At CES in Las Vegas in early January, Buddies, a little-known Chinese company abroad, launched its first commercial DVD player under the brand name MEING.

Immediately afterwards, the Spring Festival was still in China, and the DVD players of Sony and Philips were also announced.

So, it seems like just an honor to be the first to release more.

Compared to them, Phantom DVDs do not have any mature sales channels abroad.

And during this period, the information is not smooth.

Duan Ping understands the strategy of Phantom DVD to hit the international market first and then make efforts in China, but it feels too difficult.

"The first batch of machines made an English system, and if it can't be sold, it will be really smashed." Duan Ping looked at Cheng Mingyong and said, "Mingyong, this trip, you must study hard." ”

Cheng Mingyong nodded: "I understand." ”

"Lianxiang still has a lot of opinions on our marketing budget in foreign markets?" Song Yang asked.

"Of course." Duan Ping sighed, "In their words, Lianxiang's computer is doing so well that it is almost negligible in foreign markets." Although they were the first to release products, Sony and Philips were hard stubble. We have the cost advantage of chips and labor, but they are far superior to us in terms of movement, quality, and brand. ”

"I think we're taking a big step." Song Yang smiled, "Don't worry, I will gain something from this trip." ”

Song Yang is going to the United States.

In this regard, Song Guowei and his wife were nervous.

In a foreign country, who knows if there is any chance that any accidents will be created again?

Song Yang has no better way: for the foreign market at this time, there is really no one who understands it better than him.

Of course, he doesn't know everything, but after all, he has knowledge beyond his time.

In mid-February, Songyang's first stop was Guancheng.

At this time, the Spring Festival has just ended, and the streets and alleys of Dongguan are already full of people.

Song Yang sat in the car and looked out, and there were many people on the street with bags and bags on their backs. Among them, the proportion of young girls far exceeds that of men.

Guancheng in 1997 is a daughter city.

This is the kingdom of factories, just after the Spring Festival, in the factories of all sizes, machines and assembly lines will continue to start, absorbing these young men and women who have traveled from all over the world to come here.

Then there's the sheer volume of products.

The car drove to the entrance of a community called Bauhinia Garden.

Most of the people who live here are Xiangdao people or Wandao people.

To some extent, they are the masters of a certain dimension in Guancheng at the moment: the owners and executives of large factories with high profit margins and "good" treatment.

When the car turned into the community, Song Yang obviously saw the envy of several factory girls on the side of the road looking at the car and the buildings in the community.

In Guancheng, the distinction between different worlds is too clear.

On one side are the workers next to the assembly line, and even the elongation is their envy.

On the other hand, there are people who decide how many jobs to hire and how much to pay with a stroke of the pen, and they enjoy too much here.

The person Song Yang and Cheng Mingyong wanted to meet was the owner of a Xiangdao company.

Companies that have been listed on Xiangdao.

As early as ten years ago, they had already opened a factory in Guancheng. At this moment, it is one of the largest factories in Guancheng and an electronics factory.

The products produced were mainly cassette recorders before, and last year and the year before last, the production of VCDs also began.

The company's name is Aigao, and when he saw Liang Chengwei, Song Yang looked at him with some emotion.

Before coming to this time and space, Song Yang also saw the course of his "life". After all, the boss of a large factory with 10,000 people, who was once one of the symbols of Guancheng, will jump off the building at the end of the year 24 years because of losses.

"Mr. Cheng, Mr. Duan is not available to come over?" Liang Chengwei received the two of them at his residence in Guancheng, shook hands with Song Yang and said, "I've heard of the name for a long time, Mr. Song." ”

"I have also heard Mr. Dai mention Mr. Liang many times, but I have never been able to meet."

After the polite words, he made tea as the host, and the female secretary took a paper and pen and sat aside.

"Mr. Duan came here to investigate, and I am still in Xiangdao." Liang Chengwei had vigilance and expectation in his eyes, "Is Sanyou Electronics ready to build a factory in Guancheng?" ”

In the field of VCD, Aigo has also begun to invest, which can be regarded as a competitor.

Sanyou Electronics operated a wave at the end of last year, and now the limelight has even overshadowed Wan Yan. At the beginning of the new year, Sanyou Electronics went around to investigate and set up a new factory, and Guancheng was naturally a stop.

Hearing that the vice president of Sanyou Electronics and one of the shareholders were coming to visit, Liang Chengwei did not know their intentions for the time being.

"Mr. Liang, whether to build a factory in Guancheng is still being studied." Cheng Mingyong said first, "Before, Mr. Liang arranged for someone to communicate with our company and conveyed the message that he wanted to make a DVD, but I don't know how to cooperate?" ”

Liang Chengwei showed some wry smiles: "...... One thing a year. The price of VCD was killed so quickly, and now that the chip of DVD can only be provided by you, how can you cooperate? Mr. Cheng, since you have made a special trip, is it possible to cooperate? ”

He was a little surprised.

At the beginning of January, he saw the DVD prototype on the CES report, and Liang Chengwei immediately arranged for someone to visit Sanyou Electronics.

