Chapter 369: The Prodigal Son Turns Back and Doesn't Change His Money!
......... [Dominating the summer file, the box office of "Hong Kong Embarrassment" broke 150 million on the first day! ] Weibo hot search: "The hilarious comedy series "Hong Kong" produced by Fang Ziheng and directed and starring Xu Zheng was released at 0:00 yesterday, and theaters in many places across the country were shocked by the movie-watching boom, winning 150 million box office on the first day, breaking the highest record on the first day of film history! [There is no strongest, only stronger, "Hong Kong" broke the double record again! ]
Tengxun Entertainment: ""Hong Kong" is invincible, with a box office of over 14.5 million at 0:00 on July 31, breaking the record of 12.9 million Chinese films held before "The Great Wall", and the box office exceeded 150 million on the first day, once again breaking the highest record of 127.6 million held by "The Great Wall"! ["Hong Kong"!
A new gold-absorbing law] Netease Entertainment: "If you say which is the most anticipated domestic film in this summer's file?" It must be "Hong Kong Embarrassment" directed by Xu Zheng, the movie is full of highlights, and the box office on the first day easily broke 12 box office records for Chinese films! ["Hong Kong Embarrassment" is a big hit, take stock of the five major highlights of the movie! ]
Huaguo Film Network: "Aspect 1: Nostalgia, the pictures, posters, music, plots, and lines of every old Hong Kong movie can be called a classic. Aspect 2: The laughter is still the same, and the frustration is orderly. Aspect 3: Gorgeous combination, Zeng Li, Xu Zheng, Baoqiang, Jiang Shuying, etc., the supporting roles are also tasteful. Aspect 4: Every classic old song is appropriate, and the theme song is sung by the princess, which is highly recommended. Aspect 5, the overall quality of the movie is super first-class, the plot is silky and smooth, everything is the main line service, smooth and natural, especially the culture of Hong Kong Island shown, which makes people's memories roll! [God-level "Hong Kong", god-level marketing!
Imperial Entertainment: "God-level marketing, simple things have been repeated 1,000 times, and Hong Kong embarrassment has used IP marketing, nostalgic marketing, community marketing, creative conferences, and taking advantage of marketing, and the most popular methods at the moment have all been used in movies!" [150 million on the first day!]
This year's summer file ushered in the most popular movie king! ["Hong Kong" is awesome! Just ask who else?
Hengyu New Media: "Surpassing "Looking for the Dragon" and "The Great Wall", "Hong Kong" led the whole people to appreciate the embarrassment, setting a single-day box office record for Chinese films in one fell swoop, and refreshing more than a dozen mainland film history records in a row! ”
"Hot summer vacation, "Hong Kong Embarrassment" and "Seven Star Lu Wang" bring you different wonderful audio-visual feasts!"
"The single-day market broke 200 million, and the summer file created the highest market record for Chinese films!"
""Hong Kong Embarrassment" won the single-day box office champion, Xu Zheng, the king of a new generation of comedy!"
""Hong Kong Embarrassment" strongly overwhelmed "Seven Star Lu Wang", and pointed to the 2013 Chinese film annual box office champion!" ["Seven Star Lu King" 49 million on the first day, setting a personal record for Lu Chuan! ]
[Magical masterpiece, a superior work that is not inferior to "Looking for the Dragon"! 【Painstaking, forging ahead, Lu Chuan is good! ]
] [The prodigal son does not change his money, come on Lu Chuan! ] ] ["Seven Star Lu King", the best adventure movie of the year! ]
】……… August 1st. Early in the morning, the Internet was swiped by two movies. All kinds of news reports are flying all over the sky, and the whole network is the voice of "Hong Kong Embarrassment" and "Seven Star Lu Wang".
Perhaps Ali thinks that Lu Chuan's reputation is not good, so many publicity themes are to use the momentum of the movie to correct Lu Chuan's name first.
In particular, even the 'prodigal son does not change the money' came out. Many netizens almost died of laughter, ran to comment under these themes, and took a photo of Qin Lan at the premiere of "Hong Kong".
