It seems that Zhou Huiya is no longer trapped by love, but there is a reason for Song Yang to be tempted.

Zhou Huiya was stunned after hearing this, but she really realized something.

In the past two years, there are naturally many people who have expressed their affection for her.

But the man who makes her admire and approve from the bottom of her heart really hasn't shown her the love of men and women.

Could it be that she didn't really come out of this state, and people like Song Yang could see it at a glance?

At this moment, Zhou Huiya could only blame her embarrassedly: "I've told you many times! I'm so much older than Mr. Song, it's just you who have a lot of things......

Chen Yun put his arm around her shoulders: "But you still look like eighteen years old! Mr. Song, it's a twenty-year-old face and a forty-year-old heart!"

The proprietress also brought a cup of hot water and put it in front of Zhou Huiya, supported her chin with one hand and smiled: "The lyrics written by Mr. Song are very transparent. You say he's forty years old, and that's true."

Chen Yun sighed, "Huiya, he said that you actually know what you want."

After relaying it, Chen Yun couldn't help but ask worriedly, "Could it be that you really cry for him because you are reluctant to let that guy be good, and you are ready to tolerate his shortcomings and struggle?"

Zhou Huiya stopped talking and looked down at the water glass.

「…… It's over." Chen Yun pushed her away aggrievedly, "Then why did I bother to find Mr. Song to help you write a song?" If you reconcile, you will definitely want to be a good wife with husband and children! Ame, do you still need help here? I've got to find a new job."

"What nonsense are you talking about!" Zhou Huiya immediately took her hand.

"I'm serious!" Chen Yun snorted, "Anyway, if the two of you reconcile, I won't be your agent." I want to comfort you, it's annoying, do you know?"

Zhou Huiya was speechless for a while.

"I don't think Mr. Song is right!" Chen Yun commented, "If you really know what you want, you shouldn't be sad! If you want a career or a work, you should pester Mr. Song! If you want a stable and happy life, you shouldn't still give up on that amorous guy! If you just think it's an honor to marry into the Ni family, don't expect that guy to be single-minded!"

She said hatefully, "Are you still going to fight with your aunt in the future?"

Zhou Huiya was stunned for a moment.

……

A small episode, Song Yang returned to Yanjing the next day.

Yanjing at the end of November was already very cold, and Song Yang couldn't help but think of Shen Qingxue in Jiangcheng.

Although Jiangcheng is further south, there is no heating at all.

The air conditioner is all installed, but I don't know if she will use it without any guilt.

Give her money, she doesn't.

Song Yang didn't have much to do with the girl who got into the tip of the horn and was autistic.

A person's quilt in winter feels terrible.

So he went to Jiangcheng.

On the surface, it was still for the task "given" to him by Yao Peihua: to make a plan for the Fukang car of DPCA.

This is a joint venture between Dongfeng and Citroen, and the first model is a hatchback.

The hatchback appearance of this car was a very avant-garde design in the country at this time. It has an excellent chassis, low fuel consumption, and an affordable price point.

Song Yang, as a well-known advertising person at this time, personally came to Hubei Province to investigate, and Shenlong Company still attached great importance to it and sent a vice president to dock the whole process.

went to the factory and listened to their reports and analysis, and it was impossible for Song Yang to say nothing on the spot.

Returning to the reception room of DPCA, their vice president in charge of marketing, Xu Xianchun, asked sincerely, "Mr. Song, what suggestions do you have for our Fukang car market?"

Song Yang first summed up the information he knew: "Now, the annual production capacity of the two factories in Xiangcheng and Jiangcheng has reached 5,000 vehicles. Next year, it will reach 9,000 units. Now, among the main competitors, the Santana has an annual production of more than 100,000 units, and the Jetta has accumulated more than 50,000 units."

Santana, Jetta, and Beverly, these are the "old three" that Chinese people can't do without in their memories of cars.

Among them, Beverly is very distinctive.

Song Yang sighed, "The car is really good. The rear wheel follow-up, the front and rear wheel suspension, compared with the original car, has not been reduced at all, and the rally is very good! However, Mr. Xu, in the country's three large, three small and two micro, the positioning and mission of DPCA is to produce family cars. Of course, the Beverly car is no problem and sells very well in Europe. However, the national situation is different!"

Xu Xianchun's expression froze: "Please Mr. Song speak freely!"

Song Yang said that Fukang will experience in the future: "Europe has become rich, and they are no strangers to cars. The hatchback is enough for the family, the fuel consumption is low and economical, and this shape is also very fashionable in Europe, very delicate, and easy to park. But in our case, the car is a status symbol, a very valuable item, and it has to look magnificent. No way, we're still poor, these feelings are concrete, that is, the car has to be big, it has to be long, and it has to have an ass!"

"......" Xu Xianchun couldn't refute it, this feedback was actually heard by the marketing staff.

The sedan has to be a sedan chair, with a front and a back. A hatchback, without that short trunk, is like no butt, and the sedan chair has only one end.

"Say it again." Song Yang's expression was strange, "I know, this name can't be changed."

After all, it is the name of the central leader's question, which has a very beautiful meaning.

Song Yang said: "But compared with the foreign taste of Santana, compared with the name of Jetta, which is a bit similar to Mercedes-Benz and shows the characteristics of a car, Fukang, the name seems rustic, as if it is for 10,000 yuan households who have just earned some money."

Xu Xianchun sighed.

