This year's Lunar New Year stalls are particularly noisy.

Especially near the end of the month, more and more movies are being released, which has a menacing taste.

December, January and February of the following year are also the hottest schedules of the year in the domestic film market.

After all, the Chinese New Year stalls are connected with the Spring Festival stalls!

"Immortality" is scheduled for December 31, and it will be released in January 2016, kicking off the release time with "Mermaid".

Prior to this, "Bomb Disposal Expert", which was cooperated by Hengyu Media and Hong Kong Island Yindu Organization, entered the theaters of Asia on December 24.

won 75 million on the first day, beating "Lao Paoer", which was released on the same day, and "Happy Life", which was controlled and distributed by Ali Pictures.

The combination of Lau Dehua and Liu Qianqian, coupled with the golden sign of Hengyu Media, has doubled the potential of "Bomb Disposal Expert" compared with the previous life.

The huge publicity lineup continued, and the popularity of the movie continued to rise, becoming the hottest film in the new week.

The domestic publicity and distribution is mainly based on Hengyu, and the Asian countries and regions are handed over to the Yindu organization.

"Lao Paoer", which is controlled by Hua Yi Media, got 52 million on the first day, although Feng Pants served as the producer and starring, but the level of the movie can only be regarded as passing, and it does not have the potential to be a big hit from the beginning.

Ali Pictures' "Happy Life", although it found comedy stars such as Xiao Shenyang and Yue Yunpeng to co-star, where is the flaw in the script.

On the first day, I only got 37 million, and at first glance, it was a street look.

In the past few days, Fang Ziheng has been busy with his feet not touching the ground, and has taken "Immortality" to open screenings all over the country, and detonate the movie with the main point and face by word of mouth.

Other publicity and distribution plans are in order, online, offline, local push, and ticket supplement, and they are all in an all-round way.

As of December 29, there are still two days before the release, and the pre-sales of "Immortality" have repeatedly broken through, reaching 365 million.

At the same time, the results of the screening a week in advance also came out, with an average of 9 million per day.

Got 63 million on-demand box office in seven days!

In the last two days, the screening stopped, and Fang Ziheng started hunger marketing and released three big trailers in a row.

Three teasers, each of which is very mythical.

The vast and endless land of Shenzhou, with strange beasts, fierce beasts, and demon beasts, the nine god dynasties sit on the four poles and eight wildernesses, and the majestic Dao Palace suppresses the world.

The immortal sits high in the clouds, stepping out in an instant.

The five elements spell, wind, thunder, ice spell, earth, wind, water and fire, and the collision of various spells are perfectly displayed through 3D real shooting.

The sky is as proud as a cloud, and the face is not old.

Except for Li Qing, the protagonist of the crossing, every character who appears is extremely stylish, with a seven-point ethereal mythical atmosphere.

In the trailer, the out-of-place Li Qing was informed by the audience at a glance and substituted for it in minutes.

"Awesome, crossing the land of Shenzhou to cultivate into an immortal, this is my dream since I was a child!"

"The fighting techniques are so immortal, I feel a few levels higher than martial arts movies!"

"I like Lei Fa the most, what kind of god thunder is in the trailer, I feel much more powerful than the Five Thunder Righteous Law!"

", what kind of mirror is that, Haotian Mirror or Void Mirror, and also, how is Fang Ziheng wearing a Nine Nine Dragons robe, could it be that he plays the emperor in the movie."

"I dreamed of cultivating immortals last night, and when I stepped into the realm of sages, my soul was out of the sheath!"

"555 I'm so pitiful, the nurse in the hospital gave me a cruel hand, and the gold pill that I had worked hard to conceive was removed, and ten years of hard work were burned!"

"Roll the calf upstairs, I'm afraid your golden pill is not a stone!"

As soon as the trailer of "Immortality" was unveiled, it dominated the hot search on Weibo.

Driven by the audience who have watched the movie, thousands of fans have bubbled up and passionately discussed the plot and picture of the movie.

"I am very responsible to tell you that the trailer is less than one-tenth of the feature film, the movie is so cool, fairy and cool, I can't wait to run away from home when I watch it, and travel around the country to find immortals!"

"Ahhh

"The years are like a knife cutting through the sky, and the road to immortality is enchanting! Ah, this is the world of mythology, Lao Tzu wants to cultivate immortals, and Lao Tzu wants to become enlightened! ”

"On why I like the mythical world, because compared to the fantasy and fairy worlds, the mythical world seems to be easier to live forever, and Shouyuan will never become some kind of limitation!"

Fans are looking forward to the release of "Immortality" on the 31st, and major film and television companies have once again stepped up their attention to the movement of the movie.

Imperial Capital China Film Co., Ltd.

In the chairman's office, Zhang Hongsen frowned slightly, staring at the latest week's box office results, as well as the movie release schedule for the next two weeks.

The new week is not much to look forward to, and "Bomb Disposal Expert" led by Hengyu won the weekly box office championship.

