Chapter 363: The Heroes Are Angry!
……… There are bad movies every year! It's the same, it's not a patent for domestic films. However, in the new era, China's economy is growing rapidly, and the speed has overshadowed the improvement of the basic literacy of the people.
Especially in the entertainment industry, people have money in their pockets, and it has gradually become the norm to go into the cinema to watch movies.
And at this time, some 'grandiose and distorted views' traffic movies appeared in front of the public.
With the help of the Internet, the prosperity of the film market easily won hundreds of millions of high box office.
The audience is confused by the overwhelming publicity, and it is difficult to tell the good from the bad in time. As soon as you buy a ticket and spend money, you will know how big it is!
The emergence of "Little Times" is just the beginning of traffic movies and vulgar movies, and when traffic stars are born, it is called a group of demons dancing.
In this regard, Fang Ziheng has always been vigilant! Before, he was a director and a businessman, and he didn't have a suitable opportunity to speak out.
Now it's different! Entering the Film Association, he became a new director and had enough confidence to speak out.
In the Great Hall. Some people are surprised, secretly guessing what his plans are, do he really just want to call on the industry to resist movies like "Little Times".
There are disdainful people, who think that he is nosy with rats, and other people's movies are sold for money, so it's your business. There are people who secretly shake their heads, showing displeasure on their faces, and constantly sneer that Fang Ziheng is engaged in monopoly and industry hegemony.
Just allow you Hengyu Media to produce so many blockbuster movies in a year, and you are not allowed to make youth movies by other companies and other directors.
Don't tell me that Hengyu's contracted director, Su Lun is not a youth movie! There are also people with expectations and gratified expressions, who greatly agree with Fang Ziheng's words and raise their hands to support his voice.
More than 500 people had different expressions, all looking at him fixedly. Fang Ziheng did not have stage fright at all, nor did he pay attention to everyone's eyes, and held the microphone to speak again: "Behind the big sales of "Small Times" and "To Youth", we can intuitively see the role of Internet big data in helping movies. Different from the operation of traditional film and television companies, the Internet uses big data to quickly and accurately push "Little Times" to people who like petty bourgeoisie, love vanity, and are greedy for luxury. Coupled with super online publicity, these people are hooked into the cinema to pay in minutes! ”
"Director Fang, according to what you say, isn't the Internet invincible!" On the rostrum. Chen Yu, deputy director of China Film, kicked out the main attack, pressed the microphone in front of him and asked: "For example, Ali Pictures, Tengxun Pictures, and iQiyi Pictures, they use big data to promote every movie they release, and each movie can accurately locate the audience, so that the box office is a big hit, and it will always be a success!" As soon as these words came out, there was an uproar in the auditorium.
it! That's true! BAT has abundant capital, and he is an expert in playing data use, with such a big killer in hand, it is difficult for the movie produced to hit the street!
Could it be that the film market in the future will be the world of the Internet? What else can be good! Many traditional filmmakers panicked, and they didn't care about burying Fang Ziheng, frowning one by one, worried.
even looked at the representatives of Ali Pictures, Tengxun Pictures, and iQiyi Pictures, thinking about whether they would come forward to form a good relationship and take the initiative to show favor after the meeting.
Only Wang Zhongjun, Wang Changtian, Yu Dong, and Song Ge, who often deal with Fang Ziheng, had calm faces and sat firmly on the fishing boat.
After dealing with Fang Ziheng for so long, they have long since come out of the fear of BAT in the previous two years and successfully changed their mentality.
Again, the sky has fallen and there is a high top. Fang Ziheng is not a fool, since he dares to face Ali Pictures, he naturally has his solution.
They just follow behind and watch the play, and no matter how bad they are, they can't make the people who come over the Internet feel better anyway.
At this moment, several film and television giants are unprecedentedly united and tacitly united. Even if he is jealous of the development of Hengyu Media, Wang Zhongjun, who is unhappy with Fang Ziheng regardless of the project to himself.
Since the beginning of this year, after Ali Hangcheng Ma told him that he was going to sell Huayi's shares in October, Wang Zhongjun saw the form clearly.
Completely extinguished the idea of left and right! The so-called relying on the mountains and mountains falls, relying on the flow of water. He is the CEO of Huayi, and the market value of the company under his command exceeds 60 billion, and he does not have to be supported by Ali.