After it was put on the market, it did run into these problems.

So what can be done? Originally, it was positioned as a family car.

"Mr. Xu, my shallow opinion." Song Yang began to say, "First, give full play to the advantages of the car, do not exclude the taxi market, but actively enter the taxi market."

Xu Xianchun asked embarrassedly: "It does have advantages in the taxi market, but ...... If you become a taxi, your family won't buy it."

What he said was the truth, and those who became the main models of taxis have always been snubbed by ordinary people.

Song Yang said with a smile: "Since we have already found the problem and are preparing for the sedan model, then there will be different models for different markets. My second suggestion is that the sedan model has a different name. Your company's name, Shenlong, is very good."

Xu Xianchun does not think these suggestions are very original.

This seems to be in keeping with his fame.

Song Yang looked at his expression and said, "The positioning needs to be changed. Mr. Xu, the current hatchback model, I think it should be divided into two models. One, the appearance goes in a tough direction, with edges and corners, focusing on the concept of struggle and hard work. The other one, in a soft direction, is a little more mellow and cute, leading the sporty and fashionable route."

Xu Xianchun was energetic: "What do you say?"

"Two different customer segments. The former customer group, giving full play to the advantages of car fuel consumption and price, faces reporters who run taxis, do individual business, and need to run around. All in all, the car is in the bottom and versatile. In a word, take the road of Fukang, drive the car of Fukang."

Hearing this, Xu Xianchun's eyes lit up.

"The second customer group, because the car will have a new shape, I think it is a more suitable opportunity to cultivate a sub-brand." Song Yang said, "Hatchbacks are a good model for families in Europe, but in China they should be a representative of individuality. The nine sons of Longsheng are different, and this foundation remains the same, but the appearance can be a little more streamlined, and the customer group is young people who like to play with cars, as well as women."

"Female?" Xu Xianchun was stunned for a moment.

Song Yang smiled: "Yes, the cars that women like should have a very special appearance, just like they prefer to wear different clothes. Mr. Xu, believe it or not, even if it is not further optimized in this direction, the main group of people who will drive the current Fukang car every day in the future will also be women."

The name of the "Little Secret Car" is not covered.

The domestic "big money" that wants to use the car to install the façade does not look down on the butt Fukang, but its unique shape has become the initial favorite of domestic female car owners.

The women who open the Fukang are not necessarily the little secretaries and the juniors, but at the moment when it is easier for men to make a lot of money, it will cause such misunderstandings.

Song Yang added: "Your company has made a one-time investment in this car, and we are very confident in the market prospects. But now, the effects of soil and water adaptation have already occurred. It is difficult for hatchbacks to become the mainstream of our national market in a short period of time, but it is not without market space. What families who can afford to buy a car are looking for at the moment, I think Mr. Xu and the rest of your company's management should also get feedback from the market now."

"When it comes to opening up the market, hatchbacks are best aimed at a more precise customer base. The major customers are mainly in the taxi market and the media industry that needs to give full play to the sports performance of the car. For individual and family clients, I would recommend focusing on young people and women."

Song Yang paused, and then said, "As for the brand promotion strategy in the future, if Mr. Xu thinks I have a point, then there are a few things that can be done. First, use the Beverly car for the race, which will show the performance of the car. Second, in terms of safety, you might as well learn from foreign countries and conduct the first crash experiment in China, which will be a big gimmick. Third, if you want to hit the female market, find a female spokesperson who can convey the brand image very well, and thousands of women will envy her."

He concluded: "Although hatchbacks are the weakness of Beverly now, in China, Beverly can also become the king of this field, depending on how to play."

After listening to these specific strategies, Xu Xianchun's vision broadened a lot.

He sighed with emotion: "Mr. Song's valuable suggestions, I will ask the chairman to discuss them well." It is said that Mr. Song has a lot of ideas, and he really learned it today, every word is beautiful! In other words, position the brand of Fukang as a struggle, and then prepare a more personalized and powerful Shenlong brand?"

"It's just a slight modification on the exterior of the car, and it has a more racing feel or fashion feeling, so it's not difficult for your company, right?" Song Yang said with a smile, "This year's "The Withered Heroes" filmed by Xiangdao is a hit, and I just asked Xiaolongnu to cooperate with Midea's air conditioner, both of which are cold and beautiful, and Midea's side is very happy. Shenlong car and Xiaolongnu, that's also a perfect match, right? The sporty Shenlong car is also a good match for Yang Guo, a very individual god withering hero, right?"

Xu Xianchun asked, "What about the price?"

Song Yang smiled: "Before the filming of this film, I signed the advertising endorsement contract of the two of them in the mainland. Please rest assured, Mr. Xu, the cost performance is absolutely terrifying!"

On this trip, he gave DPCA some specific brand strategies.

As for whether DPCA will go in this direction, it depends on how they decide.

After Song Yang left the Shenlong car, he arrived at Shen Qingxue's side.

He was still talking eloquently before, but when he entered the door and saw Shen Qingxue's appearance that he had lost some weight, he was silent for a while and couldn't help but say, "I'm not leaving tonight!"

Shen Qingxue looked up at him.

"Sleeping alone, the bed is so cold." Song Yang's eyes softened.

Shen Qingxue's eyes were complicated for a moment, and then she became confused.

"Can't you just change someone?" She muttered, "Can't it be a little worse?"

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Chapter 224: Can't You Be Bad? Free to read.