370 million in the first week, not too much, not too little.

Zhang Hongsen didn't take it to heart, and after a slight glance, he put his mind on another A4 paper.

According to the positioning of China Film Co., Ltd., this year's Chinese New Year stalls are to fight hard and eat a big meal.

Sherlock: The Abominable Bride

Star Wars: The Force Awakens

The Last Wizard Hunter

The three imported films are scheduled to be released on January 4th, January 9th, and January 15th respectively.

Focusing on a segmented attack, only one has the potential to easily drive the stock price of China Film shares.

To be honest, Zhang Hongsen was under a lot of pressure in the second half of the year.

After the release of China Film Co., Ltd., although the total market value came to more than 39 billion, it barely caught up with Alibaba Pictures and Huace Film and Television.

But there is still a market value of nearly 10 billion yuan from Bona Film and Guangxian Media, not to mention Huayi, which has exceeded 90 billion market value, and Hengyu Mutual Entertainment, which has a market value of 140 billion.

Although the above did not give any instructions on the stock price, fools know that a state-owned enterprise cannot win against private enterprises, and the cliff is a very shameful thing.

is not embarrassed or embarrassed, so Zhang Hongsen has no way, and in the case of not being able to get domestic films, he can only re-promote the oral films.

"That's all I can do, I hope "Sherlock" can last a few more days."

After carefully calculating the release time of the next three imported films, Zhang Hongsen sighed and shook his head helplessly.

"Sherlock" is too close to "Immortality", it must have been sent.

He never thought that this film would be a big hit and have an impact on "Immortality" directed by Fang Ziheng.

It's so unrealistic!

Even if the summer file of "Speed 7" goes into battle, it is estimated that it will be easily overturned.

He only hopes that "Star Wars: The Force Awakens" will be released on the 9th and the 15th

"The Last Wizard Hunter" can bring surprises to China Film Co., Ltd.

Zhang Hongsen thought for a while, called the publicity and distribution department, gave up the publicity and distribution of "Detective Sherlock", and concentrated all his strength on the next two movies.

Show weakness!

Since the front can't resist "Immortality", simply do it to the end and let go of the early publicity market.

In this way, it not only sold the benefits to Fang Ziheng, but also left a large part of the publicity resources.

Waiting for the release of "Star Wars: The Force Awakens", pile up the intercepted publicity resources, I believe it can bring good luck to the movie.

And Fang Ziheng is not good to continue to add the promotion of "Immortality", after all, the movie will be released for almost 10 days.

Call.

After perfecting the plan in his mind, Zhang Hongsen breathed a sigh of relief, picked up a pair of invitations on the desk and opened it.

On the invitation post, it was written that "Immortality" will premiere tomorrow on December 30, and the address is in the Political Harmony Auditorium.

Following.

In the afternoon, Hengyu Mutual Entertainment held the world premiere of "Immortality" in the Political Harmony Auditorium.

The film will hit the global market in the early hours of tomorrow morning and will be released simultaneously in more than 40 countries and regions around the world.

In the Asian market, it still cooperates with Yindu institutions, and the publicity fee is 7 points.

In the overseas market, in cooperation with Twentieth Century Fox, the publicity fee is 12 points.

This is also the last time Fang Ziheng will cooperate with Fox, and he will shoot a TV series next year, so he has no time.

2017 is a special year!

Since this year, many things have been difficult to do, and the film industry's overseas export will also usher in new restrictions.

Outside the political harmony auditorium, red flags were displayed, colorful flags were flying, and 2,500 on-site tickets had long been swept away.

The audience in the imperial capital who grabbed the tickets for the premiere came to the outside of the venue one after another from one o'clock in the afternoon, waiting for the next guests to enter.

The venue has two entrances, one main gate and one side door, and there are rows of movie posters of "Immortality" on both sides of the door.

Male No. 1 Deng Chao occupies the central space, Liu Shishi on the left, Liu Qianqian on the right, and Da Mimi, Song Yi, Huang Xiaoming, Luo Jin, Zhang Songwen, Jiang Shuying, Fang Ziheng, Chen Daoming and others.

Stepping on auspicious clouds and holding magic weapons, what a fairy!

Many fans gathered in front of the poster to take a group photo, and then clicked on Weibo and WeChat to upload it, attaching a sentence.

"How do you know I'm here for the premiere of "Immortality" with a movie ticket in my hand!"

Old dog!

There are also a large number of Internet celebrities who came to the live broadcast to gain popularity, and while starting the live broadcast, they were blowing with water friends.

"Brothers, let me tell you, the tickets in my hands really don't cost money, I have a special magnetic executive in Hengyu, and he gave me two tickets.

You know, I don't have a female ticket for Xiaodao, I just need one! ”

"Family, look here, look here, today's Hua Ma Ma luck was off the charts and grabbed a seat in the first seven rows.

