At the end of the performance, Ma Xin took the dancers and bodyguards to the intersection of the bustling pedestrian street in the provincial capital.

The new store that you have opened forever has been warming up for a long time in order to open.

Judging from the effect of the May Day promotion, it is not very good, and the turnover on the first day is only more than 10,000 yuan.

This is the most crowded area in the provincial capital, and it is a holiday.

Such an achievement can be described as a fiasco.

As they had expected, this street is lined with jewellery stores of various brands and competition is fierce.

For every brand, the market center of gravity of a province must be the provincial capital, at least here in Heijin Province.

In addition to Jinfu, a local old brand in Heijin Province, next door is a major domestic jewelry industry brand such as diamond jewelry, Fulu jewelry, and Jindabao jewelry.

Xu You Eternity, such an unknown new brand, if you want to survive in the cracks, you must go through a bloody storm and fight your way out.

Sun Qianfei, the store manager, looked at the huge store, and the few customers were still withering compared to yesterday, and couldn't help sighing.

"Mr. Wu, this situation really worries me to death." The store manager sat down beside the cash register.

Wu Chuchu has been staring here early every day recently, and he is used to seeing the situation of the newly opened store, but he is not surprised, but he is a little disappointed.

"Don't worry, the business of physical stores is like this, you need to slowly accumulate customers, and after a long time, it will get better." That's all she can say.

"I hope so."

Although the store manager Sun Qianfei was very disappointed, when she saw a few young people walking in outside the door, the negative energy on her body disappeared instantly, and she greeted her with a smile on her face, "Hello, do you need a ring or a necklace?"

During the holiday period of our store, there is a 20% discount, and you can also participate in the golden egg smashing activity, and you can win up to 5,000 yuan! ”

Several young people with immature faces, looking like they should be high school students, looked around, and a girl began to complain: "Your store deceived consumers, obviously said at the door to buy something and give Ma Xin's signature gift."

We've been here for two days, in the morning, in the afternoon, and in the evening, and we haven't seen Ma Xin. ”

"If you do this, we have to go to the Consumer Association to complain about you, it's just too hateful, deceiving people's feelings!"

"That's it, all of our classmates want to come over and take a photo with Ma Xin, everyone has come to see it, but they haven't seen Ma Xin's shadow!"

……

Several young people were gossiping, counting Sun Qianfei.

Sun Qianfei maintained a professional smile and patiently caressed: "Please don't worry, since we have hung up the propaganda signboard, we will definitely honor it." Ma Xin is already on her way over, and she will definitely arrive today.

You can sit here and take a break, and we can serve coffee here.

If you don't want to wait here, you can also leave us your contact information, and when Ma Xin comes, we will definitely inform you! ”

"Really, can't it be a lie?" The young man was skeptical.

"Of course it's true, we promise you to be an international brand forever, and you will continue to do business here for a long time in the future, and you must be honest!"

"Okay then, I'll leave you a call, Ma Xin is here, you must call me!"

The young girl saw that Sun Qianfei had a very good attitude, left the phone, and her attitude eased a lot, "You must call in time!" I also want to inform the rest of my class that they are also coming over to take pictures with Ma Xin. ”

"We've taken pictures and recorded videos, if we can't see Ma Xin, we'll go to the Consumer Association to complain to you, we have evidence."

A few young people left disappointed.

"Mr. Jin, this is the place to open a new store for you forever."

Next door, Li Sui, the manager of Jinfu Jewelry, led Jin Lin into the Xu You Eternal store.

She looked around, looking at the scene of the door, and there was some schadenfreude in her heart, "The business is not very good, the overall market is like this, you are more serious than us."

I hope you will stick to it, and after two or three years, when the nearby residents are familiar with your brand, they will come to visit. ”

She didn't know why Mr. Jin deliberately came to this store to see it in person, probably to understand the emerging competitors and know that she would win all battles.

Jin Lin touched the mustache on his upper lip, walked around the huge store, looked around, and stopped.

The clerk followed him to make various introductions, and thought it was a customer who came to patronize the business.

Wu Chuchu recognized Jin Lin, motioned to the clerk to be busy with other things, and personally greeted him: "Mr. Jin, come and we promise you eternity, which item can be like your eyes, we will send you." ”

"I heard that your store is next door to our directly operated store, and it was newly opened yesterday, and there is a bit of a lag in getting the news, otherwise I would definitely come to congratulate yesterday."

Jin Lin showed his trademark smile, a gentleman's style, "I wish you a prosperous business." ”

"Thank you Mr. Jin for your blessings." Wu Chuchu was very polite.

Jin Lin raised his head, his eyes searched, and said strangely: "The first directly-operated store opened in the provincial capital, such an important matter, Xu Xin didn't come?" ”

"Coincidentally, on the way here, if Mr. Jin wants to meet with our boss Xu, he will be able to meet in a while."

"It's okay, I'll wait, I haven't seen you for a long time, I miss Xu Xin, an old friend." Jin Lin smiled and sat on the barstool, took the coffee handed by the clerk, and drank the coffee while staring at the jewelry under the transparent glass.

