The change on Scooper's side was beyond Song Yang's reach for a while.

On the one hand, we can only accelerate the research and development of a new generation of decoding chips with our own intellectual property rights, and on the other hand, we must reserve more possible foundry partners.

Fortunately, Duan Ping patted his chest and said: What kind of wind and waves he hasn't seen? Supply chain problems are common, so reassure them.

Song Yang went to do another important thing at his own pace.

Strictly speaking, coming to Huaixinhan's side now is incidental.

brought Yao Peihua and Duan Hui, and when Song Yang saw Huai Xinhan, he first sent two tapes: "Mr. Huai, this is my solo album that will be released soon, and Miss Zhou Huiya's album." ”

Huai Xinhan only felt different, looking at Song Yang's handsome appearance on his cassette tape and the words "people like me", Huai Xinhan said with a complicated expression: "People like Mr. Song...... I'm really unheard of. ”

Let's not talk about anything else, let's talk about advertising cooperation, first send a personal music album, highlighting the outrageous.

Song Yang said with a smile: "This is not abrupt, there is a music part in the plan I gave to Mr. Huai this time." ”

Huai Xinhan immediately understood, and after inviting him to sit down, he asked, "Like when we asked Mao Min to sing?" ”

"Did Mr. Huai notice the song "Heart Wants You to Hear" broadcast by Bodao on CCTV?" Song Yang asked, "That famous corporate music TV exhibition column." ”

Huai Xinhan remained silent: "I heard that it was the standard king treatment suggested by Mr. Song?" ”

"It's out of the money." Song Yang looked at him and said slowly, "Huai has always played this hand, of course I didn't come with such a simple idea. However, would you like to listen to a new song I wrote specifically for the sun god? ”

Huai Xinhan was a little surprised: "New song? Mr. Song has already created it? ”

Song Yang nodded with a smile there, and Yao Peihua had already taken out a walkman from his bag and handed it over.

Huai Xinhan put on the headphones a little unaccustomedly, pressed the play button, and heard just a cappella, it was Song Yang's voice: "When the sun rises for the first time, hope is following, when the body is tired, the soul is feeling, I don't care about waiting for many reincarnations, I don't care about laughter and tears......"

He listened to it a little moved, the song was simple, but explosive.

It's just a simple one, no accompaniment.

Song Yang waited for him to take off his headphones and said: "I can't sing this song well, it has to be in a higher key, and I have to find someone with a deeper and high-pitched voice to sing." Let's not talk about these things first, what does Mr. Huai think of this song? ”

Although he couldn't quite imagine the best effect he said, Huai Xinhan also had to nod and admit: "Mr. Song's talent in music is really amazing. The song ...... Perfect for the spirit that the sun god wants to transmit. ”

Fly beyond your dreams...... The current sun god himself has reached the stage of "physical exhaustion" and "initial realization of dreams".

How to surpass your dreams again?

Song Yang smiled and became serious: "Mr. Huai knows that in addition to advertising companies, I also participate in Bodao and Sanyou Electronics, and I also have a trading company. Regardless of the prior difference in advertising cooperation, can you have a frank exchange with Mr. Huai in terms of corporate strategy? ”

Huai Xinhan looked at Song Yang with some surprise.

He secretly felt a little unhappy in his heart, and of course he was still smiling on the surface: "Mr. Song is serious, I can't talk about asking for advice, and I also very much hope to communicate with Mr. Song more." ”

Song Yang knew that he had achieved fame and had a great reputation in the country.

Some words are probably not listened to, after all, they are loyal to the ear.

But since he is a big customer, Song Yang can't run away with a lot of money. At this stage, the examples made by the sun advertisement are best quite successful.

So Song Yang pondered for a moment and said: "In my humble opinion, Helios Group is now the industry leader, and if it can be successfully listed in Xiangdao next year as expected, it will represent the entire health care products industry by Helios." However, according to my understanding, as well as our research on some ordinary people, the public opinion risk of the health care products industry is not small. ”

"Well, the sun god has gone through so many years, and he has encountered some things." Huai Xinhan didn't care, "But the fact that the sun god can develop so big, and there are other followers who have also developed and grown, is enough to show that this market has a reason to exist." ”

"Of course." Song Yang said with a smile, "As a leading enterprise, Mr. Huai also feels that he has touched the ceiling of this industry, and he has begun to enter the state of diversification, right?" Before, our company's team came to investigate, but we only learned about the scale of Mr. Huai's investment in other industries, and I don't know how those businesses are developing now? ”

Huai Xinhan's heart was unhappy, but on the surface, he said lightly: "It's all good, it's developing steadily." ”

Song Yang sighed lightly: "Mr. Huai, you are a very bold entrepreneur who created a precedent for brand marketing. I came today with sincerity, Mr. Huai, I know that I am young, but we have put a lot of effort into the customer of the sun god. In my opinion, the Helios is really worried right now. ”

After that, he looked at Yao Peihua first, and she took out a few thin pieces of paper from her bag and handed them to Song Yang.

"Mr. Huai, please see, this is a research report made by my friend over there in Xiangdao for shareholders and financial companies in Xiangdao."

When Huai Xinhan heard him say these words, he no longer had to maintain his apparent enthusiasm, and frowned at the contents of this report.

The report is issued by an asset management company, which seems very formal.

The sample of the survey includes ordinary investors as well as investment managers in the financial investment field.

