In this year's Lunar New Year stalls, there is a strange phenomenon.

The major film and television companies in the mainland did not pay attention to the movies released during the Chinese New Year as in previous years, but set their sights on two new films.

The target of the competition is "A Good Show" and "Havoc in Tianzhu", which have just been established by Hengyu Media.

Director, Huang Bo, Baoqiang!

There is a successful precedent for actors to turn directs, coupled with the popularity of Huang Bo and Baoqiang, and the popularity of the audience.

Major film and television companies, no one wants to miss these two big pieces of fat!

Of course, the contenders are all large companies with names and surnames, and small and medium-sized film and television companies are not competitive at all.

Like Li Lianhua's two sisters' Hesong Media, the goal is very clear, and after eating 7% of the share of "Havoc in Tianzhu", they watched from the wall.

didn't have the slightest idea about the release of the movie, but helped Baoqiang analyze the pros and cons and choose the best of the best.

Small companies like Huanrui, Ciwen, and Huanyu were very self-aware when they were established, focusing on TV dramas.

Although small companies covet Huang Bo and Baoqiang's new films, they also know that they are beaten by large companies in terms of channels and publicity and distribution, and it is a death to join the competitive team, so it is better to honestly cultivate TV dramas.

There are also some medium-sized companies participating in the competition, and they have successively quoted guarantees to the two films, but the prices quoted are very low.

Most of them are 200 million or 300 million, and there is no one with a minimum price of 400 million, and they were brushed down by Huang Bo and Baoqiang's team in the first round.

On the contrary, it was the 500 million first reported by Ali Pictures, which made the eyes of the two of them light up, and the hearts of those who were nervous when they first opened the movie became excited.

Purely in terms of financial resources, there are only four companies in the current film industry that really have the qualifications of big dogs.

Hengyu Media, Huayi Brothers, Ali Pictures, and Tengxun Pictures.

Although the first two companies have money, they must make various evaluations in advance when investing in the project, and follow up the progress of the project later to ensure that the project is on the right path of development.

Ali Pictures and Tengxun Pictures are different, they look ugly, and they dare to invest in big data, or recognize the fame of directors and actors, and they are not afraid of losing money.

At the end of last year, Alibaba Pictures bought the distribution rights of "One Step Away" from Wanda Film and Television with a guarantee of 1 billion, and won "Dear" from Guang Xian with a guarantee of 500 million.

The total box office of "Dear" came to 540 million, the distribution effect was qualified, and Alibaba Pictures did not make any profit or loss.

However, the stock price of Ali Pictures, under the publicity of Ali's media resources, took advantage of the release of "Personal" to make a lot of money.

The two successes of "To Youth" and "Dear" also made the executives of Alibaba Pictures feel complacent, and they feel that there is no difficulty in making movies.

In the words of Chairman Fan Luyuan, Alibaba Pictures is not short of money, and if it can successfully invest in two blockbuster directors in the future, it will be worth adding money to the premium.

Maybe, Huang Bo and Baoqiang are the next Xu Zheng and Wu Jing!

The headquarters of Ali Pictures in the imperial capital.

In the high-level conference room, Fan Luyuan held a meeting of the group's senior executives to discuss the two projects of "A Good Show" and "Havoc in Tianzhu".

In fact, there is nothing to discuss, the guaranteed price has been quoted, waiting for Huang Bo and Baoqiang to reply, and waiting for other companies to bid.

In the meeting, Fan Luyuan sat in the center and said straight to the point: "Everyone, let's talk about it, how will we increase the price in the future?" ”

"Let me tell you, since Hengyu Media has decided to support Huang Bo and Baoqiang, it must have taken a fancy to their advantages and the new films of the two of them, and the 500 million guarantee is definitely not the end.

We don't want to use 500 million guarantees, so we bought Huang Bo and Baoqiang! ”

Fan Luyuan was very sober-minded and figured out Hengyu Media's attitude towards Huang Bo and Baoqiang.

