85 million on the first day!

The results of "One Step Away" are also the result of Ali Pictures' full distribution.

Compared with the previous life, the box office on the first day was 8 million less, which is not much different, after all, it was jointly distributed by many companies in the previous life.

Although it did not break 100 million, Jiang Wen, Fan Luyuan, Zhang Wall and others breathed a sigh of relief, satisfied with this result and met their expectations.

At the same time, the new media under Alida Entertainment Group, China Film, Emperor, Dongyang One Step in One, and Wanda Pictures have also begun to build momentum for the film and deliver high-quality film reviews to the publicity position.

Of course, the money comes from Alibaba Pictures.

The joint distribution of the Four Seas Department established by Ali Pictures, Magic Shadow, and Zhedong Happiness Blueberry is even more vigorous, wanting to fight a beautiful defensive battle in the film market.

Yes, it's a defensive battle!

In the past, "The Return of the Great Sage" was in the sky, and the latecomers could only stabilize the basic plate and launch an attack on this peak.

"Contact me with more media, and I must create an absolutely popular phenomenon."

"Looking for Huayi and Guangxian, we spend money to invite their media and water army!"

"Speed, speed, how many times have I told you, the laying of materials under the line must be completed before 0:00 yesterday, what is the matter with you?"

Hundreds of employees sat in front of the computer, driving the water army to create the explosion of "One Step Away", while copying their mobile phones to contact major new media across the country.

The strength of the joint distribution of the four seas is insufficient, and it is difficult to cover the film all parts of the country and achieve all-round landing publicity.

Alibaba Pictures has put most of its focus on the Internet, inviting entertainment media and new media to go into battle by throwing money.

But this is not enough, there are more than 300 TV stations in the country, there are more than 40 theaters, and the total number of cinemas is 6,500.

TV stations and theaters around the world belong to the shortcomings of Alibaba Pictures, and the relationship between the two aspects is not deep.

Especially in theaters, if the relationship is not enough, unless the movie is really a big hit, it is impossible to deliberately raise the schedule for a certain movie.

The 85 million first-day box office of "One Step Away" obviously did not meet the standard of a special explosion, and the current attendance rate of the theater chain can accommodate the audience, and there is no need to increase the film schedule.

The film schedule can't be increased, so Ali Pictures can only start with publicity and distribution, so that more people can enter the cinema and create a hot movie.

Then use the word-of-mouth of the movie to bless the time of popularity, prompting the theater to adjust the number of films.

There are many audiences, and you don't have enough seats in the cinema, so you can't increase the number of films.

I have to say that Alibaba Pictures is worthy of being an expert in playing big data, accurately calculating, and finding a way to shield its own shortcomings.

The new publicity and distribution model has brought a new experience to the six investors of China Film, Wanda Pictures, Buyihuhu, Emperor, Dongyang in one step, and Zhedong Happiness Blueberry, and they have all given a thumbs up to Alibaba Pictures.

Coco Jiang was even more stupid, and when she saw the hot entries on the Internet, her face was incredible.

After living for half a lifetime, you can still promote movies like this!

He was stunned for a long time, and said with emotion to Uncle Ge and Shu Qi: "The times are developing too fast, I can't imagine that there is such propaganda that does not need to land, but only relies on Internet bombardment." ”

"Ali Pictures itself does the Internet, and they have very strong resources in this regard, which ordinary film and television companies can't play!"

Uncle Ge let out a happy voice and explained the key in one word.

Relying solely on online publicity, at present, only three companies in the country, Hengyu Media, Ali Pictures, and Tengxun Pictures, have this strength.

Huayi, Guangxian, Bona, and Wanda Pictures are all not good!

The three of them talked and laughed, and couldn't help but talk about Ali Pictures, a movie that found a good in-law's sense of déjà vu.

Leaving the palace.

After dinner, Fang Ziheng led Xiao Yueyue to press the road in the small courtyard outside the villa.

Xiao Yueyue can walk now, she is lively and active, and her greatest pleasure is to pull Zeng Li out.

"Daddy.. That.. There"

In the small courtyard, Xiao Yueyue was wearing a thick pink jacket, holding her father's hand with her left hand, pointing to the outside of the fence with her right hand, and muttering that she wanted to go out.

