The jewelry store opened.

"May you be eternal!"

The mobile phone camera at the top of the selfie stick in Zhong Manman's hand finally left the scope of Xu Xin and moved to the signboard of the newly opened store.

"Boss Xu, did you also open this store?" She shouted excitedly.

There are a lot of new store furnishings such as flower baskets and balloons at the entrance of the store.

On the billboard placed at the door, the discount indicated is also very large.

But let you know that the Eternal Jewelry store is full of doors.

On the first day of opening, it was a bit of a blow to confidence.

After the symbolic ribbon-cutting ceremony at the door, Xu Xin and Wu Chuchu walked into the rest room at the back of the store together.

Seeing Zhong Manman holding his mobile phone and shooting around, Wu Chuchu pointed at her and asked, "You hired a secretary?" ”

"A little reporter from Black Gold TV."

"You said you wouldn't accept interviews, and I blocked all the media for you, but you didn't believe what you said."

"She's just patting casually, and she can't publish these videos in the media until I agree."

"Others say that you can just shoot and play, and you believe it?"

"How's the store going?" Xu Xin is still more concerned about the situation of the new jewelry store, "I think the name of this store is a highlight, which people can remember at a glance." ”

Wu Chuchu withdrew his gaze from Zhong Manman, and said with a straight face: "I'm not optimistic about the prospects of this store. ”

"Tell me about it." Xu Xin made a listening motion.

"It's just such a 200-square-meter store, with a lot of investment, and for safety, the glass is all bulletproof glass."

Wu Chuchu did not bother with these details, "The main problem is that we buy from the wholesale market, and there is no way to control the cost.

We have done research and found that the raw material of gold in the market is about 500 yuan per gram, and after design and processing, the big brand jewelry stores can sell it for 600 yuan per gram, or even 630 yuan per gram.

The difference in the middle is more than 20 percent. ”

"Well," Xu Xin was satisfied, he just wanted to know about these markets, "It's a good job." ”

"We don't have a designer, and we don't have processing experience, the first batch of goods is directly into the finished product, and others design and process it. In the case of pure gold, the cost price is between 530 yuan and 550 yuan per gram. ”

Wu Chuchu's blue eyes always stared at Xu Xin's expression change, "The gold jewelry we sell in our store now is about five hundred and eighty yuan per gram. ”

"It's a lot cheaper than other stores." Xu Xin smashed his mouth.

"Margins are low, and sales are not optimistic. As we talked about before, customers are more willing to go to big brand stores, spend more money, and buy a comfortable one. ”

"In this case, strive to launch the brand of our store!" Xu Xin said with a smile.

Wu Chuchu's face was expressionless, "I did some publicity, distributed leaflets, and placed advertisements in public places, but the funds were limited, and what I could do was limited." Before opening the store, it had been brewing for many days, and as you saw today, the publicity effect was not ideal. ”

"What then?" Xu Xin had a headache.

"You can come to our TV station to advertise, the seniors in charge of advertising at our TV station say every day that no one is willing to invest money." Zhong Manman stared at his dark eyes and gave his advice with a serious face.

Wu Chuchu shook his head.

She considered it, but ultimately rejected it.

"Do you know Jinfu Jewelry?" Xu Xin asked suddenly.

"Jinfu Jewelry?"

Wu Chuchu thought for a moment, "It is the only jewelry brand in our Black Gold Province that has gone out, and it can occasionally rank at the bottom of the top ten brands in the jewelry industry." ”

"Jin Lin, the general manager of Jinfu Jewelry, said that he wanted to cooperate with me."

"Lost Dragon Valley Gold Mine?" Wu Chuchu instantly guessed Jin Lin's thoughts, "The jewelry market is very large, especially in the mid-to-high-end market, and the sales of gold jewelry can occupy a large proportion."

However, the production of gold raw materials has been declining year after year.

After the good ore is mined, the next step is to mine the poor ore, the output is not good, and the market supply is completely unable to meet the demand.

This is the reason why the price of physical gold has been rising in recent years. ”

"Do you think it's necessary to have contact with Jin Lin?"

"It depends on the sincerity of the other party, and it will definitely be okay to talk about it."

"On the weekend at the Donglu International Circuit, you can go with me."

"Are you going to drag race?" Wu Chuchu said in surprise.

"It's mainly about cooperation." Xu Xin is a serious way.

"Jinfu Jewelry has opened stores in every county and city in the province, with a long history, and the brand effect is also deeply rooted in the hearts of the people. As you know, our folk marriages have had the habit of gold and silver since ancient times, and they have seized this business opportunity and gradually become bigger. ”

Wu Chuchu's thinking is very inclusive, "The success of Jinfu Jewelry is worth learning from. ”

Cracking sound......

Suddenly, the sound of firecrackers rang out outside.

At the door of the store of Xu You Eternity, there was a roar in the thick smoke.

Several brightly colored sports cars, emerging from the smoke, stopped at the door.

Lu Qinxi, Zhou Runyu and others got out of the car.

Behind them, there was a pickup truck with a box full of various flower baskets.

"Come on, move quickly, put it at the door!"

Chow Yun-sung commanded the workers, and flower baskets filled the door of the store, leaving only one passage.

Lu Qinxi had already walked in front of Xu Xin and Wu Chuchu, smiling like a flower, "Boss Xu is still so handsome, and our family Chuchu is simply talented and beautiful, a fairy couple!" ”

Wu Chuchu glared at her, and said angrily: "What are you doing?" ”

Lu Qinxi pointed to the signboard of the store, "You have opened a mom-and-pop shop again, as good friends, of course we are here to celebrate you!" ”

"Congratulations, I wish you a prosperous business!" The other three also thanked each other with smiles on their faces.

