The meaning of the words was so obvious, Song Yang couldn't help but feel a little "flattered".

This is no longer a discussion of cooperation, it is obviously a direct invitation.

Song Yang suppressed the doubts in his heart first, and hurriedly said, "If there is this opportunity, of course it is good." Minister Li, Director Tong, I don't know what kind of requirements Taili has for agents? ”

Tong Xiaofeng, the deputy director of the advertising department, smiled a little selfishly: "The station held a meeting, and the spirit was set to start this year to fully integrate and utilize advertising resources and comprehensively promote the establishment of an advertising agency system." Mr. Song's sunny advertisement has attracted a lot of attention in the industry recently. With the professional ability of Jiaoyang Advertising, Secretary General Wang mentioned the customer resources in Mr. Song's hands before, as long as Mr. Song has this intention, we very much welcome Mr. Song to cooperate with our advertising department. ”

Song Yang thanked Wang Jun first, then looked at Li Shengyuan and asked: "According to the new system in the station, are we only acting as an advertising agency for the sports channel in preparation, or can all channels participate?" ”

"There are key agents for specific programs, and of course they can also participate in the cooperation of full-channel advertising resources." Tong Xiaofeng also said, "The purpose of the system reform is to better play the value of Taiwan's advertising resources and expand advertising revenue, of course, there will not be too many restrictions." ”

"That's great." Song Yang smiled at Li Shengyuan again, "Minister Li, I believe that the sports channel will get better and better." I wonder if the channel has a specific planned start time? ”

"At present, it is still being studied, and it also depends on the progress of personnel transfer and technical commissioning." Li Shengyuan changed his words, "I heard that Li Dong of Taishan Football Club in Lu Province was introduced by Mr. Song to take over in the past. At present, in the preparation stage of the channel, there are many programs that need support. Mr. Li is interested in sports and has the opportunity to sit together. Our sports channel is less restricted, and there are many innovative forms of program cooperation. ”

Song Yang was slightly stunned, was it because he took a fancy to Li Ping's money?

That's not it, dignified CCTV, too many resources can be exchanged for money.

But he immediately answered: "Lao Li is really enthusiastic about sports now, and he also sponsors the city football league in Lu Province. I'll make an appointment when I go back and visit Taili with Lao Li. ”

It all went round and round, and everything went very smoothly.

The sports channel is to be prepared for the establishment, and the broadcast rights of the A League are, of course, signed directly with the Football Association. But for the Asian Games, the current plan for the sports channel is to be able to broadcast in September, while the A-League will not be played until November.

In this way, with independent channel resources, the sports channel can broadcast more than 22 games. The number of games planned to be broadcast has suddenly increased to 36, and the Football Association has also allocated more advertising resources.

Song Yang had a preliminary understanding of some of the procedures for becoming a CCTV advertising agency, and then he negotiated some contract details.

For such a large organization, the rules for some existing advertising agency channels are all the same. The focus is on other cooperation.

For example, when a sports channel is launched, the first thing that needs to be filled is high-quality programs. For domestic sports events, CCTV can rely on its unique position to get the broadcast rights at a low cost, but some well-known foreign events have to be bought with real money.

And sports channels can't only broadcast events, other types of programs, if you want to run ratings, it's not easy.

Li Shengyuan was full of praise for Song Yang's plan of "buy a suit and get a BP machine", plus he planned the city football league in Lu Province, and even asked him if he had any creativity for the channel program.

Song Yang can't figure out the doorway behind it now, so he just said that he would think about it later and see if there was any point of cooperation.

The CCTV advertising resources in the hands of the Football Association were initially negotiated and Song Yang got the agency at a price of 1 million.

In addition to the first key agency of sports channel advertising resources on CCTV's side, Jiaoyang Advertising has also received the agreed price of advertising resources from other channels.

Song Yang invited them to get together in the evening, and the three of them happily agreed.

This is the proper meaning, and in the evening, Song Yang called Li Ping and Li Ru again.

Yao Peihua is the first time to go to the wine bureau for the company's business, and she understands the significance of doing a good job in the relationship with CCTV for the company. Therefore, even if the other party proposed to drink, Yao Peihua also agreed.

Song Yang saw it in his eyes, and it became even more clear that the other party did not know Yao Peihua's identity.

