Chapter 445: The undercurrent is coming

[68 million on the first day, another dark horse movie with a small and broad name was born! ] ใ€‘

Tengxun Entertainment: "Recently, produced by Hengyu Media Group, directed by Su Lun, the first female best-selling director of Huayi, starring the popular Xiaosheng Zheng Kai, Xiaohuadan Song Yi, Jiang Shuying, Li Qin, and powerful actors Lei Jiaying and Guo Jingfei's family members, the youth film "Youth Campus 2" was released, and won 68 million box office on the first day.

The ultra-high box office not only won the box office championship on June 12 yesterday, but also broke the box office record of the first day of Su Lun's directing career. โ€

[Youth sequel, see the sequel again! ] ใ€‘

Sohu Entertainment: "At the beginning of the summer vacation in June 2014, the youth romance film "Youth Campus 2" directed by the well-known director Su Lun hit 68 million on the first day, creating a small cost and big harvest box office myth! โ€

[The wise man does not fall in love, licking the dog 'everything'! ] ใ€‘

Huaguo Film Network: "The most down-to-earth and real college romance film, the sequel to "Youth Campus" starring Zheng Kai, Song Yi, Jiang Shuying, and Li Qin beat the movies released at the same time at the box office on the first day, becoming the only king after Children's Day! โ€

[The stock price climbed, and Hengyu Mutual Entertainment broke through the 100 billion mark! ] ใ€‘

A few days ago, Hengyu Mutual Entertainment, the largest film and television media in China, released the first movie "Youth Campus 2" after its listing, adhering to the unique style of Hengyu Media, the movie was well received once it was released, and the level was super-first-class.

As the producer and distributor of "Youth Campus 2", Hengyu Mutual Entertainment's share price has risen steadily after the opening this morning, and it can easily rush to the 100 billion mark with a total market value of 106.8 billion! โ€

[The summer file is about to be battled, and "Youth Campus" was born, detonating this summer in advance! ] โ€

[Su Lun, I would like to call it a female Fang Ziheng! ใ€‘

[Zheng Kai, Song Yi, who said that Xiaoshuai and Xiaomei can't resist the box office alone! ] ใ€‘

[As soon as Jiang Shuying and Li Qin appeared, they were the former campus goddesses in the hearts of countless people! ] ใ€‘

Without any accidents, "Youth Campus 2" exploded, and the explosion surprised everyone.

A film with a total investment of less than 50 million yuan has a box office of 68 million on the first day, once again breaking the opening record of small and medium-sized costs.

On the first day of the movie's release, word-of-mouth exploded, and the lines in the movie resonated with countless netizens.

Audiences who have watched the movie came to Weibo for the first time, and the major film forums spontaneously promoted it.

June 16th.

The latest week's movie box office is freshly released.

First place: "Campus Youth".

After the box office of 68 million on the first day, it won 75 million on the second day, achieving a slight increase.

The 14th and 15th happened to be weekend holidays, and the single-day box office of the movie was like a wild horse that couldn't hold it.

96.5 million on the 14th and 93.6 million on the 15th, which is more than 15 million higher than the box office on the first day.

The movie was released for four days and grossed 333.1 million.

The box office trend of fear has created the prestige of "Youth Campus 2", so that several movies in the same period can't even see the back.

Second place: "Godzilla", with a total box office of 180 million.

second place: "Eavesdropping 3", in seven days, it got 136 million again, with a total box office of 440 million.

To be serious, if it weren't for Bona asking Hengyu Media, Tengxun Pictures, and Wanda Film and Television to help increase the publicity of "Eavesdropping 3", it would have been impossible for the movie to achieve a reverse decline in the third week.

In the last life, the movie only got 50 million in the third week, and the last potential was consumed.

Third place: "X-Men: Days of Future Past", the potential of the new week is exhausted, and it only gets 38 million box office.

So far

In the summer of 2014, the second phase of the war in the film market came to an end.

The two domestic sequels of "Youth Campus 2" and "Eavesdropping 3" overwhelmed Hollywood's imported blockbusters.

Many filmmakers were happy and cheered on Weibo, saying that the mainland market had a good start and once again successfully blocked Hollywood.

Of course, some people rejoice, and some people are sad.

China Film Group.

China Film Co., Ltd., Chairman Zhang Hongsen's Office.

"Just a youth love movie with an investment of less than 50 million has such a strong box office trend, if "I Am Not the God of Medicine" directed by Fang Ziheng is released, it will be worth it!"

Zhang Hongsen sat on the boss's chair, frowning, staring at the weekly box office data of "Youth Campus 2" displayed on the computer page, muttering to himself, and couldn't help sighing.

The second-in-command of China Film, after seeing that Hengyu was still continuing the production of high-quality products, was worried about the release of "Metamorphosis 4" at the end of the month for no reason.

At the same time, he was also shocked by the soaring stock price of Hengyu Mutual Entertainment!

This year, Hengyu Media disclosed that there were as many as eight main control films released, and China Film only got "The Return of the Great Sage", an animated film, which was released in the Chinese New Year.

This movie was still the year before last, and China Film took the initiative to give it to Hengyu Media.

