["Tang Detective" is invincible, congratulations on the New Year! ] 】

Tengxun Entertainment: "Yesterday on the first day of the Lunar New Year, controlled by Hengyu Media, produced by Fang Ziheng, directed by Ning Hao, and starring Baoqiang, Liu Haoran, Liu Qianqian, and Xiao Yang, "Tang Detective 2" was released, and it won a super high box office of 176 million in a single day, leading the 2014 Spring Festival! ”

[The film market has set another record, and the Ma Chun Festival stalls have completely exploded! ] 】

Sina Entertainment: "The annual Spring Festival is coming, "Tang Detective 2", "Havoc in the Heavenly Palace", and "Macau Fengyun" were all released, and the single-day market broke 300 million on the first day of the first lunar month, an increase of 80 million box office compared with last year. ”

[The best start of "Havoc in Heaven", continue to write the glory of Journey to the West! ] 】

Ali New Media: "In the early hours of yesterday morning, the mythical masterpiece "Havoc in Heaven" starring three top stars was released, and the box office collected 116 million in a single day, creating the best opening record for a Journey to the West-themed movie! ”

[On the first day of the Lunar New Year, there was a boom in movie-watching all over the country! 】

Huaguo Film Network: "New Year New Weather, in the early hours of yesterday morning, reporters visited the cinemas in the city centers of first-tier cities such as the imperial capital, the magic capital, Shencheng, and Hangzhou, and the crowds inside and outside the theaters were crowded, and the audience lined up to buy tickets, and the two halls of "Tang Detective 2" and "Havoc in the Heavenly Palace" were particularly lively, and the audience stood up after the movie, and the applause was thunderous on Chinese New Year's Eve. ”

["Tang Detective 2", a perfect combination of comedy and suspense! ] 】

[Another big-selling movie is released, fairy sister Liu Qianqian, a veritable No. 1 actress in domestic entertainment! ] 】

[Spring Festival Gala, the back garden of the Huayi brothers! ] 】

[Little bunting, the biggest attraction of this year's Spring Festival Gala, there is no one! ] 】

The second day of the Lunar New Year.

Since eight o'clock, the hot search on Weibo has changed the banner of the city wall.

The top three hot search lists all belong to the Spring Festival movies, and the prefix of each list is crowned with 'popular', which is liked by millions of people.

Since the early hours of last night, entertainment media, film critics, fans, and people in the film industry have begun to rise to court.

Wait until this morning, more netizens joined in to share the topics brought by the release of the three movies on the first day of the Lunar New Year.

The exploding movie box office injected a warm current into the Spring Festival holiday.

Some people are happy, and naturally some people are unhappy.

Kang Yan came together this morning, and turned on his mobile phone as soon as possible to check the box office of "Havoc in Heaven" on the first day.

116 million!

Why is it so low!

This was the first thought that crossed Kang's mind.

Subsequently.

He clicked on another text message from "Tang Detective 2", and the data of 176 million completely dazzled his eyes.

How is it so high!

There is a box office gap of 60 million between the two!

That's impossible!

Kang Yan looked at the data, shocked and inexplicable, and didn't believe that the difference between the two sets of data was so big.

"Havoc in Heaven" took the lead before its release, boosted by the evening news of 25 satellite TVs, as of 10 o'clock last night, the pre-sale box office was only 20 million short of "Tang Detective 2".

In his opinion, the huge push stream is enough to smooth the gap between the first-day box office of "Havoc in Heaven" and "Tang Detective 2".

even overwhelmed the other party at the box office on the next and third days, seizing the single-day box office champion in the first three days of the Spring Festival holiday.

The idea was beautiful, but the reality gave him a fatal blow.

Two phone calls rang, and Kang Yan sat at the head of the bed, looking dazed, with an indescribable sense of loss.

Failed!

After ascending to the top of the film bureau, the film he led for the first time failed!

"Tang Detective, what a Tang Detective!"

"If it weren't for "Tang Detective 2", "Havoc in Heaven" would never have lost half of its popularity, and it would definitely be a strong contender for the champion of this year's Spring Festival!"

Kang Yan muttered to himself, and a wave of anger suddenly rose in his heart.

The first fire after he took office did not burn and was covered up by "Tang Detective 2".

It can't be said that it didn't burn, "Havoc in the Heavenly Palace" successfully broke 100 million, and it was also produced under his leadership.

Now, the most important issue is to continue to maintain the popularity of the movie and stabilize the box office trend and word of mouth.

After thinking for a while, Kang Yan dialed the phone of Han Dong of China Film to discuss increasing the publicity and distribution of "Havoc in Heaven".

"No problem, Lao Kang, I fully support you."

On the phone, Han Dong agreed without saying a word, expressing his full support for "Havoc in the Heavenly Palace".

After all, "Havoc in the Heavenly Palace" is the main control of China Film, although Han Dong is not very optimistic, but no matter how the movie is said, he is his own boy, and he, the helmsman, can't turn his elbow out.

