.........

"Every year, there are always a few movies that are in trouble, and I asked my father about the problems, and my father said: Movies are the only art that can enter the inner world, and only it can enter, so trouble!"

This passage was said by the father of the writer Ah Cheng, the most important literary critic and aesthete in China, Zhong Diandi.

Ah Cheng excerpted the original words and deliberately solved the doubts of the world in an article, explaining the loftiness and troubles of film art.

The high-level internal viewing meeting of "The Great Cause of the Founding of the Army" is an example and a typical example, the leaders put down their busy work to watch the movie in person, naturally not for the sake of formality.

】

There are children in the rivers and lakes, and there are no people in the mountains and rivers!

Whether it is for inheritance or to commemorate the older generation of revolutionaries, the main theme movie can always get the attention from above.

Fang Ziheng looked respectful and eloquently, and introduced the situation and filming process of the movie to the five chiefs in detail, occasionally adding a sentence or two of interesting things that happened to the crew.

The five leaders listened very carefully, smiled from time to time, and asked questions of interest in a loud voice, asking Fang Ziheng not to worry, and to speak slowly.

Three hours flew by.

With the completion of the screening of "The Great Cause of the Founding of the Army", applause rang out, and several leaders stood up at the same time, applauding while showing satisfaction.

"A spark can start a prairie fire!"

"Yes, yes, the movie is very good!"

One of the chiefs had deep eyes and feelings, as if recalling the eventful years of that era.

The other four nodded slightly, also expressing their approval of the film.

Han Dong observed the words, his heart was relieved, he saw the opportunity to take two steps forward, and said with a modest face: "The chief has won the award, and I ask the chief to criticize the axe more." ”

"The standard of the movie is good, let's release it on National Day!" A chief made a final decision and unveiled the problems of the follow-up review.

Fang Ziheng was overjoyed in his heart, and he knew the weight of this sentence very well.

The chief spoke, and there was almost no trouble in the follow-up review, just fine-tuning some details.

Han Dong also smiled, his attitude was still respectful, and he reported the publicity and distribution of the movie to the leaders one by one.

The founding trilogy was completed, and he was really relieved that he had submitted an almost perfect answer sheet to his superiors.

Not for a while.

The five leaders left one after another, and shook hands with Han Dong, Chen Yu, Fang Ziheng, and Kang Pei before leaving.

When it was Fang Ziheng's turn, a chief patted him on the shoulder and encouraged him with a smile: "Xiao Fang, I've heard your name, you are very good, come on!" ”

"Please rest assured, I will continue to work hard!" Fang Ziheng straightened his chest and responded loudly.

........

The elevator doors close.

There was a sudden silence in the corridor, and several great relieving voices sounded one after another.

Call..

Call..

The chief left, and the little heart that Fang Ziheng and the others had raised finally landed, as if a big stone had been removed, and it was extremely relaxed.

Han Dong was the first to come back to his senses, took off his glasses, rubbed his eyebrows, and said quietly: "Let's go, let's discuss the specific release time of the movie, as well as the publicity steps!" ”

"That's right, since the chief has explained, we must take it seriously, discuss it carefully, and choose the best time to release it."

Compey took the opportunity to answer and said with a little joy.

Today's experience, for him, Han Dong and Chen Yu, can be called one of the most important events in his career.

It can be summed up by Jane's joy and fortune!

It's the same with Fang Ziheng, he was in the screening hall for three hours just now, and it is not an exaggeration to say that he is a saint.

The four of them looked at each other and smiled, their eyebrows showed a little excitement and excitement, and they did not go to Campe's office, but tacitly turned around and walked to the screening room.

There were already staff waiting at the outer gate to deliver a few copies of the September movie release form.

Fang Ziheng took one and looked down as he walked into the screening room.

On the table, there are thirty-one movies densely arranged, and they are scared to death!

September 5: City Lights for Psychological Sin.

5 September: Elysium.

September 6: "Flower Han".

September 6: "Super Broker".

September 6: "Time Lovers".

September 6: "The Evil Soul of the Ancient Town".

Sept. 10: School Bus.

September 10: "4B Youth: 4th Floor, Block B".

September 12: The Smurfs.

Sept. 13: "Witnessed by All".

September 13: Crossfire.

September 17: "Falling Passage Mountain".

September 17: "Very Lucky".

September 17: "My Mother".

September 18: A City.

September 18: "Love Farewell".

September 18: Secret Talisman of the Empire.

Sept. 18: "Speed Snail".

September 19: "Noah's Ark in May".

September 19: "Reunion".

September 24: King Kong: Death Redemption.

September 27: "The Biography of Steve Jobs".

September 28: "Target Battle".

September 28: "White Fox".

September 28: "Di Renjie's Divine Dragon King".

September 29: "Farm 81: Defending Maijie".

September 29: "All the Way Crazy".