"Baby, it's dark outside, we'll go tomorrow."

Fang Ziheng whispered, pointing to a dark place a few meters away from the street lamp.

Xiao Yueyue's innocent eyes flashed, she looked at the darkness, and then shrunk her short legs and pulled her father to walk in the other direction.

When they came to the front of the street lamp, the father and daughter were three meters away from the fence and seven or eight meters away from the street lamp outside.

Xiao Yueyue raised her head slightly, raised her right hand, pointed to the street lamp and said in a milky voice: "Dad.. Go there."

Fang Ziheng: "."

"Hey, mom called us."

"Baby, let's go back, Mommy calls Ling's name."

As he spoke, Fang Ziheng squatted down, picked up Xiao Yueyue, and trotted back to the house pretending to be afraid.

"Mom.."

Xiao Yueyue was stunned again, looked at the lights at home, and obediently lay in her father's arms without squeaking.

Mother's power, she is still very worried.

When she entered the door, Xiao Yueyue poked her head out and looked at the street lamps outside, her little face yearning.

After entering the house, Zeng Li had just taken a bath, and when he saw the father and daughter coming back, he clapped his hands and said, "Yueyue, it's time for you to sleep!" ”

"Uh-huh, okay.." Xiao Yueyue squinted and smiled, and obediently stretched out her hand to her mother.

Little Clever Ghost.

Fang Ziheng saw his daughter's flattery of Zeng Da Beauty, and pinched her little face dissatisfied: "Yueyue, do you want Dad to tell you a story?" ”

"No, Mom."

Xiao Yueyue shook her head and pouted, Mei Zizi came to her mother's arms, and took a bite on her mother's face.

Then, she straightened up, raised her right hand again, and pointed through the gap in the floor-to-ceiling curtains to the street lamp.

"Mom, go out and play.."

"Yueyue, mom will take you out tomorrow." Zeng Lis understood his daughter's thoughts, kissed him back, and nodded in agreement.

After receiving her mother's affirmative reply, Xiao Yueyue was satisfied, her eyebrows and eyes were pleasantly surprised, and her happiness blossomed.

Fang Ziheng witnessed this scene throughout the whole process, and secretly sighed that the current children are amazing, and they will pretend to be pitiful and play strategies at a young age.

Much more powerful than when he was a kid!

When he was a child, he was beaten every day except playing with mud.

A quarter past nine.

put his daughter to sleep, Fang Ziheng and Zeng Li returned to the bedroom.

He turned on the headlights, small lamps, and bedside lamps in the bedroom, took out a set of black yoga clothes from the cupboard, and raised Zeng Li with a smile: "Sister, wear this tonight." ”

"You're going to die, why are you turning on so many lights!"

Zeng Li glanced at him, took the yoga suit and threw it on the bed, walked over and turned off the headlights on the ceiling, leaving only two small lamps and two bedside lamps.

In an instant, the light in the spacious bedroom dimmed, revealing a hazy and ambiguous atmosphere.

Zeng Li took off his pajamas, revealing his perfect figure, seeing Fang Ziheng moving his steps, and wanting to turn on the headlights again, he said coquettishly: "It's not early, hurry up and take a bath." ”

"Okay."

Fang Ziheng smiled slightly and began to take off his coat.

Zeng Li is more subtle than Concubine Lin and Andy, and expresses his love more tactfully.

The words 'not early' are her usual courtship methods.

Bell bell ring..

At that moment, the cell phone in the pocket of his coat rang.

Fang Ziheng frowned when he heard this, took out his mobile phone and saw that it was the phone number of Li Xiaoshu, the publicity director of Hengyu.

"What's wrong?"

Zeng Li's eyes flowed, stopped the hand that untied his underwear, sat on the bed and stroked the silky yoga clothes and asked.

"It's okay.."

Fang Ziheng whispered, swiped his mobile phone to connect the phone.

"Hey, what's going on so late?"

"Chairman, excuse me."

"It's not a big deal, after "One Step Away" won 85 million box office on the first day, Alibaba Pictures suddenly became high-profile, and they used the Internet"

On the phone, Li Xiaoshu seemed to hear the dissatisfaction in Fang Ziheng's tone, and quickly said the matter.