Hengyu Media's other films, China Film didn't get a single hair this year, and of course there was a little unpleasantness because of the showdown between "Havoc in Heaven" and "Tang Detective 2" at the beginning of the year.

But it also shows that Hengyu Media Group is no longer Wuxia Ameng, and its wings have long been hardened.

The young director may sell the face of Han Dong and Chen Yu, but he may not necessarily deal with him Zhang Hongsen.

"Lao Kang has learned from the past, I can't repeat the mistakes of the past."

Zhang Hongsen's eyes were condensed, and he was particularly worried about the next showdown between "Transformers 4" and "I Am Not the God of Medicine".

After all, "Transformers 4" is the first film he led the release of China Film after he took office.

The result of the issuance is beautiful, and it is naturally his credit!

If he is beheaded by "I Am Not the God of Medicine", then he Zhang Hongsen is the second Kang Xuan.

Kang Yan is taking the administrative route, what about him, as the chairman of China Film Co., Ltd., China Film Co., Ltd. will be listed next year.

At the beginning of his tenure, he was put by others, how he was seen above, how the outside world looked at him, and how Zhongying looked at him internally.

Alas.

Sigh again.

Zhang Hongsen picked up the landline and dialed the phone in Han Dong's office.

Some things still have to be discussed in advance.

"Transformers 4" and "I Am Not the God of Medicine" are two movies, if you don't fight, try not to fight.

It is better not to have a fearless double death.

After 10 days, Zhang Hongsen was very worried about the lack of stamina in "Transformers 4".

"Hey, Han Dong, I'm Lao Zhang!"

"Han Dong, I think that "I Don't Want the God of Medicine" will be released ten days later, and it can be postponed for a while, what do you think?"

"Lao Zhang, this matter is a bit difficult, Hengyu has given 10 hours to "Transformers 4" at the previous schedule meeting, and now he wants them to make concessions in the publicity time, I can't open this mouth!"

On the other end of the phone, Han Dong's calm voice came, rejecting Zhang Hongsen's suggestion.

At the same time, in the duplex.

Fang Ziheng and Da Mimi just had a big battle, and after the two took a shower, they came to the study to check the movie data for the new week.

Da Mimi sat in her lover's arms, looking at the first weekend box office of "Youth Campus 2" as high as 333.1 million, and her pretty face was very angry.

"Obviously, I am the heroine of the first part, but now I am cheaper than Song Yi and Li Qin."

"Say, do you have any thoughts about Li Qin?"

Da Mi Mi pursed her lips and twisted her right hand on Fang Ziheng's leg.

She still has a conscience, and she didn't accuse Su Lun and Jiang Shuying, one of the two is Hengyu's best-selling female director, and the other is her good friend.

"That's what I said, who chose the latter in the two scripts of "Youth Campus 2" and "Embroidered Spring Knife 2" at that time."

Fang Ziheng straightened his waist angrily and exposed Da Mimi's careful thoughts.

At the end of last year, the two films were established at the same time.

Fang Ziheng asked Da Mimi to choose the script for the duplex building, and because of the filming of "Youth Campus 2", she wanted to try costume movies, so she chose "Embroidered Spring Knife 2".

At the same time, I also have to go to a role in "Small Times 3".

With two movies a year and a TV series female number one, although Da Mimi's business volume is not as much as in the previous life, the gold content and quality are more than a notch higher.

The extra time allows her to frequently participate in major Chinese ceremonies.

The day before yesterday, the Magic City Film Festival opened, and Da Mimi went over to rub the red carpet, leaving a lot of exquisite and vivid pictures on the Internet.

"How did I know that "Youth Campus 2" could be so played, and it was possible to see the box office trend of 1 billion."

Da Mimi complained and twisted her ass dissatisfied.

She stood up, turned around and straddled the front, and hugged Fang Ziheng's neck coquettishly: "My dear, do you say that "Embroidered Spring Knife 2" can break 1 billion. โ€

"It's hard to say, "Embroidered Spring Knife" is not a cool movie, it follows a rigorous system, and the box office has to rely on word-of-mouth one after another."

Fang Ziheng smiled, patted the beauty's buttocks and said.

"That"

Just as Da Mi Mi was about to speak, Fang Ziheng's mobile phone on the desk buzzed, and the phone recorded by the young lady rang.

"The magic of love goes round and round, I want you to think of the night and day, but I'm afraid that love is just a moment."

Hearing the young lady's phone ringing, Da Mimi turned around suddenly, and her watery eyes instantly froze.

โ•ญ(โ•ฏ^โ•ฐ)โ•ฎVixen!

Fang Ziheng ignored Da Mimi's grievances, and took his mobile phone to connect the phone.

"Hey, who's that?"

"Chairman, I'm Ning You."

On the other end of the phone, there was the anxious voice of Ning You, director of the Propaganda Department of Hengyu Media Group.

"What's wrong?"

Fang Ziheng stroked the back of Da Mimi's white and tender neck, and asked unhurriedly.

"Chairman, I received a new situation, someone wants to deliberately make trouble before and after the release of "I Am Not the God of Medicine".

