"In the summer of July, the famous director Fang Ziheng's new work "I Am Not the God of Medicine" entered theaters nationwide, and the film was based on realistic medicine, which set off a nationwide movie-watching boom as soon as it was released, creating one new record after another in film history."

"I Am Not the God of Medicine" tells the story of the health of the people with leukemia as an example, the plot is straightforward, sincere and touching, touching the heart, full of human brilliance and warmth

Half a month after its release, the total box office of "I Am Not the God of Medicine" exceeded 2.4 billion, becoming the highest-grossing work of a single Chinese film. ”

Yang Ma's one-minute report was presented in front of thousands of families across the country.

The one-minute report, the first fifteen seconds of the text description, and the middle forty-five seconds intercepted the pictures of three theaters across the country.

The picture is divided into four sections, the first segment is queuing up to buy tickets, and the audience is looking forward to it, elated, and chatting with friends next to them from time to time.

The second picture is the viewing situation, the huge screening hall is full of friends, the atmosphere is heavy, and many viewers cover their noses and quietly wipe their tears while watching the movie.

The third scene is the end of the movie, and thunderous applause resounded in the screening room.

The fourth paragraph is an interview, in which the reporter interviewed the audience who watched the movie, and the three reporters who were interviewed were emotional and praised the movie loudly.

In the last fifteen seconds, the screen returns to the studio.

The dignified and atmospheric host, with a rare touch and gentle emotion, made a brief summary of "I Am Not the God of Medicine".

Syllable!

Imperial capital, university town rose garden.

At Wang Zhongjun's house, after watching the news, he threw the remote control on the coffee table, and said quietly: "Alas, Fang Ziheng has succeeded again!" ”

"Yes, it's 2.4 billion, I'm afraid I'll have to rush to 2.5 billion after today, and there is hope for 3 billion!"

Next to him, Wang Zhonglei, whose face was cloudy, couldn't help but sigh when he heard his brother's emotion.

Paralyzing.

Fang Ziheng's box office growth rate is also terrifying!

Last year, it was only 1.5 billion and 1.7 billion, and "Tang Detective 2" at the beginning of this year was only 2 billion, which took half a year to reach a big level.

3 billion!

This is not a global box office, just a Chinese market!

If "I Am Not the God of Medicine" is released worldwide, it will not be sold at a sky-high price of 50 soft girl coins!

Let no one else live!

Wang Zhonglei was full of slander, and secretly said that fortunately, "God of Medicine" belongs to the theme of realistic medicine and can't go abroad.

Thinking of this, he rolled his eyes and turned his head to look at Wang Zhongjun: "Brother, let's also make a medical movie, Fang Ziheng will shoot leukemia, let's shoot lung cancer, liver cancer, and uremia!" ”

"Let's shoot too?"

Wang Zhongjun was stunned, lit a cigarette and fell into thought.

Soon, he made an absolute: "This can be had, didn't Fang Ziheng say that following the trend is not plagiarism, you go and talk to Xiaogang, he has long wanted to shoot realistic themes, but lung cancer can't be filmed, choose one from the two themes of liver cancer and uremia." ”

"Okay, I'll have a dinner tomorrow." Wang Zhonglei nodded, revealing a touch of honey confidence.

Lobbying Xiaogang, he is still sure.

As for why the eldest brother didn't let him shoot lung cancer, he didn't bother to think about it, and estimated that lung cancer was related to smoking.

Here, the two Huayi brothers are ready to follow suit.

On the other hand, Wang Changtian, chairman of Guangxian, also made the same calculation.

In the study, Wang Changtian turned out the project plan submitted by Li Xiaoping, vice president of the group, and took a water-based pen to write and draw on it.

On the plan, the theme, illness, approximate investment amount, and even the male and female leading actors are listed.

There is no plot synopsis or script!

Wang Changtian's hand speed is still so fast, and within a few days of the release of "I Am Not the God of Medicine", he asked Li Xiaoping to prepare a follow-up project.

For Guang Xian Media, which is listed on the small and broad market, the external dirt brought by following the trend is equivalent to itching, and there is a way to turn the outside world's spraying and abuse into the heat of new projects.

After flipping through the approval, Wang Changtian stopped his pen, raised his head and looked at the computer page on the desk and muttered to himself: "Don't be in a hurry to choose what disease, you can do more detailed social research while filling in the script, and the top priority is to get the director selected." ”

"Xu Zheng, Ning Hao, and Wu Ershan can all do it, as well as Wen Muye, who has been serving as the assistant director of the God of Medicine, and is more experienced in similar themes."

Brush Brush Brush..

Wang Changtian wrote down a list of names of Chinese directors on the plan, and prepared to send people to contact them one by one.

If you want to grasp the essence of following the trend and make a big splash in the film market, the director is the key person, who must not only have a good reputation, but also have the ability to direct.