Then he asked in a low voice: "Chairman, look, do you want to make a move?" ”

"No, they can't make any waves, just watch the show."

Fang Ziheng smiled dumbly and stopped Li Xiaoshu's thoughts.

As the so-called "back and forth", Ali Pictures has engaged in Hengyu's movies several times, as the publicity director, Li Xiaoshu has a deep hatred for Ali Pictures, and has always wanted to find an opportunity to take revenge.

This time is an excellent opportunity, the publicity and release of "One Step Away" seems to be extremely popular, but in fact there is a very drawback.

The word-of-mouth of the movie!

The most important condition for online publicity is not the publicity resources, but whether the reputation of the movie can be strong.

Ali Pictures' work is based on the box office of 85 million on the first day of "One Step Away", and the film level is first-class or above.

Once the reputation of the movie is not good, the false popularity of the propaganda will soon be punctured by reality.

After all, the box office is a real hit.

Word of mouth is not good, the audience will not buy it, the box office will inevitably dive, and it is useless for Ali Pictures to spend money on publicity.

Li Xiaoshu saw this and was ready to carry out a sneak attack and an action to discredit "One Step Away".

No, you don't!

Not at all!

Fang Ziheng attended the premiere of the movie yesterday, and he already knew that Hengyu Media didn't have to do anything, just wait quietly.

"Tell everyone, don't act rashly, just watch the play quietly and eat melons."

"Understood."

Li Xiaoshu was overjoyed and guessed something.

With the chairman's vision, he must have seen the doorway of "One Step Away".

This movie is likely to hit the streets!

………

The phone hangs up.

Fang Ziheng turned off his mobile phone, took off his clothes after dividing five by two, and smiled at Zeng Li.

"Sister, why are you stunned?"

"I haven't changed into my yoga clothes yet, I'm taking a shower very quickly."

"Got it, let's go"

Zeng Li glanced at him, and without moving, he sat on the bed and changed his clothes.

In the next three days, as Fang Ziheng expected, the box office of "One Step Away" on the next day, the third and fourth days was released.

72 million the next day, 96 million on the third Saturday, and 75 million on the fourth Sunday.

In the first weekend, the total box office was 328 million.

Three hundred million in four days.

Although it did not break 100 million yuan at the single-day box office like several popular films controlled by Hengyu, it also proved Jiang Wen's strength, and the box office appeal was enough to rank among the top in the country.

came out together, as well as real movie reviews of the movie!

Real film reviews are not so polite, the word-of-mouth of "One Step Away" is polarized, and the audience who likes it is breathtaking, and regards the movie as the supreme, believing it to be the best and best film they have ever seen.

More mainstream audiences scoffed at the movie, scolded Coco Jiang for fooling around, and made the movie foggy and lonely!

The faintly collapsed word-of-mouth cast a dark cloud over "One Step Away", and it also shocked Alibaba Pictures.

However, the box office in the first week is okay after all, Fan Luyuan, Zhang Wall and others will not panic, and continue to increase investment in publicity.

In Fan Luyuan's view, word-of-mouth is not one-sided, it's okay, as long as the box office trend is stable, get 3 to 400 million the next week, and then 3 or 400 million in the follow-up.

The total box office exceeds 1 billion, and Ali Pictures guarantees one billion, and after deducting the publicity and distribution costs, the box office revenue will not lose or earn.

But Alibaba Pictures has successfully gone public, and the growth of its stock price is faster than box office money!

And then the egg!

December 22nd.

Ali Pictures ushered in a blow to the head, and completely stunned Fan Luyuan and Jiang Cohen.

22 million!

In the new week, on the fifth day of the movie's release, the single-day box office was 22 million, and yesterday, Sunday, December 21, there was a single-day box office of 75 million.

Compared with the two, the box office fell by as much as 71%!

It's terrifying!

Ali Pictures, the six main controllers, Coco Jiang and the main creators of the film, were all stunned.

There are also audiences, insiders in the film industry.

Everyone was stunned, looking at the data of 22 million in a daze.

