When Dai Can saw Song Yang, he was stunned.

Because he was obediently led here by Bian Kai, and then saw that after seeing Bian Kai knocking on the door of a room for a while, Song Yang opened the door and came out with sleepy eyes.

After a while, another woman came out of the other room yawning, and Song Yang said as soon as he saw her: "Sister-in-law, next time I won't have a wheel war, how can I drink the two of you!" ”

After that, he stretched out his hand and walked over to his hair: "Long time no see, Dai Can, have the tapes been sold out?" ”

“…… Mr. Bian, what is this? ”

"He's looking for you, and he doesn't have contact information." Bian Kai shook his head and explained, going to cut watermelon.

"This is Teacher Bian's house?" Dai Can asked softly.

Song Yang replied with a smile: "Yes." Don't blame me for harassing you, I can call the phone myself, but you're so mysterious, I still don't remember your phone number. ”

“…… How can it be so exaggerated? Dai Can was embarrassed, "Look for me for the tape?" I knew I was bringing the money. ”

"How is that possible? Looking for you because of another thing. Song Yang patted his face, "You eat some melons first, I'll sober up, I drank too much last night." ”

So Dai Can was really eating melons.

Because Song Yang turned his head and said admiringly: "Brother Bian, you really didn't brag about your good amount of alcohol, and you can still get up to pick up Dai Can." ”

Dai Can didn't understand: This is running to Yanjing to eat and drink, and calling his brother and sister-in-law? Shouldn't it be a teacher and a teacher?

Bian Kai took the watermelon, and Dai Can quickly stood up and thanked politely.

"Leave you alone at noon, I still have something to do when I go back to school."

Dai Can saw that Bian Kai and Qin Yue'e had packed up and left with some restraint, so he asked in a daze, "Teacher Bian is so relieved to leave you at their house?" ”

"You say I'm like a bad person, what's not to worry about?"

There are some things that Dai Can doesn't need to know for the time being, unless he gets on the boat completely.

No matter what, Bian Kai also wants to save face in school.

So Song Yang asked happily: "How is it?" I'm thick-skinned, right? ”

“…… What the hell is looking for me? ”

Song Yang ate a piece of watermelon to pad his stomach first, then wiped his mouth and said, "I have been to Lao Dong's house before, and the matter of the BP machine has been discussed." But actually, I'm going to kill birds with one stone by doing this. Saving the first big money is one purpose, helping my father, who is about to lose his job, paving a career is another purpose, and opening up the situation for the industry I really want to do in the future is the main purpose. ”

Dai Can opened his mouth for a long time before he said, "I don't understand." ”

"An upgraded version of the selling idea, in fact, what I want to do is the advertising industry." Song Yang didn't explain much about his layout, and directly talked about the key points, "There is a large-scale clothing company in my hometown, and they are openly soliciting brand names, logos and slogans after the group, and the winner has a remuneration of 20,005." I already have an idea, but I can't draw a logo. ”

"I can't draw either!" Dai Can understood now, "It's not the same thing as ordinary painting, right?" After all, it is the image of the enterprise. ”

"I understand the norms!" Song Yang raised his eyebrows, "After the tapes are all sold, you and Shu Guangfu will give me some more shares, the effect of the lyrics book is very good." And the project designed by this brand VI, if I am selected, you will be divided into 2500. I've got an idea, so you can just draw a set of things according to the specifications as I described. ”

Dai Can was really shocked: "Brand ...... V…… I？ What is it? ”

"Brand visual identity system, ah......"

Song Yang explained to him for a long time, but the more Dai Can listened, the more numb he became, and finally he could only ask: "Why do you ...... Do you know any of this? ”

"Aren't we the ones who can be admitted to Yan University? Find a few books, read them, and learn them. After telling you this, didn't you understand it too? ”

Dai Can thought to himself that I am also Yanda, but have you misunderstood?

He understands what he says, but he doesn't feel like he understands it at all, because ......

"You just rely on these half-baked understandings to compete with people who specialize in this industry?"

Song Yang made a killer move: "Give it a try!" And, don't you find it challenging? Can you learn a lot in the process? If you are selected, then the logo logo of a large group with annual sales of more than 100 million yuan in the future is what you draw! ”

Dai Can really listened to it with a numb heart, a little excited.