After getting the support of Han Dong, Kang Xuan's spirit was shocked, and another phone call was made to the China Film Publicity and Distribution Department, and an additional 30 million publicity funds were issued to the film again.

Counting the 80 million invested by China Film and the 50 million invested by Ali, he gathered 150 million publicity resources for "Havoc in Heaven".

If you count the film's '600 million' production budget, the total cost of "Havoc in Heaven" will be as high as 750 million!

Of course, the production budget of "Havoc in Heaven" is at most 300 million to 400 million, and the figure of '600 million' is pure bragging.

But even if it is calculated at 300 million, plus the total cost of publicity and distribution expenses, it is as high as 450 million, and at a one-third ratio, the total box office must be at least 1.2 billion to make a profit.

Hanging up the phone, Kang Yan's eyes condensed, and he secretly made up his mind in his heart: "The total box office of the movie must break 1.2 billion!" ”

As long as he does this, he will not lose his face and can sit firmly on the throne of the film bureau.

pity

What do you want to be afraid of!

No matter how Kang Yan planned, he couldn't have imagined that "Havoc in Heaven" was a completely bad movie.

When he came to his study to check movie reviews and word-of-mouth after lunch, the moviegoers dealt him a fatal blow.

On Weibo, the scene of the Spring Festival in 2014 reappeared!

The reputation of "Havoc in the Heavenly Palace" has plummeted for thousands of miles, and it can't be contained!

"Spicy eyes, so spicy eyes, "Havoc in Heaven" is definitely the worst Journey to the West movie I have ever seen, and it doesn't match Xing Ye's "Journey to the West" shoes!"

"Don't ask me if it's good to make a big fuss in Tiangong, I just want to say: for students with insomnia, this is a very good hypnosis movie!"

"Nuwa Niangniang is full of wind and dust, the director is your ancestor on my day!"

", the Bodhi Patriarch was seconded by the Bull Demon King, so I'm looking at a fake Journey to the West!"

"Malegobi, the whole movie is in the style of online games, directed by Zheng Baorui, you can't make mythological movies, you can't make them, no one forces you!"

", China Film hasn't learned enough lessons, a few years ago, I asked Wu Baige, who didn't understand the Three Kingdoms, to shoot "Red Cliff", and now I asked Zheng Baorui, who doesn't understand Journey to the West, to shoot "Havoc in Heaven", it's really not a good idea to take the movie tickets contributed by the people!"

"A mythological movie, the costume in the play is not as good as the costume movie 10 years ago, it's really drunk!"

"Hehe, the Jade Emperor wears silver armor, and his nephew Erlang God wears gold armor, people who don't know still think that Erlang God is the Emperor of Heaven, and the Jade Emperor is a subordinate!"

"I really can't copy it, what the hell is Brother Monkey's leather coat made by Jiangnan Leather Factory, can the movie producer use dim sum!"

"Call Teacher Six, Brother Monkey is in love again, and he's still a vixen!"

The popularity of the Spring Festival stalls is not all good things for the movies released, there are pros and cons.

The warm current of watching movies has indeed made more people spend money to buy tickets into the movie, creating a new high at the box office.

But in the same way, the huge movie-going group also exposed the shortcomings of the movie.

As Fang Ziheng expected, just after noon, there were complaints about "Havoc in the Heavenly Palace" on Weibo, and it intensified.

Over time, an overwhelming number of bad reviews and complaints came out on the Internet, and no one deliberately brought the rhythm, and the anger came from the audience who had watched the movie.

Wave after wave of abuse instantly broke the publicity defense of China Film and drowned the movie.

As the saying goes, as high as the expectations, there are the disappointments.

The strong publicity of China Film gave the film a box office of more than 100 million on the first day, and also made the movie face countless audiences.

The movie premiered early, and the two days in the middle of the brewing period accumulated audience traffic and their anger at the same time.

The movie sucks!

The plot, the picture, the service, there are countless points to complain about!

Brother Monkey in the hearts of the audience is a hero who defends the gods and Buddhas, not to mention showing invincibility and arrogance, at least he has to maintain the character design.

But what about the monkey brother in "Havoc in the Heavenly Palace".

first stopped the Bull Demon King and Yang Jian, defended the Heavenly Court, and then took the initiative to help the Jade Emperor repair the Heavenly Palace.

In the end, Brother Monkey took the initiative to get into the foot of the Five Elements Mountain, and was honestly willing to go to prison!

When the audience saw this scene, everyone was stupid, their blood was surging, and a sullen breath was blocked in their hearts, and Sensei was uncomfortable.

Watching Journey to the West from childhood to adulthood, it is the first time for the audience to see the Monkey King who took the initiative to drill under the Five Elements Mountain.

The director and the producer are simply insulting the audience's IQ and rubbing everyone to the ground.

The huge voice of complaining also made China Film and the Film Bureau fall into confusion.

Kang Yan called to inquire about the situation as soon as possible, and asked Han Xiaoli sharply: "What the hell is going on, wasn't it okay yesterday?" ”

"Kang Bureau, we don't know, the smear appeared at noon."

"Did someone deliberately do it?"

