Chapter 131: Direct Marketing
Oct. 6, 9:05 a.m
The main building of the munitions warehouse, the offices of Dai Yongxing and Li Wei.
Wei Zhijie, Dai Yongxing, Li Wei, Li Jia, the four of them sat in front of the coffee table and stared wide-eyed.
Senior sister Li Jia smiled.
Master Dai Yongxing drank tea very steadily.
Senior brother Li Wei looked like a ghost.
Wei Zhijie was a little embarrassed.
"Eh, that senior brother, I'm embarrassed if you look at me like this."
"Fog grass, are you still embarrassed? You went out to take a vacation, and when you came back, you pulled an order of 300 million, are you the reincarnation of the God of Wealth? Can you pull orders at will? ”
Wei Zhijie scratched his head: "Luck, luck." ”
"Alright, don't hold it around for the two of you." Dai Yongxing took a sip of tea and said, "Xiaojie, tell me about the specific situation." ”
"Okay, master, in fact, it just facilitated a deal."
Wei Zhijie explained the ins and outs of the Haishi Mid-Levels Peninsula incident, and Wei Zhijie picked some brief explanations with the three of them.
Dai Yongxing concluded: "Then, when the funds of Beikuang are in place, you can go over and deliver a commercial and residential villa of nearly 1,600 square meters, and then have a commission of 155 million yuan, plus we have signed a general contract for the fine decoration of 86 villas worth 300 million, right." ”
"Yes, master."
"Misty grass, so you're going to be a billionaire?"
Li Wei was almost startled after hearing this, looking like a ghost.
Senior sister Li Jia was also shocked.
Dai Yongxing asked again at this time: "What are you going to do?" ”
Wei Zhijie said with some seriousness: "The direct business can be carried out, the commercial and residential villas can be used as the direct stores of our Haishi, the first floor is used as the store exhibition hall, the second floor is used as the office, and the villas above can be lived, although there are not too many people, but the core backbone is enough." ”
"We can rely on this store to directly carry out cooperation with decoration companies."
"When the commission funds come down, we can find a piece of land in the sea market and open a home factory, now is the most difficult moment of the financial crisis, a lot of equipment is very cheap, we don't need to drive too big, I plan to have 6 lines enough."
"A year ago, the commercial and residential villas were renovated first, and the 86 villas were also done, and the communication with Party A was clear, and the itinerary was finalized, and the decoration was carried out after the year."
"In terms of directly-operated stores, I plan to open 4 directly-operated stores in Haishi, Yashi, Danshi, and Qiongshi. Funds should be enough. ”
Dai Yongxing thought for a moment and nodded.
Li Wei shouted: "Little junior brother, 155 million in cash, you spent it all?" This money is enough for you to spend for a lifetime, where do you need to toss? ”
Wei Zhijie shook his head: "If you give up this 100 million today, you can earn 1 billion tomorrow." ”
Li Jia smiled and said to Li Wei: "Little junior brother, this is for the sake of the overall situation, if these four stores can be completed before the end of the year, they will be able to digest all the designers and installers on the Shanshui Linxi project after the year, I am right, little junior brother." ”
Wei Zhijie nodded: "It's still Senior Sister who understands me." ”
"What are you going to do?" Dai Yongxing continued to ask.
Wei Zhijie understood what his master Dai Yongxing meant: "I plan to set up several affiliated companies, first of all, a family company wholly-owned holding investment company, an investment company holding an investment joint-stock company, and then investing in provincial, municipal, and county-level directly-operated stores. ”
There is no mistake
Li Wei was directly stunned by Wei Zhijie's various rings.
Li Jia was also puzzled.
Dai Yongxing frowned and thought for a while: "You tell me in detail." ”
"First of all, it is a family company, and I will bring in a few confidants, I account for 70%, and each of them is 10%."
Li Wei screamed and interrupted: "Little junior brother, can you, it's all three?" Don't they fight? ”
Li Jia also had a weird face.
Wei Zhijie scratched his head and said embarrassedly: "It's okay for the time being." ”
Dai Yongxing glanced at Li Wei, and Li Wei was silent.