Even if Fang Ziheng doesn't give him a project this year, he is confident that he will lead Huayi to go further and make more and better blockbuster movies!
It's not a battle of life and death, Wang Zhongjun and others know very well what to do! Inside must be outside! ........ Looking at everyone's worried expressions, Fang Ziheng showed a smile and said with relief: "Colleagues, don't worry too much, big data has the advantages of big data, and naturally it also has its shortcomings and weaknesses!" ”
"As the saying goes, there are only three things, and a movie with any theme can fool the audience once, but not twice or three times. No one is a fool, as long as it is a bad movie, it will inevitably be spurned by the vast audience. The best way to boycott this kind of bad movies is for us filmmakers to take a more serious attitude and make more excellent movies. First cultivate the audience's appetite, so that the audience has enough excellent movies to choose and watch, it won't take two or three years, no matter how big data recommends, the audience will not buy it. At that time, there will be no room for bad movies in the entire film market! "Speaking of which.
Fang Ziheng paused slightly, glanced at the people who were in thought, and then faced the rostrum and said to the leaders: "Leaders, what Ziheng said just now is the dilemma and solutions that the industry needs to face in the future. I think that in order to better develop the film industry, the relevant departments must make policy adjustments and guidance! ”
"Oh, what good suggestions does Director Fang have" The leader of the Propaganda Department smiled and asked with a somewhat encouraging tone as he stroked the microphone.
"It's very simple, movies with bad views must be sanctioned, and we can't give such movies any gaps to drill. If it's just a simple bad movie or a vulgar film, it's okay to say that the market will call this kind of movie a person. However, once a movie with an incorrect outlook is released on a large scale and is aimed at hundreds of millions of people, it is likely to instill a bad atmosphere in young people, especially teenagers. Capital is greedy and disgusting, just to make money! They don't care about the quality of the movie, and they don't care about the mental health growth of teenagers. If any movie can be a big hit, it will inevitably encourage this unhealthy trend and disturb the peace of the entire industry. When the time comes, the bad movies will pile up, and the audience will lament, and finally they will eat back to the Chinese film market itself, making a wedding dress for Hollywood movies! Moreover, there are too many bad movies, which will also bring trouble and losses to those who make movies with heart and well.
In the long run, if good movies are not promoted, but are defeated by bad movies, who will still make movies with heart, and who will have the heart to revitalize Chinese movies! The resounding words resounded throughout the auditorium.
Everyone was stunned by Fang Ziheng's speech, and their faces became serious. Bad movies are piled up, the market is going to be eaten back, and Haolaiwu will be made a wedding dress.
Bad movies run rampant, beating good movies, so that no one will make movies with their hearts. The revitalization of Chinese movies has completely become empty talk!
The words pointed out three crises, each of which can be fatal to Chinese films. At this moment, no one felt that Fang Ziheng was alarmist.
Most of the people present were smart people, and after a little analysis, they came to the same conclusion. Especially the sentence 'Hao Laiwu makes a wedding dress', as if it is like a stinger stuck in the heart of the big guy.
Chinese films have taken so many years and spent so much energy to finally beat Hollywood Films in the local market.
As soon as the market boomed and Chinese films just rose, some people forgot their original intentions and forgot the hardships of the year.
Use crooked ways to make movies and go to the theater to make money, so as to spoil the market environment and give Haolaiwu as a pioneer in conquering the city!
I'll fuck you and pull a beat! You big traitors, the old paper will kill you. Rumble.. The auditorium was boiling instantly, and the heroes were furious, and there were voices of discussion and abuse.
"Boycott, boycott, must resist!"
"Are the investors and directors of "Little Times" here, let them stand up and make it clear!"
"Okay, the original BAT is the biggest bane, the rat poop that messes up the film market!"
"Damn, our Chinese movies finally have some hope, and their group of black-hearted gangsters are going to sabotage and kill them!"
"I suggest that "Little Times" be removed from the shelves immediately, and the movies with improper views will be strictly censored!"
"Seconded, it must be taken off the shelves!"
