233. Buy ball
Xu Xin and Bai Yifei both looked at Han Lixing, waiting for his next wonderful story.
"Isn't it bad for me to talk about the privacy of my customers behind my back?"
Although Han Lixing said this, the next moment he told the gossip story very simply, and said in a low voice: "Hong Yanghui, chairman of Jinxin Mining, you know?" The boss of our largest gold mine in China, the beautiful woman who was less than thirty years old just now, was Hong Yanghui's girlfriend. It is said that they want to break the world's vision, rebel against the opposition of their families, and are about to enter the palace of love. ”
"Hong Yanghui?" Bai Yifei actually knew this person, "He's almost sixty years old." ”
"Together." Xu Xin said with a smile.
"A pear tree presses begonias." Han Lixing smiled, but his smile quickly converged, and he paid attention to the image, "According to the purchase contract, after the Jingfeng No. 2 diamond is processed, it must reach at least twenty carats in weight, and the cutting requirements are very high, which is a great challenge for us!" ”
"Then I will have to worry about Mr. Han's arrangement." Bai Yifei said with a smile.
"No problem." Han Lixing is very sure.
Xu Xin did not participate in the specific diamond processing work, and left the factory directly and came to the Jiayou Mining Holding Company.
Yesterday, Wu Chuchu sent a message, saying that the company was going to hold an important meeting today, and I hope he can attend.
By the time I arrived at the conference room, the meeting was drawing to a close.
He pulled up a stool, sat in the back row, and listened quietly.
The projection screen is hung with the words Kim Hock Jewellery and Kim Hock Jewellery's recent promotional campaign.
Qin Huiying, director of publicity and publicity, is explaining the content on the projection screen, "Jinfu Jewelry has recently stepped up its promotional efforts, especially in stores in Heijin Province.
Look here, within the scope of Heijin Province, every store has a great deal of preferential rebate activities. knocking on golden eggs to get cashback, as well as smoking mobile phones, and even learning from our previous publicity methods, inviting celebrities to sit in stores to attract fans. ”
"The strength of their preferential rebates, we presumably how?" Wu Chuchu asked.
"Basically, it's just copying our preferential activities, and it's a needle-to-needle match." Qin Huiying replied.
The marketing director said: "In the case of wanting to hear the discounts, consumers are obviously more inclined to buy Jinfu jewelry products, and our recent sales have declined significantly. ”
"Hmm." Wu Chuchu nodded, and wrote a few strokes in his notebook, "Director Qin, you go on." ”
A small advertisement was soon played on the projection screen, which was an advertisement for the local singer Duan Wanyan in Heijin Province to endorse Jinfu Jewelry, which was placed in the prime time of Heijin Satellite TV every night, and there were also a large number of advertisements on the subway and high-speed advertising spaces.
"Jinfu Jewelry has increased its publicity efforts to increase its influence in all directions and all ages." Qin Huiying continued to explain, "The purpose of Jinfu Jewelry is obvious, that is, to expand the influence of Jinfu Jewelry in Heijin Province again, I have to say that they are basically here for us to promise you eternal jewelry, and the purpose is to completely suppress us!" ”
"Since Jinfu Jewelry is going to fight this propaganda war with us, we will not back down!"
Wu Chuchu's face was full of heroism, and in the face of other people's challenges, he did not flinch, but aroused his fighting spirit, "According to the previous plan, continue to search for celebrities who are suitable to endorse our eternal brand, especially singers and football stars who are popular with young people with spending power!" ”
"Okay, we already have a few candidates, and we have already started to talk about it." Qin Huiying nodded.
"Okay, let's get busy."
As Wu Chuchu announced the dismissal of the meeting, the company's senior management got up and left quietly one by one, without the appearance of the hippie smiling face in the past.
There is no smoke of war in this market.
Everyone has a sense of urgency.
Forever Jewelry has been expanding aggressively recently, but the brand influence and popularity are completely unable to keep up with this speed of development.