The questions of the investigation are also listed above, including whether you know about the Helios Group, whether you know about the Helios Oral Liquid, whether you are willing to buy the new shares of the Helios Group, etc......

Song Yang said: "This survey itself can be regarded as a small promotion of the Sun God Group in the Xiangdao financial market. However, Mr. Huai can also see the results of the survey, which is not very optimistic. ”

Huai Xinhan smiled, and after reading the results of the purchase intention ratio on the last page, he put down the report and said: "The main investors in the stock of Sun God will still come from the mainland. Xiangdao is just a listing platform. ”

Song Yang saw that he was still holding on to this, knowing that if the results and chain reactions after the listing came out, Huai Xinhan probably wouldn't despair.

Most importantly, he has a very stubborn notion.

"Mr. Huai, do you really think that oral liquid, like Coke, can last with a formula?" Song Yang asked this question.

"Of course!" Huai Xinhan replied categorically.

Song Yang sighed lightly again: "Then it seems that I am going to return in vain this time." In that case, let's just talk about pure advertising cooperation. ”

He actually picked up the thicker booklet that he had already placed in front of him and handed it to Duan Hui, and Duan Hui took out a thinner booklet from his bag.

Huai Xinhan saw his actions, took the booklet in his hand, and glanced at Duan Hui's bag again.

Can't you just show it? What mysteries to play......

Looking at the booklet, this so-called pure advertising cooperation plan is mainly based on three points.

First, I chose this song "Beyond Dreams" to shoot music TV and participate in CCTV's famous corporate music TV exhibition.

Second, as a special sports supplement for the Chinese delegation of the Asian Games, we signed a contract with the General Administration of Sports to enable a large number of sports stars to shoot advertisements from next year and broadcast them on the CCTV sports channel that has just officially launched.

Third, the main concept of "health first", in the distribution network system, so that dealers to strengthen the brand image to consumers.

Huai Xinhan put down this plan and said: "Is Mr. Song's work mainly in another plan?" ”

"That's true." Song Yang also did not shy away from saying, "But since I haven't had a deep relationship with Mr. Huai, I don't want to leave the impression that Mr. Huai likes to point fingers." Purely for advertising cooperation, I can only put forward some ideas in a modest way. ”

"Don't even mention choosing an influential spokesperson?" Huai Xinhan stared at him, "Among the sports stars, Ma Jiajun, who is now the most famous, I know that someone has already asked them to cooperate." ”

He sneered, "What a turtle spirit." ”

Song Yang smiled and didn't speak, and when he controlled his expression, he said meaningfully: "Mr. Huai, this is exactly what I said before." The sun god is the leader in the industry, and no matter what happens in this industry, others will take a more look at the sun god. ”

Huai Xinhan frowned: "The oral liquid of the Sun God is a national high-quality product, a gold medal product for sports nutrition, and it has been tested for a long time. ”

“…… That's fine. Song Yang beckoned to Duan Hui again, "I have made a plan, please also ask Mr. Huai to correct it." Huai always knows better than me about the hidden worries of the Helios Group. If I don't point it out correctly, when I come back from Xiangdao to visit again, I will personally ask Mr. Huai for advice. In a word, I work as an advertising agency because I really want to help my clients develop better. ”

After putting down this thick strategic planning plan, Song Yang first stood up and stretched out his hand to Huai Xinhan: "If you take the liberty of talking nonsense, Huai will forgive me." If you think that song is good, just let me do it first, so I can start preparing to help Helios choose the most suitable singer. ”

Huai Xinhan weighed the thick plan in his hand, looked at him with open eyes, and thought about the name he had already broken through, and said with a smile: "The sun god doesn't show his face in the music TV exhibition of famous enterprises, so this column is not worthy of the name." Mr. Song, let's not talk about the rest, please help implement this matter. I'll read your plan first, and I'll wait for you to come back from Xiangdao. ”

Song Yang and the three of them left first, and Huai Xinhan returned to the office, and then he opened the plan.

Looking at it, he became more and more serious, and even his body sat up a lot straighter.

Song Yang is not wrong at all, of course, Huai Xinhan knows more about the situation within the group.

The problem of internal personnel management, how can this Song Yang already understand so clearly?

has invested more than 300 million yuan in other industries, and the losses are almost the same, who told him?

Wahaha's strategic ...... Giant's investment in the health care products industry is ...... It is a huge hidden danger in the direction of nutrition and even medical treatment...... Nutritional supplements are not fast-moving consumer goods such as cola......

Huai Xinhan finally knew why this booklet was so thick.

This is indeed what he has worked hard for the Sun God Group.

From the combing and trend analysis of the history of the industry, from the capital operation mode of the enterprise listed and the hidden dangers and drawbacks of the listing and financing, from the management cost and capital utilization efficiency and even loss caused by the improper diversification strategy, from the importance of the product line, from the brand value should radiate what type of new business......

Huai Xinhan has been sitting in the office, motionless looking at this plan.

Seeing the waning sun all the time, he leaned back in the boss's chair and looked at the sunset outside the window.

He knew why Song Yang said that.

The logo of the sun god is a rising red sun, but in Song Yang's eyes, the sun god is now more like a slowly falling sunset.

Despite the beauty and brilliance of the scenery, the night is ahead.

Is it that serious?

Huai Xinhan asked inwardly.

Song Yang wasn't here, but he couldn't answer with certainty himself.