the premiere of "Journey to the West" was in full swing.

Yu Zhang.

A plane flying from the imperial capital slowly landed at Changcheng Airport, the provincial capital.

Outside the airport VIP lane.

Standing is a group of government officials dressed in dark jackets, long black trench coats, dressed calmly and dignified.

A group of people craned their necks when they heard the sound of the plane cutting through the sky.

A young man glanced twice, stepped forward to a middle-aged man over forty years old, and said in a low voice: "Secretary General, Fang Dong, their plane has arrived." ”

"Got it, let's pay attention to it later, don't be big or small."

The middle-aged man breathed a sigh of relief and came out, and gently stacked his slightly cool feet.

Weather in Yuzhang.

As soon as winter arrives, it enters the wet and cold season.

The sun is good, the afternoon sun is warm and very comfortable.

If it is raining or snowing, it will be a sin, and the cold wind will be biting, and people will not be able to lift their spirits.

When the plane landed, the sound of the radio reminding passengers to pay attention to safety was heard.

Not for a while.

A group of travelers walked out of the VIP tunnel.

The man at the front was extremely young, looking to be in his early twenties, but he was full of vigor and confidence between his steps, and he was full of confidence between his eyebrows.

What a handsome tooth!

Chaga!

The middle-aged man looked at the young man who was getting closer and closer, and secretly admired it in his heart.

He straightened his clothes, showed a happy smile, and took a few steps forward to take the initiative to extend his hand to say hello.

"Welcome, welcome."

"Welcome Fang Dong back to build his hometown, on behalf of the provincial government and myself, I would like to thank Fang Dong and Hengyu Media for their heart to Yuzhang, and thank you for your support and help to your hometown."

Fang Ziheng was a little flattered, bowed slightly, stretched out his hands and shook them together with the secretary-general, and said modestly: "The secretary-general has won the award, Ziheng is panicked, the investment I brought back this time is insignificant, how can I receive such courtesy, you are tormenting Ziheng!" ”

"Haha, Fang Dong doesn't have to be modest, come back with tens of billions of funds to build your hometown, you can bear this courtesy."

The middle-aged man let out a loud voice, comforting Fang Ziheng while greeting Deng Chao, Liu Ye, and Luo nodded behind him.

Fang Ziheng took advantage of the Chinese New Year to return to Yuzhang this time, on the one hand, to start "The Great Cause of the Founding of the People's Republic of China".

The movie will be released in October, and the time is tight and the task is heavy, and he must go all out.

On the other hand, it is to send an invitation to Yuzhang Province to invest in the construction of a 10-billion-level film and television base in his hometown.

As the Secretary-General said, with an investment of 10 billion yuan in the cultural and tourism industry, he can definitely be treated as a VIP.

then

The middle-aged man pulled Fang Ziheng and introduced the heads of several departments behind him.

There are as many as seven or eight departments, all of which are leaders related to culture, tourism, film and television.

The construction of the film and television base is not just lip service, the plan, approval, land, compensation, design, and construction require a series of cumbersome procedures.

This time, the two sides only made preliminary negotiations.

Subsequently, Hengyu will also come to a professional team to discuss in detail with Yuzhang.

After greeting for a while, the two teams rode away under the gaze of passers-by.

Destination, guest house.

There, there were even bigger leaders welcoming Fang Ziheng.

(End of chapter)