Once the store grows to a certain size, but cannot open the market, you will face a rapid shrinkage and eventually destruction.
It is imperative to start the eternal brand and establish a trustworthy brand image as soon as possible.
A large number of publicity activities are imperative.
When the company's employees all went out, Wu Chuchu packed up his notebooks and pens, turned around, and stared at Xu Xin with blue eyes, "The market positioning of our Xu You Eternal brand is a young group between the ages of twenty and thirty. Inviting celebrities to endorse can attract a part of consumers among young women.
Gold and diamond jewelry are often worn by women. However, it is often young men who buy jewelry.
Therefore, it is equally important to open up awareness among young men.
We plan to place badge and armband ads at Hongchen Football Club, as well as pitchside advertising spaces. After two contacts, their asking price was too high, and the annual advertising cost was 50 million, which was really outrageous. ”
Hearing this, Xu Xin finally knew why Wu Chuchu called him over, "Are you planning to let me talk to Zhou Shuqing?" ”
"What we have to sign is a multi-year advertising contract, and the advertising fee of 50 million a year is too high."
Wu Chuchu knew that Xu Xin and Zhou Shuqing knew each other, and if they talked about it through this relationship, it would be easier to talk about it, "You also know that what we are most in need of at present is funds." ”
"Okay, I'll talk to Zhou Shuqing right away." Xu Xin took the job.
Wu Chuchu smiled, and threw an advertising plan at Xu Xin, "Jersey chest advertising, cuff advertising, and sideline advertising, these three items, the total number of which is less than 30 million per year, we can accept it." ”
Xu Xin glanced at the cover of the planning plan and promised: "Guarantee to complete the task!" ”
With the advertising planning plan, I made a phone call to Zhou Shuqing and agreed to meet at Hongchen Group.
Xu Xin came directly to Zhou Shuqing's office.
I haven't seen each other for a while, and when he saw Zhou Shuqing for the first time, he suddenly felt that Zhou Shuqing was a little blessed, and his originally toned figure was gradually wrapped in a layer of oil.
Seeing Xu Xin's eyes scrutinizing up and down, Zhou Shuqing first hugged him warmly and said with a smile: "Originally, I planned to invite a professional manager to run the group, but later the board of directors felt that I could do it, so I was appointed as the general manager again." I'm so busy that I don't have time to work out, and my weight is skyrocketing.
What about you, what have you been up to lately?
Some time ago, I watched an interview with you on TV, a talent! ”
"Busy."
Xu Xin sat on the sofa, took the tea handed over by the other party, took a sip, and went straight to the point: "Come over today, I have a business to talk to Dong Zhou." ”
As he spoke, he handed over the advertising plan.
Zhou Shuqing glanced at the advertising planning plan twice, and quickly put it down, "Lin Hanxue, do you remember?" The affairs of the football club, I don't have time to take care of it now, and Mr. Lin is basically in charge of all the things. ”
He paused and muttered, "If you want to advertise in the team, it's best to talk to Lin Hanxue." ”
"Really?"
Xu Xin was surprised.
I talked to Zhou Shuqing about things before, and the first time we met, the place was at Hongchen Football Club, but I didn't expect that now he said that he didn't care about the club's affairs.
"Looks like I'm looking for the wrong person." He had some regrets.
"We're friends, and you'll see the outside world when you say that."
Zhou Shuqing continued to pour tea for Xu Xin's teacup, and said truthfully: "Football, it used to be a hobby. Now there are too many things at hand, and there is a big mess within the group, and there is really no time to satisfy hobbies.
I remember talking to you before about selling the football club. In the eyes of the board of directors, playing football is not doing business, there is no way, I have to correct my attitude, no matter how unbearable I am, I have to give up Hongchen Football Club. ”
"I've been paying attention to Hongchen Football Club, and it's at the bottom of the rankings this year, I'm afraid it's not good to sell at a good price." Xu Xin chatted while drinking tea, "If it drags on, it will be even more impossible to sell when it is relegated to Class A next year." ”
That's not a good thing to say.
