........

There are still a few days left in the Spring Festival, and the war is about to break out.

To paraphrase what Liu Qianqian said on the phone with Fang Ziheng before rushing back to the imperial capital after the roadshow.

The advantage is mine, and it can't be matched!

"Tang Detective 2" occupies the top spot on the popularity list, the first place at the pre-sale box office, and there are countless viewers discussing the movie in all movie-related forums, post bars, and even Weibo.

The proportion of topics in the Spring Festival on Weibo, "Tang Detective 2" stands alone, and the remaining half is 30% to "Havoc in Heaven" and 20% to "Macau Fengyun".

And because only three movies were released on the first day of the Lunar New Year, the traffic was not dispersed, which made the popularity of "Tang Detective 2" more and more popular day by day, suppressing the hot searches of the Spring Festival Gala.

Other than that.

There is no famous director's work this year, not for the New Year, since Fang Ziheng used "Four Famous Catches" to create the Spring Festival file, he has been focusing on the Spring Festival file every year, and swept everything during the Spring Festival.

Wen Muye is famous, and he is a person who is considered to be a person among the younger generation of directors, but because there are no works with hundreds of millions of dollars, the popularity of "Tang Detective 2" depends on the first part, relying on Liu Qianqian, Baoqiang, Xiao Yang, and the three leading actors, as well as Fang Ziheng and Hengyu Media's publicity and distribution.

The same is true of "Havoc in Heaven", director Zheng Baorui made most of the thriller and suspense films on Hong Kong Island in his early years, and his reputation among the directors on Hong Kong Island is pitiful.

The popularity of the movie also depends on the promotion of Journey to the West IP and China Film, as well as the blessing of the three major stars.

Of course.

The investment quota of 600 million soft girl coins in "Brain Heavenly Palace" also adds a bit of mystery and expectation to the movie.

Only Wang Jing, the director of "Aomen Fengyun", is familiar to the audience.

Coupled with the well-known Fa Ge and the new female number one of the four little flowers, Da Tiantian, the popularity of the movie is not much worse than "Havoc in Heaven".

The publicity offensive of the three films has come to its peak at this moment, and if there is no external support, it is likely to maintain the existing balance and enter the theaters.

But the balance is meant to be broken!

This afternoon.

Just when Fang Ziheng went to the imperial capital airport to greet Liu Qianqian and return to the building together.

China Film Group suddenly made a force and smashed 30 million publicity and distribution fees to "Havoc in Heaven", winning the evening news of Star TV on Super 15 for the movie.

At the same time, the Taopiao App, a subsidiary of Alibaba Pictures Group, publicly announced that it would help "Havoc in Heaven".

From today until Chinese New Year's Eve, Taobao will hold a subsidized box office event, a total of 30 million.

The movie ticket price of "Havoc in the Heavenly Palace" is 48 yuan, 30 million smacking in, and each movie ticket only costs 18 yuan.

A total of 1 million movie tickets were issued.

There are only three days to pre-order the event, and it is on a first-come, first-served basis!

In addition, Youku Video and Taobao platforms have also made great efforts, using 20 million promotional resources as the price to push messages to users of the two major apps indiscriminately.

In just one afternoon, the popularity of "Havoc in Heaven" has soared, and the number of topics on Weibo has soared.

The theme of the ticket supplement activity topped the hot search list, and the topic of Liu Qianqian's role in "Tang Detective 2" was overturned.

It's not over, on the Taopiao App, the pre-sale of "Havoc in Heaven" has increased at a rate visible to the naked eye.

At two o'clock in the afternoon, the pre-sale box office was 83 million, and by ten o'clock in the evening, the pre-sale box office easily broke through 90 million, and it is still growing.

1 million movie tickets, 18 yuan each, if all of them are pre-sold, the traffic brought can at least increase the pre-sale box office of "Havoc in Heaven" by 4 or 50 million.

This hand caught the publicity and distribution department of Hengyu Media off guard.

Ning You and Lin Wei rushed to the group overnight to urgently formulate a new publicity plan.