It's one thing for Ali to be rich, it's another thing to be able to buy two rookie directors.

Fang Ziheng, that guy, will not watch the project controlled by Hengyu being robbed of the distribution right by Ali.

The major film and television companies will not be afraid of them Ali Pictures.

The distribution rights of the two movies are still up to grabs!

On the left, CEO Zhang Wall thought for a while, knocked on the table to gather everyone's attention, and said in a condensed voice: "Chairman, everyone, I think our offer is already very high, those small companies are quoting 200 million or 300 million, and we will directly double it, which is enough to reflect the sincerity of our Alibaba Pictures." ”

"Is it too early to discuss a follow-up offer?"

"Yes, Chairman!"

On the right hand, Zhang Wei, the chief financial officer, also nodded and analyzed: "Let's take a look at the views of Hengyu, Huayi, and Bona on the two movies, after all, they are traditional companies and have their own set of evaluation methods. ”

"Moreover, I don't think the cost of these two movies is high, 300 million box office can recover the cost, we quote 500 million, it is not certain whether they will follow or not!"

Speaking of this, Zhang Wei gave Fan Luyuan a thumbs up and praised with a smile: "Chairman, how did you come up with the idea of quoting the same price for two movies, giggles.. I estimate that Huang Bo and Baoqiang will have a good impression of us Ali Pictures. ”

"It's simple, the two of them are about the same in terms of fame and coffee position!"

"Baoqiang is slightly better at the box office, Huang Bo has participated in "Extreme Challenge" for two years, the national popularity is increasing day by day, and the acting skills are good, our first offer from Ali Pictures must be a bowl of water."

Fan Luyuan smiled with a smile in his eyes, talked eloquently, and accepted Zhang Wei's little sycophant.

truly

Two movies are opened at the same time, and actors with the same coffee position change careers to become directors, if one offers a higher price and the other has a low price, wouldn't it offend people.

Here, the value of the director is reflected!

If Huang Bo and Baoqiang were still actors, Fan Luyuan would not have held a meeting today at all.

However, the respect of directors, especially those with box office potential, has some qualifications to dialogue with capital on an equal footing in the current market environment.

Without further understanding the situation of the movie, the best way to make an equal offer is to not only show strength, but also win people's hearts.

Subsequently, several executives made speeches.

After Fan Luyuan synthesized all the suggestions, he made a resolution: "500 million has been quoted, and the two of them are straight at this price!" ”

"Two Mr. Zhang, you will personally visit Huang Bo and Baoqiang, and bring the sincerity of our Alibaba Pictures.

If other companies also quote the same price, you just have to increase the price, and I will give you two 700 million permissions.

More than 700 million, report back to me! ”

"Understood!"

Zhang Wall and Zhang Wei glanced at each other and responded one after another.

Ali Pictures is so arrogant, as long as it is a problem that can be solved with money, it is not a problem.

If money doesn't work out, add more!

Whether it is Fan Luyuan or Zhang Wei, in fact, they all believe in a truth, and interests are king.

The imperial capital, an upscale restaurant near Huang Bo's house.

Huang Bo invited him and called Ning Hao and Xu Zheng to have a drink

At the same time, tell Ning Hao and Xu Zheng about Ali Pictures' offer, and ask them to help analyze and analyze.

"Five hundred million!"

"Yes, buddy, you're going to send it!"

Not surprisingly, Ning Hao and Xu Zheng were also taken aback by the arrogance of Alibaba Pictures.

Ning Hao took a big sip of the bottle of wine, looked at Huang Boxi's expression, and couldn't help but sigh in his heart.

For many years, the harlequin Huang Bo, who played "Crazy Stone" in the past, has come to this point, and he is about to catch up with him and Xu Zheng.