Zhou Shuqing didn't think Xu Xin's words were intentionally offensive, smashed his mouth, shook his head, and sighed: "Playing football, that is burning money." I haven't invested a penny in the past two years, and it's good to be able to hold on until now. ”
As he spoke, he curiously pointed to the advertising plan in front of him, "What's going on with this plan?" ”
"Advertisements on the chest and sleeves of the jersey, as well as sideline advertisements, your football club will collect 50 million a year." Xu Xin briefly introduced, "It's too high." ”
"Not high."
Zhou Shuqing shook his head, "Think about it, the team in the capital has just signed a chest advertising fee of 200 million per year, and according to the results, once it wins the league championship, it can even increase by 100 million!" It's only 50 million on our side, really, not at all. ”
"If it's a championship team, I don't think 50 million a year is expensive." Xu Xin smiled, "Every game of the championship team is broadcast live across the country, and the advertising effect is good." The Red Car Football Club only has a few national live broadcasts a year, and the low price certainly makes sense. ”
Anyway, it's not up to him to run the football club, Zhou Shuqing didn't care much, drank tea, and suggested: "Why don't I help you make an appointment with Lin Hanxue, and you can have a face-to-face meeting?" I really don't interfere in the club's affairs. ”
"No, my phone number."
Xu Xin picked up the advertising plan and stood up.
Seeing that Xu Xin was really about to turn around and leave, Zhou Shuqing suddenly put down the teacup and shouted: "Boss Xu, didn't you come to me to talk about buying a team?" ”
Xu Xin stopped, turned around, and shook the advertising plan in his hand, "I'm really here to talk about the advertising contract." Your football team, ten or two hundred million, I can't afford it. ”
"The Internet is overwhelming, saying that you have a net worth of tens of billions." Zhou Shuqing said with a smile.
"I really don't." Xu Xin clarified.
"Of course I know you." Zhou Shuqing pointed to the opposite side and motioned for Xu Xin to sit down.
When Xu Xin sat opposite, he said slowly: "Didn't you really come to talk to me about buying a team today?" ”
"Not really." Xu Xin shook his head without hesitation.
came to find Zhou Shuqing, purely to reduce the annual advertising cost.
A few words can save 20 million a year, and he is happy to make a few more trips.
As for buying Hongchen Football Club, he has this wish, just like every boy loves toys, he also loves football clubs.
Standing in the stands for an ordinary fan is completely different from the owner of the team.
Helplessly, the price of more than ten or two billion is really unaffordable.
Zhou Shuqing supported his knees with his elbows, supported his chin with the back of his hand, stared at Xu Xin's expression, and after a long time, he said with a serious face: "As I said before, I am a football lover, and now I have to sell the team, I am very heartbroken and reluctant."
The reality is cruel, and I don't have a choice.
In fact, many buyers have expressed their intention to buy recently, but those buyers are not real football lovers, and they will not lead the team in the right direction.
Of course, I have also failed in the past few years, and I am ashamed of the millions of loyal fans in Heijin Province. ”
What do you want to say?
Xu Xin sounded like the other party was repenting, but in front of him, there was no need for this.
"What does Dong Chou mean?"
"You are a real football fan, you have a lot of potential, and you will definitely have a lot of capital to invest in the football club in the future, improve the performance of the football club, and even join the ranks of the championship! In that way, you can be worthy of countless loyal fans who have been waiting for many years! ”
Zhou Shuqing looked at Xu Xin, still serious, "I'll sell the team to you." ”
"What's the price?" Xu Xin asked casually.
"Five hundred million." Before Xu Xin expressed his opinion, Zhou Shuqing reiterated again: "When I bought the team, it was also 500 million, but now in the market, in the entire Super League, the lowest valuation of each team is more than 1 billion!" The price of 500 million is already the price of conscience among friends.
