In the early morning of the next day, the sun was shining, and the flagship store of Lujiazui Financial Street of Legalway Coffee was opened together with 23 stores in Xujiahui business district, Huaihai Middle Road business district, Zhongshan Park business district, Nanjing Road Pedestrian Street, Wujiaochang business district and other commercial centers.

Although the area of these coffee shops is not very large, but the decoration is still hard work, as for the materials and baristas, they are also not inferior to those big coffee shops, after all, this is the first batch of stores, and word of mouth is the most important.

At the same time, in the business district where Ode to Joy is located, there are also two stores opened, and the people on the 22nd floor of Ode to Joy, except for Han Tao and Andy, have all arrived.

Therefore, in front of the four stores that Fan Shengmei is responsible for, there are all rows of supercars and luxury cars parked on the side of the road, and before they officially open, they have attracted countless passers-by.

Especially in the Ode to Joy store, there are dozens of flower baskets at the small entrance of the coffee shop, which looks quite spectacular and a little nondescript.

The time soon came to the selected auspicious time, and with the bang bang cannon sounded, everyone cheered and stepped forward to congratulate Fan Shengmei on the opening.

"Sister Fan, congratulations, it's thriving to live here Sister Fan!"

"Congratulations to the four stores managed by Sister Fan, who can become the top seller every month!"

"Sister Fan, the opening is auspicious, congratulations, congratulations!"

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"Thank you, thank you, you are all the future directors of our legal tour, let's be happy together!"

In everyone's blessings, Fan Shengmei smiled and pulled Qiu Yingying and Guan Juer to respond to everyone's congratulations.

Seeing that everyone was greeting each other, Qu Xiaoxuan's good friend Lan Lan took a few steps back to greet the sanitation workers on the side, and each of them gave a big red envelope, who immediately cleaned up and said blessings.

At this time, Yao Bin touched Qu Xiaoxuan with his arm and asked, "Miss, it's over here, let's hurry up and go over there, the drinking party is estimated to have started!" ”

Qu Xiaoxuan glanced at Yao Bin, and responded angrily: "What's the hurry, I said okay to come and support the sisters, stay for a while, it's all big guys over there, let's go to make soy sauce, it's okay sooner or later!" ”

"Qu Xiaoxuan, are you stupid, you said that there are a lot of big guys over there, why don't you go over and make a familiar face? Looking at Brother Tao's business layout, you will inevitably have to deal with them in the future.

Not to mention anything else, the future queen of air conditioning, you Qu Xiaoxuan can still fight for it, otherwise I'm too sorry for the resources that Brother Tao gave you. ”

Yao Bin has done a lot of homework recently, especially for some of Han Tao's investments, after a large group of them analyzed, it was a five-body investment that they admired, just like this journey coffee, why open after shaking the fire, this is all arranged.

"Got it, I'll say hello to Sister Fan and them, and Xiao Qiu is also going over there, I'll take her with me."

Qu Xiaoxuan nodded, and went forward to chat with Fan Shengmei, until the end of the opening celebration, everyone asked to say goodbye, but this scene was filmed by many people, and there were even several well-known anchors who had risen recently, and they were live broadcast throughout the whole process.

Of course, Qu Xiaoxuan's operation did have an effect, and this battle did attract a lot of passers-by, and many interested people stopped to check, and some were even eager to try.

The anchors who had been explained in advance also began to line up, and while queuing, they also endorsed the fans in the live broadcast room to help Lutu Coffee, a domestic coffee shop that focuses on high-quality and low-end consumption, vigorously promote it.

"Sister Fan, I'll take Qiu Yingying and leave first, see you in the evening!"

Qu Xiaoxuan saw that there was nothing wrong with them, so she finally said hello, and then took Qiu Yingying and a group of rich second-generation friends away.

As for the other three stores, they all received Yao Bin's notice, and they all left in a swarm.

Fan Shengmei said goodbye to everyone, and saw that there was already a long queue in the store, so she hurriedly pulled Guan Juer, who had asked for a day off, into the store, and then put on an apron and greeted the customers outside the door warmly.

Half price on the first day of opening, 7% off on the second day, and 80% off on the third day, you can get a voucher by following the official account.

What else is there with a cup discount, buy two get one free, join the membership discount, send a circle of friends to give a drink, etc., a variety of preferential activities and membership system, which attracts a lot of young consumers and price-sensitive people.

Before getting into the car, Qiu Yingying looked at the grand occasion that exploded as soon as it opened, and said happily: "Brother Han is so powerful, Sister Fan is in a middle and lower position, and she can have such a good business." ”

Qu Xiaoxuan shook his head and sighed: "This is where it is, the first batch is only twenty-three, if three months later, 60% of these stores can maintain this customer flow, this thing can be regarded as a real thing, when the second batch of 300, and the third batch of 2,000 can take off directly."

But I personally estimate that there is no problem, the real strength is the network, there is a platform of Shake, and Legalway Coffee will definitely be on fire, after all, it is not only traffic, strength or positioning, it is at the forefront. ”

Qu Xiaoxuan has been in the industry for a few months now, and she naturally knows more about business than Qiu Yingying back then, not to mention the Yunxiao Investment Fund of their gang, but they are one of the A round of fundraisers determined by the law, and they are also fully prepared for the investment of one billion.

Han Tao's positioning of Lutu Coffee is to grasp the curiosity, uniqueness, personality and other factors, which is one of the fastest ways to attract others, and their beans are only selected domestic, plus the flavor characteristics of Yunnan Pu'er coffee are obvious, which is definitely not worse than imported.

The location of Lutu Coffee is also on the first floor of a mid-to-high-end office building, which is a necessary place for the main coffee consumers to commute to work, so it has a great space advantage and can provide consumers with more convenient services.

LegalCoffee can also place orders and pay through the mobile app, and deliver them within half an hour through takeaway, which can be enjoyed without leaving home, which also saves consumers time and energy consumption and further increases the energy consumption advantage.

Finally, the pricing of Legalway Coffee is absolutely cheap compared with the more expensive Starbucks, and a large number of coupons have been launched, and promotional measures such as free second cup, buy two get one free, buy five get five free, invite friends to download the APP and get another cup for another cup have greatly reduced the price and energy consumption of consumers.

Finally, Han Tao's choice of domestic coffee, because of his investment plan in factories and planting, will become an important industry for local industry support and rural revitalization.

The hidden power in this is invisible, it can be said that as long as you don't make your own law, it is definitely a green light, not to mention that every lawtu coffee has a legal help, that is to say, the public welfare department of Mingtang Law can provide assistance at any time.

And Qu Xiaoxuan's analysis is indeed right, the opening of twenty-three coffee shops has been extremely smooth, and it can be said that it became popular as soon as it opened.

The reason for this, in addition to the above analysis, as well as the strong publicity, is also very important, don't look at the magic capital has now become an international metropolis, but the next day New York, Paris and other old wedding cities, the background is still almost meaningful.

Not to mention anything else, just the per capita income is far away from others, so among the thousands of coffee shops in the magic capital, most of the coffee prices are thirty or forty yuan, this price is nothing abroad, but for most people at this time, it is still high.

Compared with traditional coffee shops such as Starbucks, Legal's customer positioning is very accurate, targeting those urban workers who have a demand for coffee, but are limited by economic conditions and cannot achieve coffee freedom.

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