Xu Zheng couldn't help but exclaim: "500 million guaranteed, this is the first time to make an offer, Bozi, "A Good Show" is absolutely stable, you just wait to eat and drink spicy food!" ”

Compared with Huang Bo's surprise, Ning Hao and Xu Zheng saw it very thoroughly, someone quoted 500 million for the first time, and it will definitely rise to 600 million or 700 million in the future.

However, the two of them are not much envious, they are now opening a movie, and major film and television companies have opened a box office guarantee of more than 1 billion.

The two don't want to sell guaranteed distribution, they prefer Hengyu Media to be the master, and once the movie hits, they will get more share.

Of course, if it's their own script, it's different, and they can be sold at a price.

But how to say it, they already have a more intimate connection with Hengyu Media, whether it is rational or emotional, they are more inclined to Hengyu at a similar price.

Ning Hao finished the cup with a grunt, watched Huang Bo pour himself wine, and asked, "Bozi, the price of 500 million is very high, what do you think?" ”

"Me"

Huang Bo was speechless for a while, frowned and thought about it, and a smile appeared on his face.

After a while, while Ning Hao and Xu Zheng were waiting, he spoke slowly.

"I'll just tell you the truth, to be honest, I'm very excited about the 500 million guarantee, very excited, if there are no other companies offering, I will choose Alibaba Pictures."

"But I still want to wait, to see what Hengyu Media thinks, Director Fang Dong treats me well, the "Looking for the Dragon" series has always had my place, and this time I strongly supported me to change careers to become a director, I can't abandon the director's choice of interests with a clear conscience."

"What do you mean, if Hengyu quotes the same price, you will definitely choose Hengyu?" Xu Zheng raised his eyebrows and asked further with a smile.

"Of course."

Huang Bo's face was solemn, and he put down the wine bottle and said in a deep voice: "You don't have to have the same price, as long as the price is not too different, such as 480 million, I will choose Hengyu Media!" ”

"Besides, among private enterprises, Hengyu's issuance ability has always been this!"

Speaking of this, Huang Bo paused, gave a thumbs up, and said with a smirk.

After the listing of Hengyu Mutual Entertainment, the overall volume of Hengyu Media has become a large film and television company in China.

In addition to the authority, China Film shares can only be suppressed by listing and the soaring market value of Hengyu Media.

With Huang Bo's shrewdness, he naturally knows how to make the right choice.

As for whether Hengyu Media will offer, he is not worried at all.

Fang Ziheng personally met with him to discuss the script and investment of "A Good Show", and he would definitely not easily give up the distribution rights of the film to Alibaba Pictures.

Wait... Huang Bo thought.

On the other side, Baoqiang's eyes widened, looking at his new brokerage partner Li Xue, and said incredulously: "500 million, Sister Xue, it's really fake!" ”

"I really can't be real, I just received a call from Zhang Wei, vice president and financial officer of Alibaba Pictures, and she asked you to meet tomorrow!"

Opposite Baoqiang, on a single sofa, an intellectual royal sister who was seven points similar to Li Lianhua said with a smile.

Li Xue is the general manager of Hesong Media.

Hesong Media, born out of Li Lianhua's studio, after the capital entered in 2012, Li Xue discussed with her sister to expand the size of the studio.

Li Lianhua has focused her work on Hollywood in the past two years, and saw that her good buddy Ren Quan's career was booming, and after several discussions and preparations, she officially established Hesong Media at the beginning of this year.

Li Lianhua is the co-founder of Hesong Media and the largest star shareholder, or simply a sister store.

At present, Hesong Media has not received any capital injections, and there are only four shareholders in total.

Li Xue, Li Lianhua, Baoqiang, and Li Lianhua's good friend Ren Quan.

The personal studios of Li Lianhua and Baoqiang have also been transferred to Hesong Media, and the share structure is clear and clear.

Li Xue owns 15%, Huayi owns 30%, Li Lianhua and Baoqiang each occupy 55% of the shares of their own studios and have independent autonomy.

Hesong Media has been successfully upgraded to a new type of partnership company with two top stars and a business scope covering artist management, film and television production, and distribution.