Of course, I have a request. ”
"What requirements?" Xu Xin asked.
"Give me a box to watch football for free for life." Zhou Shuqing's words are purely out of the selfishness of a football lover.
Xu Xin did not agree, because he is not yet the owner of the team.
Not to mention the team valuation of more than ten or two billion, it is 500 million, and he can't take it out.
"What's the concern?" Zhou Shuqing saw Xu Xin's hesitation on his face, "You must know that when you buy a team, not only the chest and cuff advertisements of the jersey, but also the name of the team, you can also apply to change it, so the advertising effect is not too good!" And this is a profitable business, and in the next ten or twenty years, you don't have to pay any advertising money! Do you calculate it yourself, is this deal cost-effective? ”
It's a good deal.
Xu Xin almost blurted out, but he was calm.
The only reason for calming down is the lack of money.
"Four hundred million." Xu Xin was moved.
In fact, even if it is 400 million, he can't take it out.
When Zhou Shuqing heard this, he almost scolded.
Giving a conscience price of 500 million yuan by himself is already a fire sale team under pressure from all sides, and the result is that this guy has to lower the price.
Young people don't talk about martial arts at all!
Mess around!
Although he was very disdainful in his heart, he gritted his teeth and nodded: "Yes, 400 million, for you!" If it weren't for the fact that we have such a deep friendship, I wouldn't have sold it to you! ”
Xu Xin finally smiled, two rows of big white teeth, so dazzling, and spoke again: "Pay in installments." ”
"What?" Zhou Shuqing wanted to scold, but out of self-cultivation, he tried to suppress the anger in his heart.
Good boy, you have to inch in, it's endless!
He squinted his eyes, gritted his teeth and asked, "How to install?" ”
"Ten years in installments, 40 million per year, without interest." Xu Xin brazenly put forward a suggestion.
Bang dang!
Zhou Shuqing stood up suddenly, accidentally touched the edge of the table, hit his knees and hurt, pointed at Xu Xin's nose, and reprimanded: "You kid just want to empty gloves and white wolves, do you want to make a face!" ”
Xu Xin raised his head and calmly faced the other party's reprimand, "I don't have any money, if you sincerely want to sell the team, according to my terms, I will buy it." ”
"It's not for sale!" Zhou Shuqing snorted angrily.
"If you don't sell it, in another half a year, at the end of this season, the team will be relegated to the first division, and how many fans will poke you in the back." Xu Xin picked up the teapot, poured himself a cup of tea, drank the tea leisurely, and did not forget to praise: "Good tea!" ”
When he said this, it was really murderous.
If it weren't for the team's poor record and the great risk of being relegated to the first division, the team's valuation would not have dropped so harshly.
However, no matter how much the price is reduced, the minimum valuation of a team in the Chinese Super League is one billion, and the five hundred million is really sold because it is in a hurry.
Zhou Shuqing looked at Xu Xin's heartless appearance, and the breath in his chest couldn't be dispersed, he gasped for breath, and finally sat on the sofa again.
"It's not okay without interest, and after ten years, the money has depreciated." He took a sip of his tea and found himself a staircase to go down.
"Okay, according to the interest on the bank loan." Xu Xin readily agreed.
"40 million ...... a year"
The more Zhou Shuqing thought about it, the more angry he became, and the more he thought about it, the more he felt that he had lost a lot, "You kid is really a ghost!" ”
"We have agreed verbally, and I will call someone over tomorrow to discuss the specific details of the contract and implement it as soon as possible."
Xu Xin understands that Wu Chuchu's side has been busy with brand promotion recently.
Today, I won a book of Wanli publicity channels, and in Wu Chuchu, how can I get a burst of praise.
40 million a year, and it is to get the ownership of the team, you can advertise as much as you want, which is lower than the advertising cost of 50 million a year!
It's beautiful to think about.
In the future, if your feet are itchy, you can directly register as a professional player and play football, which is not impossible.
Rich, that's how arrogant it is!