Magic City, Changning District.

In a luxury suite on the top floor of the hotel, Fang Ziheng stood in front of the floor-to-ceiling window, looking calm, silently looking at the towering building across the street.

Modu Broadcasting Building!

Tomorrow, the Media Group will hold a public discussion meeting at the hotel at his feet to promote the restructuring of Know-it-all and Oriental Pearl Media and the agenda of building Oriental Pearl New Media Group.

In addition to the high-level participation of the three parties of Media Group, Besitong Technology Co., Ltd., and Oriental Pearl, there were also leaders of the city government and Modu Radio Station who came to guide.

Some people say that China can't produce real media giants!

How to look at the score of this statement!

Private enterprises, naturally, don't even think about it.

Whether it is Hengyu, Huayi, Guangxian, Bona, Wanda and other film and television companies, or Southern Media, Focus Media and other comprehensive media companies, they are indeed far from the 'media giants'.

But the Media Group is different!

The volume is far from comparable to any film and television company or media company in the mainland.

Even if China Film is on the above Guang, if you put aside the film and television, it is a lot worse.

The reason is simple.

Li Ruigang, chairman of the media group, is also the director of the magic city radio and television station, and is in charge of the entire media system of the magic city.

Even the chairman of the Shadow Group, Ren Zhong, is a subordinate of this big man.

The total market value of Besitong and Oriental Pearl, which were reorganized by the Media Group at this time, totaled more than 60 billion.

I remember that after the reorganization of the Oriental New Media Group in the previous life, the total market value rose to more than 170 billion in one month.

In two years, the market value of 200 billion can easily rush!

Coupled with the other businesses of the Media Group and the Magic City Radio Station, three or four hundred billion feet will not move.

Television stations, radio, newspapers, magazines and other paper media, films, television, variety shows, cinemas, Internet new media, network TV, etc.

Wenguang has opened up all channels in the media field, and its tentacles have penetrated into all walks of life in the media field.

maybe

In the world, Wenguang is not as good as the global conglomerates such as News Corporation, Disney, Time Warner, Viacom, and Bertelsmann.

But in China, Wenguang has almost no rivals, and it is a real 'media giant'.

In comparison, Hengyu is just a little brother!

"What are you thinking?"

A soft voice rang out from behind him.

Fang Ziheng turned around slightly, and saw Concubine Lin strolling over like a hibiscus out of the water.

Sister Lin had just finished taking a bath, with a hint of blush on her face, a bath towel wrapped around her waist, and she stepped on the carpet with her bare feet, revealing her snow-white beautiful legs and shoulders.

As you walk, a drop of water falls down your hair, lazy and charming.

"Thinking about tomorrow's meeting."

Fang Ziheng chuckled, picked up the white towel on the bed, and pointed to the dresser next to the bed.

"Don't think about it so much, it's good to become, it doesn't matter if it doesn't work, there will definitely be a TV license issued above."

Concubine Lin sat in front of the dresser, slightly raised her neck to let her hair hang in the air, and winked at the little man in the mirror in front of her, showing only the posture of a little daughter.

Fang Ziheng stepped forward, holding a towel in both hands and holding his hair, wiping it while smiling: "That's right, no one knows everything, and there is a know-it-all." ”

If nothing else, the second batch of TV licences will be issued in 2015.

The eighth license was won by the Liaoning Provincial Radio Station, and the PITV business was officially accepted by the State Administration of Press and Publication.

The ninth TV license was snatched by Guangdong Provincial Station, and an IPTV integrated broadcast and sub-control platform was established at the end of 2015.

Subsequently, the tenth, eleventh, and twelfth TV licenses were respectively bagged by Shonan TV, Telecom, and Unicom.

In addition to the above 12 TV licenses, the State Administration of Information has also loosened the only opening, allowing Huaguo Anye Technology to use TV in TV terminals to run education industry content.

Youku, iQiyi, and Tengxun are all cooperating with one of the above twelve to rub the right to use TV, and finally formed a three-carriage pattern.

As of 2021, there are a total of four large TV manufacturers in the market.

The first: Future TV.

Monopolize all film and television copyrights of Yang Ma, and exclusively enjoy the broadcast rights of major international wonderful events, such as the Olympic Games, the World Cup, and the European Cup.

The reason why Tencent Video can broadcast the 2022 World Cup live is because it recognizes Future TV as its big brother and joins it.

The second: Galaxy TV.

This manufacturer brings together the two major TV stations CCTV and Sujiang, and has two TV licenses, which can operate two major time period license rights at the same time, bringing users 24-hour all-weather selected content.

iQIYI joins Galaxy TV and shares all copyright resources of iQIYI.

The third paragraph: domestic Oriental.

Compared with the above two bigwigs, there are only two videos of Youku and Tudou under the domestic oriental.

Fourth: Mango TV.