There was Chen Daren in the front, and there was Wu Baige.

Don't

Re-ascended to the altar, is Jiang Wen, who has not even sat on the hot buttocks, about to fall?

……

Following.

An article titled "The Fallen Famous Guide" appeared on Weibo hot search.

The article details the number of famous directors and directors of Chinese films in the past 20 years, as well as the well-known works they have filmed.

Then the conversation changed, and he took out the practices of Chen Daren, Wu Baige, and Jiang Cohen, and compared the classic and street-fighting movies of the three of them.

The main one is a ridicule, the famous director has fallen, and Jiang Minjiang is exhausted!

There are different opinions on the Internet, and this article is interpreted in an all-round way.

Fang Ziheng, who returned to Sanqingshan Film and Television Base, also took the time to read the analysis of Jiang Wen in the article.

How so?

Jiang Wen's talent is absolutely undoubted!

Any viewer who has seen his films, even if they are demanding, will not hesitate to praise his talent.

Before the preparation of "Let the Bullets Fly", China Film Han Dong was preparing to shoot "The Great Cause of the Founding of the People's Republic of China", and wanted Jiang Cohen to play the role of the No. 1 great man.

Everyone knows Jiang Wen's beliefs, and when he heard that he could play his idol, he agreed without saying a word.

After reading the movie script, he hesitated, saying that he couldn't play a great man, and his image and temperament were not up to standard in all aspects.

In the end, he gave up this opportunity and made a cameo appearance in the top echelons of the military reunification.

But it was precisely because of this audition and the opportunity to try out the script that Jiang Cohen had an idea.

It didn't take long for the first draft of "Let the Bullets Fly" to be born!

The story of a bully-style bandit with a group of his own brothers who deliberately overthrows a big landlord is freshly released.

From this alone, you can see Coco Jiang's extraordinary talent!

But talent has certain limitations, it doesn't mean that if you are talented, you can do an unfamiliar thing well.

The so-called art industry has a specialization!

There are so many things in one movie.

A single script contains the story, the overall structure, the transitions, the lines, the storyboards, the expected images, and so on.

And once a person touches beyond the scope he is familiar with, no matter how talented he is, he will inevitably overturn.

After all, Lao Mouzi, Chen Daren, and Feng Xiaogang, the three famous directors, which one is not talented, should overturn.

Coco Jiang is no exception!

"One Step Away" with a total investment of 300 million yuan, you can't just use a sentence that the movie is risky, if you ask me to direct, you have to be prepared to lose money to pass away.

Because there is an advance, since you know that the risk is high, you can completely control the cost of reducing the movie in a rigorous planning way, so as to avoid some undue risks.

It's not that Fang Ziheng wants to brag about himself, in his opinion, if "One Step Away" is put under the main control of Hengyu Media, it will cost 200 million yuan in the sky.

200 million, you have to count the later publicity costs!

In the previous life, Ma Cheng, the producer and producer of the film, said publicly in an interview with the media: With the publicity, the total investment of "One Step Away" exceeds 300 million.

"One Step Away" is making the best movie regardless of the cost, we focus the best resources in the world on "One Step Away", and every penny spent in the film, the audience will see; And every penny spent by the audience will be worth the money.

Whoever believes this is stupid!

A commercial film, you tell me that regardless of the cost?

It's nothing more than that the six investors of China Film, Emperor, Buyihuhu, Dongyang One Step in One, Wanda Pictures, and Zhedong Happiness Blue Ocean have chosen Jiang Cohen, and they are willing to believe that he can bring more profits to everyone.

You must know that before "Let the Bullets Fly" came out, Jiang Cohen had all been in contact with these film and television companies, and only Emperor and Emei Film Group were willing to invest.

Other film and television companies are not optimistic about Coco Jiang and refused to invest in "Let the Bullets Fly".

Capital heavy profits!

The reason why everyone invests in "One Step Away" is for profit.

The movie failed, the box office did not meet expectations, and no one could be pulled off the altar as a director.

This situation is not something that can be swayed by those viewers who like Jiang Wen's movies, but is determined by the market.

Again, there is a specialization in the art industry.

Talent is not everything!

(End of chapter)