"The prodigal son doesn't change his money, and a good woman doesn't eat the grass!"
"Sister Qin is doing well, come on!"
"Qin Meiren, look here, I think you and Fang Ziheng are destined." Wave after wave of reports sent several topics to the hot search on Weibo, making the two movies synonymous with the most popular nowadays.
The two films accounted for more than 90% of the country's film schedule, and the first-day results also lived up to expectations, occupying 95% of the box office share.
"Hong Kong Embarrassment" relied on ultra-high pre-sales, most of the country's average film schedule, and explosive appeal to successfully break 100 million on the first day, reaching a box office of 153 million.
Although "Seven Star Lu King" only has a first-day box office of 49 million, it is already a very good result compared to Lu Chuan's appeal and the audience's suspicion of him.
Just looking at the box office on the first day, it is enough to prove that the announcement of Alibaba Pictures is not false. Ali Pictures can be described as a fight to fame!
If you really want to talk about the shortcomings, that is, the number of films is less, the new company has just been established, and it is not familiar with the Tiger Cinema Line across the country.
49 million! is only one million short of breaking through 50 million, which is better than Zhao Yanzi's "To Youth".
After seeing this data, Fan Luyuan and others also stopped the idea of giving profits to the theater chain. Use the reduction of the account sharing ratio to raise the film schedule, coupled with the promotional resources of Alibaba Pictures, to ensure the box office trend of "Seven Star Lu Wang".
Lu Chuan was also very excited, he seemed to be shouting all day long, with a haughty posture, but he also knew that "Seven Star Lu King" couldn't beat "Hong Kong" in any aspect.
With a first-day box office of 49 million, he is already very satisfied. In his heart, he already has new expectations for the movie.
49 million on the first day. The next day it was more than 50 million. Then the theater adjusts the number of films, and it can rush to 60 million on the third day.
200 million in four days! At that time, he Lu Chuan will also be a well-known commercial film blockbuster director! The idea is beautiful, the reality is skinny.
Theaters, how can they operate according to his ideas. On the first day, the market of the film market exceeded 200 million in a single day, and the box office and attendance rate of the whole day hit a new high.
In theaters across the country, the management immediately set their sights on "Hong Kong" and took the lead in increasing the film's schedule.
65%! The next day, the box office of "Hong Kong Embarrassment" increased to 65 on the first day. "Seven Star Lu King", not only did not increase the number of films, but also reduced a few points.
No way, since the afternoon of the first day, the "Hong Kong" halls in cinemas across the country have been almost full.
While the audience was queuing, they muttered about the additional hall and the extra stage. Even many readers of "Tomb Robbery Notes" took the lead in choosing to watch "Hong Kong Embarrassment" between "Hong Kong Embarrassment" and "Seven Star Lu King".
In the words of some readers, the movie is there, and it won't run. If Lu Chuan shoots well, they will naturally watch it later, and if they don't watch it, see if they don't spray him to death.
The capacity of the market has almost reached the upper limit of tolerance at this time, and there is "Hong Kong Embarrassment" horizontally, infinitely squeezing other movies in the same period.
The hot box office has also made it difficult to buy tickets. Hengyu Maoyan app has once again become the first among the audience, and the number of downloads has soared.
Young people queued up and couldn't grab tickets, so they chose the Hengyu Maoyan app. Fang Ziheng saw the opportunity to let the app open a direct ticket purchase channel, and at the same time ordered an increase of 50 million publicity and distribution fees for ticket compensation.
Yes, it is to give profits to the audience! He didn't bother to care whether Ali would give the profit to the theater chain, as early as after the film "Hong Kong" came out, Hengyu held a small early viewing party and invited a group of theater managers to come over.
Hengyu Media also signed an account-sharing contract with the cinema chain, and the total box office of "Hong Kong" exceeded 800 million, according to 47% to 53%, and more than 1 billion is five or five.
This account-sharing agreement, among all the movies released at the same time, only "Hong Kong" dares to sign and can sign. Lu Chuan's "Seven Star Lu King", the theater line doesn't have a mouth!