I have done this line a lot, and when I see these golden necklaces and rings, I can't help but taste them.

"This ring style is too old to sell. Now the main consumer group of the jewelry market is young people, and they all like personalized things. ”

Sun Qianfei was very dissatisfied with other people's criticism, and wanted to stand up and refute it.

The other party is clearly a competitor, and he came here to belittle the products on his side, with ill intentions.

Wu Chuchu was calm, and motioned to the clerk to take out the gold necklace that Jin Lin was looking at and put it on the palm of his hand, "This style looks old in the eyes of Mr. Jin."

Yes, something old, if it is valuable, is a classic.

Jin always knows more about the jewelry industry than I do, and the classic style always accounts for more than 80% of the products sold every year.

I think consumers have a discernment, and such a classic style will never go out of style. ”

"The little girl said it well, I also think this necklace is beautiful!" There was an old couple next to him looking at jewelry, and after listening to Wu Chuchu's words, the old grandmother gave a thumbs up, "I want this necklace in your hand and pack it for me." ”

They said they would buy it, and the payment was very simple, and they were still smashing the golden eggs, high-fives and cheers for the twenty yuan reward.

In the jewelry market, although young people are the main force of consumption, in terms of purchasing power, it is still the elderly like this old couple.

Jin Lin didn't feel embarrassed at all, drank coffee, and waited slowly.

Xu Xin came first.

Wu Chuchu came up, stopped in front of Xu Xin, and asked, "You said that Ma Xin is coming, what about the people?" ”

"Women are very troublesome, they go out in a hurry in the morning, they pay attention to their image when they show up outside, and put on makeup on the car in the parking lot next to them. I'll have to wait a while, I'll come over and check on the situation first, and I'll pick them up later. Unlike you, it's naturally beautiful and doesn't need makeup. ”

Hearing this, Wu Chuchu was still a little happy, "I put on light makeup." ”

"Really?"

There were not many customers in the store, and Xu Xin saw the young gentleman with the iconic mustache when he entered the store and walked over.

"Boss Xu!"

Jin Lin shouted enthusiastically, with a faint smile on his face, "I've been waiting for you for a long time, the coffee has been refilled three times, and my bladder is almost unable to hold it, you are here." ”

"Why is Mr. Jin free to come?" Xu Xin pulled a high stool and sat next to him.

"In this part of the provincial capital, I am the master's family, I should ask you why you are free." Jin Lin's words are not just literal.

Xu Xin thought about it and didn't understand what the other party meant, "Mr. Jin made a special trip to find me today?" ”

"Yes, I said that you keep a part of the gold mine in Milong Valley every month, not all of it is sold to us, it turns out that a jewelry brand has been established.

You have a great appetite, eat it all up and down, produce it yourself, sell it yourself, this model is so powerful, it's amazing to be bigger, and other jewelry companies can't do this. ”

Jin Lin seemed to be pointing, but on the surface, he was always smiling and maintaining his demeanor, "Your store is newly opened, of course I want to come over to congratulate!" ”

As he spoke, he took out a red envelope from his pocket and handed it to Xu Xin.

The red envelope is very thick, I'm afraid I have to have 10,000 yuan in cash.

Xu Xin happily took it, "Blessing to Mr. Tokin, we promise you eternity, and we will definitely do it bigger and bigger in the future!" ”

"The new store is open, and there are not many people." Jin Lin rotated the coffee cup resting on the transparent glass, and the smile on his face had gradually retracted, "The bleak scene of business will not be temporary, especially in the jewelry industry.

Without the brand effect, most consumers will not pay for it.

You have to be mentally prepared that each store loses millions of dollars a year for many years. ”

On this festive day, Xu Xin doesn't think that Jin Lin sent the red envelope, and then deliberately said disgusting things, which is not what a cultured person should do.

"Mr. Jin has seen the eternal future of you, and he must have a clever plan to solve my doubts." He laughed.

"How many directly-operated stores have you opened in eternity?" Jin Lin asked.

"Four."

"Sell us the brand Xu You Eternity, you can't support such a brand." Jin Lin looked at Xu Xin with serious eyes.

Xu Xin was thinking about the other party's intentions and sincerity.

"Xu Yong's loss is not too much now, but if you insist on doing it and opening more stores, you will only fall deeper and deeper, and eventually drag down the upstream mining business!

Stop losses in time and do what you're good at, here's my tip for you. ”

Jin Lin's attitude has always been very serious.

Xu Xin was sure that the other party didn't mean to come over to make trouble on this day, "It's not that we haven't thought about this point that Mr. Jin considered. ”

"Now that you've thought about it, you'll know the risks."

Jin Lin obviously felt that his words had made a difference, "I will give you a satisfactory price for this brand forever, and I will keep it all the time and build it into a subdivision brand of our Jinfu Jewelry."