Baoqiang and Li Lianhua, a man and a woman, do not conflict with resources, and have become the two pillars of Hesong Media.

In Li Xue's plan, as long as "Havoc in Tianzhu" is successfully released next year and achieves good box office results, Hesong Media can take advantage of the trend to go further, expand artist management, and set foot in the field of film and television investment and production.

At that time, Song Media's valuation will double.

As soon as Baoqiang's new film came out, it encountered a 500 million offer, which made Li Xue feel an inexplicable ambition.

This time, I really picked up a treasure!

"Haha, 500 million, really 500 million!"

Baoqiang was immediately excited, got up and walked around the room, his eyebrows were full of joy.

It took him a while to suppress the excitement in his heart.

Baoqiang returned to the sofa and asked with a trembling smile: "Sister Xue, do you think we should accept the offer from Alibaba Pictures?" ”

At this time, Baoqiang was far less stable than that of later generations, and when he heard 500 million, he unconsciously felt a little fluttering.

Fortunately, Li Xue has rich experience and has been at the helm of the studio for many years, and has already cultivated a shrewd mind.

I saw her shaking her head firmly, and said in a manly voice: "Don't be in a hurry now, this is just the first round of offers, you wait and see, as soon as Alibaba Pictures moves, other companies will also participate." ”

"Yes, yes, Hengyu Media is the producer, and the director will not watch the films invested by the group be released by others."

Bao Qiang shook violently, as if a skylight had opened above his head, opening up new wisdom.

"Yes, Hengyu is also optimistic about "Havoc in Tianzhu", otherwise he won't support you as a director, so we can't be in a hurry, rest assured, Baoqiang, everything has me, I am sure to talk about the quotation price to 700 million!"

From here, it can be seen that Li Xue's importance is not at the same level as Baoqiang's agent Song Zhe in the previous life.

"Mmmm, Sister Xue, I'll listen to you."

Baoqiang nodded, showed a standard honest smile, and agreed with Li Xue to control the release of "Havoc in Tianzhu".

At the same time, he also muttered in his heart, not knowing what Hengyu Media thought of this incident.

I hope that the director will not be too careful, thinking that he is unwilling to hand over the film to Hengyu for distribution.

Baoqiang thinks too much!

Generally speaking, as long as a film has more than two investors, or a director or actor has his own book project, guaranteed distribution has become a necessary means.

Even Fang Ziheng himself, as the chairman of Hengyu Media, the producer of "A Good Show" and "Havoc in Tianzhu", will not refuse the guaranteed release of other companies.

The reason is very simple, guaranteed release means recovering the cost in advance, which means that the movie has not been filmed and has not yet been released, and it has made money before it is released.

This kind of business is only rejected by fools!

Fang Ziheng seemed to hear the shouts of Huang Bo and Baoqiang, and gave follow-up instructions to Zhong Lifang, executive vice president of the group.

[Follow up on two movies, the same price is 500 million!] 】

However, before Zhong Lifang took action, the high-level officials of the film and television industry heard the angry scolding of Huayi, Guangguang, Bona, and Wanda Film and Television against Ali Pictures and Tengxun Pictures.

Bona Film Headquarters.

Boom!

In the chairman's office, Yu Dong slapped his palm on the desk and scolded: "Uncle Fan Luyuan, what does he want to do, he still understands the rules, how can he offer such a price!" ”

"The first time he reported 500 million, why didn't he report 1 billion!"

As the CEO of a few filmmakers, Yu Dong hates this way of forcibly raising prices, and Ali Pictures' style is simply disrupting the market.

"Damn, they are rich, right?"

The more Yu Dong spoke, the more angry he became, he looked at the director of the distribution department in front of him, and said in a deep voice: "Our Bona also reported 500 million, you go to talk about it in person, no matter how much they add, you will keep up with me!" ”

"I want to see if Ali Pictures and Tengxun Pictures can have more iron!"