Zhaoyang District, the newly renovated Hengyu headquarters building.

In the office area on the 16th floor, Ning You clasped his hands to his chest, looked at the computer page with a cold expression, and said coldly: "It's Ali Pictures again, why do they do everything they don't have an asshole every time!" ”

"Ali has money, they don't care!"

Next to him, Lin Wei smiled helplessly, and he was also not lightly angered by Ali Pictures.

The popularity of "Havoc in the Heavenly Palace" is currently catching up with "Tang Detective 2", and the publicity position of "Tang Detective 2" is in danger.

Although it can still stabilize the basic plate, the other party's heat will only get hotter and hotter over time.

If you can't increase publicity, it is likely to be overtaken by "Havoc in Heaven" before the movie is released.

"Hmph, they can make up the ticket, we can too, I'll call the chairman now!"

Ning You snorted coldly, took out his mobile phone and immediately played Fang Ziheng's call.

Lin Wei looked at it and looked forward to it, as the director of the distribution department, he was helpless and could only ask the chairman for help.

Now the promotional resources of "Tang Detective 2" are almost consumed, and the rest will be released after the movie is released.

If you want to maintain the current popularity of the movie, you have to spend money.

To be more precise, it is necessary to make up the ticket, and the general propaganda methods are not effective.

This time, the opponent is prepared!

Satellite TV news, ticket supplement activities, Youku, Taobao push, one move after another, can be called the top operation in the publicity and distribution industry!

Both..

Both..

"Hey, Ning You?"

"Ziheng is taking a bath, you wait a minute."

The phone was connected, and Liu Qianqian's cold voice came.

On the other end of the phone, the young lady was in the bedroom.

Holding a towel in one hand to wipe his hair, holding his mobile phone in the other, his pretty face is slightly red, and he looks cute and raped by someone on the spot.

It's the first time she has helped Fang Ziheng answer the phone!

"It's Sissi!"

Ning You was stunned for a moment, lowered his voice reluctantly, then looked at his subordinates who were busy in the office area, and walked quickly to his office.

Lin Wei blinked in surprise, his footsteps moved, and he didn't dare to follow, but the ambiguous expression on his face betrayed his heart.

Ziheng is taking a bath!

Although Liu Qianqian's voice was small, he was close and clear.

Ha ha!

Ning You's call was too timely, with Liu Qianqian by his side, I thought that the chairman would agree to increase the publicity expenses of "Tang Detective 2".

The power of the pillow wind is much stronger than the reports of their subordinates.

Ali Pictures: yes!

Scold.. You have a ticketing app!

Lin Wei smiled, took out his mobile phone and clicked on the Hengyu Maoyan APP ticket purchase platform, looking at the pre-sale data of "Tang Detective 2", which still ranked first, and no longer worried about the movie being overtaken.

........

"What?"

"Make up the ticket, no, resolutely no!"

In the duplex.

Fang Ziheng came out of the bathroom after taking a shower, and when he heard the young lady relay Ning You's report, his head shook like a rattle.

"Ah, why?"

Liu Qianqian was nesting on the bed at this time, sitting cross-legged, holding her mobile phone to check the popularity of "Havoc in Heaven", and immediately became anxious when she heard this.

She remembered Ning You's worries, and urged: "The opponents have all hit the door, it is the evening satellite TV news, the ticket supplement, and the Taobao app push news, the three-pronged approach, "Tang Detective 2" will definitely not be able to parry." ”

"That's not good, the group has invested more than 70 million in publicity and distribution costs for "Tang Detective 2", and in order to strive for a higher film schedule, the film is deliberately placed under the name of the Big Dipper Distribution Company.

Do you know how much distribution profit "Tang Detective 2" has to give up to the Big Dipper for distribution? ”

"How much?" The young lady was stunned and asked in a condensed voice.

"At least 60 million!"

Fang Ziheng smiled and gestured to six.

"Tang Detective 2" was handed over to the Big Dipper for distribution, and the movie had to give away 9% of the distribution profits.

