"In the whole year of 17 years, the number of viewers of the LPL Professional League exceeded 10 billion, the annual viewing time exceeded 1.7 billion hours, and the highest number of viewers in a single day exceeded 140 million."

Jin Yibo, head of the national brand and e-sports of League of Legends, first listed a set of data: "After this period of observation, the implementation of the alliance has had a positive effect, completed the goal of industrial upgrading, and ushered in a new era of e-sports. ”

"In '18, our goal is to improve by another 50% on last year's data."

Although the League of Legends market has reached a saturation level, the number of players has also dropped significantly.

But there is no necessary connection between whether or not to play a game and whether or not to watch a game.

Consider the blessings of the Asian Games.

The 50% target is not too high.

"In addition, it is necessary to carry out more in-depth cooperation, explore the sports attributes of e-sports projects, develop offline channels, and create a global vision for LPL......"

"Give players a high-quality and stable viewing experience......"

"Cultivate fan culture, integrate LPL events into players' lifestyles, expand the number of fans, and increase fan stickiness......"

"What cannot be ignored is the level of live broadcast, the event, and the fairness of the competition......"

"Strive to form independent income through copyright sales, sponsorship contracts, ticketing, IP derivatives, etc., so that the e-sports industry tends to mature."

It took more than ten minutes to express the goal of the general direction.

Jin Yibo said about the specific project: "Then about the implementation of the star-making plan, the No. 001 player Clearlove7 is looking for transformation, and the leader of the AD position, UZI, has not performed well in recent years, so I think we should take advantage of the trend and invest resources in General." ”

As soon as the words fell.

There was a chatter.

"General is really good, but the accumulation is still a little worse." A bald head put forward a different opinion: "He is not the first batch of players who have come step by step, and his current popularity is mainly based on a winning streak throughout the year, and if he loses in key games, the loss of fans will be very serious." ”

"I'm worried that I won't be able to recover the cost."

The so-called 'star-making' plan.

It's not as simple as making a promotion in the client, sending an official blog, and changing the picture of the web page.

There are also a range of specific operations involved.

For example, the most basic hot searches, hype, water army brushing, plus deliberately creating controversial topics, etc......

In a nutshell.

It is to keep the object of the 'star' in the player's sight for a long time.

Like it or not, know that there is this person.

Whether it's pink or black, they're willing to go to the game.

As for touting or looking for shortcomings...... It doesn't matter at all.

Teng wants ratings.

Whether you like a certain player or not, I can't even talk about the details.

But.

If the player's strength plummets, or even bids farewell to the arena, it is easy for the corresponding audience group to 'get out of the pit' behavior.

It is a real sense of the benefits outweigh the losses.

"Will the General lose?" Immediately, there was an objection.

"Any player is going to lose, and we have to be rational about that." The bald head spread one hand on the table: "The basic plate, the basic plate is very important, General actually belongs to the castle in the air, it seems that there are many fans, but in fact, they are all champion fans, and they come and go quickly." ”

"I don't think so." On the right side of the table, the fat man, who had more sumo wrestlers than executives, rubbed his pen with his orchid fingers: "General is a very charismatic player, and even if he doesn't win the championship, he can be one of the most popular." ”

"Yes, General's performance and professional attitude are first-class, that is, Rank occasionally gives one away."

"It's normal for professional players to practice heroes when they play Rank."

"Not only the professional attitude, but also the high quality, compared with those half-witted people who have a little bit of achievement, General is a saint."

"Hey, do you think he can't do it......"

"Poof, cough, cough!"

"Damn!"

"Be serious, have a meeting!" Jin Yibo knocked on the table with his knuckles: "Let's vote, whether to tilt resources to General, I vote for it." ”

"Yes."

"Yes."

"Yes."

“……”

"You all agree with it and I agree with it, there's no point in opposing it." The bald head, who looked at the problem very rationally, raised his hand.

"OK, unanimous." Jin Yibo recorded: "Let's look at the next ......"

……

Tengjing's high-level discussions are still unknown to the outside world.

Inside the EDG training room.

Xing Dao is testing the water with Jiejie in a double row.

The process of communication between Abu and Jiejie was much smoother than expected.

Because after Jiejie went to high school, he obtained the consent of his parents and took a leave of absence from school to play hanbok at home.

Naturally, there is no resistance to entering the EDG club.

But.

After the LPL abolished the relegation and relegation system and entered the league, professional players must sign with the club within the transfer window.

This means that Jiejie needs to sign a contract of intent with EDG first.

In the summer transfer period, the official contract is finalized, and then the information is submitted to Tengjing for the official record, so that he can appear in the game.

The spring season will definitely not go up.

We can only cultivate tacit understanding, improve the level of improvement, and find out the shortcomings.

Of course.

Ordinary passerby king jumped directly into the professional league, and it is unrealistic to put it in the S8 season, where the overall technology and cognition have improved a lot.

Let Jiejie practice more, and he is also a sharpening knife and not cutting wood.

The factory manager, who had taught Lori for a long time, had a new interest.

Sit behind Jiejie.

Every now and then, a certain detail is brought up.

"If you play the prince, it's best to bring the 'ruthless hunter' to increase the movement speed, the prince EQ can't be handed over casually, chasing people or being chased, it's useful to move a little faster......"

"Developmental junglers can bring enlightenment to tie that free shoe, when playing a game, you don't need to buy shoes to forcibly find a rhythm, free shoes also give 10 more points of movement speed, and you can save 1100 ...... in the early stage"

"Let's take a look at ...... here."

After the unreserved guidance of the factory director, Jiejie lost more than 100 points in three days......

It's not that there is a problem with the pointing.

In fact.

With the experience and vision of the factory director, what he said is very reasonable.

The problem is that Jiejie used the skills in the passerby Rank before, with the first goal of controlling the rhythm, and changing to the control map development + support play style in the game, there will naturally be a period of discomfort.

After familiarization, adjustment, and optimization with personal understanding, it can be transformed into its own foundation.

This is also a stage that all passers-by must go through to the profession.

Three days later.

That is, January 27th.

EDG ushered in the fourth battle within the Western Division.

Facing Snake who is on the same Spirit Stone Road.

In the eyes of the outside world, EDG can easily and happily clean up the WE team that was also the third team last season, and there will be no problems playing Snake, which is barely considered a 'small five'.

I don't think so.

The final score was 1-2 and EDG lost.

The winning streak was once again caught by Vietnam's richest man......