Chapter 163, the standard king competes for registration
In this meal, Bian Kai naturally also participated.
And An Feng also understood from Wang Yuan's mouth the huge industry, the difficulty of the future, and the possibility of the route planned by Song Yang.
At present, it is only the international standard of MPEG2 and some related patents, and the next step will be to make the decoding chip, a relatively low-end chip, through the next generation of VCD products and high-definition digital broadcasting products.
"I Have a Catalogue of Ghosts and Gods"
It is to feed the relevant domestic industrial chain.
And Song Yang said that DRAM chips have been killed, but flash memory chips are a relatively new thing. It was only ten years ago that a researcher at Toshiba came up with this concept. It was only five years ago that Hitachi made a new generation of NAND flash memory.
To engage in this, of course, it is still a catch-up, but it is not as outrageously high as the threshold of the CPU has been.
As for the later things, Song Yang didn't need to say more, many things hadn't appeared yet.
But Rao was so, and An Feng was still amazed by the profound research of the students of the Chinese Department on these things.
"Xiao Song, how much money do you have to invest to get this road through?" An Feng was speechless.
This is not purely Wang Yuan's research in the laboratory, to large-scale production, enter the market and have competitive advantages, equipment, materials, processes, production capacity, and sales...... Just thinking about it makes my scalp tingle.
Their Sanyou Electronics, after all, is an enterprise, and it wants to make money and develop.
Song Yang only said: "So, it's important to start now." If VCD can be done well, it will make a lot of money. ”
An Feng knew that it was still the matter of the patent application.
Wang Yuan was interested in Song Yang's suggestion to merge the two majors of software engineering and microelectronics into one college, but he also did not understand why these two majors were the same.
Is it precisely because Yang Fu is a professor of software engineering? Is this going to be a husband and wife college?
Song Yang thought about it and decided to talk to the elder.
“…… Am I not looking at the latest news in these areas? Song Yang paved the way, "This year Motorola released a Flex Core system, which I think should be the direction of the future." After the process is improved, the number of transistors on a single integrated circuit is increasing. In addition to Big Brother, there are now also smaller products. In the future, it should be possible to integrate an electronic system on a single chip. Therefore, software and hardware collaborative design is probably the direction. ”
Wang Yuan was stunned when he heard this.
Today's systems often require one or more circuit boards to link various electronic devices and chips on the board to achieve functions.
So according to what he meant, in the future, one chip can replace everything on the entire circuit board now?
Wang Yuan couldn't help but ponder, and then asked Song Yang to tell him the exact name of the system released by Motorola.
Bian Kai looked numb again.
Students in the Department of Chinese can also say a word casually, so that the big scientists in the field of inheritance have such deep thoughts?
An Feng was also in a daze, it turned out that software engineering and microelectronics were combined, and he was really lost?
……
The foreshadowing of SoC chips in the era of smart phones, Song Yang first mentioned it to Wang Yuan.
It's going to be quite a long process. In Song Yang's memory, HiSilicon was the only one that came up with a mobile phone processing chip of this level nearly 20 years later.
After this meal, in order to implement the donations of all parties as soon as possible, An Feng began to play a role in Song Yang's request.
And Li Ru, on his side, also showed his ability to deal with people from all walks of life, and asked the leaders of the development zone to help coordinate.
This piece of land in Yizhuang Industrial Park, which was only used last year, is now being upgraded and will be approved as the only state-level economic and technological development zone in Yanjing immediately.
It is not difficult for Sanyou to revise the application form and submit more and more detailed content.
Not long after, Wan Yan's Jiang Wan heard the latest news, and his face changed.
"Mr. Yang, how could their patent be approved again so quickly?"
Yang Zirong's Lesong equity investment has already accounted for a lot of shares in Wanyanli, and at this time he said: "It was just two preparations. First, you have the advantage of being the first to figure out how their technology works, and second, you don't get caught off guard. They submitted the application first, did Mr. Jiang still think that he could grab this patent? ”
“…… Wouldn't the ideal outcome be to delay the time for the grant of a patent through a dispute? Jiang Wan's face turned pale, "It's so fast now!" ”
He glanced at Yang Zirong, but saw Yang Zirong say with a comfortable expression: "Now Mr. Jiang is more sure, the unfathomable behind Sanyou Electronics, right?" ”
Jiang Wan was silent for a while, and then spoke: "Mr. Yang, now I'm not sure when their products will be on the market and what the price will be." Next, the funds needed to squeeze out the supply of decoding chips must be guaranteed. ”
"Don't worry, after all, Scober's side was the first to develop the decoding chip at your request." Yang Zirong stood up, "100,000 pieces next year, Lesong will prepare funds for Wanyan here." However, Mr. Jiang, Le Song participated in this battle to win. If Wan Yan loses in the case of monopolizing the supply of core spare parts, then Jiang will have to be mentally prepared. ”
"Wan Yan won't lose!" Jiang Wan replied through gritted teeth.
Seeing that Yang Zirong and Shi Ran left, Jiang Wancai hurriedly found someone to confirm the supply of Scober's decoding chip again.
100,000 pieces should be able to reduce the price a lot.
This also means that the production and sales of 100,000 units will be completed next year!
