In the eyes of these "old rivers and lakes" in Jiaoyang Advertising, Song Yang is too powerful.

is still in school, but he can always easily win so many orders with his ability and "creativity".

Profil added an additional 1.8 million advertising investment, and Yuezhou Xiaobawang gave a big order of 25 million.

25 million!

Other advertising companies do small projects one by one. Help design the logo today, do a print advertisement tomorrow, and think of an advertising slogan or something the day after tomorrow, and the income of tens of thousands of dollars every month is considered a prosperous business.

Advertising companies that can get TV commercials are considered to be big companies in the industry.

Sunshine advertising is good, and you can always get someone else's overall advertising plan.

From creativity, to production, plus placement.

"I will personally manage this project, Director Yao will be the assistant, and Duan Hui will be responsible for the content coordination." "In the next month, at least half of the interns will be assigned to the program. Lao Ke, you want to shoot an advertisement for Cheng Long, are you looking forward to it? ”

Ke Guangming, the producer of the creative department, pretended to say: "Get used to it." I have filmed Yang Ying's advertisements, although it is for Zhao Dadao. ”

Song Yang laughed: "Prepare in advance." The best time is to complete all materials before the summer vacation, and the time of the summer vacation is to concentrate on delivery! In addition, I will communicate with CCTV again. Fang Yuli just said that the title of CCTV's knowledge competition program is too old. This time, I helped plan a new kind of puzzle program. ”

A show like "Lucky 52", which became popular later, is not unqualified now.

Plan the format of the program, and now there are ready-made title sponsors. If you want to join the link of "Lucky 52" to raise education public welfare funds for various remote areas, isn't there also a Li Ping who loves to donate money?

The most important thing is that this can strengthen the "learning machine" attribute of Xiaobawang.

As for those game cards, they are all made by people who make games from foreign games, what does it have to do with Xiaobawang?

……

In Yao Peihua's eyes, Song Yang's efficiency is always frighteningly high, as if he didn't have time to think about those ideas, he quickly turned into Fang Yu.

met with CCTV people again, this time in addition to Tong Xiaofeng from the advertising department, there are also the deputy director and program director of CCTV 2.

"This is the puzzle program we planned." Song Yang handed over a pamphlet, "It's just a sketch and a rough idea of the program format." This program, with the family as the unit, has both children competing for basic knowledge and parents competing for knowledge. Knowledge, entertainment, and competition are all elements, and the value orientation of public welfare and education and parent-child companionship is also added. ”

“…… The title of the little overlord? Yan Jianyue, deputy director of CCTV 2, looked at it and frowned first.

"Whether it is title or sponsorship, the form can be discussed, the main thing is to reduce the production cost of the program." Song Yang said, "In the past, the puzzle programs were too serious. This form of program is more novel and relaxed. At the same time, each episode of the program raises some public welfare funds for a school in a remote area, whether it is financial or in-kind, it is very meaningful. ”

The program director looked at the program format that had been described in detail, but his eyes lit up a little.

Tong Xiaofeng also said: "After the sports channel is launched, 1 and 2 will free up some time slots. It's good for me to watch this show, and it's also in line with the above orientation that made me advocate education! Although it was an idea proposed by someone from the outside, co-organizing the program is also a new direction set by the station. ”

Song Yang smiled on his face: "We didn't want to cooperate in the show, of course the production of this show is still from the station, I just provide an idea." If the program is done, we, as an advertising agency, will have more advertising resources to recommend to customers. ”

Yan Jianyue couldn't help laughing: "Mr. Song, are you creating new advertising resources?" ”

"A win-win thing. Director Yan, there can be a stage for students, how many parents in our country hope that their children can have such an experience? If a child appears on a CCTV program, both the student's parents and the local school will have face. This is a program that can connect CCTV and local education. ”

Yan Jianyue's heart moved.

That's true.

CCTV is a public institution and is also within the system.

This format can not only find ways to support local education, but also mobilize schools around the country to select students to participate in the program.

The relationship between Taili and the local government is very important.

It is not without examples of high-level TV station executives like them moving to the administrative editor.

