Before Li Ru's movement came up, Sanyou Electronics was a little unstable at first.

spent another 138 million to get the bid king, but after a year of gnawing, not only failed to become the boss of the VCD industry, Wanyan also successfully went public.

Ordinary employees don't care, the salary is good anyway.

However, middle-level employees who don't know the high-level strategy and secrets have a lot of intentions to change jobs for a while.

Cheng Mingyong, who Duan Ping sent over first, is now in charge of the marketing department. At this moment, he looked at the resignation letter handed over by a subordinate, frowned and asked, "Don't wait until the end of the year to pay bonuses?" ”

“…… Mr. Cheng, no way, family reasons. My wife was transferred to work in Guangdong Province, and she was prone to problems for a long time. ”

Cheng Mingyong looked at him deeply: "What if I told you that an office in South China will be set up after the New Year?" ”

"......" The subordinate was a little surprised, but he still gritted his teeth, "I failed Mr. Cheng's cultivation of me." ”

Cheng Mingyong sighed: "Okay, I understand." Then arrange the handover, but I didn't expect you to wait until the end of the year. ”

A situation like this is not an isolated case, Cheng Mingyong then found Shen Wei, who came with him at the beginning.

"Has anyone over there been poached?" The two exchanged information, and Cheng Mingyong said it directly.

Shen Wei nodded: "There are four people, all of whom are the technical backbone of production and after-sales." ”

Cheng Mingyong shook his head helplessly: "After Wanyan was listed, it was a new product line, and it was a further merger and acquisition to expand production capacity. Now I have financing from the stock market, there is so much money, high salaries and high salaries...... Lao Shen, have you also been asked? ”

Shen Wei hesitated, but nodded.

"I want to talk to Mr. Duan."

"What do you think about continuing to win the bid, and next year's competition?"

Cheng Mingyong looked at him with a little surprise when he heard Shen Wei say this: "...... Old Shen, you won't be shaken too, will you? ”

"This year, we had planned to ship 2 million units. According to current estimates, it is only about 1.6 million units. Shen Wei just analyzed, "The proportion of super VCDs is very small, and the price of VCDs has been broken." Taken together, the gross profit is less than 200 million. In this, more than 70 million of the cost of the bid king will be deducted. ”

Cheng Mingyong frowned and said nothing.

"In addition, a further third phase is being built, a DVD player production line, and the rest are all super VCD. Cooperative R&D investment with Sony and Philips, 138 million advertising costs, plus next year's price war I don't know how it will be fought. Shen Wei paused and said, "Next year, we may have to sell more than 4 million units to barely recoup the cost." This year's shipments of all manufacturers are only 5 million! ”

"You want to go?" Cheng Mingyong asked directly.

Shen Wei shook his head: "I won't go, I just can't figure out how to win." ”

"According to your calculations, you spent more than 70 million to win the bid king last year, and you still earned it, so what are you worried about?" Cheng Mingyong doesn't seem to want to think too much, "There are obviously many ways to expand sales this year, but Mr. Duan is useless." Next year's advertising cost is nothing more than 60 million more, 4 million units may be difficult, but next year's 3 million units should still be okay. ”

Shen Wei sighed: "I want to reflect the situation with Mr. Duan." In any case, it is time to stabilize the morale of the military. ”

The huge Sanyou Electronics is actually a very large enterprise in the Yanjing Economic and Technological Development Zone.

Million-level production capacity, all in such a place. The need to hire workers and pull the procurement of spare parts is an industry with a large output value.

In fact, Shen Wei has never understood this.

Why die in Yanjing?

Now it seems that although the cost of chips on Wanyan's side is much higher, it has always dared to maintain a lower price, which should also be due to lower labor costs.

Even, in Anhui Province, after their merger and acquisition, the local area where other factories are located may have given a lot of preferential policies in terms of taxation and other aspects, which should be more powerful than Yanjing.

Sanyou Electronics expands production in one phase a year, why didn't it make some efforts to reduce costs from this idea?

The questions were eventually brought to the board.

This time, Li Ru simply "gambled" and did not come to participate.

"After going public, it's normal to poach people head-on." Song Yang didn't mind this, "It has caused internal instability, do you need to take measures?" Old Duan, what do you think, just say. ”

Duan Ping pondered for a moment and said: "This year, the super VCD is mainly attacking the video hall market. Relying on Mr. Li's Sanyou culture and Mr. Zhu's Galaxy audio and video, we have maintained the retail price of 2580 on the surface. The retail price of ordinary VCD machines at home is the same grade as them, but the promotion is smaller than theirs. In terms of profit margins, we are undoubtedly the highest. ”

"The core issue is the company's prospects." Duan Ping looked at the people from Song Yang and Lianxiang, "After Wanyan went public, there are many factories, and the treatment and positions that can be given are more attractive, which is one thing." On the other hand, in the end, it's just that we're going to lose. continues to win the bid king, and the outside world's opinion is nothing more than a desperate fight. To solve this problem, some people have to be more confident in the company's prospects. ”

The person on Lianxiang's side nodded: "The current situation is indeed not optimistic." ”

Duan Ping asked Song Yang: "Last year, we released the super VCD before the CCTV bidding. This year, our press conference and trade fair are all prepared to wait until after attending CES. Now it seems that it will take a while for the news of the exhibition in the United States to reach China, and it will take a while for Wan Yan to start an organized poaching operation that we need to deal with. What dividend rights and potentials are not as good as the red order meeting. Mr. Song, are Bodao and Shenlong Motors ready? ”

Song Yang nodded: "Then put it at the end of the month." Don't worry, no problem. ”

"Okay." Duan Ping nodded, "Then it will be held at the end of the month." In addition, although the standard king advertising can only start on New Year's Day, we also need to start working hard. On the side of the Sunshine Advertisement, Mr. Song bothered to take care of it. ”

"It should."