After learning about it, the DVD player is obviously more suitable for Aigao to do.

However, it is not difficult to produce this machine, but the supply of core spare parts cannot avoid this competitor.

Now they take the initiative to bring up this matter, it seems that Sanyou Electronics, which was the first to come up with a DVD machine in China, does not exclude the appearance of other brands of DVD machines on the market immediately?

Sure enough, Cheng Mingyong smiled and nodded: "Of course there is the possibility of cooperation." Mr. Liang, I heard that before that, Wan Yan and Mr. Liang talked about acquiring VCD's business? ”

Liang Chengwei replied with a meaningful smile: "But Aigao itself is a listed company, and it is still confident in the follow-up competition." ”

"Now Aigo has four lines here? Machines sold last year...... If I'm not mistaken, it should be more than 300,000 units? ”

"Mr. Cheng is right. Could it be that Sanyou Electronics also wants to repeat last year's story and want to directly acquire my four lines? ”

"It's not an acquisition." Cheng Mingyong immediately shook his head, and after a pause, he said, "Mr. Liang, let's make our thoughts clear." ”

Liang Chengwei glanced at Song Yang, who had not spoken, and then said, "Please speak." ”

"Aigo started from OEM for international brands. After Mr. Liang took over the foundation laid by Ling Zun, he began to set up factories in the mainland and make his own brand, but the sales direction of the products was mainly in the foreign market. ”

After Cheng Mingyong sorted it out, he said directly, "To produce VCD machines, we supply chips." The same goes for DVD players. Last year, it was $65 a piece, and Mr. Liang also participated in the protests at that time. Of course, there is nothing wrong with the means of competition. However, knowing that the production of DVD machines will be more restricted, Mr. Liang still has the heart to enter, he should have taken a fancy to the export potential of DVD machines, and thinks that the overseas sales channels built by Aigo for so many years have advantages, right? ”

Liang Chengwei's heart moved, looked at him and asked: "Mr. Cheng wants to use our channel as one of the channels to open the international market." ”

The answer was Song Yang: "Mr. Liang is right. Many of the products produced by Aigo in the mainland are cleared through Mr. Dai's company. Since we have this relationship, the idea is to do it in the field of VCD and DVD, in a joint venture. ”

“…… Joint venture? Liang Chengwei frowned, what is the difference between this and the acquisition?

Cheng Mingyong nodded: "Joint venture, we control." The advantage is that Aigao can enjoy much lower chip prices and stable supply than Wanyan, and still play Aigao's brand. However, Aigo wants to share overseas sales channels with Sanyou Electronics. ”

"It's equivalent to actually our products, but two different brands, which can be used together to develop some pricing strategies." Song Yang added, "At this stage, we only have some previous patent cooperation agreements with Sony and Philips, so we also guarantee the supply of chips to them." However, due to this constraint, in principle, we will not supply DVD chips to other fourth parties within two years. ”

Liang Chengwei did not speak.

It's no different than an acquisition.

Aigao, which has been listed, spun off the VCD business and let Sanyou Electronics Holdings?

It is not possible to financially consolidate the financial statements to help increase the stock price, and it is equivalent to contributing production capacity and only penny later.

Song Yang said again: "On the bright side, it is still Aigao Holdings. However, if we use business restructuring as a reason to issue some new shares to Sanyou Electronics, then through our shares in Aigao plus the proportion of the VCD and DVD business spun off here, then we have something to say with Sony and Philips. ”

“…… I didn't expect the two of them to come over and mention such a cooperation plan. Liang Chengwei groaned, "I can't give you an answer now." One thing I would like to ask you is: it is not difficult for your company to build mature overseas sales channels, right? ”

】

"It's not difficult, after all, there are only three companies on the market that can provide this kind of product. Sony and Philips naturally have their own mature channels, but there are also many people who want to share this piece of the pie. Song Yang paused and then asked with a smile, "Is it the joint venture method that makes Mr. Liang worry about what plans we have for Aigao?" ”

Liang Chengwei only smiled.

Isn't that obvious? Naturally, he would rather bear a higher cost and maintain his independence.

Now it's just an excuse to say that you don't supply DVD chips to the fourth party.

Playing this kind of game, Sony and Philips are not fools.

What the real agreement is, Liang Chengwei doesn't know.

Song Yang said: "Mr. Liang, the profit margin of VCD machine is getting thinner and thinner. At the beginning of this year, we have decided to lower the price of VCD chips, and the new round of price war is more intense. Aigao should continue to go in this direction, and the combination will benefit both sides. Our idea is actually very simple, we hope that the DVD product, our Huaguo brand can occupy a higher share. With our support, Aigo will be the fourth brand in the world to be able to put DVD players on sale. ”

The time to enter the market is very critical.

The sooner you enter, the more you can accumulate brand influence. Especially the DVD player is a product, what it is is already very clear. Replacing video recorders in foreign markets, as long as the production is possible, the market is huge enough.

Foreign consumers' purses are more than domestic drums.

82 Chinese Net