Following.

Fang Ziheng got up on time, ran, took a shower, ate breakfast, watched the news, and entered the life of an old cadre in advance.

At ten o'clock in the morning, Fang Zhongxin came to pick him up.

Also coming over was Mo Xiangwan, who reported to him on the first day of "The Great Cause of the Founding of the Army".

"Chairman, the current pre-sale box office of the movie has exceeded 100 million, and the box office on the first day is approaching 30 million.

According to the latest pre-sale ticket purchase data displayed by the Maoyan Movie APP, the attendance rate of the first show at 10 a.m. and the second show at 1 p.m. was only 10% lower than last night's 0:00 show.

From 3:30 p.m., the attendance rate will be restored to 90%, and the attendance will be even higher at 6:30 p.m. and 9 p.m.! ”

On the black Maybach, Mo Xiangwan sat in the co-pilot, opened the tablet in his hand, and said with a smile.

"Yes, it seems that the attendance rate is quite high, has the situation of the ground distribution department been fed back?"

Fang Ziheng smiled slightly, opened the car window, looked at the red flags hanging on both sides of the street and asked.

"It's here!"

"According to the reports of our group and China Film's two ground distribution departments, combined with the data given by the theater chain and third-party statistical agencies, at 0:00 last night, cinemas across the country applauded, and the audience applauded!"

Hearing this, Fang Ziheng breathed a sigh of relief.

Just applaud!

With the appeal of his films, he is not worried about the zero point box office and the first-day box office, it doesn't matter if there is more or less.

On the premise that many movies are big hits, his loyal fans will definitely enter the cinema as soon as possible.

What really needs to be paid attention to is the reputation of "The Great Cause of the Founding of the Army", and whether the movie can be liked by fans.

Now it seems that the first shot has been fired.

Even if the box office of "The Great Cause of the Founding of the Army" does not break the record on the first day, it will still not affect the box office trend in the next two days.

Thinking of this, Fang Ziheng was relieved and raised his voice: "Sister Wan, you contact China Film and start a new publicity step tomorrow!" ”

"Okay, I'll contact General Manager Chen of China Film in the afternoon."

Mo Xiangwan restrained her smile and nodded seriously, the general manager Chen in her mouth was naturally Chen Yu.

In March this year, Chen Yu rose again and took charge of the distribution department of China Film as the vice chairman and deputy general manager of China Film.

In just two years, Chen Yu can be corrected and become one of the candidates to succeed Han Dong.

But I can't say for sure, there are also run-ins and collisions!

Chen Yu is too young and not qualified enough, and he is only in his early forties five years later.

took out his mobile phone to write down the things that Ziheng explained, Mo Xiangwan suddenly thought of something, and said in a condensed voice: "Chairman, is it more than 100 million to make up the ticket?" ”

"I'm worried that Zhongying won't agree!"

"Don't worry, China Film will agree, 100 million to half, only 50 million for both sides, even if other publicity costs are added, 80 million is enough for a family!"

Fang Ziheng waved his hand, and he definitely spoke.

"Di Renjie's Divine Dragon King" is menacing, not ordinary, "The Great Cause of the Army" wants to always overwhelm the opponent, you must make up the votes, and it is a big supplement.

Ning You received the latest news that Wang Zhongjun asked Fan Luyuan for help, and Alibaba Pictures Group will definitely take action.

It is said that Fan Luyuan is also ready to use the method of making up tickets to save the inferior situation of "Di Renjie's Divine Dragon King".

In the first half of this year, after Alibaba saw the help brought by the Hengyu Maoyan APP to the movie, it set up an APP called Taopiaopiao through the Taobao service platform.

In just half a year, the market share of Taopiao has caught up, surpassing the glutinous rice network established by Baidu and Tengxun's micro ticket, second only to Hengyu Maoyan APP.

For the sake of the stock price, Huayi will definitely spend crazy money to make up the ticket for "Di Renjie's Divine Dragon King".

Hengyu Maoyan APP and Taobao tickets must also have a head-on battle!

