335. Viral Marketing
If the previous time-sharing data curve was like an ancient well without waves, then now this lift is like a stone being thrown in the well, and finally breaking the silence.
This slow, small but firm lift lifted it to boost morale and lift people's hearts, and finally made Gu Yuqing, whose eyes were blackened, a glimmer of hope flicker in front of her eyes.
"The data has risen," Gu Yuqing squinted, "The curve is very beautiful." ”
"That's nature." Chen Ya changed his posture and lay comfortably on the chair, "I said, let the bullets fly for a while." ”
Gu Yuqing glanced at the curve that raised her head slightly on the screen, and then at the lower half of Chen Ya, who was sitting beside her, and showed a malicious smile.
Her shocking thought circuit obviously came up with a terrific joke.
Chen Ya glanced at her eyes and actually guessed what she was thinking, but he didn't bother to pay attention to her.
"Tell me why the hell you're so confident?" Gu Yuqing put her arm on his shoulder and said, "What's the reason?" What is the source? I sometimes feel really angry at your attitude. ”
Chen Ya looked at her in wonder: "Why are you angry?" ”
"I don't know, anyway, seeing your attitude, even if we have cold lips and teeth, I want to see you ruthlessly planted once."
"It's small, it's small." Chen Ya stretched his legs on the desk and put them down. There is no one in the company today anyway, and he is also profligate.
"The reason why I'm so confident is because I have the rules," Chen Ya raised his chin towards the screen, "This curve, can you see its future trend?" ”
Gu Yuqing glanced at the screen blankly, then frowned and said:
"Do you see what the future holds? Hmph, you're not allowed to talk to me like that, just tell me, or I'll look like I'm stupid. ”
Chen Ya smiled and reached out to draw a curve with his finger on the screen.
I saw his fingers repeat a portion of the original itinerary along the trajectory of the curve, and when he reached the end of the curve, the fingertips of his fingers followed the upward trend and pulled up a steep peak.
100,000, 500,000, 1,000,000...... His fingers stopped when they moved to the 50 million ordinate, and then began to fall down.
"Do you see that?" Chen Ya asked, Gu Yuqing said.
"What do you want me to see?"
"Functions." Chen Ya said.
Seeing that Gu Yuqing was still confused, he sighed, simply grabbed the pen from the side, and wrote down two strings of functions on the back of the notebook.
"This curve will climb according to the previous function before reaching the peak, and after reaching the peak, it will fall back according to the latter function."
Gu Yuqing only glanced at the two strings of things, and immediately gave up. Laughing to death, I can't understand it at all.
"Is this curve a dream line that you imagined yourself?" Gu Yuqing said sarcastically.
"It's just a very ordinary fission model." Chen Ya said, "Viral marketing will be such an upward curve, anyway, you just wait and see." ”
"Viral marketing?"
Chen Ya didn't intend to explain it to her. In this world, the concept of "viral marketing" has not yet been generalized, and very few people do it.
"Viral marketing" is a cancer marketing concept created by Chen Ya in the IT industry in his "previous life".
But what it actually means is different from what many people think.
For people with no media background, the first time they come across the term, they may think of it as "a very annoying marketing method", but it is not; The core concepts of viral marketing are "self-propagation" and "fission spread".
"Self-proliferation" means that every audience is also a source of information, and after a message is sent from the source, every person who receives it also becomes a signal source to transmit it.
When a certain number of individuals are transmitted in this way, something wonderful happens, and you will find that the speed of information transmission increases exponentially.
This is known as "viral marketing".
In this world, "viral marketing" has not yet formed a mature marketing method, and there are only some prototypes such as "collecting likes and getting discounts" in the catering industry.
Naturally, there are no phenomenal operations such as "cutting a knife" and "collecting five blessings" to help protect treasures.
In Chen Ya's original world, this kind of operation has long been played badly, what "Lonely Frog", "Crazy Thursday", "Delicious Encounters in Different Worlds", "Ji Ni is Too Beautiful...... The common people have long been surprised.
And the common people of this world have never seen such a battle.
