[Horizontal pressure everything, hanging all ways are not satisfied! ] 】

Hengyu New Media: "Yesterday, "I Am Not the God of Medicine", produced and directed by international director Fang Ziheng and starring Xu Zheng, Hu Ge, Liu Tao, Lei Jiaying and other first-line celebrities, landed in theaters nationwide and won 226 million box office on the first day.

not only broke the box office record on the first day in the history of Chinese films, but also overwhelmed the popular Hollywood blockbuster "Transformers 4", and raised the record by 40 million, beating all the movies released at the same time! ”

[Super word-of-mouth, casting the box office on the first day against the sky! ] 】

Tengxun Entertainment: "At 0:00 yesterday, "I Am Not the God of Medicine" was born, and as soon as it was released, it won 226 million first-day box office with its superb word-of-mouth, and landed as the domestic single-day box office champion on July 7.

226 million, not only interrupted the single-day box office champion of "Transformers 4" for 10 consecutive days in one fell swoop, but also successfully defended the honor of domestic films and kept the hottest July summer file of the year! ”

[Once the painting is opened, it will be completely popular! ] 】

Sohu Entertainment: "226 million on the first day, "I Am Not the God of Medicine" opened at its peak, completely detonating the summer market in July, making this hot summer exciting and full of warmth, according to the forecast, Chinese film history is about to usher in a new round of box office peaks, and the mainland market will once again set off for endless prosperity! ”

["I Am Not the God of Medicine", a work of gods! ] 】

Star City Entertainment: ""I Am Not the God of Medicine", a well-received and popular pinnacle movie, this station sent a team to visit major cinemas across the country yesterday, and found that during the film screening, audiences around the world were all moved, tears were shed in the cinema, and the screening hall was even more bursting applause after the movie ended.

Many film critics have made super high evaluations: "I am not the God of Medicine", which is an epoch-making film that can take into account the commercial market in a real sense, is full of humanistic feelings, and has a sense of realistic responsibility! ”

["Transformers 4" VS "I Am Not the God of Medicine"! ] 】

Netease News: "The youngest international director in Chinese, Fang Ziheng's new film "I Am Not the God of Medicine" won a box office of 226 million on the first day, beating the 185 million on the first day of the Autobot sequel "Transformers 4", once again refreshing the box office record on the first day of mainland film history! ”

[Humanistic movie, of course, is "I Am Not the God of Medicine"]

Chinese Film Network: "Tear-jerking blockbuster with realistic medical themes, "I Don't Be the God of Medicine" triggered a frenzy of movie-watching in the national film market as soon as it was released, with a box office of 226 million on the first day, which is a 'new peak' that director Fang Ziheng has climbed again after comedy, suspense, martial arts, Kehua, fantasy adventure, and the main theme theme! ”

[Fang Ziheng is released with a new film, and the box office myth has come again! ] 】

[The popularity of "Transformers 4" is coming to an end, and you still have to watch domestic movies in the summer! ] 】

[In the field of film, Fang Ziheng has no opponent! ] 】

[226 million on the first day, "I Am Not the God of Medicine" reached the top strongly! ] 】

Almost at the same time, after getting the first-day box office data, the large and medium-sized online media across the country were shocked and uploaded the touting copy that had already been written.

All media are not stupid, after the zero box office came out, the box office of "I Am Not the God of Medicine" on the first day was set to explode.

Even if it can't break the record again, it can interrupt the popularity of "Transformers 4", as for whether it can surpass the 185 million first-day results.

Various media said: Fang Ziheng's appeal is still dropped!

From the moment Hengyu set the release schedule of "I Am Not the God of Medicine", the media and insiders knew Fang Ziheng's thoughts.

Flip Transformers 4!

In private, everyone is jealous when chatting, but when the movie is released, after the premiere and the prestige shown by Zero, they are still optimistic about Fang Ziheng and "I Am Not the God of Medicine" as always.

After all, everyone is just unhappy that Fang Ziheng has been successful, and he is not a fool!

Following.

At eight o'clock in the morning, the effect of media reports was revealed, and news related to "I Am Not the God of Medicine" could be seen everywhere on the Internet.