Even, Nuomi.com, Weipiao, and Kvass are likely to be involved.

In order to snatch the movie APP, a sharp weapon for publicity, whether it is Tengxun or Baidu, it is impossible to watch the other party burn money and be indifferent at this time.

It is foreseeable that a new round of money burning war is coming!

Whoever burns more money will occupy the most user volume and become the king of this track.

Hengyu Media just launched "The Great Cause of the Founding of the Army", and Fang Ziheng naturally played a big battle in advance, calling China Film Group to help together.

120 million supplementary votes are just the funds he preliminarily set, and if they are not enough, they can be added!

This is just the National Day file, and the New Year file and Spring Festival file at the end of the year will definitely burn more crazy.

In the last life, starting from 2014, the four platforms have been burning for three consecutive years, and a total of nearly 10 billion tickets have been smashed into APP ticketing.

The three-year ticket supplement has created the savage growth of the film market.

In 2015 alone, the total box office of the whole year exceeded 45 billion, which was terrifying to the extreme.

In 2016, the total box office of the whole year rushed to 50 billion, and the film market was unprecedentedly explosive.

Of course!

It was this kind of ticket supplement without standards and no break that laid the groundwork for the later industry bubble.

The industry environment was in a miasma, and it didn't take long for the film market to usher in a decline.

Fang Ziheng predicts that this life does not need to be burned for so long, and at present, Hengyu Maoyan APP has occupied the first place in market share.

At most, there will be two more years for this track to come to an end and firmly occupy the first place in market share.

In addition, later this month, the Propaganda Department will hold an enlarged film conference to introduce new policies related to the film and television industry.

It was the suggestions put forward by Fang Ziheng and others last time, and after several months of brewing, they were finally freshly released.

That's a great thing!

If the policy is introduced in advance, it will be horizontal on everyone's head, and there will be fear in the heart, and the industry environment will not be eroded in the next few years.

Eleven.

The black Maybach stopped at the door of Wanda Realm Hotel, Fang Ziheng got out of the car, straightened his clothes and said to Mo Xiangwan: "In the past few days, I only have time to check my mailbox at night, you remember to send me the real-time situation of "The Great Cause of the Army"!" ”

"Understood, I'll sort out the movie data in advance!"

Mo Xiangwan nodded, sat in the car and waved goodbye to Fang Ziheng.

The car drifted away.

Fang Ziheng stepped into the door of the hotel with brisk steps, then glanced twice, and went up to a small hall restaurant on the third floor of the hotel.

In the restaurant, the ten main creators of the movie "The Great Cause of the Army" are waiting!

"Good director!"

"Director, you're here!"

Seeing him appear, the big guys all got up to say hello.

Deng Chao stepped forward, squeezed his eyebrows and exclaimed: "Director, if you don't come here, we don't have a bottom in our hearts!" ”

"The fart is bottomless, the box office at zero o'clock is out, what are you worried about?"

Fang Ziheng rolled his eyes, looked at Liu Ye on the side, and asked, "Have you ordered?" ”

"Not yet!"

Liu Ye spread his hands and pointed to the menu on the table!

"Hurry up, eat and leave!"

Fang Ziheng looked at the time, waved to the waiter standing not far away, and beckoned: "Waiter, please come over and help us order!" ”

In the afternoon, they had to run nine roadshows, and the time was tight and the tasks were heavy, so they didn't have time to spend on lunch.

Huayi headquarters!

In the chairman's office, Wang Zhongjun hung up the phone with a smile on his face, looking quite excited.

Just now, he verbally signed two agreements with Alibaba Pictures.

A fare supplement agreement.

Hua Yichu took the lead in making up 80 million tickets, pulling up the pre-sale and first-day box office of "Di Renjie's Divine Dragon King".

A joint distribution agreement.

If the pre-sale of the film reaches 100 million and the box office exceeds 80 million on the first day, Alibaba Pictures will launch no less than 50 million promotional resources to help "Shendu Dragon King" compete for the championship of the National Day file.