Thinking of this, Yan Jianyue nodded slightly: "In principle, you can study the feasibility." Mr. Song, I heard Lao Tong say that this little overlord has handed over all this year's advertisements to you to plan and execute, which is amazing! ”

Tong Xiaofeng smiled.

Jiaoyang Advertising is his "pioneering" agent, which will bring nearly 10 million business to CCTV at once.

Song Yang said modestly: "It is also Taili's restructuring this year, which has given us the opportunity to act as an agent." Mr. Duan felt that the prescription we came out was valuable, and it was troublesome to connect with all kinds of media, so he simply handed it over to us. ”

"Xiaobawang can indeed pay for sponsorship, but there won't be a time plan requirement, right? Even if the show is feasible, it will take time to prepare and try to produce it. ”

"Of course, there will be no such requirements, but it would be best if it could be broadcast within the year. This year has worked, and next year we will have the confidence to continue talking to them. Song Yang said again, "Director Yan doesn't have to worry about public welfare and charity, I can personally express it if I don't talk about others." Although it is a public welfare donation, since it is broadcast in a CCTV program, it is actually an advertisement. The ratings of the program have gone up, and this kind of public welfare donation will definitely become a virtuous circle in the future. ”

Yan Jianyue nodded, and his smile brightened: "Mr. Song is amazing." The fame of Sunshine advertising in our station is getting bigger and bigger. Lao Tong, Director Tan is still preparing to take out some important advertising spaces for bidding at the end of this year, right? I think you need to find Mr. Song and ask him to introduce powerful customers to participate in the bidding. ”

"Of course." Tong Xiaofeng's eyes finished laughing, "Mr. Song, you still need to find someone to support you when the time comes, this is Director Tan's most important attempt this year." ”

Song Yang promised: "I will not disappoint Taili when the time comes!" ”

The first year's standard king.

The value for money is the highest.

And at this point in time, among the customers that Song Yang now has, there are those who have the strength to win it.

However, if you spend tens of millions, it depends on how well they are doing this year, and whether they have the courage to come up with this money.

This year's bid king, in memory, fell into the hands of a winery in Lu Province. The distillery, which was originally unknown, will sell hundreds of millions next year. The production capacity couldn't keep up, so I bought other wines everywhere and packaged them to sell them, which quickly messed up the reputation.

If it weren't for the VCD market, it would take some time to brew, and Song Yang would definitely not miss this year.

But it's also okay, isn't there another area where the market is exploding?

On the way back to the company, Song Yang and Yao Peihua called Xu Lihua on the other side of the wave: "Now it's just one of Yang Ying's songs, how is the effect?" ”

"It's so hard!" Xu Lihua was entangled, "That Xiao Liu under you called Xu Guang from time to time to urge the goods. I said, do you want Mr. Tong to take it easy? I learned your trick, although the name is to buy a BP machine and a paging fee package, but my agents in other districts have some complaints, and they all say that you have rotten the price draft in North China. ”

"That's what Yanjing is all about, who made Mr. Tong my general agent in Yanjing?" Song Yang didn't care, "The cost of BP machines is decreasing, and it is natural for the price to go down slowly. ”

"I can't give birth! Of the 5 million credit loans, 3 million was spent on your side. If I expand my production capacity, I feel a little empty and lack of money. It's only the end of April now, and the payment is not so fast. ”

"Expand!" Song Yang said, "I called you to suggest that you expand production capacity." Mr. Xu, you have to reach a million-level production capacity next year. Today I got an important news, if you grasp this opportunity, you can expect a billion-level output value next year. ”

"How much?" Xu Lihua was stunned.

"The annual output value of one billion, I said, the premise is that your production capacity can keep up." Song Yang said, "Whether it is to take an order mortgage, or you are willing to accept new investment and expand production capacity!" At the end of the year, this opportunity requires 350 million funds. In addition to expanding production capacity, when the time comes, if the profit from the balance of your return is not enough, I will lend you some money! ”

Yao Peihua couldn't help but look at his young side face.

Why do you think it's an opportunity for a billion-level annual output value?

Why didn't she hear it just now?