In addition to Hengyu's money-throwing entertainment media, Hengyu's major APP platforms made efforts at the same time, bombarding and bombing in accordance with the set publicity plan, and launched a charge against the publicity position of "Transformers 4".

Wait until ten o'clock in the morning, and the victory comes.

Among the news about movies on all entertainment platforms on the whole network, "I Am Not the God of Medicine" occupies more than 70% of the share.

Two days ago, the overwhelming voices touting "Transformers 4" disappeared, and only some Hollywood movie lovers were unconscious, and they were still discussing it on major platforms, enshrined "Transformers 4" as the supreme!

The strength of "God of Medicine" naturally attracted the attention of the group of caring people last night.

China Film Group, 11th floor.

In the chairman's office of China Film Co., Ltd., Zhang Hongsen sat on the boss's chair with a dazed expression, holding a copy of the Imperial Capital Morning Report in his hand.

On the entertainment page of the morning newspaper, the five big characters of "I Am Not the God of Medicine" are particularly conspicuous!

Last night, he, like many well-intentioned people, waited until the box office of the first day of "God of Medicine" to rest.

When he came to China Film early this morning, he paid attention to the publicity and distribution of its films, and he had expected that the publicity market for "Change 4" would be run on the Internet.

In the face of Hengyu's crazy money, China Film can't compare, and he, the leader of the release of "Change 4", can only watch the other party kill him.

However, Zhang Hongsen didn't expect that the offline propaganda and print media positions were also targeted by "I Am Not the God of Medicine" and were easily snatched.

it!

Long

Zhang Hongsen suppressed the inaction in his heart and sighed faintly: "Alas, with this first-day box office, coupled with the word-of-mouth and publicity of "God of Medicine", "Change 4" will be suppressed for a long time in the future, and it will be difficult to turn over!" ”

Before the release of the movie, China Film spent 60 million on publicity and distribution, and after the movie was released, he discussed with Han Dong and smashed another 40 million in ten days.

The purpose is to let "Change 4" harvest more box office before "I Am Not the God of Medicine" is released.

The ten-day achievement of 1.4 billion in "Change 4" did not disappoint him, the leader, judging from the box office trend alone, 2 billion is promising.

Now, hope has shrunk!

As soon as "I Am Not the God of Medicine" came out, not only was the film schedule of "Change 4" squeezed, but the publicity was also squeezed.

Zhang Hongsen was very worried, like Kang Yan, he was overturned by Fang Ziheng.

However, he was also helpless when he was worried.

China Film was not opened by him, and the publicity and distribution expenses can be signed if you want, involving hundreds of millions of publicity and distribution funds, and if you want to continue to spend money, you need to hold a meeting to evaluate, even Han Dong is no exception.

"I can only look at the potential of "Change 4" itself, I hope to hold on for a few more days, and don't be beaten too hard by "I Am Not the God of Medicine".

If it can rush to 2 billion, no, as long as it rushes to 1.8 billion, Lao Han should agree to issue another publicity fee. ”

Zhang Hongsen muttered to himself, calculating the box office trend of "Change 4".

Alibaba Pictures, Chairman's Office.

Fan Luyuan frowned, his face was gloomy, and he didn't have a chance to browse the reports and movie reviews of "I Am Not the God of Medicine" on Weibo.

As soon as Fang Ziheng's 'donation' formula came out, Ali Pictures' smear action was instantly dumbfounded, and all the previous preparations were in vain, and the morale of the people below was still blocked.

Even he, the chairman, could only watch the other party punish the prestige, and there was nothing he could do.

In fact, there is a way, which is to continue to be black!

But Fan Luyuan didn't dare, if he really wanted to do this, he would definitely criticize Ali by name.

And in October, Alibaba Pictures will be on the market.

As soon as it comes out like this on the occasion of the listing, Ali Pictures will be finished, and he, the person in charge, will have to eat and hang up, and his position under the ass will be removed.

I can't do it!

The more Fan Luyuan looked at it, the more upset he became, pushed his hand mark, took out his mobile phone and clicked on the Hengyu Maoyan APP to check the pre-sale ticket office of "I Am Not the God of Medicine".

hehe

Fang Ziheng is really floating, and even the movie pre-sale is exclusive!

