The current brand of Weifang Woolen Garment Factory is called Weiyan. In fact, this brand has won the honor of provincial excellent products and ministerial excellent products.

The word Profil has its disadvantages: it is a made-up word, a foreign word, and it has to be explained.

Its advantage is simple: it sounds lofty.

This is a special historical process, from the 80s to the present, the mainstream perception is that foreign countries are better, everything is better.

Yuan He and Yuan Kun are also inevitably vulgar, and later chose the name Yelia, isn't it also because it sounds like a foreign product? Of course, there should also be a song of "Yelia Girl".

However, Weifang Woolen Garment Factory is not mainly engaged in women's clothing, but professional clothing!

I don't believe it, look at the later famous, what Metersbonwe Mark Huafei is actually a domestic brand.

Do these names sound awkward at first?

So Song Yang said: "I explained in the plan that the brand needs to match the main business direction of the enterprise. Your factory's main business is group professional wear customization, and it has a large scale. Your marketing staff has enough opportunities to contact and introduce customers. ”

"Profis, the pronunciation is not awkward. The advantage is that it sounds high-grade, secondly, because it is not a familiar word, the other party will be curious, thirdly, the connotation explained is very in line with the expectations of your customers, and fourthly, the trademark will not conflict with other people who have already registered, and the risk in this regard is small. ”

"The most important thing is that for a large-scale enterprise like your factory, after determining the brand, it is necessary to support a systematic brand promotion strategy. Now that the competition is fierce, it's not like having a good name makes everything good. In the process of brand promotion, the better the combination of the concept and the brand name conveyed by the brand, the more profound and natural the impression in the minds of customers. ”

Yuan He and Yuan Kun saw that he was talking clearly and eloquently, and they became more and more convinced that this plan was indeed made by him.

It's just that he's a little too young, and he's still a student.

After Song Yang explained, he said solemnly: "Mr. Yuan, the brand name proposed now must be in line with the direction and category that your factory will specialize in in the next few years. As for the development of collectivization in the future, if you want to expand new categories and markets, you need to cultivate new sub-brands. ”

"The most important thing for your factory is to take advantage of this brand-building action to cultivate brand operation talents within your factory and find reliable brand promotion partners externally. I am a local, and the proposal I came up with this time can also initially show our professionalism and strength, and I also brought very sincere cooperation conditions. ”

"Regardless of whether you choose our Sunshine Advertising program or not, I am willing to help you as much as I can. Anyway, I should have left a special impression on the two Mr. Yuan, right? ”

Looking at his smiling appearance, Yuan He and Yuan Kun thought to themselves, isn't it?

It's really unheard of, college students have also come out to do business, and they are so good at talking.

Yuan Kunxian said: "We are very grateful for your company's attention! We still need to discuss which name to decide on now, but Director Song did leave a very deep impression on us. Director Song isn't in a hurry to leave, right? There are some things in the plan that I still don't understand......"

Song Yang was as good as a stream, and continued to chat with them about brand building and even the production and operation of clothing categories.

His biggest selling point is not what kind of name he chooses.

This kind of thing is based on products, achievements, and publicity. As long as it is not bad or biased, it will have a positive effect after all.

Song Yang's biggest selling point is the professional ability he has shown, and he may be able to rely on such an intellectual resource pool as Yan University.

This is only the first round, it is enough to introduce yourself and make an impression.

After meeting Yuan He and Yuan Kun here, Song Yang then politely refused the offer to stay for dinner and left first.

It's a "family business," and the siblings talk about it when he leaves.

"Why don't those big companies have such a complete plan like him?" Yuan Kun looked at it again.

Yuan He pondered: "It may just be a small company, of course, it is true." We don't know much about these things, so it's better to take this booklet and ask a few other companies, as well as other leaders and teachers. ”

Yuan Kun nodded: "My favorite before was the name Yelia, how popular is that song?" The name is already famous. ”

“…… I still think Profis is a bit awkward. Yuan He still thinks so.

"Brother, then Mr. Jiang's ......," Yuan Kun hesitated, "They do have many successful cases in Dacheng, and the Secretary-General has also said hello, but I really don't like the name Silk Road." ”

“…… Yes, no matter how good the meaning is, it sounds like a dead end. Yuan He frowned, "This is the name that Mr. Jiang arranged for someone to take casually, right?" Why are you so unsophisticated? ”

Just like the name taken by Song Yang, who was also given the homonym of "death", there are still many people who care about this.

Then Yuan Kun began to call, make appointments with some leaders, and also make appointments with several shortlisted companies.

The local government attaches great importance to the collection of brand names for the woolen factory, which involves the expansion of scale and group operation, and the brother and sister are also accustomed to asking for the opinions of people in the government on many things.

As for finding those shortlisted companies, Yuan Kun has only one idea.

After meeting, Yuan Kun put Song Yang's plan in front of them and asked, "Why can't you come up with a more standardized and professional plan?" ”

People don't see each other together, but everyone reacts the same.

“…… Director Yuan, what you are soliciting is the brand name, logo, and slogan, and this person looks like a look! What kind of whole case planning, this word is not professional. There is also Profil, and the word Pu gives people a very ordinary feeling. Do you think it's appropriate? It's not the appearance that matters, it's the content! ”

However, they also looked at the contents of the booklet carefully, their eyes flickering, trying to hide their surprise.

It is not in line with the rules to show a competitor a plan. Yuan Kun didn't understand and didn't care, she just wanted to use Song Yang's plan to try to squeeze more. Anyway, the people in their factory are all learning, and the thicker the plan that others come up with, the better.

In the eyes of the bosses of some advertising agencies, Song Yang's approach is also unruly.

Jiang Hong is a big name in the industry, he was previously affiliated with a state-owned company to engage in the advertising industry, and earlier this year, together with two other peers, he obtained the first business license of a private advertising company in Yanjing.

Hearing the news from the salesman in Lu Province on the phone, Jiang Hong couldn't help but ask: "Just a brand name solicitation, that person has done so much content?" Isn't that a bad rule! ”

You come according to Party A's requirements! Regardless of the cost, how to feed Party A in one bite, how to do business in the future?

"Boss, what's the origin of that sunny advertisement? Has Yanjing issued licenses for other advertising companies? ”

Jiang Hong pondered for a moment: "You recall what you have seen and sort it out." I'll check the company first, and then I'll go to Lu Province. ”

After hanging up the phone, he dialed another number and said with a smile: "Secretary-General, have you been busy with work lately?" I'm planning a trip to Lu Province......"

At this time, Song Yang and his son were making an appointment with Wang Bo to eat and drink.

Hearing the name of his factory, Song Yang's eyes widened suddenly, and he asked, "Groom?" ”

Wang Bo's face was all wine red, and he said triumphantly: "Okay, name?" The groom's suit is magnificent! ”

What can Song Yang say?

It's rough.

But it wasn't this that shocked him, but because he remembered. In the clothing industry, there was indeed this brand later, but the word Sinur was inevitably added later.

This guy has been listed later!

Song Yang immediately raised his glass again: "This name is good, don't be like this in the future!" ”

It was really an era of reckless heroes, and then such a powerful character met a person at this moment, and everyone was drinking inferior wine together at the small table in the small restaurant.

Wang Bo was no longer angry: "What do you mean?" ”