"I heard that "Small Times 2" is preparing for the project, let the project be suspended, and the script will be reviewed again!" The more everyone talked, the more excited they became, and the more they talked, the more angry they became, like a lion who had been awakened, eager to spray the makers behind the bad movie.
Especially the old-timers and leaders in the first row, they were completely fried, blowing their beards and glaring as if they were going to fight.
Fang Ziheng's words inexplicably ignited the mood of revitalizing Chinese movies in their hearts, and ignited their resentment towards bad movies.
We must not let bad movies become bigger, let crooked ways ruin the market, and give up the Chinese film market to Hollywood!
Seeing this, Fang Ziheng looked at the time and added another fire.
"Dear colleagues, a boycott is inevitable, and it must be boycotted as soon as possible. At the same time, we must also try to make as many good movies as possible, and don't give bad movies a chance to occupy the market! Imagine if one or two excellent movies were released every month, needless to say, the audience would know how to choose, and no one would be stupid enough to watch a bad movie. The current situation is that our market is constantly developing and expanding, and there are too few excellent movies every year to keep up with the development speed of the market. Domestic audiences have no choice, especially some people who live in big cities, they have to watch a movie every week on average, and people rush to good movies, but there are no good movies in the cinema, only bad movies! ”
"Even if the audience has the heart to support a good movie, they can't do it, they can only pinch their noses and watch a bad movie, so they lose hope and confidence in domestic movies!" As Fang Ziheng's voice became more serious and more high, the expressions of everyone in the auditorium changed again.
Many people looked unhappy and even ashamed. Fang Ziheng seems to be accusing bad movies, but he is actually slapping them in the face.
Among the 500 people in the second show, many of them have made so-called bad movies in the past two years, and they have been scolded by the audience.
Although these bad movies are not as incorrect as "Little Times", they have also caused some harm to the market.
On the contrary, the leaders on the rostrum bowed their heads slightly, and they had a clear understanding in their hearts, and they agreed with Fang Ziheng's words.
Just like during the release of "Little Times" last year, and during the release of "To Youth" this year, there are more excellent movies on the market.
But the number is too small to meet the audience's viewing requirements. With a huge audience, once there is no choice, there will naturally be room for bad movies.
And Guo Jinming, the director of "Little Times", and Zhao Yanzi, the director of "To Youth", are all characters with their own appeal.
Coupled with the big data boost of the Internet behind it, the box office of the two movies easily exceeded hundreds of millions. Boycott is boycott, sanction is sanction!
In the final analysis, the iron has to be hard! Only by producing more good movies can we balance the market and let the market develop in an orderly and healthy manner.
Good movie! More good movies! The problem has been found, but how can it be solved? The leaders thought about it, and subconsciously looked at Fang Ziheng, who was handsome and outstanding standing in the audience.
Such as.. The movies made by this little guy, as well as the movies produced by his company, are all good movies.
It's still an exceptionally good movie! Almost instantaneously. The leaders of the Propaganda Department, as well as several leaders of optoelectronics, smiled and had ideas.
An optoelectronic leader muttered a few times to Han Dong of China Film on the side, and nodded to Kang Yan of the Film Bureau, and set a general strategy.
......... Then. Once again, the meeting entered a moment of criticism. Don't care about anything else, the most important thing is to express your attitude, the leader is on top, and the big guy will make a wave of bad movies as soon as possible.
Whether it is the people in the establishment or the private film and television workers, they all have a look of indignation and excitement.
Even if it is Zhang Wall and Zhang Wei of Alibaba Pictures, Chen Wu of Tengxun Pictures, Sun Zhong of Tengxun Video, and Gong Yu of iQiyi Pictures.
Hold high the banner one by one, knock down bad movies, vulgar movies, and hit movies with incorrect views! So that the leaders know that the filmmakers present are all good children, and we are incompatible with movies with incorrect views.
After the meeting. Everyone left the venue in an orderly manner. Fang Ziheng felt that his mouth was a little dry, and he was thinking about where to get some water to drink.
I was just in the conference room and I was so focused on firing the cannon that I forgot about the tea on the table.
"Fang Dao, wait a minute!" At this time, Chen Yu came to him, beckoned to Fang Ziheng, and called Wang Zhongjun, Wang Changtian, Yu Dong, and Song Ge to stop.