Xu Xin responded with a smile, but when he saw that Zhou Runzhen was busy in front of him, his heart was full of vigilance.

"If you buy any piece of jewelry, you can go to the Wuxin Lounge on the second floor to enjoy free drinks and drinks, as well as live folk songs, for an auditory feast...... What the hell! ”

Zhou Runzhen read the content of the propaganda sign at the gate of a huge gate, looked disgusted, and shouted to the workers in the distance: "Come on, throw this thing away and replace it with something better!" ”

A worker hurried over and carried away a sign with various discounts written on the door.

"What for?" Wu Chuchu shouted.

She didn't stop Chow from acting.

"A few of you, move quickly, bring our propaganda slogan over and set it up in this position, yes, yes, it must be eye-catching, and people passing by must be visible!"

After Zhou Runzhen finished shouting, he walked up to Xu Xin and the others, and was still muttering vigorously, "You open a store, but there is not a single customer, it's too much of a failure." You don't think well enough, I have to figure it out for you! ”

A huge billboard three meters high and five or six meters long was erected outside the store, almost blocking the transparent glass walls of the store.

"Buy jewelry and smoke a sports car!" Someone couldn't help but exclaim after taking a look at the signboard.

People passing by were attracted by the content of the signboard and stopped to watch.

I have to say that this promotional signboard really works.

And there are five sports cars in front of the store, each of which is a multimillion-dollar model!

In an instant, the crowd of onlookers apparently believed the terms promised on the signboard.

Watching the crowd gather more and more, there was a lot of discussion.

Wu Chuchu walked to the sidewalk and looked up at the signboard.

It's not complicated, buy a piece of jewelry to get a chance to win a roadster.

And at the lower end of the signboard, it is also required that only customers who have won the first 1,000 draws have a chance to win the lottery.

The lucky winner of the roadster will be selected among the first 1,000 customers!

After reading the promotional content, many onlookers walked into the store one after another, looking for suitable jewelry through the glass counter.

The shop, which was empty just now, was crowded with people in an instant.

The store manager is an experienced manager who Wu Chuchu poached from other brand stores, and when he saw this situation, he said hello to the clerk and walked to Wu Chuchu's side.

"Mr. Wu, our store has not prepared lottery props now, and there is no way to redeem such a prize! Moreover, many of the products sold in our store are small items that cost hundreds of yuan, and if we really smoke a sports car like the door, we will have to lose money! ”

Wu Chuchu's face was full of black lines, and he said in a deep voice: "You stabilize the guests first." ”

After speaking, the long legs moved quickly, and the heels of their shoes clicked on the ground, and they came to Xu Xin's side.

"How could I not have thought of such a strategy!"

Xu Xintou carefully looked at the contents of the signboard.

Then he slapped his forehead as if he was happy.

Wu Chuchu grimaced, and said angrily: "Zhou Runchu has a grudge against you, and he came over to make trouble, and you can still laugh!" ”

"Why can't you laugh?" Xu Xin really thinks this publicity strategy is very appropriate.

Looking at the reactions of the surrounding crowd, we can see that most of the people passing by were attracted by the hope of winning the sports car, and stopped to take a closer look, and some of them already had the urge to buy.

"The total purchase of the entire store is only more than 2 million, and even if it is sold out, the profit will be about 200,000. If you use such a sports car at the door as a prize, you will work in vain for a year, and you can't even pay the utility bills! ”

Wu Chuchu pulled Xu Xin aside, suppressed his voice, and said the drawbacks, "According to relevant regulations, for-profit lottery activities, with prizes of more than 50,000 yuan, are all violations of the law!" ”

"But I think this wave of publicity has worked very well." Xu Xin was still smiling at the crowd.

"You have to think clearly, such a store, the annual profit is less than one million!"

"A million, you take it to heart?"

"......" Wu Chuchu suddenly thought of his annual salary of 3.6 million, and now he was anxious for an annual profit of 1 million, which seemed to be too much of a calculation.

"Don't worry, I'll pay for this sports car!"

Xu Xin has just received 20 million yuan from Hongchen Group, he has money in his hand and has the confidence to do things, "We must abide by the law when doing business, we will not make a profit, we will give it away in vain!" ”

Wu Chuchu was worried about the problem of no money in the account, and since Xu Xin had decided, she had nothing to object.

"You can decide this matter." She follows her boss's decisions.

"Changed the signboard."

Xu Xin smiled and said: "We can't implement this matter immediately, you can arrange someone to change the date of the event later." In a few days, it will be the New Year's Day holiday, so let's put the date of the event on the three-day holiday, and there will be a lot of people at that time!

Moreover, it must be noted that this lottery is completely free and does not cost money! ”

"No problem." Wu Chuchu nodded.

"The main purpose of our store at present is not to make money, but to understand the market, and we must follow up on the customer's purchase psychology at any time."

"This thing has been planned." Wu Chuchu responded.

"Also, the name Xu You's eternal is very good, you must make a name for yourself! Therefore, the service attitude, product quality and other aspects must be strictly controlled! ”

"I agree with you, strict rules and regulations have been put in place!"

Wu Chuchu has done a lot of work during this time, far more long-term than Xu Xin considered.

"I'll immediately remit five million to the company's account, and you can arrange this fund." Xu Xin immediately picked up his mobile phone and began to operate the transfer.

Wu Chuchu's blue eyes looked at Xu Xin curiously, "Some time ago, you just transferred five million to the mining industry in the book, where did you get so much money?" ”

"Hey, hey, hey......" Xu Xin laughed loudly.