Chapter 172: The crusade of netizens

"Hehe, it's only been less than a year, why did you take it so quickly?"

Xu Yuan sneered, feeling that these friends in China surrendered too quickly and admitted defeat.

It's better to hold on for another three or five years.

As for letting Tianfeng Jewelry not roll down again, sorry, this is impossible, Tianfeng Jewelry not only has to continue to roll, this year's revenue target should be increased from 1.9 billion last year to about 10 billion, and there is enough confidence to achieve this goal.

On the one hand, the jewelry factories in the world at the end of the Ming Dynasty are still expanding the recruitment of jewelers, who can be rated as excellent craftsmen, not only will the treatment be greatly improved, but also enjoy the benefits of settling in the harbor city, which stimulates the enthusiasm of countless jewelers, and it is expected that this year's jewelry production will increase fivefold to more than 10 million pieces, and can ensure that each piece is a fine product, there will be no obvious flaws.

On the other hand, the proportion of female users in modern society who choose to pay in full is very high, exceeding 40%, which makes countless people surprised and unbelievable.

But this full payout rate is indeed true.

Because most of the jewelry prices of Tianfeng Jewelry are not expensive, just dozens of dollars and hundreds of dollars, there is no need to installment tens of thousands of days for this money, even if there is no interest.

In addition, female customers, when they encounter exquisite jewelry that they like to love and can't put down, they will have the emotional urge to keep it for themselves forever, and for those who do not particularly like it, they may choose to quit the lease and drive out of their jewelry box after a few days of experience.

Another is the introduction of a competition mechanism, for some popular jewelry, if the mall has been sold out, then the user can contact the user who has rented the jewelry, make a request for 'sublease', not only willing to bear the express cost, but also give a small amount of additional remuneration, as long as willing to transfer.

The question is that if you are faced with a piece of jewelry that you like to the extreme, will you be willing to sublet it out? I saw that there would be several messages begging for transfer every day, so I was so annoyed that I simply bought it in full and completely put an end to harassment.

In short, under the combined effect of various routines and mechanisms, a commercial miracle with a full payment rate of more than 40% has emerged.

Moreover, Tianfeng Jewelry's jewelry, as long as the advantages of exquisite workmanship, solid materials, and pricing conscience have been maintained, then the proportion of users paying the full amount will not change much, and may even increase.

As a result, Tianfeng Jewelry has made a profit every year and made a very considerable profit.

As for those friends who are wailing and begging for mercy, let's die, the law of competition in shopping malls is survival of the fittest.

"Virtuous son-in-law, do you mean that you will continue to chase and fight without giving them a chance to breathe?" Song Rongsheng asked.

"Of course, our market share is only 7%, and before it reaches 50%, no matter what they say, it doesn't matter what they say, it has nothing to do with us whether they die or not, and we don't have that obligation."

"Okay, I won't answer these calls next time, or tell them what you mean, Tianfeng Jewelry hasn't got half of the market share, so don't bother us."

Song Rongsheng said with a smile, half of the domestic jewelry market share, his own virtuous son-in-law really dares to think about it, but he likes it, hahaha.

……

Afternoon, January 8th.

Tianfeng Jewelry Company, sales staff headquarters.

Xu Yuan drove over and dealt with a tricky problem.

"Mr. Xu, that Boss Huang has asked for rework for the third time, and the raw material cost is more than 3.8 million yuan for the pure handmade Huanghuali six-pillar withered flower bed, the master has done it to the extent of perfection, but that Boss Huang is picking thorns here and there, picking bones in the eggs, we also showed him a video of the master's work process, and the master's craftsmanship also calmed him, but after watching the video, Boss Huang still continued to pick thorns, and said that there is only one way to solve it." Sales Xiao Zhang said.

"What's the solution?" Xu Yuan asked.

"That is, at the price of raw material costs, sell the withered bed to him, and there is no manual premium."

"Didn't you say that this is impossible, either rework directly, or a minimum of 10% premium, and the company's teachers don't want to eat?" Xu Yuan frowned.

"It's useless, this Boss Huang is clearly trying to toss us, just to take advantage, just to eat us, until he agrees to his request." Xiao Zhang said with a bitter face, when he encountered such a rogue customer, he wanted to cry without tears.

"Show me the video of the withered bed."

Xu Yuandao, the company for each piece of Huanghuali wood furniture priced at more than 100,000 yuan, there will be a supporting carpenter master production process video (time accelerated version), to prove that it is handmade, in the video, the carpenter master will also tell his own intention to design, the meaning of the representative, etc., the difficulty of the production process will also be introduced, indicating that it will never be the attitude of the lake.

Sales Xiao Zhang found all three videos, and Xu Yuan clicked on them all to play and watched.

In the first initial video, the master who is responsible for making the withered flower bed is a sixty or seventy-year-old veteran craftsman, his hands are full of calluses, and his skills are extremely exquisite. The degree of fineness is achieved in the sesame large flower core, and there are more than a dozen details of the withering process; There is also a gilding process that never fades and falls off...... At least more than a dozen kinds of exquisite craftsmanship are used.

As for the meaning of the various carved pictures and the stories behind them, they can be told for more than an hour, and you can feel that there are countless inheritances contained in them.

The effect of the final product is that no matter what angle you look at, it can only be described by the word perfect withered flower bed, and even Xu Yuan has been suppressed for a long time, and he really can't find a trace of flaws.

Therefore, in the second video, in the face of the withered flower bed that was required to be reworked, the master was stunned, and his expression was stunned to distress, but he did not complain about dissatisfaction, but seriously thought about several flaws raised by the customer, picked up the tool and slammed it up, and took the initiative to reflect on the shortcomings, and made more than a dozen additional improvements, even the placement of the mobile phone holder was taken into account.