Even if the total box office is 1.5 billion, after deducting 8.3% of the film fund and taxes, after deducting the income from the theater chain, at least 62 million profits will be scored.

This is still because of the confidence of "Tang Detective 2", the low distribution fee, and the priority to deduct the income of the theater.

The priority is to deduct the income of the theater chain because of the follow-up account sharing, and the theater chain will give the profit to the producer Hengyu.

Many films have no distribution channels, and when signing a contract with the distributor, not only do they have to give up 15% to 20% of the distribution profit, but also because the box office expectations are not high, the theater chain will not make a profit.

That is, the distribution profit will be deducted by the theater first, and then the producer will share the account with the theater.

This is all about the strength of the producer, who the director is and who the starring actor is.

This is the case with many films shot on Hong Kong Island, where Bona gets the distribution rights, and a film receives 15% of the profits, and the account is divided first.

Of course!

There are pros and cons to priority account sharing, and it is impossible for all issuers to take advantage of them.

There is a premise for priority account sharing, that is, the cost of publicity and distribution is also included, and the cost of publicity and distribution cannot be deducted from the net box office.

The theater line of "Tang Detective 2" will first divide the accounts and open with the producer Hengyu 55, and then Hengyu will pay 9% of the distribution profit to Big Dipper.

Several theater shareholders of the Big Dipper and Guangxian Media have done their best to help "Tang Detective 2" do its best.

At present, in addition to the glamorous, several theaters have made a move.

The total publicity and distribution cost of "Tang Detective 2" is 120 million, which is almost the same as "Havoc in Heaven".

In the last life, "Havoc in the Heavenly Palace" was hosted by Kang Yan, and nearly 140 million publicity and distribution expenses were invested.

This life will be even higher, with the help of Ali Pictures, the total publicity and distribution cost of "Havoc in Heaven" is likely to exceed 200 million!

Fang Ziheng saw the feat of Ali Pictures on the Internet in the afternoon, and expected that Ning You would call over to ask for additional issuance fees.

Now that the call has been received by the young lady, he can't easily agree.

The young lady is the female number one in "Tang Detective 2", and if there is no benefit, I want him to spend money, that's not good!

Fang Ziheng pretended to be calm, deliberately did not look at the young lady's eyes, but came to the dresser and sat down, picked up the hair dryer on the table and plugged it into the socket.

Liu Qianqian was a little anxious.

She just swore to Ning You that she would definitely help "Tang Detective 2" get the capital increase plan in front of Fang Ziheng.

Look at this situation, the cowhide is about to be pierced.

Where is her face gone!

Liu Qianqian felt that she had to do something, she climbed out of bed and came behind Fang Ziheng, took the hair dryer in his hand, and gently helped blow her hair.

The two did not speak, looking at each other in the mirror.

Soon, Fang Ziheng's hair was blown dry, and before he could speak, his back was attacked by two soft lines.

"My dear, you can help Ning You and them, she said that she gave a military order in front of you before, and she must ensure the publicity and distribution advantages of "Tang Detective 2", but now it is so disturbed by Ali Pictures, "Tang Detective 2" and "Tang Detective 2" are in danger."

Liu Qianqian wrapped her arms around her lover's neck, pressed the whole person on his back, and turned on the coquettish mode.

"No, I didn't make the military order."

Fang Ziheng's shoulders moved, and he continued to pose as the chairman.

Bah...

Liu Qianqian kissed him on the left cheek, and said pitifully: "That's okay to help me, I'm the female number one of "Tang Detective 2", and I don't want to see the movie be beaten down by "Havoc in Heaven"!" ”

"Well, I'll have to think about it."

Fang Ziheng's heart moved, turned around and pulled the young lady to straddle his lap, hugged her thin waist, and deliberately frowned and thought.

Seeing that there was a coquettish play, Liu Qianqian showed a smile, held his face with her hands and rubbed it, and continued to be coquettish: "Brother Ziheng, is it okay?" ”

"I'll blow your hair out."

This time, even the royal sister sound is used!

Except for Fang Ziheng who has heard of this unique song, she has never revealed it to the outside world.