Huayi will pay Alibaba Pictures Group 6 points of film publicity and distribution costs, and will have an investment share of 200 million yuan in a major production next year, and the investment share will not be less than 30%.

Originally, Fan Luyuan wanted Feng Pants' "Private Custom" and promised to invest at a premium, but Wang Zhongjun was a chicken thief, and refused to use the movie to start filming.

Smack

A lighter ignites a cigarette.

Wang Zhongjun took a sip, his face was bright, and he said to his younger brother: "Zhonglei, Xu Ke will take the main creator of the movie back to the imperial capital in the afternoon, you take it!" ”

"Don't worry, brother, I'll contact Director Xu Ke later, and I will definitely let him feel the sincerity of our Huayi!"

"Well, in martial arts movies, Xu Ke is definitely a master of movies, and he must be completely brought over!"

Wang Zhongjun nodded with a smile, flicked the cigarette ash, and analyzed: "I talked to Xu Ke on the phone two days ago, and he said that he wanted to put the story of "Outwitting Tiger Mountain" on the big screen next year, and I thought it was a good proposal to see this." ”

"With "The Great Cause of the Army" as the start, next year's "Outwitting Tiger Mountain" will just continue the vacated market!"

At this time, Wang Zhongjun was full of spirit, and he had the will to compete with "The Great Cause of the Founding of the Army".

He didn't know at all that Fang Ziheng had also made the decision to make up the ticket, and he was still playing the autumn wind of following the main theme.

………

The roadshow team of "The Great Cause of the Army" was divided into two, with Fang Ziheng leading a group and male No. 1 Liu Ye leading a group.

Both teams ran all over the imperial capital, and their legs were broken, and they ran eight cinemas before half past six in the evening.

At eight o'clock in the evening, the two teams came to the flagship store of Dongzhimen Hengyu Cinema Line to meet and complete the last stop of the roadshow today.

The Imperial Capital, the Magic Capital, the Deep City, the Southern Capital, and these cities have always been the focus of the promotion of the film roadshow.

Especially the imperial capital, which can be described as the top priority!

Not to mention, the box office of the imperial capital alone can beat all the box office of most provinces and cities in the country.

That is, starting from this year, Lingnan Province has rushed up, and the status of the box office boss of the imperial capital is not guaranteed.

The flagship store of Dongzhimen, with a radius of two or three kilometers and a high-end atmosphere, has long become the first choice for nearby people, urban young men and women to watch movies.

Hengyu Media holds two or three premieres here every year to increase the popularity of the store.

Looking at the entire imperial capital, there are only three comparable UME Huaxing stores, Wanda International Cinema flagship stores, and Baoli Cinema flagship stores.

Eight thirty.

The largest 1,500-seat screening room in the flagship store.

After the first screening of "The Great Cause of the Army" in the evening, the audience stood up and applauded, looking happily above the stage.

The host, who had been waiting for a long time, trotted up to the stage and waved to the audience with a smile on his face: "Tell me, is the movie good?" ”

"Beautiful!"

The uniform sound resounded throughout the screening hall, and the reporters in the front row turned on the camera, turned over and clicked to take pictures of the audience's moving scene.

The audience's feedback was very satisfying, so that the host's sister was very satisfied, she looked at the backstage, and then shouted excitedly: "Next, let them applaud and invite the directors and leading actors of "The Great Cause of the Army" to come to the stage!" ”

"Welcome Director Fang Ziheng, welcome all the creators of the film "The Great Cause of the Army"!"

Bang bang bang.

Bang bang bang.

The audience's mood burst into an instant and they applauded desperately.

They just finished watching a hearty visual feast, they were so happy, they didn't expect to wait for Fang Ziheng, the old 6!

"Haha, Fang Ziheng is really here, it's not in vain that I specially bought tickets for the No. 1 Cinema."

"Me too, when I was queuing up to buy tickets two days ago, I heard the conductor chatting and saying that their flagship store in Dongzhimen would be selected as the roadshow station, and Fang Ziheng, Liu Ye, and Deng Chao would definitely come!"

With everyone's exclamations, Fang Ziheng took Deng Chao and others out of the backstage of the theater.