It is still a new product, what error correction is not corrected, and consumers should not know whether this is a necessary function.
What matters is the price, which is brand awareness.
At this time, the manager of the marketing department came into the office and said: "Boss, Mr. Jiang of Dacheng Advertising called and said that at the beginning of November this year, CCTV was going to take out the best advertising time slots next year to bid for competition, and asked if we were interested in participating." ”
Jiang Wan's eyes lit up: "You tell me in detail!" ”
……
Yang Zirong, who left Wanyan, confirmed when he was talking to Tao Bing on the phone in the car: "It's really just the help of the leaders over there of Yan Da, not the Dai family?" ”
"There's nothing wrong with that." Tao Bing sighed, "I tried the depth a little, and it is getting more and more difficult." That kid didn't need to use the Dai family at all, and he easily settled this matter. ”
Yang Zirong said with a smile: "Since there is such energy, I should also quickly notice that Wanyan has a new shareholder." ”
In the eyes of those who have a heart and ability, a lot of information seems to be transparent.
"It's you who came forward, and it's not easy to find out about the Gu family." Tao Bing said, "The next thing is that you are in the light, and I am in the dark." Not long after you returned home, they shouldn't know where you came from. I think now, why did you choose to call it Le Song in the first place? ”
"Wouldn't it be better if you guessed it? Anyway, it's a positive business competition. Anyway, I'm going to go to Yanjing again to meet them for a while. Yang Zirong said in a relaxed tone, "If you fight, you will lose both, and let others swallow the fruit in vain." If they can swallow the originators of VCDs in one bite and hold their own patented technology, they will suddenly be the first in the industry. In the face of such a temptation, I should not let it go. ”
"I don't think it's easy to say." Tao Bing reminded him, "Take 100,000 decoding chips in one go, and you smash it too hard, what if they really fight together?" ”
"The total price is only more than 20 million, and the first payment is not much." Yang Zirong didn't care too much, "They only took 10,000 chips, and they won't rush to place more orders before they go on the market and see sales." In short, I am on the front and on the periphery to give pressure cooperation, and you have to help do it well. ”
"Don't worry."
After hanging up the phone, Yang Zirong looked out the window expectantly.
The market for this product is really good. Overall, the annual sales volume can indeed be about 2 million units. Even if the selling price is finally pressed to more than 2,000 yuan, it is still an output value of billions a year.
And that's just the machine itself, not counting the discs.
Invest tens of millions in advance, integrate the leaders in this industry, and then make profits at least tens or hundreds of times through listing and exiting.
Lesong's first project is to have fun with this!
As Yang Zirong expected, after getting the patent certificate, Sanyou Electronics also figured out the equity change status of Wanyan in the investigation of Wanyan.
There is one more shareholder named Huhai Lesong Equity Investment Co., Ltd., and one more director named Yang Zirong.
"The capital was increased by 40 million in one go, accounting for 49%!" Li Ru gasped, "It's not good!" ”
Song Yang laughed: "Brother Li, we are the ones who come." ”
Wanyan, who claimed to have spent 16 million US dollars on research and development and 20 million yuan on advertising, increased his capital by 40 million yuan and let 49% of the shares out, which also shows Wanyan's hypocrisy.
At this price, I am afraid that Wanyan now monopolizes the market, and this year nearly 10,000 machines have been sold, with the blessing of tens of millions of sales.
The real profit, I'm afraid it's really not much, I don't know if the gross profit of one unit is a thousand yuan.
Its ex-factory price is certainly not nearly 5000 as it was priced. Sanyou Electronics is now also starting to put into production, and under this scale of production capacity, the cost of a machine is currently about 156.
It is estimated that Wan Yan is similar.
It is also almost 3 times the fixed magnification, and if it is given to the channel, it should only be more than 2,000, after all, it depends on the dealer to have the motivation to open the market.
In this case, the gross profit of 10,000 machines is probably only about 10 million.
After all, Wan Yan had some R&D costs before, as well as other market costs.
Sanyou Electronics just didn't trigger it, and waited for Wan Yan to help make the concept of VCD known to more people. Concentrate on the production of machines, concentrate on preparing CDs, and also concentrate on preparing advertising materials.
“…… What are we doing with this year's standard king, Phantom VCD machine? It's new, it's not ripe yet. Song Yang shook his head again and again, "The most suitable on the waveway, you contact them." ”
In the company, Song Yang said to Yao Peihua.
Yao Peihua nodded and was about to go out, but Song Yang stopped her again: "You wait." ”
After that, he called Li Ru first: "Brother Li, do you know about the CCTV standard king?" Do you think we should also pretend to participate in it, so that Wan Yan will be nervous and spend more money on advertising? Anyway, they took 40 million money from the Huhai Lesong Company, they should be fooled, right? ”
Yao Peihua was stunned when he heard it, and then his heart suddenly froze.
Seeing Song Yang smiling as if he was going to plan something bad to discuss with Li Ru, Yao Peihua's heart fluctuated.
Song Yang finished the phone call and said to her: "You tell Director Tong, there are two companies on my side to sign up!" ”
Yao Peihua took a deep breath and asked, "Huhai Lesong?" What two words? ”