"A few CEOs, the leaders are invited." Subsequently, under the envious gaze of countless people, Fang Ziheng and the five of them followed Chen Yu into the car, and left with the convoy of the leaders.
When the convoy left, the others walked away. Zhang Wall and Zhang Wei glanced at Chen Wu and Sun Zhong of Tengxun Films, and tacitly made a small car.
……… In the car. Zhang Wall rubbed his eyebrows, and said with a little worry: "Today's meeting is a bit ghostly, Fang Ziheng opened his mouth rashly, which will inevitably affect the opinions of the three of us in the hearts of the above." ”
"There must be an impact, Fang Ziheng is right, the use of big data is best icing on the cake, rather than fishing! Not to mention movies, the Taobao platform alone, if it repeatedly promotes inferior products to users, it will cause dissatisfaction and complaints from users! Zhang said faintly, while taking out his mobile phone and sending a text message to Chairman Fan Luyuan, informing him of the content of the meeting just now.
The corners of Zhang Wall's mouth twitched, depressed. Holy! At the beginning, you swore that big data was booming, looking at the world, traditional film and television companies were just the momentum of local chickens and dogs.
Now it's good! was debunked by Fang Ziheng's words, so he sent it like this! As if guessing what Zhang Wall was thinking, Zhang Wei raised his head, looked at him who was not angry, and smiled confidently: "President, I never said that Alibaba Pictures wanted to make bad movies, and it all relied on big data to win the world." If you think about it, what will happen to a high-quality movie with the promotion of big data! "How?
"To Our Dying Youth" is of a good standard, it's not that it can't be found by Hengyu Media!
Zhang Wall rolled his eyes, with a posture that you are a woman, and I won't talk to you. He pressed the unhappiness in his heart and said in a condensed voice: "Mr. Zhang, the summer file is fierce, and there is still a month before the release of "Seven Star Lu King", let's go back and discuss the publicity and distribution of the movie!" ”
"What does the president mean?" Zhang Wei raised his eyebrows and looked over.
"My meaning is very simple, just look at Fang Ziheng's attitude and his past contradictions with Lu Chuan, Hengyu Media will definitely block "Seven Star Lu King"!"
"He dares!"
"Didn't the two sides already say that the well water does not interfere with the river water, no one will destroy it, and each eats according to his ability!" Zhang Wei was stunned, his eyes widened and he said in disbelief.
Zhao Yanzi confessed, you, the president of Ali Pictures, apologized to Fang Ziheng in front of the leader, he has already promised to live in peace, do you dare to mess around?
"You're thinking too much!" Zhang Wall sneered in his heart and sighed: "The blockade I am talking about is not to use propaganda to smear the movie, Hengyu Media can use a high-level movie to fight in the ring during the release of "Seven Star Lu King"! ”
"Didn't he just say that as long as there is an excellent movie released on a schedule, the audience will naturally know how to choose."
"Do you think that "Seven Star Lu King" can win the movie released by Hengyu Media at the hottest time in the summer?" As soon as the words are straightforward, the choked Zhang Weiren is stupid, and the anger is painful!
........ Just when the two of Ali Pictures were suspicious and startled, Fang Ziheng and a few people followed the leaders' convoy to the optoelectronic building.
The group had a light meal and then took a nap in the rest room prepared by the photoelectric. Two o'clock in the afternoon.
Fang Ziheng and the five of them came to a luxurious small conference room. The leaders of the Propaganda Department, the leaders of Optoelectronics, the Film Association, and the Federation of Literary and Art Circles came in with laughter and laughter.
"Everybody sit, don't be so serious." The leaders of the Propaganda Department waved to everyone and beckoned everyone to take their seats. Fang Ziheng and the others looked at it and came to the right side of the round table of the conference to take a seat.
The main seat of the center belongs to the big leader, and the leaders of each department sit on the left. They sat on the right side of the round table, the staff served tea, and the door to the conference room was closed.
One of the deputies knocked on the table, gathered everyone's eyes, and opened his voice with a steady expression.
"Ladies and gentlemen, there is only one theme for the afternoon meeting, which is to discuss how to effectively resist bad movies and crack down on movies that are vulgar, sensational, and have incorrect views."
"Today's meeting is confidential, please feel free to speak!"