September 30: "Magical".

September 30: "72 Hours of Sword Theft".

September 30: "Escape 3D".

September 30: "Bat Villa".

Although there are many movies that are all on the street in one round, such a dense schedule arrangement also makes people speechless.

The thriving environment of Chinese-language films has attracted countless investors to rush into the film market, wanting to take advantage of the hot market to pick up money.

Fang Ziheng's eyes first looked at "City Lights of Psychological Crime", which is a movie controlled by Hengyu Media, directed by Sang Lin, and starring Zhang Yi and Li Qin.

In the previous life, the original version starred Deng Chao and the blind sister teacher, and the box office was not high, and it was not popular.

In this life, under the name of being produced by Hengyu Media and produced by Fang Ziheng, I think it will be more popular with the market and audience friends.

Subsequently, he looked at "Di Renjie's Divine Dragon King" directed by Hua Yi, Heng Yu, and Xu Ke.

In this movie, the script has been refined by Hengyu's literary editorial department, as well as his review, and the finished film effect is more than one grade higher than the previous life.

The excessive special effects in the movie have also been banned, and like "Dragon Gate Flying Armor", it is completely controlled by Tiangong Color.

I can't say it, the biggest opponent after the release of "The Great Cause of the Army" is the martial arts drama "Shendu Dragon King".

Fang Ziheng thought for a moment, raised the A4 paper in his hand, and said with a smile: "Han Dong, Kang Ju, Brother Yu, I personally think that it is good for "The Great Cause of the Founding of the Army" to be released from the 25th to the 27th, two days earlier than "Di Renjie's Divine Dragon King", occupying the first-mover advantage!" ”

""Shendu Dragon King" is the sequel to the martial arts directed by Xu Laowei, right?"

Han Dong chuckled when he heard this, put on his glasses again, and sat on the sofa while looking at the movie form in his hand.

Kang Yan's eyes also flashed, secretly calculating the release time of the two movies and considering Fang Ziheng's proposal.

Two movies with the potential to sell big are in the ring, and when the quality level is not bad, the one that has the first-mover advantage often achieves better results.

This is beyond doubt!

Chen Yu signaled a young lady who followed up to make tea, and then slid his fingers to flick the A4 paper, and said with a little worry: ""Shendu Dragon King" has the support of the previous work, and with the skills of Xu Laowei, the movie has a great chance of being a hit." ”

"If it's only two or three days early, I'm afraid it's difficult to increase the first-mover advantage, and I think it's better to have a few more days."

As soon as these words came out, Han Dong and Kang Pei frowned, and scratched Fang Ziheng's eyes weirdly.

That means, look, help someone refine the script, now the left hand is the right hand!

Fang Ziheng smiled bitterly again and again, and it was not easy to say even the tone of rebuttal.

Xu Ke's last "Dragon Gate Flying Armor" hit 700 million, creating a huge name, and he is known as the first person in martial arts movies.

It is rumored that the total box office of "Di Renjie Shendu Dragon King", which has the foundation of the previous work, will be higher, and it is expected to hit the 1 billion club.

When "The Great Cause of the Army" meets head-on, it will inevitably be a battle of dragons and tigers.

Chen Yu's proposal to release it in advance and perfectly increase the first-mover advantage is not unreasonable.

However, Fang Ziheng doesn't see it that way, with today's market capacity, let alone a few hot schedules, even if it is usual, you can eat two movies.

Fight in the ring, have your own way to fight in the ring!

"Brother Yu, there is a large flow of people on the National Day, there are many audiences, and it is more than enough to accommodate two movies, two to three days in advance is enough."

"A war movie with a main theme, a martial arts movie, the hype has doubled, and whoever competes with it is not bad!"

Fang Ziheng raised his voice and spoke, and a touch of the momentum of an international director flowed out between his words, and his self-confidence exploded.

Looking at his invincible demeanor, the three of them were slightly stunned.

They almost forgot!

The young man in front of him has never been defeated!

Han Dong's eyes froze, slapped his thighs, stood up and said in a deep voice: "It's okay, since you, the chief director, have confidence, then let "The Great Cause of the Founding of the Army" and "Shendu Dragon King" touch each other, and see if it is their sharp swords or our artillery majesty!"

As he spoke, he also exuded momentum, showing the posture of a Chinese film elder with a withered mountain.

"It's decided, "The Great Cause of the Army" will be released on September 26th!"

"Well, it's September 26th!"

In a few words, everyone was infected by Fang Ziheng's confidence, and the speed set the schedule of the movie.

.........

August 29th.

In the last week of the summer season, the smoke shrouded in the sky over the film market dissipated, and the popularity gradually declined.

This week, the new domestic film "The Stolen Five Years" performed eye-catchingly.

From August 29th to September 4th, it occupied the first place in the film scheduling rate for seven consecutive days, beating imported films such as "Monsters University" and "Jurassic Park" 3D version.