Fan Luyuan sneered, buried Fang Ziheng to treat him differently, and only opened the online ticket purchase of "I Am Not the God of Medicine" to the Hengyu Maoyan APP.

Ali Pictures has Taopiao tickets, Tengxun has micro tickets, Baidu and Nuomi.com, and none of the three platforms can order the ticket stubs of "I Am Not the God of Medicine".

If the audience wants to watch the movie, they either buy it at the theater window on the spot, or download the Hengyu Maoyan APP.

If you download Hengyu to pay the bill, you not only have a ticket, but also enjoy the price discount.

This kind of operation is very similar to some operations on Youku Video and Taobao platforms, engaging in exclusive drainage.

"How is that possible!"

A soft cry sounded, Fan Luyuan stared at the phone screen in disbelief.

In the smart widescreen mobile phone, the homepage of the Hengyu Maoyan APP page, the pre-sale column, "I Am Not the God of Medicine" ranks first.

Pre-sale 686 million!

I've got to send it!

Fan Luyuan was shocked inexplicably, and a cool breath rose from behind.

In less than ten days, after Hengyu released the final trailer of the movie and increased the publicity and distribution of the movie, the total pre-sale rushed to such a terrifying height.

You must know that "Transformers 4" was promoted half a month in advance, and until the first day of release, the total pre-sales of the four ticket-buying platforms of Maoyan, Taopiao, Weipiao, and Nuomi.com combined were only 400 million.

And "I Am Not the God of Medicine", relying on Hengyu Maoyan alone, how can it be possible to achieve such a high pre-sale.

With a little suspicion, Fan Luyuan took a deep breath and made a phone call to Wu Qian from the Propaganda and Development Department.

"Chairman, I was about to report to you, Hengyu suddenly increased the publicity of "I Am Not the God of Medicine" today, and it is expected to cost 80 million within three days."

On the phone, Wu Qian's incredible voice came.

Fan Luyuan raised his eyebrows and said in a deep voice: "The box office on the first day is so high, why do they still increase their publicity efforts?" ”

"Hengyu made a big scene this time, their propaganda department, distribution department united several of its subsidiaries, using the APP platform to carry out joint preferential activities, the platform involves Hengyu Maoyan, Hengyu Yuewen, Hengyu Games, Tudou Video, Tiantian Listening, Hengyu live broadcast, and more than a dozen platforms invested by Hengyu."

"Hiss"

Hearing this, Fan Luyuan gasped, and couldn't help but rejoice that he had stopped smearing "I Am Not the God of Medicine".

He knew that Fang Ziheng was really ruthless this time, and let Hengyu Media Group attack the whole army to escort the movie.

This kind of publicity and distribution scale, Alibaba Pictures can't get it, only Ali headquarters has this ability.

Ali's annual Singles' Day consumes hundreds of millions of publicity resources, using the method of integrating and coordinating operations on the whole platform.

Click, the phone hangs up.

Fan Luyuan pondered for a while, revealing a strange smile.

"Spending so much energy to promote the movie, but donating all the profits of the movie, should you say that you Fang Ziheng has a big pattern and great charity, or should you say that you Fang Ziheng is stupid, and you don't know how thick the sky is high and collides with a huge pharmaceutical interest group."

"Okay, let you win once!"

After thinking about the truth, Fan Luyuan completely let go of the inaction in his heart and restored the momentum of daring to fight during the Alipay period in the past.

Huayi headquarters.

At this moment, Wang Zhongjun was also stunned, looking at the pre-sale box office of "I Am Not the God of Medicine", I don't know what to say.

Since the beginning of the 08 Chinese New Year, Fang Ziheng has hit the peak one by one, 200 million, 600 million, 800 million, 1.3 billion, 1.5 billion, 1.6 billion, and then today to hit 2 billion, exceeding 2 billion.

Fang Ziheng is terrible!

The terrible thing about it, in addition to at least one film a year, is able to maintain victory every time, and improve more and more each time.