You Milong Valley Gold Mine sell all the gold bricks to us Jinfu Jewelry, we will take all the risks, and you, just sit back and enjoy it! ”

Xu Xin thought silently for a long time, and when he raised his head, he had an apologetic smile on his face, "I'm sorry Mr. Jin, I still have to pick up someone, please please." ”

He walked out of the store, and about ten minutes later, he finally came to the store with Ma Xin, Zhao Tianni, eight backup dancers, and five bodyguards.

They don't have a formal cooperation agreement with Ma Xin, so there's no way to guarantee the timing at all.

Wu Chuchu received a call from Xu Xin a few days ago, saying that Ma Xin was coming to the store to help with the promotion, and this side was just a big poster that was temporarily made to catch the ducks on the shelves and hung at the door of the store as a means of publicity.

Since the opening yesterday, many young people, especially junior and senior high school students, have rushed to take a photo with Ma Xin, a child star, when they heard the news.

Many people left disappointed and asked the clerk, only saying that Ma Xin would definitely come, but there was no conciliatory letter.

Those who took poster photos in the circle of friends and spontaneously publicized Ma Xin's arrival have left new messages, reiterating that you are forever store false propaganda and deception.

Now, Ma Xin is finally here with sunglasses and a mask.

Wu Chuchu breathed a sigh of relief, at least at the beginning of the opening, it gave people the impression of being a bad business.

If you really lose the bad reputation of a bad business, it is more difficult to restore it than to build it.

followed Xu Xin, in addition to Ma Xin and other people, there was also Zhong Manman, and many cameras.

Wu Chuchu didn't understand the situation of these cameras, but the most important thing at the moment was to spread Ma Xin's influence.

"Store Manager Sun, you hang up that bigger poster, and turn up the propaganda loudspeaker loudly, so that people across the road can hear and see clearly!" She immediately commanded.

On the larger poster is an artistic photo of Ma Xin, as well as a promotional slogan: Ma Xin is here, I wish you eternity, what about you?

When the loudspeaker is plugged in, it begins to release a loud high voice: Come and promise you eternity, buy any piece of jewelry, and you can get a signed photo!

Simple propaganda slogans, repeated back and forth, are simply brainwashing.

The already noisy streets became even more lively in an instant.

This propaganda method is simple and crude to the extreme.

Because of a first-line star like Ma Xin sitting on the stage, this way of publicity has become unconventional and extraordinary.

Everyone has seen a loudspeaker shouting along the street, but who has ever seen a celebrity help out in such a down-to-earth way?

The effect is simply amazing, the original store is full of doors, and suddenly many young consumers poured in, all holding their mobile phones, and the flash lights kept flashing.

Everyone is a civilized person, and under the maintenance of order by Ma Xin's five tall bodyguards, everyone entered and exited in an orderly manner, lined up, and leaned towards Ma Xin one by one.

Ma Xin was in the crowd, and her waterfall-like black hair was messy.

"Ma Xin, I grew up watching your play!"

"You're more beautiful and cuter than you are on the screen!"

"So excited!"

……

Because the propaganda at the door of the store is very clear, the clerk who maintains order at the door has repeatedly repeated that only when you buy something and take the invoice to Ma Xin can you get a signature.

Therefore, the small items in the store that cost dozens of yuan, one or two hundred yuan, were quickly sold out.

Ma Xin's autographed hands were sore, and she always smiled politely when she took pictures, and her face was stiff.

By noon, the queue was slightly reduced, but it didn't stop either.

Ma Xin really couldn't stand it, and complained to Xu Xin, Xu Xin asked Wu Chuchu to pause, and Store Manager Sun explained to everyone that Ma Xin had lunch and continued in the afternoon.

Ma Xin almost cried, it seemed that she couldn't escape in the afternoon.

originally thought that a mining tycoon like Xu Xin, who was worth tens of billions, invited her to come over to take a look at the store, and gave her a piece of rough diamond from his own mine.

She believed, and came with joy.

In the end, he was still used by Xu Xin, Xu Xin, a businessman, is simply hateful!

"Xu Xin, you opened this store?" Zhao Tianni is very leisurely, walking around, looking at the golden jewelry, the symbols of money, and everything feels fresh.

"Which one do you want?" Xu Xin said with a smile.

Zhao Tianni has been shopping in the huge store for a long time, and has already figured out the prices of various jewelry, pointing to the most expensive necklace among them and shouting: "This!" ”

"You go to pay by card, I'll pack it for you and give you warm service!"

"Xu Xin!" Zhao Tianni exploded in anger and gave Xu Xin a fist.

Ma Xin and the others retreated to the lounge, and the guests outside gradually decreased, and they were not so crowded.

"The diamonds you promised us are better worth my contribution today." Ma Xin's fierce eyes glared at Xu Xin, her left hand kept rubbing her right wrist, and her signature hand was too sore.

"You must be satisfied, it is definitely a diamond that you have never seen before!" Xu Xin patted his chest and promised.

Ma Xin believed it again, and if a 10-billion-level mining tycoon like Xu Xin can say that it is a unique diamond, it must be a very large and very high-quality diamond.

She took the water handed by Xu Xin and drank it happily.