The next day. August 1st, Army Day. "Hong Kong Embarrassment" made persistent efforts, and the single-day box office pushed to 170 million, becoming an indisputable hit comedy.
Even in the scorching summer, fans' enthusiasm for watching movies has not diminished at all, and the attendance rate throughout the day is close to 95%.
From 10 o'clock in the morning to 10 o'clock in the evening, the theater was full, and the grand occasion of the movie theater can not be described as the Spring Festival.
The major media are all crazy at this moment!
"Hey, Mr. Deng, I'm really sorry, I'm really sorry, I've been busy with business these days, and our editor-in-chief has explained that he has been helping "King Lu of Seven Stars" for two days."
"Mr. Deng, it's not my brother, I can't look down on "Seven Star Lu King", we media people also have to uphold a realistic attitude, "Hong Kong Embarrassment" is popular, you can't praise other movies with a clear conscience!"
"Oh, President Zhang, there are so many media resources under Ali, we can use them, I'm sorry."
"Hurry up, "Hong Kong" will come out at the box office the next day, hurry up and prepare the previous advertorial, fill in the data and publish it immediately." Hundreds of famous entertainment media painfully and happily rejected Ali Pictures' money, and concentrated their firepower to blow "Hong Kong".
No way, the movie is too hot! They want to make money, but they want heat even more! At the same time, the next-day box office of "Seven Star Lu King" also came out, taking a small step, with a single-day box office exceeding 54.5 million, and winning 100 million in two days.
The performance of the rules and regulations is neither stunning nor on the street. Compared with the film's 300 million production budget, it seems that the trend is quite strong, and Alibaba Pictures has made some money.
was sent to Ali Pictures together, as well as the latest schedule of the movie. 32.8%! it, why is it getting lower!
Zhang Wall and other executives were all dumbfounded when they looked at the box office data table and movie schedule in their hands.
This is 3.4% lower than the 36.2% on the first day. According to the calculation of 6,000 movie theaters in the country, it is equivalent to the loss of more than 100 screening halls, and the loss of 800 to 1,000 shows a day.
According to the average price of 150 people watching the movie at a time and 30 yuan per person, there must be at least more than 4 million box office.
In other words, yesterday's "Seven Star Lu King" lost nearly 5 million box office, if the film schedule is not reduced, the single-day box office will be higher, and it is expected to rush to 60 million.
"I'll fuck your uncle!"
"Cinema, you guys are really damned!" Looking at the film schedule in a daze, Zhang Wall, Zhang Wei, and Deng Kangming were all angry, and scolded the theater chain for damning.
Not much. Lu Chuan, who finished a day's roadshow and took a shower and was ready to read movie reviews on the Internet, also received two data sheets.
"Ah, I'll go to your mother's theater, and you will return the film schedule of "Seven Star Lu King"!"
""Hong Kong Embarrassment", Fang Ziheng, Xu Zheng, the old paper is inseparable from you!" In the suite, Lu Chuan's hysterical roar was heard.
Fang Ziheng and Xu Zheng were also shot while lying down. It's not the amount of film they adjust, it's their business! ......... Leaving the palace.
Fang Ziheng was lying on the bed, stroking Zeng Li's head with one hand and holding his mobile phone with the other, also browsing the two data sheets.
"Sister, the box office of "Hong Kong" came out the next day."
"Woooooo How much? Zeng Li raised his head, and his beautiful eyes looked confused. Fang Ziheng smiled, looked into the eyes of the beauty, and said softly: "170 million!" ”
"So much?"
"That's, don't look at who is the screenwriter of the movie?"
"Virtue!"
"Sister, go on." Fang Ziheng threw down his phone and closed his eyes, with an expression of extreme enjoyment. These two data, he thinks are normal, not surprising at all.
The strength of "Hong Kong Embarrassment" is there, whether it is the appeal or the level of the movie, it is not inferior to the "Journey to the West" released during the Spring Festival.
