The conference room was filled with smoke, and Ge Dongzhen opened the reflective glass window, and purple smoke gushed out from the second floor.

The sunlight pouring down from the sky reflected on the car coating in the parking lot downstairs, reflecting a dazzling light, and the smell of carbon monoxide floating in the air made people's foreheads hurt even more.

This is the small reception room of Cai Zhenyi's studio, where Ge Dongzhen and Cai Zhenyi smoked all morning, and the blue fluffy carpet was already covered with soot.

"Do you really want to do that?"

"Get." Cai Zhenyi said, "The best choice now is this, as long as it drags into the field of price war, we are invincible." ”

Ge Dongzhen fell silent.

Ge Dongzhen was originally a senior executive of the pearl factory, and after the pearl factory invested in Cai Zhenyi's studio, he was sent over to be a temporary director.

He is here, mainly to install a limiter for Cai Zhenyi to prevent Cai Zhenyi from making some decisions that will pit the pearl factory.

But he will not interfere with Cai Zhenyi's operation at will, after all, most game producers have a strong personal style, and once they interfere, it is very likely that they will not interfere with the game.

However, the plan proposed to him by Cai Zhenyi today made him extremely hesitant.

"Lao Ge, this time it's a bayonet, I can't hesitate." Cai Zhenyi said in a low voice.

Ge Dongzhen stretched out his hand and said, "Wait, I'll think about it again." ”

He took a deep breath, stood up, put his hands behind his back, and paced back and forth.

Cai Zhenyi has been talking to him for so long, but he actually only talked about one thing, that is: crazy welfare, and a price war with "Original Demon".

Cai Zhenyi chose the launch date of "Different Rivers and Lakes" on the same day as the 1.1 version of "Original Demon", which means that it is actually quite obvious.

It's the middle door sniper.

They put the opening of the server on this day obviously not to let players watch the excitement, but to take advantage of the opening of the server at the same time, rub the traffic of the new version of "Original Demon", and at the same time try their best to reduce the turnover of "Original Demon".

"Original Demon" didn't have much content when it was launched, the long grass period came quickly, and user loyalty had not yet been cultivated.

At this time, a similar competitor was launched, absorbing a group of players who were developed by "Original Demon", which is equivalent to lying down and picking peaches.

Of course, if you want to pick peaches, you mainly depend on the quality, and in the case of similar quality, it depends on the welfare.

The so-called price war means that when "Different Rivers and Lakes" is launched, benefits will be given twice as much as "Original Demon".

The game "Original Demon" is indeed of excellent quality, and the high turnover also proves that the quality of this game is indeed good, otherwise there would not be many players who pay for it.

But again, there are a large number of players who are complaining that the game is too expensive.

In the post bar, in order to prove that "Original Demon" is a krypton game, some good deeds have calculated an account:

90 draws the guarantee, 180 draws the big guarantee, and 1 draw is converted into RMB, which is 16 yuan, that is to say, if you want to draw out the character you want, you need 2880 yuan in the worst case!

What's more, the game also has a constellation system, where you have to draw 7 characters to get your full life, in addition, there is a weapon system.

Although you can also get gacha resources in the game, it is still too few! If you want to have fun, you have to spend money!

Although this kind of statement has been ridiculed by everyone, many people have also believed it.

Why? Because the price of "Original Demon" is indeed more expensive than other games on the market.

At present, most of the prices of domestic secondary games are in single digits, and there is no shortage of card drawing resources.

There are very few like "Original Demon", all the resources of a version may not be able to draw a golden one stably.

Of course, there is a reason why "Original Demon" is expensive: the cost of one character is too high, and it is far from being comparable to other second games.

But that's just the perspective of the game company, players don't care how expensive you are, players just want to have fun themselves.

A 3D villain who can run, jump, and fight monsters is a character, and a piece of paper is also a character, and in the eyes of some players who only pursue strength, there is no difference between the two.

For this part of the players, the pricing of "Original Demon" is simply unbearable.

Think about it, if you want to be full of life and a role, you have to get at least tens of thousands of dollars, who can afford to play? Isn't this a money grab?

But it's very helpless, on the market, the quality of "Original Demon" is to crush a lot of other games.

There is no way, even if it is to rob money, they can only rob it.

Therefore, on the one hand, many players shout that the game is forcing krypton, and on the other hand, the turnover of "Original Demon" is indeed frighteningly high.

Cai Zhenyi gave the situation a name: monopolistic leadership.

In Cai Zhenyi's view, this kind of monopoly leading day came to an end on the day "Different Rivers and Lakes" was launched.

Your "Original Demon" is an open world, and my "Different Rivers and Lakes" is also an open world, and if you draw cards expensive, I will send card drawing resources.

Those players have been suffering from the payment system of "Original Demon" for a long time! found that the welfare treatment of "Different Rivers and Lakes" is so good, isn't that willing?