Lianxiang's people were puzzled: "Bodao and Shenlong Automobile? CES？ ”

Duan Ping smiled: "It's just a specific marketing plan, and Jiaoyang Advertising has just taken it, so it hasn't been discussed at the board meeting." As for CES, that's something that has been in the pipeline since last year. ”

"Let's discuss it? Now is very critical, and it will also determine the success or failure of next year. ”

"Of course, the specific strategy is like this......"

Song Yang looked at him who was listening quietly, and pondered silently in his heart.

Lianxiang Holdings' entry into Sanyou Electronics is undoubtedly promoted. The position of the director who was sent was not very clear.

Lianxiang Holdings was advised to participate in Sanyou Electronics, which was to dig a pit for Lianxiang Holdings from the future loss state of Sanyou Electronics, so as to facilitate Lianxiang Group's reverse control of the parent company.

So this person may be on the side of Lianxiang Holdings and sincerely consider the investment income. It is also possible that he is on the side of Lianxiang Group and asks for news.

Now, the DVD prototype will come out at the end of the month, and the news that it will go to the United States to participate in the Consumer Electronics Show in another month, if Wan Yan can have an accurate response, then it will be able to judge one or two.

This is something that will definitely cause Wan Yan's reaction, if this director of Lianxiang Holdings is really the one who inquires about the news.

……

In CCTV's view, although Song Yang is no longer the general manager of Jiaoyang Advertising, Yao Peihua, who comes forward every day, must be taken seriously.

Those who are qualified to know know know very well that Yao Peihua's own background is extremely not simple.

Not to mention that since the establishment of the standard king, the CCTV standard king has been contracted by Song Yang.

One year of wave, two years of Sanyou Electronics.

Now, Yao Peihua came to the CCTV Advertising Department with a delivery plan, but Tan Song was a little numb after reading it.

“…… The standard king joins forces, and the bull is angry? Tan Song felt a little toothache when he looked at this advertising plan, "Mr. Yao, it is the standard king of Sanyou Electronics, why do you still bring Bodao and Shenlong Motors?" ”

"This is also Mr. Song's innovative suggestion for the bidding system of the king of bids." Yao Peihua smiled professionally, "Now the cost of the bid king is higher, and after it exceeds 100 million, the growth rate will be smaller and smaller." Mr. Song suggested that in fact, more golden advertising resource packages can be taken out by industry and quarter. This time, let's just try it. Moreover, it is mainly based on Phantom VCD, Channel BP machine and Shenlong Automobile, which are just promotional means, and it should not violate the agreement, right? ”

"......" Tan Song was speechless for a while.

This is really not a violation of the convention, and the main promotion is still the Phantom VCD.

But after all, it was an advertisement with three brands.

[Buy Phantom VCD, send Channel BP machine, and Beverly Car Award! ] Bid King joins forces, bullish spirit, well-off family, Fukang Avenue! 】

Tan Song always feels that CCTV advertising has suddenly changed from the positioning of promoting brand image to the loudspeaker of promotional activities.

But Sanyou Electronics has become CCTV's largest advertiser.

It's also not easy to refuse.

"It's all domestic brands." Yao Peihua said, "At the end of the month, a joint press conference will be held. Leaders of the Ministry of Electronics Industry, as well as a number of other departments, will be present. This time, there is a very big news point, and there is a world-leading product launch. ”

"Leading the world?" Tan Song's eyes froze, "What product?" Which one? ”

"Sanyou Electronics." Yao Peihua smiled, "I still dare to spend 138 million to win the bid king, of course I have confidence." ”

Tan Song nodded thoughtfully, and then said, "Mr. Yao, this can be placed in some other advertising spaces for the rest of the year." Next year's Biaowang advertisement, is it still image-based, right? You still have to take out this sample as soon as possible. Taili still attaches great importance to the advertising of the king of standards. ”

Yao Peihua came down with a smile on his face, and after leaving CCTV for this temporary launch, his face became entangled.

The spokesperson of Phantom VCD is Zhou Huiya.

Sanyou Electronics is the king of the standard.

The advertisement of the king of the standard is to let the sun advertisement to shoot.

…… Let's think that Song Yang is bothering to make more money from Jiaoyang Advertising, so that he can save enough money to buy his shares as soon as possible!

When Yao Peihua returned to the company, he met Zhou Huiya, who came to discuss with the creative team because of the Biaowang advertisement.

Seeing her polite and somewhat unfamiliar posture in the face of herself, she obviously didn't know that Song Yang had a story with herself. And...... It happened at the same time.

After all, that guy is a slash first.

Yao Peihua still didn't say anything, only showed the posture of "just let the people below do this little thing", and returned to the office with a polite look.

In the end, he clenched his fists and roared silently in the office.

Torture!