Hua Ma Ma will popularize science with everyone, like this kind of 3D movie screen is super wide, the first few rows are really not a good viewing position, the fifth row is behind, the seventh row, the eighth row is the best position, you believe me! ”

"Hey.. Good afternoon, brothers, Yiyi has now arrived at the premiere of "Immortality", outside the Political Harmony Auditorium, it is now 2:40 in the afternoon, and the venue will open in 20 minutes, and we can go in.

Yesterday, Yiyi said that he was going to walk the red carpet for his brothers to broadcast live stars, let's not go in first, wait a minute! ”

Outside the auditorium, in addition to the audience who grabbed tickets, there are countless fans and fans who come to chase the stars.

Tens of thousands of people were surging, sweating profusely from the sweat of the SWAT officers who maintained order, trying to calm the excited crowd.

At three o'clock, the side door of the auditorium opened.

A manager of the public affairs department of Hengyu Mutual Entertainment stood on the steps with several subordinates and shouted: "The door is open, please queue up to enter the venue with tickets, it's cold outside, please go in first!" ”

"Gone, gone, frozen to death!"

"Alas, didn't you mean to look at the stars?"

"Look at the fart, my chickens are all frozen, and it's useless to see it!"

"Let's take a walk, it's the same when you look inside, female stars look good when they take off their coats!"

The vast majority of the 2,500 spectators, except for Internet celebrities who pursue popularity and fans of some die-old idols, entered the auditorium in advance.

At four o'clock in the afternoon, the red carpet began.

More than 500 invited guests and celebrities walked on the red carpet to enjoy the cheers and shouts of fans in the cold winter.

At six o'clock, the sky darkened.

Fang Ziheng took the main creator of the movie belatedly and walked into the brightly lit auditorium in the dark night.

No way, the ghost weather is too cold!

There must be a limit to chasing stars, who is not afraid of the cold, and even the Internet celebrities who are hot have entered the infield first.

"It's so cold!"

On the red carpet, Liu Qianqian was wrapped in a thick windbreaker, holding Fang Ziheng and looking around, letting out an inexplicable sigh.

Deng Chao, Da Mimi, Song Yi and others also showed a trace of doubt, where did everyone go?

Fang Ziheng walked forward quickly, waved his hand casually, and said with a smile: "Don't worry, everyone is inside, and when you enjoy the starlight, there will be a time for you to enjoy the starlight!" ”

The group walked through the red carpet and went to the infield under the leadership of Hengyu employees!

The infield is divided into three, an interview area, a screening room, and a rest and exchange area!

The interview area was next to the screening hall, and as soon as everyone came in, they were seen by the people inside, and suddenly thunderous applause broke out.

"Fang Ziheng, Fang Ziheng!"

"Sissi, Sissi!"

"Big honey, big honey!"

"Song Yi, Song Yi!"

"Deng Chao, Deng Chao!"

"Teacher, teacher!"

The atmosphere of the scene came to the highest court, and from the moment the main creator of the movie entered the door, the noise and cheers did not stop.

Together, there is also the 'click' flash of media reporters!

Fang Ziheng pulled Liu Qianqian, slowed down slightly, and greeted the enthusiastic audience as he walked.

When he met his blushing and excited little sister, he also stopped to take a photo with others, and if he met a man, he turned around and left.

Just kidding, the young lady is now his wife!

Others follow suit, stop and go, and meet the demands of their own fans.

At this time, the reporters who had been waiting for a long time went crazy, and almost every time Fang Ziheng's movie was released, they came to repeat it.

Before anyone arrived, the voice of the question came through the microphone!

"Hello Director Fang, first of all, congratulations to you and Sissi on tying the knot, and I wish you two a happy marriage and a happy life.

May I ask Director Fang, "Immortality" took two years to complete, presumably you are also looking forward to the movie, remember that you shouted 3.6 billion box office at the film press conference, after the movie is released today, do you want to change your slogan, or continue to adhere to your first expectations? ”

"Director Fang, from 2009 to the present, you have released eight movies in a row, "Immortality" is the ninth film you directed, what are your special feelings, or do you have any new feelings about your film career?"

"Director Fang, Hollywood blockbusters have been released one after another this summer, and although domestic movies do not lose to these blockbusters, they do not have the absolute upper hand!

Except for a few films controlled by Hengyu Media, other domestic films have been pressed to the ground by this year's imported blockbusters, and many films believe that the domestic market will be broken by Hollywood sooner or later.

May I ask Director Fang, what do you think about this? ”

"I'll answer the first question first!"

Fang Ziheng smiled slightly, took a reporter's microphone casually, pulled Liu Qianqian to the center of the interview area, and stepped on a small high platform.

He looked around, faced with the expectation of nearly 3,000 pairs of eyes, and said loudly: "Time has passed, the forecast was a little inaccurate at that time, and I really have to re-predict a box office data!" ”

"4 billion!"

"Tonight, my expectation for "Immortality" is not 3.6 billion, but 4 billion, and it must break through the 4 billion box office!"