"Damn, Chinese film and television for a hundred years, golden ten years, how did such a freak come out."

Seeing the 686 million pre-sale data displayed on the mobile phone, Wang Zhongjun scolded a quintessence and threw down the mobile phone stupidly.

In the early years, everyone thought that Lao Mouzi would always win, praised him as the supreme, and after the Olympics, he was called his national teacher.

But Lao Mouzi will also make mistakes and make a "Three Guns Shooting Surprise".

A "Farewell My Concubine" put Cheng Kaige on the altar, and the media praised him as an earl in the film field, and Lao Cheng has a high and extraordinary temperament.

It's a pity that Cheng Kaige will also make mistakes, and a "Wuji" that can only be understood in ten years will consume more than half of the audience's popularity.

followed by Feng Xiaogang, who was a commercial film as soon as he appeared on the stage, once, twice, three times, and a box office hit once, and ascended to the honorary throne of a commercial film master.

Because of Feng Xiaogang, Huayi embarked on formalization, and first listed other film and television companies, occupying the leading private enterprises in the film and television industry.

The outside world thought that Feng Xiaogang would not fail in the field of commercial films, and as a result, there was a "If You Are Honest, Do Not Disturb 2".

This movie, known as a tourist attraction commercial, buried Feng Xiaogang's path to the top of the film master, interrupting the invincible posture in his heart.

The three Chinese directors and famous directors have all had failed records, which made people in the circle sigh again and again that movies are a high-risk industry.

Be cautious in your investment, it's best to make a movie with outsiders' money!

But there was a Fang Ziheng, who won again and again, one movie a year, and won a lot of money back, and he kept brushing the box office records in film history.

Having such a film genius is definitely a great thing for Chinese films and the entire film and television industry, and it is a blessing.

But for major companies, for listed companies such as Huayi, Fang Ziheng's success is not only not a good thing, but a disaster!

future

Every year, there will be a hot movie schedule, which is occupied by Fang Ziheng alone, and the others can only watch and drool from the sidelines.

What's even more terrifying is that this guy is also a master screenwriter and a master producer, not only can write scripts and appreciate movies, but also has a great eye for movies.

With him for a day, Hengyu Media is the mountain of the whole industry, high above, and others in the industry can only rely on snorting.

In the first two years, Wang Zhongjun was able to deduct some project share investment from the other party, but now he is full-fledged, and he is not at the helm of Huayi.

Wang Zhongjun was indignant in his heart, and he couldn't think of a good way to think about it, so he could only comfort himself: "Don't compare with freaks, Hua Yi and Xiaogang can always come out with a few big hits." ”

The expressions of the peers were roughly the same, and they all had terrifying and unhardened thoughts about Fang Ziheng.

It's really hard to compete with!

In the next few days, in the film market, "I Am Not the God of Medicine" showed an invincible posture, which could not be matched.

On Tuesday, July 8th, "I Am Not the God of Medicine" broke 200 million for the second time, and the result of 245 million in a single day was 245 million.

467 million in two days, once again breaking the joint record of the first and second day of "Transformers 4".

At the same time, "Transformers 4" ushered in a big dive for the first time, with the single-day box office falling below 100 million, with 60 million on the 7th and only 51 million on the 8th.

It was released for twelve days, with a total box office of 1.521 billion.

Wednesday, July 9th.

"I Am Not the God of Medicine" is still invincible, with a single-day box office of more than 200 million, and a score of 233 million to stabilize the momentum of popularity.

On Thursday, July 10, the box office trend continued to stabilize a batch, breaking the four-day box office record of "Change 4" with a success of 215 million.

704 million in three days!

919 million in four days!

The two sets of numbers that cannot be called in words are like thunderbolts, which shook the entire entertainment industry.

It's horrible!

It's so rebellious!

One single-day box office champion after another, the horror is at its peak.

The brilliant record has silenced the entire industry and cut off the possibility of any even slightest provocation.

Yes.

No filmmakers, actors, celebrities, entertainment media, or film critics say nothing about movies!

In addition to blowing to death, they can only stare dryly, and they can't, and they don't dare to say anything bad about the movie.

(End of chapter)