It earned 66 million in the first four days, breaking into the top three of last week's box office list.

The film is directed by Hong Kong director Huang Zhenzhen, starring Bai Lihe and Zhang Xiaoquan, and tells the love story of an amnesiac woman.

According to incomplete statistics, as of Tuesday, the cumulative box office of the film has exceeded 80 million, and it is expected to break through the 100 million yuan mark this week.

A little dark horse appeared, which attracted the attention of many filmmakers and melon-eating people.

September 5th.

Controlled by Hengyu Media Group and directed by Sang Lin, "City Lights of Psychological Crime" was released.

This is a high-quality broken eucalyptus movie, taking the route of suspense atmosphere, and it attracted a large number of audiences who like suspense dramas as soon as it was released.

The gripping plot and slightly terrifying pictures made the audience scream.

The movie also lived up to expectations, winning 51 million box office with 39% of the national average number of films on the day of release, winning the single-day box office championship in one fell swoop.

The next day, the box office dropped slightly, 48.6 million.

On the third day, the number of scheduled auctions increased to 43%, and the single-day box office exceeded 50 million.

The stable box office trend has made many filmmakers envious.

Hengyu Media, another high-quality movie was born.

With the subsequent release of additional publicity resources, "City Lights of Psychological Crime" has made persistent efforts and shown super endurance.

On September 8th, September 9th, and September 10th, they obtained 46 million, 45.8 million, and 43.6 million respectively.

In the first weekend of six days, the total box office was 280 million, and it was the weekly box office champion of the new week.

On September 11, the box office data for the new week came out.

"City Lights for Psychological Crime" occupies the top spot.

"The Stolen Five Years" ranked second, closing at 8,415 seven days this week

10,000, with a total box office of 140 million.

The third place, "Elysium", was released for five days and had a box office of 72 million in the first weekend.

The fourth place, "The Great Gatsby", got 30 million box office this week, and the total box office can be more than 50 million.

The fifth place "Jurassic Park 3D", with a weekly box office of 20 million and a total box office of 303 million.

The sixth place "Monsters University" has a weekly box office of 15 million, with a total box office of 180 million.

One of the three imported films hit the street, and two of them have exhausted their potential and have weak combat effectiveness.

Meanwhile.

"Hong Kong", which was released for 40 days, was painted in a low-key manner, with a total box office of 1.7 billion, surpassing "The Great Wall" to become the first in Chinese film history.

Also painted with Lu Chuan's "Seven Star Lu King", with a total box office of 560 million, not even a fraction of "Hong Kong".

When the project of "Seven Star Lu King" was established, it was announced that the production fund was 300 million, but the 300 million was not spent, and there were still 30 or 40 million left.

After the movie was released, Ali Pictures added another 70 million publicity, claiming that the publicity and distribution cost was 100 million.

In this wave, Ali Pictures lost to his grandmother's house, and even his pants were lost.

It is said that only 20 days after the movie was released, Zhang Wall proposed to Fan Luyuan to terminate the follow-up director contract with Lu Chuan and let him roll up and get out.

I don't know if I got out of the way, but on the official website of Ali Pictures, Lu Chuan's name is indeed missing from the signed director column, only Zhao Yanzi and several other directors.

After learning the news, Fang Ziheng's mood was unusually happy, as if he drank a bottle of cold soda on dog days.

He never drank at home, he specially called Concubine Lin and Andy to leave the palace, plus Zeng Li, and several people had a few drinks together at night.

After this battle, Senior Brother Lu's reputation was completely ruined, and he didn't want to direct movies again in three or five years.

Refreshing!

It's so cool!

.........

September 12th.

"The Great Cause of the Founding of the Army" started publicity, officially released the final file to the outside world, and entered the national theater on September 26.

According to the discussion between Fang Ziheng and Han Dong, the film is divided into three publicity steps, and comprehensively encircled and suppressed "Di Renjie's Divine Dragon King".

Step 1: Online and offline are dispatched together, bombarding the popularity of the movie, and pushing "The Great Cause of the Army" to thousands of households across the country.

Step 2: Starting from September 18, free screenings will be launched in seven famous universities across the country to push the film to college students.

This step is an idea deliberately put forward by Fang Ziheng to gradually enhance the senses of the main theme movie in the college student group.

The third step, on the evening of September 25, the day of the film's premiere, it was logged into the news of 20 evening satellite TV stations across the country, boosting the box office on the first day and the next day in one fell swoop.

Its ultimate goal is to make the movie brew a super high reputation during the National Day a week after its release.

This sparked a movie-watching craze and detonated the National Day file in one fell swoop.

This time, both Hengyu and Zhongying are ready to go all out.

Test the waters in advance and strive to send the main theme movie to the peak of business as soon as possible.