The third video, the second rework request, this time the master felt not stunned, but a huge blow, a lifelong skill can not be recognized by the blow, but the master still does not think that the customer is finding faults, but his own problem, is that the withered bed he made is not perfect enough, can not move the customer's heart! If it is the ultimate perfect work, no matter how discerning the customer will be moved, will never say dissatisfied, so the master picked up the tool, racked his brains to improve and modify, spent more than ten days, consumed a lot of Huanghuali wood, took out the most serious attitude, took out a lifetime of skills, and finally produced a perfect work that anyone will be shocked to indescribable when they see it.

But the old master lost.

He still underestimated the unscrupulousness and shamelessness of some people in modern society, and no matter how perfect his withered bed was, he couldn't impress some hard-hearted people, and he couldn't impress some people who could ignore their conscience and just want to take advantage.

Xu Yuan believes that if he reworks this time, he is afraid that this master will be hit to the point of vomiting blood, and will fall into serious self-doubt and even magic obstacles, and it is possible that this old craftsman will be ruined, so he must not rework again.

But the withered flower bed will not be sold to that Boss Huang at the cost price of raw materials, because this is a belittlement and insult to the master! He absolutely can't accept the reality that his craftsmanship is worthless in the eyes of customers - the carpenters in the furniture factory at the end of the Ming Dynasty attach great importance to the evaluation of the customers of the 'fairy world', and they all ask for feedback on the premium rate, if it is 100% premium, they will be very happy, only 10%, they will be frustrated and sad, and then they will find ways to improve and improve, and they have the motivation to improve themselves.

"Tell that Boss Huang that his order has been cancelled by our side, and the deposit will be refunded, and the withered flower bed will not be sold! In the future, he will be a blacklisted customer of Tianfeng Jewelry, and we will not take any orders from him. Xu Yuandao.

"Mr. Xu, this Boss Huang is not a good stubble, what if he spreads rumors and slanders us everywhere? Voluntary repudiation may ruin our good reputation with our customers. ”

"Yes, Mr. Xu, this kind of person is too disgusting, and there are a lot of methods!"

"Let's think of another way, you can't put the company's reputation on the line for such a customer."

The salespeople persuaded one after another.

"Needless to say, this Boss Huang is not difficult to deal with, you edit these videos into a slightly shorter one, introduce the consequences of the matter, and then add Boss Huang's provocative voice to it, and then post it on various video platforms, in the end, who is right and who is wrong, netizens will give fair comments." Xu Yuan waved his hand.

"Okay."

……

January 10th.

A video called "Please show your conscience and respect our old craftsmen" has exploded on video platforms such as Doushou, Kuaiyin, Volcano Video, Pumpkin Video, and Station B, and in a short period of time, the number of hits has exceeded 10 million, attracting countless comments and retweets.

It even quickly climbed into the top ten hot searches of Qiandu Search, attracting the attention of the whole network.

Boss Huang's actions have aroused the anger of countless netizens and caused a one-sided crusade.

"The master's life's skills, the traditional craftsman spirit that can represent the treasures of China, are worthless in the eyes of Boss Huang, and have been completely denied and practiced."

"It's not that it's worthless, it's that this Boss Huang wants to prostitute for nothing! You want to buy a priceless treasure at the lowest price. ”

"Who the hell is this Boss Huang, bullying craftsmen who make a living from their crafts, bullying the elderly who are in their seventies and still raising their families! This bastard I want to beat him! ”

"It's so shameless, it's too bullying!"

"Seeing the master's stunned and devastated expression, my tears fell, I really couldn't help crying, this is the same as my mother who once scored 99 points in the exam and said that I didn't do well in the exam, this feeling of being denied is too sad, but the master feels that it is his own problem, desperately to make improvements, and makes a more and more perfect withered bed, but this sincerity can not impress the bad guys, it will only tire himself."

"Such a good-looking ancient withered flower bed can't be sold for tens of millions, and someone must be willing to pay for it!"

"Yes, the 10% premium rate is demeaning and insulting to it, and the 100% premium rate is not enough to match the value of this withered bed that seems to have a soul."

"Eight million, I'm willing to pay eight million to buy this withered bed, I don't know if Tianfeng Company is willing to sell it, my phone number is ......"

"Only eight million? Trouble, I'll give 10 million! ”

"What is the contact number of Tianfeng Company, I want the withered bed, no matter how high the price of others, I will increase the price by one million, I am bound to get the withered bed!"

"I'll give 50 million, don't rob me!"

The comment area under the video suddenly became a place for many rich people to bid, and the highest bid even reached 100 million.

The customer service staff of Tianfeng Company also received countless inquiries and calls, asking if they could buy the withered bed, and they were willing to give a premium of 100% or even higher.

However, under Xu Yuan's decision, the withered bed was finally sold to an inheritor of intangible cultural heritage in the field of furniture making at a price of 8 million, because he was also an old carpenter, and he didn't have much money, but he was eager to pass on the various skills of his ancestors, and he accepted a lot of apprentices and planned to open a furniture museum.

Fortunately, Xu Yuan agreed to his request, which made him excited and thanked him again and again.

After the majority of netizens learned that the withered flower bed was only sold to customers who really knew the goods at a price of 8 million, it was those Internet trolls who were ready to hype Tianfeng Jewelry Company to engage in sympathetic marketing and plan to cut the leeks of the rich, but they couldn't find the slightest spray point, so they had to stop.

This online incident has become an event where everyone feels that the ending is perfect and happy, and the reputation of Tianfeng Jewelry has once again started, and it is extremely positive.

As for Boss Huang, who has become infamous and has been attacked countless times, he naturally became the only victim, but he couldn't set off any waves, so he could only be an honest man, and he would never dare to jump out and expose himself.