Hiss..

Fang Ziheng secretly called the goblin, and under the charm of the young lady, he had goosebumps all over his body.

Liu Qianqian also felt the strength under her, and her heart was beautiful and proud.

The two have been dating for several years, and the lover has never been bored with her, and he has always maintained a super freshness just like when he was in love.

She gently shook her waist twice, and took the initiative to send a fragrant kiss to her lover, preparing for a wave of pillow wind.

Fang Ziheng saw that he was almost done, and while enjoying it, he hummed: "Sissi, just drying your hair is not enough, you have to increase the size!" ”

"Add what?" Liu Qianqian tightened his neck and let go of her lips and asked.

"What do you say..."

Fang Ziheng smiled and pressed her shoulder.

........

The next day, the 28th of the lunar month.

After the help of the young lady, Hengyu's publicity and distribution department received a notice from the group's finance department early in the morning.

The chairman of the board of directors decided to approve another 30 million publicity quota for "Tang Detective 2" for Hengyu Maoyan APP to make up tickets.

The confidence of the two departments has increased greatly, and Ning You specially called to thank the young lady.

However, the young lady was surfing at the time, so she didn't dare to answer Ning You's call, and replied to a message with trembling fingers.

Hengyu once again issued an additional 30 million publicity quota, which poured a basin on the already hot "Tang Detective 2", and the effect was immediate.

Weibo, Baidu Tieba, Douban, Time, Bhu, Tianya and other major platforms and forums have been like clouds for a while, and countless fans have bought tickets on the Hengyu Maoyan app while discussing.

At the same time, on Weibo, all the artists, directors, screenwriters, and assistant directors of Hengyu Media Group, as well as those who have some fans on Weibo, all posted on Weibo to the public Amway "Tang Detective 2".

Hengyu moved, and Guangxian Media followed suit.

Not only did its host help stand on the platform, but also contacted hundreds of TV stations that maintained a good cooperative relationship with Guangxian, mobilizing one-third of Guangxian's publicity and distribution strength.

At this time, not to mention the Internet, even the entire entertainment industry has been turned upside down by the two movies.

Yesterday, Zhongying increased, and today Hengyu also increased!

This Nima is going crazy!

Actors, singers, celebrities, and insiders in the film and television industry have cast their attention to the two films.

Everyone knows that this is not simply a competition between two movies, but two peaks in the Chinese film and television industry.

The publicity of the two sides has entered the white-hot stage, and the closer to Chinese New Year's Eve, the greater the energy invested by both sides.

By noon, the popularity of "Tang Detective 2" continued to rise under the operation of ticket supplement, accounting for 45% of the publicity market share.

"Havoc in Heaven" followed, once occupying 40% of the propaganda position.

"Macau Fengyun" was miserable, the eldest brother fought with the second brother and snatched away its original share.

After Wang Jing, who was running propaganda in the mainland, learned the news, he scolded and scolded several times in a row.

It is said that mainland investors are really big golden pigs and do not treat money as money.

Isn't it good to spend hundreds of millions of publicity funds on making movies, so you have to smash them all into one movie.

Fa Ge and Da Tiantian are also a little depressed, and the two of them still want to prove themselves again with "Macau Vice".

Unexpectedly, before the movie was released, they became a foil.

If Da Tian Tian is unhappy, someone will suffer.

Fang Ziheng received a call from her in bed, and in front of the young lady, he promised to give the female number one role next year, so as to coax this rich flower.

hung up the phone, and was criticized by the young lady.

For this reason, Fang Ziheng took a lot of words to satisfy the young lady!

.........

Five o'clock in the afternoon.

Fang Ziheng and Liu Qianqian appeared at the flagship store of Hengyu Cinema Line and Dongzhimen of the Imperial Capital to participate in the premiere of "Tang Detective 2".

As soon as they appeared, the two became the focus of the premiere.

Especially the young lady, full of confident and flying smiles, bright and dazzling, bright and unparalleled.

The whole person is like God's cub, blessed by some kind of power, blooming with the charm of a mature fairy.