If you want to do viral marketing, it is not enough to have just one idea, you need to be an accurate community, and you need to put a lot of momentum in the right place in the early stage, and the brainwashing success can make the message move.
Now let the vast majority of other enterprises accept this marketing method, there is no difficulty in thinking, and there are absolutely difficulties in technology, and they have to shout "concubines can't do it".
If Chen Ya is now a white wolf with empty gloves and starts from scratch to do this kind of marketing, he will definitely not be able to do it.
Fortunately, he has channels.
When he was still helping Jiang Xinhai write songs before, he planned marketing events and had some resources to do this, so he would contact Jiang Xinhai before.
That's what makes him confident.
After Chen Ya probably explained the basic principles of "viral marketing" to Gu Yuqing, Gu Yuqing's eyes widened slightly:
"Thank you for explaining, although I have opened my eyes a little, I don't quite understand what the specific effect of this so-called viral marketing will be."
"Wait, look at it," Chen Ya said, "You will see the effect most intuitively from this screen." ”
……
……
At two o'clock in the afternoon, the shark live broadcast platform.
Mr. Gou, the not a very famous anchor on the shark platform, hummed a song and started a live broadcast.
He whispered into the microphone, "Take a business order today." ”
After speaking, put the words "game name "Sheep a Sheep" in the upper left corner of the screen.
That's right, the business order he received was sent to him by Chen Ya of Beichen Company, the business order of "Sheep is a Sheep".
As a not-so-famous anchor of the shark platform, Mr. Gou has a very good mentality and is very humble.
He used to call himself an "unknown anchor", and then he broadcast a web game that became inexplicably popular, and now he is famous, so he added a title to himself, not not famous, not very famous.
Soon, many viewers poured into the live broadcast room, and when they saw Mr. Gou's familiar head, the barrage asked:
[What game is Mr. Gou playing today?] 】
[Shut up, is Mr. Gou your name? Call me an old dog! 】
[My roommate's wish before he died was to see Mr. Gou play Forest Ice and Fire Man, please fulfill his wish!] 】
Mr. Gou naturally saw these barrages, and repeated again: "Borrow a business order today and play a small game that has just been launched." ”
has just started broadcasting, and the popularity is not much, so you need to warm up.
After he opened the game interface, he put it there, laughing with the barrage, and soon, the popularity of the live broadcast room reached more than 100,000.
Seeing that it was almost over, Teacher Gou rolled up his sleeves.
The business order he received was calculated according to the number of hours of play + the number of viewers according to a certain coefficient multiplication, in short, the higher the popularity when playing, the more he earned.
Mr. Gou has been broadcasting live for many years, and his motivation is to make money, so he naturally wants to make a good fortune when he has a financial owner.
"Okay, then let's take a look at this little game called "Sheep a Sheep", I don't know anything about it beforehand, it's said to be a super difficult game."
Beichen's request to Mr. Gou is "first meeting", that is, he is not allowed to experience it first, and how to play for the first time will show the audience how to see it, and deliberately emphasized this point.
Since the gold owner's father said so, he naturally has to be obedient, so all he knows about "Sheep is a Sheep" is that it is a match-3 game.
Mr. Gou opened the game, clicked to start, and then chattered into the microphone:
[Brothers, we can see it now, this is a match-3 game, it's not a secret, the best game in all my games is the match-3 game, this manufacturer asked me to play the match-3 game, it's really the right person......]
[We can see now, we are a sheep, yes, we are a sheep, three matches and three matches, naturally we want to find three eliminations. 】
[We see that there are three grasses here, okay, click on it and try it, huh? It's in the railing at the bottom.,Let's try another one.,And go in again.,Okay,I've fully understood this game.,It's just three clicks in and it's eliminated.。 】
As if he had nothing to say, Mr. Gou talked for a long time about a very simple operation.
It's not that he's verbose, the live broadcast has to do it. Even if it is a very simple operation, it must be explained clearly, and it cannot be cold, as long as you don't speak, the audience will all run away.