In this way, the market that "Original Demon" has cultivated with great difficulty has been snatched up by "Different Rivers and Lakes".

If you want to deal with this strategy of "Different Rivers and Lakes", "Original Demon" must also send benefits, and send them opposite "Different Rivers and Lakes".

This is what Cai Zhenyi said about fighting a "price war".

Once the opponent is dragged into the field of price war, "Different Rivers and Lakes" has an absolute advantage.

The reason is the same as just now - the development cost of each character in "Original Demon" is too high.

From vertical painting to modeling to the character's personal plot, "Original Demon" creates a character, and it can be said that all that can be seen with the naked eye is white flowers.

"Different Rivers and Lakes" is different.

There are also cards drawn in "Different Rivers and Lakes", but they are not drawn characters, but weapons, mounts, and exercises.

If you draw a character, you have to work hard to cultivate, but when you draw weapons, mounts, and exercises, it is a real combat effectiveness.

And the development cost of these things can almost be said to be negligible.

Just design a few texts, design a few looks, and the code can be written with your feet.

In other words, if "Original Demon" fights a price war with them, it will be real bleeding, but what about "Different Rivers and Lakes"? How many more card pools are a big deal?

This is Cai Zhenyi's confidence.

The plan looked perfect, but Ge Dongzhen was still hesitant.

He frowned, walked around the conference room three times before stopping, turned his head and asked, "Are you really sure?" ”

Cai Zhenyi nodded: "If I wasn't completely sure, I wouldn't mention it to you." ”

Ge Dongzhen sat down and said: "I suggest that this matter should be docked with the planning of the pearl factory, and I will report it again." ”

Hearing this, Cai Zhenyi's brows jumped, and he couldn't help but want to be rude.

But in the end, I held back.

This old thing clearly doesn't want to be responsible.

Ge Dongzhen is not a novice, of course he can see what may go wrong in this plan.

Sending benefits is certainly not without a price, if giving benefits can solve all problems, then aren't these games all crazy benefits now? All of them are "dragon slaying treasure knives, click to send"?

In a game, the character has its own growth curve, and when the player develops, he must be aiming for a certain goal.

By the time the player achieves this goal, the player's motivation will drop significantly.

Generally, the game will have some social content at this time, such as gang battles, server rankings, etc., to attract players to continue to climb the fighting power.

But "Different Rivers and Lakes" has promised before that it will not engage in server ranking.

In this way, a large number of benefits will inevitably affect the life of the game.

Players are this kind of thing, and if they are satisfied, they will not play anymore.

It is to hang them that the game company can make money.

So Ge Dongzhen didn't make a decision easily, but pushed the matter out and asked Cai Zhenyi to report to the top again.

Fortunately, this is just a formality, and the people over there will not take the pot easily, so naturally let Cai Zhenyi act cheaply.

So, in the end, Cai Zhenyi made a decision, the game was launched, and the benefits were given.

In response to this decision, all departments are adjusting their strategies, and the marketing department has revised the promotional materials.

On the official account of the game, "Different Rivers and Lakes" disclosed the benefits of opening the server, and took "1,000 yuan benefits for registration" as an eye-catching promotional slogan.

This gift of "1,000 yuan", of course, does not mean that you really put 1,000 yuan on your card, otherwise you can't afford to buy it from the company.

This means that after registration, you will receive in-game benefits equivalent to 1,000 yuan, card drawing resources, cultivation resources and other materials.

"Different Rivers and Lakes" also bought a hot search for the game in a timely manner, and hung it on the first page for 5 hours, and it ranked 8th at the highest.

Soon, a large group of players rushed over to report.

[It's so sincere! This game is a must-play! 】

[Don't say it, you must play, ruthless krypton! ] 】

……

Chen Ya held his mobile phone and silently swiped the comments under the official Weibo of "Different Rivers and Lakes".

[I have long said that Donghuang Seven Stars is the last conscience of domestic game manufacturers, and they really want players to be happy. A hundred times better than the krypton game next door. 】

[Elaborately, which next door?] 】

[Hehe, it's the "conscience game" next door where 3,000 yuan draws a character. 】

[3,000 yuan to draw a role? Is this game company crazy about money? Why don't you grab it? 】

[There is no 3,000 yuan, right? "Original Demon" is okay, just play and you will send resources, and you can draw golden characters without spending money. 】

[Where did the OP come from?] This is the topic of "Different Rivers and Lakes", please don't KY! 】

[OP is like this, there are them everywhere, like locusts, they can't finish fighting, and they are annoyed. 】

[While blowing your own high water, it doesn't cost you money to blow the game, and I like the schizophrenic appearance of OP very much.] 】

…… Looking at it, Chen Ya suddenly became happy.