"It doesn't look like it, those accounts are all in normal use, and many of the comments have screenshots of movie tickets!"

"Kang Bureau, the reputation of "Havoc in the Heavenly Palace" has collapsed!" Han Xiaoli said hurriedly, with three points of panic in his tone.

Syllable!

Kang Huang hung up the phone abruptly, staring at the computer page in front of him, his face was gloomy to the extreme!

The audience's eyes are bright!

How beautiful "Havoc in Heaven" was before its release, and how embarrassed it was after its release.

No matter how China Film increases its control and evaluation, it can't stop the audience's leisurely mouth.

Movies, about to collapse!

On the contrary, the reputation of "Tang Detective 2" and "Macau Fengyun" is not too much.

Especially "Tang Detective 2", after the box office was released on the first day, there were almost no bad reviews on the Internet, and there were applause everywhere.

Fans of the "Tang Detective" series, fans of Fang Ziheng, fans of Ning Hao, fans of Baoqiang, and fans of Liu Qianqian incarnated as Amway experts on the Internet, and went to the Weibo of major stars to recommend calls, calling on everyone to watch "Tang Detective 2".

On the third day of the Lunar New Year, the daily box office was released.

"Tang Detective 2" hit 150 million strongly, defending the single-day box office champion.

"Havoc in Heaven" still won 96 million box office due to the help of satellite TV news, ranking second.

"Macau Vice" became the only one of the three films to reverse the decline, and the box office rose to 36 million the next day.

Day 3.

"Tang Detective 2" made persistent efforts and continued to write invincible brilliance with a box office of 120 million.

"Havoc in Heaven" ushered in a big jump at the box office, with a single-day revenue of 52 million, 44 million less than the next day.

The single-day box office of "Macau Vice" rose again, winning 45 million on the third day, which is quite a bit of a trend of becoming more and more courageous.

On the Internet, there are more and more abuses and complaints about "Havoc in Heaven", and almost everyone who has watched the movie is scolding.

Professionals, movie lovers, and ordinary audiences, except for celebrities and the media that collect money, no one says that movies are good.

Oh no!

Major film and television companies don't see it that way, except for complaining about the movie in private, but they are very hot about the box office of "Havoc in Heaven".

116 million on the first day, 96 million on the second day, and 52 million on the third day.

264 million in three days!

This data shocked a large number of investors.

A Journey to the West bad movie can have such a high box office, what does it mean?

It shows that the adaptation of famous works has a lot of success, as long as the cost of the movie is controlled, the cliff is a sure deal.

The investor of "Havoc in Heaven", Xinghao Entertainment took the lead in making a decision, first publishing an apology news with an unsatisfactory adaptation to reduce the audience's anger.

At the same time, Xinghao Entertainment announced that it is stepping up preparations for "Journey to the West: Three Dozen White Bone Spirits", hoping that the audience will believe in them and will never disappoint everyone.

In addition, major film and television companies have also frequently communicated through telephone calls, believing that they must launch adaptation projects in the coming year, and it is best to adapt famous works and literary works with an audience base.

That's it.

The Spring Festival stalls in 2014 not only completely ignited the ambition of entering the capital, but also set off a wave of IP adaptation.

Since the third year of junior high school, Hengyu Media Group's starting point Chinese network has received calls from more than a dozen film and television companies to buy copyrights.

Wu Wenhui, the president of Hengyu China Literature Group, was so excited that he ended his vacation early and rushed back to the company non-stop.

While holding a high-level meeting, he contacted the editorial department of Hengyu Literature to discuss how to sell the popular copyrights in the inventory at a good price.

The imperial capital, Liu Qianqian's house.

In the young lady's bedroom, Fang Ziheng stood in front of the floor-to-ceiling window, wearing a warm-colored pajamas, looking at the scenery outside the window in a daze.

"This day is really coming!"

Just now, he received a call from Wu Wenhui.

Teng Xun wants to buy the full copyright of the film and television and animation of "Dou Po", and the price is 30 million!

Wanda Film and Television wants to buy the film copyright of Zhuxian at a price of 8 million!

Huayi wants to buy the film copyright of "Yang God", and the price is 8 million!

Bona wants to buy the film rights of "Covering the Sky" at a price of 10 million!

Hehe!

"Dou Po", "Yang God", "Zhu Xian", "Covering the Sky", the eyes of these dog things are really poisonous, and they are all aimed at the starting point of the year's hits.

Speaking of which, the starting point has become the sweetheart of major film and television companies, and he has foreseen it and is happy to see it.

But.. He really didn't expect such a block to come this day.

In his prediction, no matter how it will be listed, it will be paid attention to by the film and television industry and completely enter the public's field of vision.

Start the copyright battle now and set off an IP frenzy, too soon!

The IP frenzy is set off, what's next?

Next is traffic, small fresh meat, traffic + IP era has arrived,

Then there are bad movies, feeding the audience poison and, and hundreds of millions of viewers in China are all suffering from it except for the rice circle.

The entertainment industry is full of miasma, and there are film and television works and variety shows everywhere.