There are also more barrages in the live broadcast room, and there are all kinds of things:
[Is this really a game for adults?] This style of painting...... It feels like it's for the little ones. 】
[The age of the previous barrage should be young, this kind of game may be a little childish for elementary school students, but it is just right for college students! ] 】
[I've seen a lot of match-3s, I haven't seen this kind of match-3, it's a bit new. 】
[Change the game for the game for the game, I don't want to see this, it's not interesting. 】
……
Teacher Gou was not in a hurry and continued to operate slowly. Since the first level was not difficult, he passed it quickly.
But even so, he took a lot longer than the average person.
[That's it?] That's all for super difficult games? I'll take a look.,This one does write on it.,Only 0.001% of people can clear the customs.,Blow, right? Am I so smart? 】
The barrage taunted:
[This is the first level, and not the last level, this is the beginning of the blow. 】
[It seems that Mr. Gou is invincible again. 】
[I passed the first level with my feet, the old dog actually sat for so long, it's a shame! ] 】
In fact, how simple the first level is, this anchor Mr. Gou saw it halfway.
However, he is on the fifth floor, and the audience thinks of him as the first.
If he does it too fast and finishes laughing all at once, what else will the audience watch? How else is it popular?
is to slowly disappear, deliberately pretending to be very sluggish, and turning himself into an IQ depression in the entire live broadcast room, so that the live broadcast can be effective.
After Mr. Gou deliberately showed off for a while, he pressed the last brick, and then, as soon as the screen turned, a dialog box appeared on it, which read:
[The difficulty soars!] 】
After entering the second level, after seeing the interface, Mr. Gou was taken aback.
This time it wasn't pretending, but I was really taken aback.
He originally thought that the so-called difficulty spike was the same as the game cover, and it was also a gimmick, but he didn't expect that the difficulty really soared.
Faster than a helicopter can rise.
"Okay, let's take a look and count which bricks can be eliminated......"
laughed while explaining, and because of dazzled and negligence in the middle, he also made a few non-fatal mistakes, which caused the barrage to ridicule one after another.
Ten minutes later.
"Brothers, there are not many bricks on the field, the good news is that there are not many bricks, and the bad news is that there are not many positions in the box under us, you see, there are still three matches on the field...... Damn, no. ”
Teacher Gou looked at the screen with a confused expression, and said in a daze, "It's dead!" ”
Suddenly, the whole screen floated over [hahahaha] [23333].
The version played by Mr. Gou is the private server version officially provided to him, there are no ads and no need to share, he was born with props, and he has used up all the props.
"It's gone, it's going to end!" Teacher Gou looked at the screen and said, "There are not many bricks on the field, just a little bit!"
The reason why he has to repeat it so many times is entirely to whet the audience's appetite and leave enough time for the audience to laugh at him.
It wasn't until half the screen was instructing him how to play that he slowly clicked a few bricks, and then ...... the words "slot full" occupied his screen.
He clicked on the restart below, and the interface began to shuffle, and then he returned to the first level.
"Holy, isn't it? Fought in vain? Brothers, this game is really a bit difficult, not for me to say, it's really a bit difficult. ”
The barrage on the screen floated by:
[It's not that the game is difficult, it's that you're stupid, you are a Hello!] 】
[I can see that your blood pressure is high in this operation, and I can't wait to give you two knives along the network cable. 】
[Young games can be played like this, and the anchor is the only one, what an annoying anchor! ] 】
[Many viewers said, why is the anchor so mentally retarded, let me clarify: Mr. Gou has always been so mentally retarded. New viewers are troublesome and pay attention. 】
Because it was two o'clock in the afternoon during the holiday, the website traffic was still relatively large, and Mr. Gou was broadcast during the unpopular time, and his popularity at this time was even higher than usual.
As a professional anchor, all of this is intentional by Mr. Gou.
"What do you mean I'm mentally retarded? Really, this game is really hard, you don't believe yourself to try it next! ”
"I'll admit that I made a mistake just now, okay! But I don't think my mistakes affect the big picture. ”
"Okay, I have to clear the customs once today, I let you still mock, if you don't clear the customs today, you won't be broadcast!"