Wei Zhijie continued: "Then a wholly-owned investment company was established, with a family company accounting for 89% of the shares and a legal person accounting for 11% of the shares. ”
"Then set up a joint-stock investment company, the wholly-owned investment company accounts for 51% of the shares of this joint-stock investment company, and you and your brothers and sisters have also set up an investment company, joining in to account for 21 shares, and the remaining 28% for future financing."
"This part of the shares, also held by the nominee legal person, will be transferred by her in the future, even before the listing, we will only sell this 28% of the shares."
"The future will be executed by the possible execution of AB shares."
Wei Zhijie asked the three of them to sort out the information.
He continued: "Next, we will set up a Qiong Province Home Furnishing Co., Ltd., and if we can, directly use the master's Xinghui brand. ”
Dai Yongxing nodded, not objecting.
Wei Zhijie continued: "This Qiong Xinghui Home Furnishing Co., Ltd. is wholly owned by a joint-stock investment company. ”
"Next is the direct store, each headquarters direct store, by Qiong Xinghui Home Furnishing Co., Ltd. 60% of the shares, Qiong Province management 20% of the shares, 20% of the headquarters of the management of the store"
"After that, it's the three-level split system that I originally told my master."
"Take 10% of sales to set up a store opening fund, such as 1 million, as long as you save enough 1 million, you can go out and open a secondary store."
"The shares of the secondary store, Qiong Xinghui Home Furnishing Co., Ltd. accounts for 40% of the shares, the management of Qiong Province holds 20% of the shares, the management of the headquarters direct store 20%, and the management of the secondary store 20%."
"When it comes to the third level of stores, the headquarters is only 20%."
"This is equivalent to the headquarters only paying money once, but letting the seed store incubate countless stores."
"And in doing so, for every subordinate store opened, the management will have an additional 20% stake, so that they will desperately train the personnel needed for the subordinate store, including store managers, product consultants, designers and installers."
"I take Qiong Province as an example, Qiong Province has 4 prefecture-level cities, 5 county-level cities, 4 counties, 6 ethnic autonomous counties, a total of 19 direct stores, we started in the economically developed areas, opened 4 headquarters direct stores, and the remaining 15 areas are places where you can open secondary direct stores."
"In fact, 4 prefecture-level cities can also open secondary stores, for example, the sea market is very large, there are 4 districts, and each district can open secondary stores. ”
"In this way, after each district has radiation, the radius of service is much smaller, and designers do not have to run from one end of the city to the other end of the service."
When the three of them heard Wei Zhijie's idea, they all nodded, and opened stores according to this concept, and it seemed that Qiong Province would be able to open 50-80 directly-operated stores.
For the idea of opening a store, the four of them exchanged a lot of details.
After more than an hour, the three had to sigh at Wei Zhijie's delicate thoughts.
generally
In terms of company shares:
Family company: Wei Zhijie 70%, Zhao Yanan 10%, Zhao Jingwen 10%, Ji Weiwei 10%;
Investment holding company: 89% of family companies, 11% of Ji Weiwei (legal person);
Investment Co., Ltd.: 51% of the investment holding company, 21% of the Xinghui Investment Holding Company, 28% of Ji Weiwei (legal person);
Qiong Xinghui Home Furnishing Co., Ltd.: 89% of Investment Co., Ltd., 11% of Ji Weiwei (legal person);
In terms of directly operated stores:
Headquarters direct store: 60% of Qiong Xinghui Home Furnishing Co., Ltd., 20% of Qiong Provincial management, 20% of headquarters direct store management.
Secondary direct stores: 40% of Qiong Xinghui Home Furnishing Co., Ltd., 20% of Qiong Provincial Management, 20% of Headquarters Store Management, and 20% of Secondary Store Management.
Third-level direct stores: 20% of Qiong Xinghui Home Furnishing Co., Ltd., 20% of Qiong Provincial Management, 20% of Headquarters Store Management, 20% of Secondary Store Management, and 20% of Third-level Store Management.
It can be said that they are interlocking.
If you don't know the structure of the company, it will be very cute to look at it.
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