"I really can't do it, so don't go to that coming-of-age ceremony." Gu Yuqing said, "It's not important. ”

Chen Ya continued to scroll through Weibo, and said, "Didn't you say that you need a dance partner to participate?" ”

"It's all children who are exquisite, this time I also brought Qiu Tong with me, she still has no dance partner, and no one dares to stop her." Gu Yuqing blinked after speaking, "It's a big deal, I'll jump with her." ”

"Long live the lily." Chen Ya said absentmindedly.

Luan Qingying stood aside with her hands down, listening to Chen Ya and Gu Yuqing flirting and scolding, not daring to speak out, nor daring to urge Chen Ya.

Luan Qingying, as the executive director, has always been staring at the actions of the opponent.

After seeing the publicity of "Different Rivers and Lakes", as soon as possible, he came to Chen Ya to consult countermeasures.

It's 8 p.m., and tomorrow is the launch day of version 1.1.

It's only 12 hours, to be exact.

At this juncture, such a hand suddenly came from the side of "Different Rivers and Lakes", and Luan Qingying and the others panicked.

You must know that this time it really hit their pain point, and "Original Demon" really has no benefits.

Low welfare, high content, this is the general tone that Chen Ya set for "Original Demon" before.

This time the 1.1 version, it's all just a plot, and there are no benefits at all.

Finally, Chen Ya put his mobile phone on the table and said to Luan Qingying:

"Let's go back early."

Luan Qingying said: "...... Brother Ya, how do we deal with it? ”

Chen Ya raised his head with a surprised expression: "What should I deal with?" ”

"Deal with their high welfare!" Luan Qingying said, "Shall we not do anything? ”

Chen Ya pondered for a moment and said, "I feel that you are a little anxious. ”

Luan Qingying nodded: "Yes......"

Luan Qingying was anxious, very anxious.

If this matter is not dealt with, he feels like he can't sleep when he comes home at night.

Gu Yuqing said on the side: "Normal people are anxious, I feel that you are a little pretending to be dead." You don't just play dead because you don't have time to deal with it, right? ”

Chen Ya said: "What's the matter, it's just that I don't feel like I need any countermeasures." ”

"How?" Gu Yuqing asked.

"What does it matter to us that they give out benefits?" Chen Ya spread his hands.

Gu Yuqing's facial muscles moved: "How can it be none of our business?" You see, under this comment, the stomping has begun. ”

Chen Ya changed to a more comfortable position and lay down: "Anla." They send welfare, if we also send it, it will not be atmospheric if we send less, and if we send too much, we will lose blood, so it is better to lie flat. ”

Gu Yuqing rolled her eyes: "You just don't want to suffer at all, right?" ”

"Of course." Chen Ya said, "Of course, there is another reason that you said, I don't have time to deal with it now." And I don't want to work overtime. ”

Gu Yuqing's eyes rolled even more, like a cold cat.

Chen Ya actually liked her little expression very much, she felt very cute, and wanted to hold it in her arms and rub it hard.

"Let's wait for the updated version." Chen Ya stood up, "Qingying gets off work early, Mr. Gu, let's go, don't you still have to go shopping for clothes?" ”

Gu Yuqing was very reluctant, but there was nothing she could do, so she had to get up obediently and go downstairs in front of Chen Ya.

"It's unbelievable that you're still in the mood to buy clothes at such a time." Gu Yuqing said.

"Of course, isn't it all your request, it's all celebrities that day, and it's going to be embarrassing to dress like usual."

Gu Yuqing stood in front of Chen Ya, looking at this handsome boy who was half a head taller than herself, and couldn't help but reach out to help him tidy up his collar.

Gu Yuqing said "It doesn't matter if you don't go" or something like that, on the surface she didn't care.

In fact, in her heart, if she wants to say that this coming-of-age ceremony really doesn't matter, it must be fake.

It was a big deal for her.

Because this is the first time she has taken Chen Ya to see her family.

Although he usually gets along with buddy mode, he always dislikes the way he looks...... But this man brought it to his own family, and it would definitely make her feel proud.

She also held her breath in her heart.

She is like a child with the most popular toy, and she is already eager to show this toy to everyone.

It doesn't matter, the main thing is that she can distinguish priorities, and if she wants to play the street, then it's all over and everything.

The two got into the car, Gu Yuqing sat in the co-pilot in silence, and when the car drove out of the basement and onto the road, she finally couldn't help but say:

"Are you going to spend the night with me tonight?"

"Still not," Chen Ya said as he drove, "I may have to go back to the company later." ”

"Keep an eye on the version update, huh?" Gu Yuqing asked.

"That's right." Chen Ya nodded, "If something goes wrong with this update, I will have to pay compensation to the whole server, and I will lose blood." ”

"Yes, yes, you're at a loss." Gu Yuqing said angrily. (End of chapter)