But he still doubts his abilities.

Song Yang asked, "Do you think you have less money?" Let me tell you, although you only take one-tenth, I still have to write a complete set of content, including the explanation of the logo and slogan, as well as the planning of many application scenarios involving the company's future standardized and unified office utensils, packaging styles, flags, signboards, displays, etc.! ”

As soon as he opened his mouth, he gushed endlessly, what business card letter paper bag contract typesetting format ...... "In short, I have to do it more standardized, more high-end, and more prominent than others, and more prominent the grade of a modern large enterprise!" ”

“…… It's not about the money, it's just me...... In your hometown, there is such a big enterprise? ”

Song Yang nodded: "Yes, it is called Weifang Woolen Garment Factory, which was developed by a township enterprise, and now I am afraid it is already one of the top group clothing customization enterprises in China." ”

Looking at the newspaper clippings brought by Song Yang, Dai Can confirmed the authenticity of this matter.

Then, I saw that Song Yang had written a lot of things in a notebook one after another.

"Profils?"

"Yes. Proflix Group, Pro-Face Apparel! Song Yang said definitely, "Their main business now is to customize group clothing for enterprises, and pro refers to professionalism and professionalism." And as the saying goes, clothes are the face of a person. The direction they will do in the future is also business suits, high-end suits and dresses, so the slogan is: Profis, every side of the profession, success can be seen. ”

"Look at the design of the advertisement: the inside, stand up to scrutiny. Face is not just clothing. Professionalism is attitude, direction, and belief. Because of professionalism, natural excellence. When we first met, we knew the depths. Pro-Face, professional every side, success can be seen. ”

"That's how the logo is designed: it's the shape of a tie, but it looks like a bird with wings spread......"

Song Yang said his thoughts to Dai Can, and Dai Can had already been numb.

I don't know much about it, but it sounds very professional and very so.

It is the brand name envisaged for the main business direction and future development direction of this company, emphasizing professionalism, and trying to give customers the feeling that they are also professional, and it seems that they have embarked on the direction of success because of this, and they are just around the corner.

For Song Yang, the name is also a bit adventurous. Because he knew that although the business of the company in his memory was still developing better and better, the brand name Yelia was very ...... How so? A typical enterprise is not small, but the brand is not advertised at all.

At first glance, I thought it was a women's clothing brand.

I don't know what I thought at first.

As for the Western-style name, this has its own characteristics of the times: it looks tall, like a foreign famous brand.

Now, with a more mature brand design concept, Song Yang decided to help this company in his hometown do a whole case planning.

It's not just the brand name and logo they need and the slogan they need, it's more than that.

He firmly believes that other competitors at this time cannot come up with a better plan than him.

Whether it is in terms of comprehensive value, or only in the standardization and professionalism of the brand VI system.

In the final analysis, during this time period, the CI theory of the brand has just received domestic attention because of the success of the sun god. And Song Yang is now using the theory that has been continuously improved to help them make plans seriously.

If it is done, Song Yang can get a batch of high-quality suits at a lower price, and Song Guowei's career in Weifang will have a foundation, and the first shot he wants to enter the advertising industry will also be fired.

The marketing campaign of the BP machine is part of the brand name solicitation plan of the garment factory, and the bidding for the brand name solicitation of the garment factory is also part of the classic routine to make a wave of money.

The joint marketing campaign of the paging station, the Wave BP machine and the clothing brand is also part of Song Yang's plan to enter this magnificent era from the advertising industry.

Dai Can didn't know this, he couldn't help but look at him with some shock as he looked at Song Yang's list of things that needed to be drawn clearly, as well as the lame schematic diagram he hastily sketched.

"2,500 yuan, not to mention that it will be won, I am at least ninety percent sure. After all, when you finish drawing, I will go to a professional printing house to make a plan, and then go back to my hometown to report my plan in person. Song Yang pointed to himself, "Use my brain and this tongue." ”

Dai Can thought of his unusual awesomeness, and quickly ate a mouthful of melon to quench his thirst.

It's a lot more challenging than drawing a lyric script.

Song Yang looked at Dai Can with a far-reaching gaze.

In addition, this process is used to attract some potential or experienced talents from outside the school.

Counting birds with one stone, Song Yang is serious.