The contracted directors of Hengyu Media are all in line with his wishes, and it is best to take the opportunity of cooperation to get closer to their relationship with the glamorous ones.

Not only Huayi and Guangxian, at this moment, the major film and television companies that saw Yang Ma News all had the idea of following the trend.

Ali Pictures and Tengxun Pictures are not too familiar with this kind of thing, with the support of big data, they can make a high-imitation version of "I Am Not the God of Medicine" in minutes.

Compared with the study of professionals, discussing how to grab the cake behind closed doors, the media, the public, and fans seem to be very arrogant, and there are not so many other ideas.

Everyone's eyes were attracted by the 'leukemia' pointed out in the news of Yang Ma.

A new round of discussion came with the waves, flooding the major movie forums and medical forums on the Internet.

"Awesome, it's on the news again!"

"It has to be Fang Ziheng, look at this situation, the government also recognizes "I Am Not the God of Medicine" and recognizes the expectations expressed in the movie!"

"What is a card, this is called a card, the central mother news reported for a minute alone, just ask who else!"

"This may be a weather vane, and the top is about to knife the pharmacist!"

"Damn, it's long overdue to rectify these people, ten years ago, they dared to sell a bottle for 40,000 yuan, which common people can afford to eat!"

"I have been working in the pharmaceutical industry for three years, and I tell you that the profits of the pharmaceutical industry are bigger than you imagined, and they are also darker!!"

"We must take action, more than one billion people in China, who can guarantee that they will not suffer from cancer, today we are eating melons and watching a play on the side, and tomorrow will be the next Lu benefit!"

"Rush to rush and rush for the inclusion of special drugs in medical insurance!"

Wave after wave of discussion posts were issued, and on Weibo, the topic of when special drugs will be included in medical insurance has dominated the craze for several days in a row, and it has remained high.

At this point in time, it is not the afterlife.

In later generations, any news will be ineffective, even if it is a hot topic, it can be artificially intervened after a day.

This will not be the case now, and it is impossible to make it happen.

As of April 17 this year, on the eve of Weibo's listing, Hengyu Media firmly occupied 25% of the shares after continuous follow-up investment and increased holdings.

After the listing, the total market value of Weibo exceeded 10 billion US dollars, and Hengyu Media made a windfall.

With the addition of Tengxun and Alibaba, Weibo's original shareholder Sina only occupies 30.55% of the shares, and cannot dominate as strongly as the previous life.

More permissions were piled up by Hengyu, Tengxun, and Ali shareholders to Weibo Chairman Cao Guowei.

The benefits are obvious, the Weibo platform is more in line with the concepts of the general public and netizens than the previous life.

At the very least, this platform is now in the hands of the Chinese people, and it will not be like in the previous life, and it will not make a sand sculpture operation to block the quotations of the big guy!

Hengyu Media is the third largest shareholder of Weibo, and the popularity of "I Am Not the God of Medicine" is very social, and Weibo not only did not intervene in the heat in the past half a month, but also topped hot searches and themes every day to attract more traffic.

tacitly cooperated with Hengyu, the Six Princesses, and Sohu to ferment things.

The wind direction on the Internet has also blown into the field of cancer, the pharmaceutical industry, and the hearts of the people in the hearts of the people with the big movie hits.

Duplex building.

Concubine Lin moved over to live, put down the work of the group, and prepared for pregnancy with peace of mind.

In the living room, she wore a purple yoga suit, lying on a newly bought black yoga mat, and followed the teacher in the mobile phone video to practice yoga.

Fang Ziheng was lying on the sofa, leisurely swiping his mobile phone, occasionally reminding Sister Lin that her posture was not in place.

"it up a little."

"Yes, head up, hands outstretched."

"Yes, this position is well maintained, hold it for three minutes."

Half an hour later.

Concubine Lin was tired, nesting on the yoga mat like a sponge, sweating all over, and most of the newly bought purple yoga clothes were wet.

"Whew.. How long do you think it will take for special effects to be included in health insurance? ”

She gasped, sat cross-legged, gently shook her white arms to drive away the soreness, and asked the little man lying on the sofa.

"It's hard to say, the country is too big, and many things have to be done step by step."

Fang Ziheng sighed, put down his phone and got up, and came to the beauty to help her relax her muscles.

Just resumed exercising, Sister Lin is still not very comfortable.

And "God of Medicine" prompted the reform of the pharmaceutical system, and the inclusion of special drugs in medical insurance was also not so fast.

Even if you have a heart on it, you have to try it a little bit.

All he can do is use the movie to set off a national discussion, and no matter how much he can't do.

Like writing a report to the top, using the name of Hengyu Media to publicize @ Pharmaceutical Group, shouting price reductions for patients with special drugs, or taking the lead in setting up a serious illness fund, etc.

He can't do any of these things, he doesn't have the qualifications!

Smack

Smack

Fang Ziheng gently patted Sister Lin's arm, pinched it up and down, and then pulled her on the sofa to help with the massage.