White T-shirt and jeans, tall and slender, sunny and handsome, vibrant, no less than any popular student in the entertainment industry.

He jumped up to the main stage in front of him in a few steps, the corners of his mouth raised, and waved his arms to greet the audience.

"Hello everyone, I'm Fang Ziheng!"

"Ahh

"Deng Dynasty, Deng Dynasty!"

"Liu Ye, Liu Ye!"

The hall of 1,500 people was packed with spectators, and when they saw the group come forward, they all stood up and waved their hands.

has just undergone the baptism of the movie, and this will see the real person again, and the audience's mood is far from ordinary, stronger than any visual impact.

Why Roadshow!

Movie fans, movie fans, this is how little by little it has been accumulated.

There is too much difference between appreciating it through the screen and seeing a real person.

People kept shouting the names of Fang Ziheng and several actors, wave after wave, just like the fans and fan meetings, the atmosphere was extremely fanatical.

Everyone came to the front of the stage and kept waving to everyone.

The reporters and friends in the audience were also very happy, and secretly said that the trip was worthwhile, and the cameras and cameras in their hands seemed to be free of money, and they kept flashing.

It took four or five minutes for the screening room to fall silent.

The beautiful host of Imperial Capital TV wore a black professional suit and came to her with two long legs.

The host's eyebrows flowed, and he looked at Fang Ziheng with a smile: "Hello Director Fang, congratulations on making another top work, you see, the audience is so happy, which means that they are extremely satisfied with the level of "The Great Cause of the Founding of the Army"! ”

"Am I right?"

"Are you happy with the movie?"

After speaking, she raised the microphone horizontally and shook it to the audience and interacted with the audience.

"Yes, yes, yes!"

"Satisfied, satisfied!"

The audience responded positively and gave the beautiful host enough face.

Fang Ziheng smiled in his eyes, bowed solemnly with everyone, and said with a little emotion: "Thank you, thank you for your love!" ”

"The reason why a movie is successful, in addition to our group of creators, also needs the recognition of the audience, and you need your recognition to completely reach the definition of success!

Last night's premiere achieved good results, and our roadshow today also received good feedback from you.

There are all kinds of signs that "The Great Cause of the Army" is moving towards success, and as for how far it can go in the end, it all depends on the support of all audience friends!

"I'm a director, I'm only responsible for making one sincere work after another, and I'll leave the rest to everyone!"

Fang Ziheng's tone was melodious, the more he spoke, the more sincere he became, the more serious he became, and the last sentence almost came out with a low roar.

Bang bang bang.

Bang bang bang.

Endless applause spontaneously rose, and Fang Ziheng's words could be said to have spoken to the hearts of the audience.

There is rarely a director, a big commercial director, who elevates the status of movie audiences so high.

So important, so sincere!

In the past, the directors did not pretend to be forced when the movie was released, and the box office was their own credit, and if the box office was not good, the audience's taste would not be good.

Only Fang Ziheng regards them as friends and God.

Every roadshow treats people sincerely, speaks modestly, and completely hands over the quality of the movie to them to evaluate.

Never engage in nihilistic art, high and low!

The next atmosphere was harmonious and harmonious, and Fang Ziheng led everyone to chat with the audience about the movie.

The conversation didn't end until more than ten o'clock, and I returned to Wanda Realm Hotel at nearly eleven o'clock!

"Director, will we have a supper together?"

"Let's see, I'll take a shower first!"

In the corridor, Fang Ziheng waved to everyone and staggered open the door of the room.

As soon as he entered the door, he just wanted to plug in the card and turn on the light, when he saw the lights in the room bright, and the smell of food wafted from the living room.

it!

A thief!

"Who? Come out for me! ”

Fang Ziheng shouted, and his steps unconsciously stepped back.

Tender mother, who is it?

I stole it from him!

A bright figure came into view.

Da Tiantian came out of the bathroom with his head sideways in his bathrobe, looking at him coquettishly.

"Coward, why are you shouting so loudly!"

(End of chapter)