"I hope that this design platform will be led by the master, first build the official website, in the early stage, only do cutting-edge design sharing at home and abroad, various styles, series, collocation, plus some well-known real estate model room sharing, the main purpose is to attract industry designers to enter the exchange.

Offline, I plan to open a 2,000-square-meter direct-sales store in Guangzhou, Guangdong Province after the year to provide supporting services for decoration companies. ”

"Renovation company? Little junior brother, you made me dizzy, why did you suddenly transfer to the decoration company? Li Wei was almost dodged by Wei Zhijie's bend.

"Big brother, in fact, the entrance of home decoration has always been in the hands of the decoration company, and the owner will generally find the decoration company for consultation when decorating.

The decoration company will make a plan for the owner as soon as possible, do the design, and separate the hard decoration, soft decoration, carpentry, furniture, and household products.

Excellent decoration companies will eat hard decoration and carpentry, and then they will recommend cooperative soft decoration, furniture or home furnishing stores to the owners, and eat commissions or rebates in them. ”

Li Wei nodded, the current home improvement industry does operate like this.

"Senior brother, I want to ask, why doesn't the decoration company eat the home together?"

Li Wei was stunned for a moment, and said with some uncertainty: "Isn't that to open a home store to convert orders?"

Wei Zhijie nodded and said: "In fact, many powerful head decoration companies have opened a lot of stores, such as tile stores, such as putty powder, decorative materials, hardware stores, etc., in recent years, furniture stores and home furnishing stores have begun to appear, but there are still few."

Seeing Li Wei nodded, Wei Zhijie asked again: "Senior brother, do you know what the core of these decoration companies are for opening these stores?"

Li Wei originally wanted to say that he was selling more goods, but he couldn't help but say nothing, just shook his head.

Wei Zhijie sighed and said, "In order to roll up his peers." And in the future, it will become more and more rolled, but the tragedy is that it did not roll up its peers, but it rolled up the home store. ”

Li Wei was a little shocked and said, "Impossible, right? Home furnishings are now growing at a rate of 60% every year, how can they be swept away? ”

Wei Zhijie pondered for a while and said: "Senior brother, let's imagine that decorating a house, the hard decoration part: water and electricity, tiles, wall painting, carpentry part: ceiling and cabinets, these jobs are becoming more and more transparent, and the home improvement company can only make a little hard-earned money, such as a budget of 50,000 yuan, and earn 5,000."

Then in the follow-up, you earn 5,000, I only earn 4,000, fight to the back, everyone doesn't make money, you can only earn a handmade money, or earn an auxiliary money. Where do you think the way out for the renovation company? ”

Li Wei only thought about it slightly, and he was able to draw inferences: "In the end, it is estimated that even tiles, accessories, furniture, etc. will not make much money."

Wei Zhijie nodded and said: "In summary, it is impossible to make money in the finished category, only customized and personalized products can make money, and custom home furnishing is one of the good breakthrough points, because this industry needs to rely on designers to make plans and do transformation, it has a threshold."

Traditional decoration companies, they are rivals with home furnishing stores, because the products of home furnishing stores are of higher quality and richer styles than the cabinets made by their carpentry masters on site, so they can only cooperate with home furnishing stores to earn commissions.

Let's imagine, if you open a decoration company, I open a home furnishing store, specifically to give you supporting services, help you make plans, help you convert customers, I only charge the factory price of home products, design fees, installation fees, other profits are all yours, are you willing to cooperate? ”

Li Wei opened his mouth in surprise, he didn't know what to say for a while, just thinking about it, he was a little cold, for those home stores.

Dai Yongxing's eyes narrowed slightly at this time and said, "Design fee!"

Wei Zhijie nodded, and gave the master a praise: "The profit of the home store is 100%, the cost of 50,000 yuan, the general quotation is 120,000, and the transaction is 110,000 yuan after the discount, which includes the store rent, water and electricity, design fees, installation fees, transportation costs, etc., and finally the profit of 50,000 yuan is left."

The product price of 110,000 yuan is recognized by the market, and there will not be much fluctuation in the short term, because it requires one-to-one transformation of designers, and the training of designers is not easy and is in short supply.

In the past, decoration companies can only bring orders to the store, charging commissions ranging from 2,000 yuan to 5,000 yuan, if I now have 110,000 yuan of products, 70,000 yuan for decoration companies, they don't need to worry about any follow-up services, do you think they will cooperate? ”

Li Wei couldn't help but burst into a foul mouth: "Wucao, what else is there to hesitate about affirming cooperation, it's a bastard if you don't make money." But why let the profits be so ruthless? ”

"Design fee!" Dai Yongxing was concise and to the point.

Wei Zhijie continued to nod and said: "The master is right, the product cost of 50,000 yuan, the service cost of 10,000 yuan, and the profit of 10,000 yuan, if the order of 110,000 yuan in the past, the designer can get a design fee of 1,100 yuan, and we can give 3,300 yuan or even 6,600 yuan through this cooperation model."

Once the decoration company has the customer entrance, they have to rely on us because the designers are all on our platform.

In the later stage, the platform can open one-to-one service, and even terminal customers can place orders directly in the platform, and designers can take orders for service. ”

Dai Yongxing thought about it while walking, and said after a long time: "This bureau is very big. Trillions on the scale! There is a lot that needs to be done. ”

Wei Zhijie nodded and said: "In summary, it is to build a platform, open a direct store, build a manufacturing factory, and create a service team. After standardizing the model, it began to be rapidly replicated throughout the country.

In the medium term, it is necessary to build its own logistics, set up an e-commerce company, and do overall supporting services for home improvement.

The platform gathers customers, does the entrance, does the national manufacturing service system, builds its own logistics to ensure the distribution of products, and establishes a service company to ensure product design, installation, and after-sales landing.

On this basis, the establishment of radiation home decoration, home furnishing, design supporting and other e-commerce business. ”

"Business model, have you figured it out?"

"Well, I figured it out. Master, in fact, is similar to the Taobao model, after the platform is built, open the account to the invited home improvement company, they place an order online, upload the details and needs of the order, the company sends a designer to follow up the plan to do the design, and then invite the customer to the store to sign the order, after the decoration company makes the payment, the order is produced, installed, and accepted. ”

"When are you going to start?"

"Starting after the year, through this order before the year, we will accumulate some funds and train a team of designers and installers, so as to strive for the beginning of the model after the year."

Then the three of them began to walk slowly around the reservoir, Dai Yongxing asked a lot of questions, and Wei Zhijie answered easily, which made Dai Yongxing very satisfied.

It seems that this closed disciple is not a whim, hot-headed and wants to do such a career, and when he first heard this model, he was really taken aback.

But after thinking about it, he felt that this was indeed a very beneficial thing for designers, for a person of his industry status, he was both good for the world, and he had passed the stage of needing fame and fortune.

Now he needs to do something for the whole industry and for the designer community.