"Who is it?"

"No, the navy under me only received the first deposit, and the mastermind behind them asked them to wait for the notice and act in unison when the time comes."

Hearing this, Fang Ziheng was not in the mood to play with the beauty, got up and came to the window, looked at the rising sun outside, and said: "Don't panic, you check first, and see how many of our company's self-media studios have received orders." โ€

"Yes, let's see how prepared this force is, evaluate their lineup, and how much effort will be put into smearing "I Don't Want the God of Medicine".

"Okay, I'll go right away."

The phone hung up, Ning You acted resolutely, and immediately contacted many self-media studios controlled by Hengyu secretly.

"Honey, what's wrong?"

Da Mimi walked over and asked softly, her face was long gone, and a look of worry appeared.

"It's nothing, someone is trying to me."

Fang Ziheng smiled faintly, pointed to the cigarette on the desk, and asked Da Mi Mi to help him bring it.

Judging from the actions of the mastermind behind the scenes, the other party did not hide and pinch, otherwise he would not have found the self-media controlled by Hengyu.

Since the other party does not hide it, it shows that the momentum this time is very large, one is not afraid of Hengyu's retaliation, and the other is sure of smearing "I am not the God of Medicine".

In a blink of an eye, the end of July is approaching.

The war in the summer file is becoming more and more intense, and netizens can feel the smoke of gunpowder that permeates the entire entertainment industry through the screen.

"Youth Campus 2" was invincible in the first week, and the second week was even more arrogant, winning 420 million box office in seven days.

It was released for 11 days and had a total box office of 853 million.

It has become the first youth romance film in the history of Chinese film to break 800 million.

In the past two days, "Transformers 4" suddenly increased its scale of publicity, and quickly occupied most of the publicity positions under the high-intensity publicity of China Film.

Countless fans who love Hollywood special effects blockbusters and love to watch "Transformers 4" are elated and talk about it.

Almost on the same day, Hengyu Media also launched the promotion of "I Am Not the God of Medicine".

This time, there have been some changes in the propaganda method, not starting from the first- and second-tier cities, but taking the lead in outflanking the third- and fourth-tier cities, using the rural areas to surround the cities.

Hengyu Media is fighting a protracted war, stretching the propaganda front, and deepening the impression of the national audience on "I Am Not the God of Medicine" little by little.

As for the publicity in first- and second-tier cities, it doesn't take much effort.

After all, with Fang Ziheng's appeal and Hengyu Media's publicity and distribution strength, the news can be spread to major cities across the country in a short time.

Many first- and second-tier loyal fans have been waiting for a long time, muttering that they want to watch the movie as soon as possible.

Two days, just two days.

The news of the promotional posters, movie trailers, and ticket discounts of "I Am Not the God of Medicine" spread all over the country, and under the great momentum of "Transformers 4", it entered hundreds of third- and fourth-tier cities in China.

Fans were ecstatic and waited for ten months to finally get Fang Ziheng's new movie.

June 24th.

Three days before the release of "Transformers 4", the final trailer for "I Am Not the God of Medicine" was released.

In addition to (Youku), the major video websites on the whole network focus on publicity, and they also sink to TV stations in major cities to broadcast.

In just one hour, the trailer topped the top spot in Baidu hot spots and Weibo hot searches, replacing "Transformers 4" and several movies that are currently being screened.

"Damn, it's finally released, ten months, do you know how I got over these ten months?"

""I am not the God of Medicine", this name sounds evil, Fang Lao Liu is getting better and better at playing!"

"Hehe, it has to be Fang Ziheng, the realistic medical theme, other directors don't dare to touch it!"

"I heard that preparations for the film have been started for a long time, and it took several months for the script to pass the review, but the filming time was not long."

"Of course, only costumes, science fiction, mythology, and fairy tales need to use cumbersome special effects, "I Don't Medicine God" is a modern drama, and the shooting time is of course fast."

"I guess that the content of the movie is estimated to be very deep, which makes it difficult to set up the project!"

"Alas, I hope there are no moths!"

Hengyu Media gathered the power in its hands and smashed all the propaganda resources to "I Am Not the God of Medicine".

Hengyu Advertising Company, a 1,500-person local promotion team cooperated with the cinema personnel of Hengyu Branch across the country, and laid publicity materials to various regions wave by wave to ensure that offline publicity went deep into every county.

Online preview, offline push.

For a while, the popularity of "I Am Not the God of Medicine" soared, and the upcoming "Transformers 4" was hung up and beaten.

The release date is approaching day by day.

On June 26, the day of the premiere of "Transformers 4".

A downpour of rain loomed over the imperial capital.

Hengyu Media Headquarters.

A dreary momentum of the wind filling the building came from the air, covering more than 200 employees of the propaganda and distribution departments on the 18th floor of the headquarters.

Just this morning, as the rain poured down, something changed on the web.

The situation of "I Don't Want to Be the God of Medicine" took a sharp turn for the worse, and the good publicity was ruined.

More than 100 self-media suddenly came out to accuse Hengyu Media of eating human blood steamed buns and borrowing money from medical-themed films!

(End of chapter)