Seeing that the anchor was provoked, the fun people went out one after another to start the fire:
[Then I bet you won't be able to clear the level, if you clear the customs, you will be brushed the plane.] 】
[The anchor can't clear the level, if he does, I'll brush a big rocket on the spot.] 】
Teacher Gou happily pointed to the screen and said, "This is what you said!" Cleared the level of brushing airplanes and rockets, remember these people! If you clear the customs, if you don't brush it, you'll be sued! ”
Suddenly, there was a lot of fun inside and outside the screen.
Mr. Gou continued to start eliminating, and this time he was more serious.
After 20 minutes......
"It's over, it's over, it's over, it's gone. There was no mistake this time, right? Isn't it a bit difficult? ”
"It's okay, let's start another game, it's close, and we should be able to win the next game."
After another 20 minutes......
“…… It's okay! There was a mistake just now, and if it hadn't been for that mistake, I'd be stable now! ”
After 3 hours......
“…… Damn, it's not even over?! I don't believe in this evil anymore! ”
After 5 hours......
"Uh, is the one who said before that he won the plane rocket still there? I didn't win, but I'm just asking, if you run away, I'll ......."
"What does it mean that the anchor doesn't talk or not? I'm here today, and I'll repeat it, if I can't clear the customs, I won't broadcast it! ”
12 hours later.
“……”
The anchor Mr. Gou held the mouse, and it was very difficult to even lift his fingers.
At this time, the popularity of his live broadcast room reached a terrifying 12 million.
The barrage on the screen is dense, and you can't see what you're saying at all.
And at this time, there is a constant influx of new audiences.
[May I ask if this is the anchor who plays a small game and breaks the defense?] 】
[Hot search, this anchor is still playing, has he really been playing for 12 hours in a row? ] 】
Mr. Gou, this time it's really hot.
He used to only be able to broadcast live during relatively unpopular time periods, and once he reached prime time, no one watched him.
But now, he is not only broadcasting in prime time, but also has the ability to suppress those head anchors and hang them on the homepage!
But now, he really wants to go off the air!
He had been liver for a whole day, and he didn't pass the second level.
This game is really hard!
During the 12 hours of the live broadcast, the footage of his repeated breaking of the defense was recorded and sliced, and it has gone crazy on the video website, and it is estimated that he will soon join the ghost animal all-star.
However, he really wants to go off the air now!
No one knows how devastated he is now!
Every time, it is eliminated to the last few bricks, and the first layer is removed, and there is still a layer below, and the children and grandchildren are endless.
He doubted that the game would be cleared.
Obviously, the power of the flood has been used, why can't you clear the customs?!
The most important thing is that this game is very magical.
It's been 12 hours in a row, even if it's a triple-A masterpiece, it should feel disgusting to play for 12 hours in a row.
But he can still play this game.
Disgusting is disgusting, but it is true that he can continue to play, and there are even viewers who have been watching him play for hours and are still watching.
The main thing is that each level is different, and there is an element of luck when opening bricks, sometimes it will be a big surprise, and sometimes it will have a bright effect.
If you want to say that you are stupid, you don't feel like you've made a mistake, and you always feel that next time you're lucky, you may be able to clear the customs.
But if you want to be able to clear it, each card type is different, but it is stuck in a similar situation, and there are few bricks in the later stage, and there are no three at all.
"Brothers, take a break, really, my eyes are full of green now, I feel like if I continue to play, I am going to have a mental problem."
Putting down the mouse and stretching, he lay down tiredly for a while, and the screen was full of barrages.
"Lazy, lazy. 】
[Don't rest, I just came, the anchor is playing! ] 】
[Anchor anchor, do you know that you are hot? ] 】
Teacher Gou straightened up, opened the web search, and as soon as he opened it, he saw that he was hanging on the third hot search.
"The anchor challenged the young game, and if he didn't clear the customs, he wouldn't broadcast it, and the result was 12 hours of continuous broadcasting...... Does that sound retarded? Wait a minute, this can't be me, right?? ”
He looked at the screen with his mouth open, and saw these few hanging on the hot search in turn:
[How to clear the customs with a sheep? ] 】
[I finally took a vacation and was ruined by this game for a day! 】
[Has anyone cleared the customs with a sheep? 】
It seems that it is not only he who is on fire.
The game "Sheep is a Sheep" is a big hit.