The summer file is a hot period again, and there are many moviegoers, so the movie is not very popular. As for increasing the film schedule, he didn't think about it, this is what the theater should do.
He also watched the results of "Seven Star Lu Wang", and he can only say that it is okay, and the combination of Lu Chuan and Ali Pictures has come to this point.
A few days after tomorrow, as the audience's film reviews come out, it will be clear whether "Seven Star Lu King" is good or bad. With Fang Ziheng's understanding of Lu Chuan, and the various feeding operations made by the other party in his previous life, the movie will never be too powerful.
At most, for three days, there will be a phenomenon of audience backlash. ......... In the next few days, the film market officially became the world of "Hong Kong".
First of all, on August 2nd and 3rd, a small drop in space was ushered in in a single day, winning 136 million and 118 million box office respectively.
Four days after its release, the total box office was 571 million! 500 million in four days! once again set a new high in the history of Huayi Film and became an unattainable peak in the mainland film market!
The dazzling data shocked the entire entertainment industry and stunned filmmakers who paid attention to the box office.
It's amazing! "Hong Kong Embarrassment" is so awesome that there is no sky! When the weekend ticket box office was announced, both the media and people in the entertainment industry were all amazed.
They know that "Hong Kong" is powerful, with the first two works as the foundation, and the third sequel will definitely soar.
But.. No matter how everyone expects it or predicts it, they didn't expect the movie to be so strong, hitting a box office of 570 million in four days.
570 million! Even if the film market is booming now, it is still an unattainable number for many films that have entered theaters.
Others are still fighting for a box office of one or two hundred million, and "Hong Kong" has achieved results that many movies can't achieve in a month in just a few days.
Terrible! That's amazing! The film people in the circle have eyes as wide as copper bells, and they can't even be jealous except for envy.
Major film and television companies also called to congratulate Fang Ziheng and Hengyu Media for producing another annual box office champion movie.
More people are looking for Xu Zheng at this time, tracking down the main creator of the film "Hong Kong Embarrassment". Fang Ziheng is behind the scenes in this movie, and Xu Zheng is the biggest beneficiary of exposure and the movie's big hit.
Meanwhile. There was a backlash against "King Lu of the Seven Stars" on the Internet, and the target of the backlash came from the audience of the movie and the readers of "Notes on Tomb Robbery".
Lu Chuan, it's fun again! Some viewers carefully analyzed the movie and pointed out that "King Lu of Seven Stars" is not a 3D real shot at all, but a conversion to 3D.
It's just that the cost of the transformation is very high, and the 3D effect is good, so no one found out for a while. The main reason is that when Alibaba Pictures promoted the movie earlier, it emphasized the magic masterpiece many times and did not focus on 3D real shooting.
Ali Pictures' meaning is to attract the audience with a magical masterpiece first, and then release 3D real shots when the movie is word-of-mouth.
After all, after a bunch of bad 3D movies in the past three years, the audience subconsciously got bored when they heard the so-called 3D special effects blockbuster.
Especially for domestic films, only after the movie premiere reports a lot of tidbits, will they try to believe it and try to go into the cinema to buy tickets.
Lu Chuan didn't know if he was floating in yesterday's roadshow interview. is so good that he will not die, in front of a large group of audiences and reporters, he swears to guarantee that "Seven Star Lu King" is a full 3D real shooting, without any moisture.
This Nima can poke the hornet's nest! That night, some viewers did not believe in evil, and compared "Avatar", "Edge of Tomorrow", and "Looking for the Dragon" with "King Lu of the Seven Stars".
After a comparison, Lu Chuan overturned! The 3D real shooting of bullshit, the special effects level of "Seven Star Lu King", not to mention that it is not first-class in the world.
Even if it is put into a domestic movie, it is quasi-first-class special effects. Lu Chuan! Once again, he deceived the audience and ran the train with his mouth full.
The audience and the original readers shouted and beat him, let him get out of the film circle and out of the entertainment industry. finally used the prodigal son's return to gold not to change the reputation and image of whitewashing, and once again fell into the quagmire and abyss.