Although Mango TV is single, it is the only video website with dual licenses for IPTV and OTT, and it does not even have Aiyouteng.

With a dual license, Mango TV has developed rapidly, and other video websites calculate their performance based on how much they lose every year, and it makes a lot of money every year.

In the last life, we always heard and saw the person in charge of the three video websites of Aiyouteng complaining, saying that the video website is not easy to do, and it is losing money again this year.

The reason for this is because there is a lack of OTT licenses!

Generally speaking, IPTV (interactive network television) is a video service carried out by telecom operators through IP private networks and dedicated IPTV set-top boxes, and its display terminals are usually TVs.

Over-the-top (OTT) (Internet TV) is a video service carried out through the public Internet, and its display terminal can be a personal computer, or other display terminals such as TVs or tablets.

IPTV signals are transmitted through private networks, and it is necessary to purchase operator boxes or broadband.

OTT is on the public network, and you can connect to your home WiFi.

Both have many players, IPTV is mainly for user value-added services, user membership, OTT is mainly advertising market, membership market and hardware market.

Mango Taiwan is wealthy, not for nothing!

With two licenses, the market has nearly doubled, and the annual income far exceeds that of the three platforms of Aiyouteng.

According to Fang Ziheng's plan, it is best for Tudou Video to get two licenses like Mango TV.

Tomorrow's all-in-one is one, and Zhedong TV is another.

BesTV will have preliminary results tomorrow,Zhedong TV can't be in a hurry,The other party is currently learning mango,Try to vigorously develop blueberry TV。

Wait for a few years of blueberry TV's development, when there is no improvement, it is the best time.

Of course!

Things are very difficult to do, and it seems that private video websites are not allowed to have greater operating rights.

In the last life, the three Aiyouteng companies did not win the OTT license, and they could only watch Mango TV eat with a mouth full of oil.

While his thoughts were flying, Fang Ziheng worked as a sheep grinder, and it took a while to help her dry her hair in Sister Lin's white eyes.

The two hugged each other to the bed, hugged a piece and spoke softly.

"Sister, there's good news from the investment department?"

"Well, Wu Minghui led the team to win the B round of financing of the Zhihu Forum, as well as a third-party payment license."

Concubine Lin lay in his arms, drawing circles with her fingers while whispering back.

Just three days ago, Zhihu opened the B round of financing, and Baidu, Tengxun, 360, Sohu, Alibaba, Softbank Wealth Capital, Sequoia Capital and many other investment banks are eyeing it.

After a detailed evaluation, many capitals believe that the total valuation of Zhihu's Series B is 220 million US dollars.

In the end, Sohu won the lead investment, followed by Hengyu Media, with a premium of 2 million US dollars, and won 10% of Zhihu's shares with 24 million US dollars.

This deal can only be said to be average, if it weren't for Fang Ziheng knowing that Zhihu would take the road of dual listing in the future, he would never throw money into it.

In the future, Zhihu will only have more than 600 million US dollars in US stocks and more than 5 billion US dollars in Hong Kong stocks.

Hengyu maintains the follow-up shares, which can only be said to be a small fortune and cannot make a few dollars.

However, Zhou Yuan, the founder of Zhihu, is very forward-looking, and sent an application for cooperation between Sohu and Hengyu Media as soon as Hengyu injected capital.

It is hoped that the channels of notification, Sogou Browser, and Hengyu Literature will be used to integrate content sharing.

This proposal was rejected by Andy before it reached Fang Ziheng's hands.

The reason is very simple, Hengyu must get at least 30% of Zhihu's shares before it will share the content of Hengyu Literature.

After laughing, now integration is not only to deliver traffic, but also to make up for the content, which is equivalent to adding value to Zhihu.

What should I do when the C and D rounds of investment are made?

Fang Ziheng fully supports the approach of the ice beauty, take your time, and don't rush.

When it came to Hengyu's newly obtained third-party payment license, his heart was hot, and he had an urge to return to the imperial capital.

Pay for the license!

It is a payment business license, which is applied to the certificate of non-financial institutions, and is one of the management models of non-financial institutions to be strengthened.

It contains bank card payment, network payment, fixed telephone payment, Internet payment, mobile payment, digital TV payment and so on.

The well-known Alipay also obtained the first payment license in China in 2011.

Before, everyone who knew knew it!

obtained a payment license in the year, but it was not until October last year that Tenpay was connected to WeChat.

As of the first month of this year, there are more than 200 third-party payments across the country, most of which are regional, and only about 10 can travel across the country.

Hengyu's acquisition of this time is a third-party payment in the central region, which cost a full 300 million soft sister coins.

Is 300 million expensive, in fact, it is not expensive at all!

The last payment license transaction in the last life was more than 3 billion.

Generally speaking, companies with payment licenses have backgrounds, and if it weren't for luck this time, it would not be Hengyu's turn.