"Judging from the current economic situation, it will take two or three years for special drugs to be included in medical insurance."

Fang Ziheng made a prediction, then skipped the topic and patted Sister Lin's more and more perfect buttocks.

"Sister, I bought you a villa."

"What are you doing, you want me to be hidden by your golden house like ion!"

Concubine Lin enjoyed the service comfortably, and when she heard this, she kicked Fang Ziheng with her foot, and said duplicitously.

"How can you, you are the future president of our Hengyu Group, who dares to hide your golden house."

"Besides, Sister Li's life is a teacher in Chinese opera, don't live too comfortably."

Fang Ziheng used his palms to express his dissatisfaction with being slandered.

It's a pity that Sister Lin didn't eat his set, and snorted: "I'll talk about the villa later, don't worry about raising a baby, I have a better place." ”

"Where?"

"I'm at home!"

"Which home?"

"Xiangshan!"

Hiss..

Hearing the word Xiangshan, Fang Ziheng gasped, stopped the movement in his hand, and was dumbfounded.

My dear sister, don't scare me!

July 28th.

The box office data of the new week was released, and "I Am Not the God of Medicine" won 360 million box office again in seven days, pushing the total box office to a height of 2.81 billion.

Thanks to Yang Ma's push, it has injected new strength into the box office trend that has declined, which is more effective than playing phoenix blood.

There are at least 15 days left to be released, and the 3 billion box office is certain, and Jesus can't stop it.

The second place, "After the End", accounted for 33.8% of the film schedule, was released for four days, and the box office was 255 million in the first weekend.

The film is controlled by Bona, with the participation of Hengyu and China Film, and it is a film that Yu Dong is quite optimistic about.

third place "Beijing 81", this movie is also the most surprising dark horse in the summer file.

A real dark horse!

A horror film, with a box office of 167 million in the new week, plus 141 million in the first week, the total box office successfully exceeded 300 million.

With a box office of 300 million yuan and a production cost of less than 20 million, it can be called a model of small and big in 2014.

The fourth place, "Transformers 4", only got 31 million box office in the last week, and it was officially painted in the early hours of last night.

The total box office was 1.828 billion, which failed to break the 2 billion shackles, and under the persecution of "The God of Medicine", it was 170 million less than the previous life.

A few days ago, Zhang Hongsen's 20 million publicity and distribution fee was wasted.

In addition to the above four films, only two movies have a weekly box office of more than 20 million.

One "Magic Pen Ma Liang", one "Old Boy's Raptors Crossing the River", and all other movies pounced.

"Old Boy" is controlled by LeTV, released on July 15, directed by Xiao Yang, an artist under Hengyu.

It was released for 12 days, with a total box office of 92 million, which can be called a success in terms of micro-films.

But now LeTV seems to be having a hard time, when "Old Boy" premiered, Jia Yuting was not present.

Only the CEO Zhang Zhao was sent to entertain at the scene, and Hengyu Media, as a 'friend businessman', let the production department go to the deputy director.

In other film and television companies, most of the executives who go to the show are vice presidents.

Others don't know, but Fang Ziheng knows that Lao Jia has recently frequently visited the bigwigs in the business world, and he wants to attract people to inject capital.

I guess, I can't cover the lid anymore!

On the afternoon of the 28th.

The third movie controlled by Hengyu, "Small Times 3" ushered in its premiere.

Hengyu Mutual Entertainment chose the premiere location at the National Center for the Performing Arts and invited thousands of audiences and guests to participate.

[In the new era, let the world have more correct concepts!] 】

[Money worship is not advisable, desire devours people's hearts, and in the end it is just a void!] 】

Different from the two previous works, the slogan of "Small Times 3" is not gorgeous, luxurious, and money, but very positive.

Instead, it is down-to-earth, echoing the universal concept of the common people, and the correct concept that it is unkind to the rich, shameless to worship money, and will be robbed.

At the same time, "Small Times 3" also got 35% of the film schedule on the first day, ranking first among the movies released in the same period.

Six o'clock in the evening.

Fang Ziheng brought Concubine Lin, who unloaded the work of the group, to the National Center for the Performing Arts to cheer.

As soon as the two walked into the venue, sharp-eyed reporters rushed up.

The lights flickered one after another, and more than 20 reporters surrounded the two of them, excited.

"Director Fang, excuse me!"

"Director Fang, congratulations on the big hit of "I Am Not the God of Medicine" and rushed to the box office peak of 2.8 billion, may I ask, you said before that you would donate all the profits of the movie to leukemia patients, does this still count?"

"Director Fang, someone on the Internet shouted and asked you why you want to make a movie about other cancers, will you make it?"

"Director Fang, do you think when will special drugs be included in medical insurance?"

"Director Fang, can you tell us about the new film?"

recommends a high-quality Korean entertainment, [Start from that Korean city], the author is an old driver and a master of driving.

(End of chapter)