Otherwise, why can she be regarded as a person under Song Yang's hands, and she is deliberately brought over to liven up the atmosphere?

With Li Ru here, Song Yang is not alone. With the amount of alcohol he had, the meal was fine.

After drinking, Li Ru's love for excitement opened up. Song Yang is one of the protagonists today, and he can't help but go. But he said that he would send Yao Peihua home first, and said to her at the door: "This wine, if you say you can't drink it, it's fine." ”

Yao Peihua drank on his face, now his cheeks were red, and he shook his head with a smile: "It's okay, you are Xiaocan's classmate, and you won't take care of me." ”

Song Yang also laughed: "Go back and have a good rest, you work so hard, there will be a bonus at the end of the year." ”

Yao Peihua nodded and sat in the car, and Song Yang watched the car leave, before going to find Li Ru and them.

I've been there, I'll be there first, and then I'll leave.

got the qualification of CCTV's advertising agency, and then I have to be busy.

……

Song Yang later called Dai Can to ask him, and finally confirmed that the Dai family did not help to speak.

Then what Zheng Wu said about having a big leader speak, is it purely because he thinks that the establishment of a sports channel is necessary, and Li Shengyuan and they simply think that Song Yang has customers, ability, and money?

This has become a doubt in Song Yang's heart, since he can't figure out the clue, he has to wait for the relationship with Li Shengyuan and the others to be better, and then go back and see if he can ask something.

As soon as the qualifications of CCTV advertising agencies are in hand, the customer department and the media department have to recruit more veterans.

After estimating the funds in his hand, Song Yang assigned a task to Huang Jingwen of the media department.

"After the newcomers are recruited, I want you to go to major cities across the country before the end of March and talk to the bus companies in each city about the agency of body advertising."

The purchase of media resources is the accusation of the media department, Song Yang said: "With CCTV's advertising resources, we have to add more media." Cross-cooperate with other advertising agencies, and you have to quickly build up a peer resource base and negotiated prices. Next year's advertising plan, the development of new customers, we can make better results. ”

Huang Jingwen repeatedly assured.

The company's development is changing with each passing day, and in a short period of time, even the agency of CCTV advertising has been taken down, and it can also cooperate with first-line stars like Yang Ying, and the boss's path is wide and broad.

There was not much to do in the years ago, Song Yang was more about implementing the agreement with CCTV and the Football Association, and at the same time began to put the advertisement of Zhang Li's Profiz that had already been filmed.

The film was sent to the advertising department, and Tong Xiaofeng was a little amazed after watching it.

Different from some other advertisements at this time, this advertisement packaged Zhang Li as the person in charge of the Weifang woolen garment factory. In the beginning, he was wearing overalls, and the montage technique was interspersed with his attention to the production situation in the workshop and close-ups of the stitching and cutting of the Profilus suit.

When a merchant came, he put on the suit of Profilus again, and the temperament of the whole person immediately became a successful entrepreneur.

Accompanied by the last sentence of Zhang Li's voice, "Profils, every side of the profession, success can be seen", the rich voiceover, Profil's logo and investment phone number are presented at the end.

It's not noisy or noisy, the picture is simple and clean, and the forced style looks very high.

Song Yang called Yuan Kun and told her that the advertisement was temporarily stuffed into a time before this year's Spring Festival Gala. This is the result of eating well and playing well that day, and CCTV has an inexplicable attitude.

"Mr. Yuan, it took a lot of effort to stuff the advertising space before the Spring Festival Gala, which was obtained by squeezing out a public service advertisement shot by CCTV itself. More than half of the budget was spent at once, and if the effect of the advertisement is good after the broadcast, and the number of orders increases greatly after the New Year, I still recommend that you increase your investment. ”

Even if Yuan Kun no longer understands advertising, he knows that everyone will watch the Spring Festival Gala. After thanking him repeatedly, of course, I decided whether to increase the budget after reading the order situation for the new year.

Then in the early morning of the 26th day of the lunar month, Liu Qiangdong's face was a little pale after he was promoted and returned from the Mongolian District.

"What's wrong?"

“…… It's too hard to drink over there. Liu Qiangdong glanced at it, his eyes were bright, "But there are mines over there, it seems that there is really no shortage of money!" 10,000 units in Jin Province and 8,000 units in Mongolia District, they said that they are sure to sell out! ”