With this thing, Hengyu Media's waist pole is also stiff, and it doesn't care about the three major hooligans of the Internet.

However, this thing can't be used immediately after being bought, and it needs to be re-approved with the above, and the certificate of approval and the number of years of operation will be issued.

Fang Ziheng didn't have the courage of Hangcheng horses, and dared to get on the bus first and then make up the ticket.

Five-year first trial, after having a certificate, it can be used for five years.

"Ziheng, third-party payment, which businesses are you going to connect with?"

"Get it all through!"

Fang Ziheng smiled slightly, pinched a grape and spoke confidently.

"All, too much, aren't you?" Sister Lin was startled, and sat up cross-legged.

Crash

The white cotton cloth falls.

"Yes, that's all."

Fang Ziheng nodded heavily, and while enjoying the beautiful scenery, he said in a condensed voice: "In three steps, first open up the Hengyu Maoyan APP, Hengyu Game, Hengyu Reading, Tudou Video, and Beautiful Every Day, and then lay theaters across the country, and let the audience download Heng Pay in the way of movie price reduction and discount." ”

"After Hengyu's business is perfected, one button payment will be made, and the regional will be upgraded to the whole country."

"And then?"

Sister Lin scratched him coquettishly, hugged Xizi with one hand, and grabbed the bath towel with the other.

"And then!"

"Based on theaters across the country, online and offline together to promote Hengpay."

Fang Ziheng's mouth was not in a hurry, but the movement of his hand was fast, and he threw the bath towel to the carpet suddenly.

He winked at the beauty and beckoned.

Sister Lin: "."

You big badass!

The two pulled over the silk quilt and leaned back against the head of the bed.

Fang Ziheng hugged the beauty and explained in detail how to play third-party payment.

Third-party payment has two most difficult points to break.

One is the user, the other is the merchant.

Users don't need to mention it, they can only rely on the blessing of the Internet, and Hengyu currently has no business for every need.

Well, it's hard to have it in the future!

Whether it is Tudou Video or Hengyu Game, it is far from WeChat and Alipay.

In terms of merchants, all over the country, all stores from all walks of life are counted.

This involves the issue of landing promotion, and it is also the second most difficult position to break.

Not to mention the time-consuming and laborious, it is also very expensive!

That's not ordinary money, tens of billions of cash smacked in, and there will be a few splashes.

In the last life, WeChat and Alipay started a big war, in order to finalize merchants and stores across the country, they smacked tens of billions of dollars for landing promotion.

It wasn't until the beginning of 2018 that the two sides each got the QR codes for 40 or 50 million stores to settle in on the spot, and the war of burning money ended.

After chatting a few words, Fang Ziheng closed the floor-to-ceiling curtains and said to Concubine Lin: "Sister, don't talk about it, let's have a baby." ”

"Hmm"

Following.

Fang Ziheng and Concubine Lin finished breakfast and went downstairs to the 16th floor of the hotel ten minutes early.

Room 1.

Hundreds of enterprise executives in suits and leather shoes and professional skirts sat at the conference table under the stage.

The group of people in front of them are all elites in the propaganda and media systems of the magic capital, and they can more or less intersect with today's meeting.

At this time, the leaders had not yet come, and everyone was chatting quietly, some talking and laughing, some discussing business, and some talking about others.

Fang Ziheng glanced at it and saw a few acquaintances.

Glamorous Wang Changtian, LeTV Jia Yueting, Tengxun Video Sun Zhong, iQiyi Video Gong Yu, Youku Video Yang Weidong, and Ali Pictures Group Fan Luyuan Seven guys.

Ren Xingyu, President of Tengxun Interactive Business Group, Liu Wei, CEO of Baidu Limelight Investment, and Chen Jun, President of the Investment Strategy Department of Alibaba Group, also arrived.

On the other side, Shonan Satellite TV and Sujiang Satellite TV each came with a deputy director, and there was a man and a woman standing next to them.

The male Fang Ziheng knows, one of the pillars of Xiangnan Satellite TV, the well-known host Wang Han.

The woman looked very raw, I hadn't seen it.

Concubine Lin followed his gaze and whispered sideways: "Her name is Nie Mei, the chairman of Mango TV." ”

Fang Ziheng understood, and said that Shonan TV could not come to join in the fun, and they were all owners without licenses, so they naturally had intentions for the Tv license of Know-it-all.

Over there, Wang Changtian and the others also saw Hengyu's two handsome men and beauties, and waved their hands to say hello.

Fang Ziheng nodded in greeting, and was about to go over to chat, but as soon as he took a step, he was stopped by Concubine Lin.

"Go this way!"

Sister Lin took his arm, spoke to Mennu on the left side of the conference hall, and whispered: "President Wang Jianyun and Li Dong are in the lounge inside, let's go over and meet first."