Because today's shooting went very smoothly, it was only 3 o'clock in the afternoon after the whole shooting.

Xu Hengzhou thought for a while, and suddenly asked Xiao Yang: "Give you three hours, can you cut out a version of the movie trailer of about three minutes?" ”

Xiao Yang glanced at Xu Hengzhou, didn't ask Xu Hengzhou what he was going to do, and nodded directly: "I can." ”

After speaking, he turned around and walked to a small office he had rented here for more than ten days.

All his editing-related materials and computers and other related tools are there.

Before Xu Hengzhou could say why he wanted this trailer, he saw Xiao Yang leave and was speechless for a while.

But he still has to say it, since Xiao Yang doesn't listen, then he will tell Wang Taili to listen.

He told Wang Taili all the information that Chang Jihong told him about the video platform, and invited him to participate in this business negotiation together.

Wang Taili readily agreed, and based on his relevant experience, he put forward some opinions.

Then they had an in-depth and detailed discussion and planning on the content of the negotiations later.

When Xu Hengzhou and Wang Taili were discussing extremely fiercely, Liu Yiqian obediently sat next to Xu Hengzhou and held her chin, looked at Xu Hengzhou's side face, and suddenly felt that what she said was really right.

The man who works hard is really the most handsome!

But in other words, women who work hard are also very handsome!

Liu Yiqian cheered up, took her eyes off Xu Hengzhou's side face, listened carefully to what Xu Hengzhou and Wang Taili discussed, and after listening to it and keeping up with the discussion, she also had some thoughts of her own.

Then, she gradually became involved in the discussion, and although she didn't say much, she was able to get to the point every time.

……

Xu Hengzhou's discussion was in full swing, but Xiao Yang's side was very quiet.

Xiao Yang wore headphones to immerse himself in the work, devoted himself wholeheartedly, and the time passed away after a while.

When he finally finished editing the last shot, he glanced at the time and found that it was just five o'clock, and the breath in his chest was instantly put down.

Although I didn't hear from Xu Hengzhou exactly where to use this trailer, he is a director who shoots commercials, so he naturally knows some basic processes.

Their micro-film has been filmed, and the next stage is to find a platform to put it on.

Since they are looking for a platform to put on, it is bound to let the other party see the prospects of their film.

The most intuitive thing is, of course, to condense all the essence of their micro-film into the trailer and show it to the platform.

You can even push the trailer on the platform first to see how the market reacts......

Wang Taili and Xiao Yang are worthy of being the same combination, and he is also mentioning this matter to Xu Hengzhou.

"Mr. Xu, let's listen to the theme song of this movie first, how about it?"

Xu Hengzhou had just chatted with Wang Taili about how to better show the advantages of their movies to the platform, when he heard Wang Taili ask.

He immediately understood what Wang Taili wanted to express, and their song was already the biggest selling point of their movie.

I'm very confident.

Xu Hengzhou knows that Wang Taili's self-confidence is not without reason, and this song can indeed be said to be a breaking point in this micro-movie.

Although he had heard it countless times and was familiar with this song, he still nodded:

"Okay, I'm also looking forward to the creation of the Kuaiko brothers."

When Wang Taili came out with a guitar, he played the accompaniment and began to play and sing to himself: "That's the person I miss and love deeply day and night~"

Although Xu Hengzhou heard the version sung by Wang Taili alone for the first time, he was suddenly brought into the scene of this song by his singing.

Liu Yiqian heard this song for the first time, it was amazing, but she didn't feel the strangeness of this song at all, and she was also easily pulled into the feelings that this song wanted to express.

At the end of the song, Xu Hengzhou and Liu Yiqian were stunned for a while before applauding vigorously.

After Wang Taili finished it first, he deliberately explained the situation of this song to Xu Hengzhou.

This can be considered a cover song.

However, before the cover re-wrote the lyrics, he had already communicated with the original author and purchased the copyright.

In the current domestic music market, it is common to rewrite lyrics and cover foreign songs.

Xu Hengzhou knew about this for the first time, and felt a little novel, but also expressed understanding.

Because he has many famous singers who have covered foreign songs, and through his influence, he has made these songs into hits.

Wang Taili then focused on describing his optimism about the prospects of the song.

and proposed a film and television promotion plan based on the theme song of the same name as this micro-film.

You can try to play songs first and then push film and television works.

If it is an ordinary film, Xu Hengzhou will definitely refuse this approach, because there are many films that are popular with interludes, but the popularity of the movie itself is very low.

This kind of propaganda will be unbalanced.

But this is a micro movie.

It itself is played for free on major video platforms, and the audience does not need to spend money to buy, the audience only needs to search the platform and click to play, and there is no cost at the fingertips.

So as long as it can arouse the audience's interest and make him click in, the publicity strategy will be considered successful.

As for whether the audience can continue to watch the full 30 to 40-minute short film after clicking in, it depends on the quality of the plot.

Xu Hengzhou nodded, agreed with Wang Taili's idea, and discussed that when he discussed the publicity plan with the video platform later, he could also start from here.

After they talked for half an hour about some details, Xiao Yang finally cut out a three-minute trailer.

Xu Hengzhou and the others received a call from Xiao Yang, so they went to the small office.

When he arrived at the office, Xiao Yang showed the edited three-minute trailer to Xu Hengzhou.

After reading it, Xu Hengzhou felt that Xiao Yang and Wang Taili had a tacit understanding, because this trailer also focused on the song.

After reading it, he looked up at Xiao Yang, found the expectation in the other party's eyes, and nodded in approval: "Very good, I don't think my investment has been wasted." ”

Xiao Yang smiled: "Then you and Lao Wang hurry up and take this trailer to the video playback platform to discuss cooperation, I will wait for our micro-film to be launched, with more than 100 million clicks, and then I will get a real salary." ”

……

Sometimes it's very easy to work together.

Especially when there is a side that is blindly confident.

Xu Hengzhou and Wang Taili are very blindly confident, at least in the eyes of the video playback platform.

These two people came to talk about the launch of the micro-film, and they did not focus on how much copyright fees they needed to give them to buy the first screening rights of their micro-film, but focused on the issue of the commission of follow-up advertising fees.

The manager of the platform knew that the two opposite were introduced by Chang Jihong, and the work brought by the other party was a typical "star investment work".

So his first thought was that this micro-film was a work of ticket play.

Many celebrities actually like to invest in shooting some small film and television projects, and generally these small film and television projects are not able to be stars.

Therefore, most of them took the project and came to negotiate cooperation with their video platforms.

And the point is that they generally think that they are very discerning, and when they talk about cooperation, they want to get a very high price for the copyright purchase of a round of screening rights.

In order to develop better in recent years, their video sites are generally willing to give these stars some relatively satisfactory psychological prices, that is, they want to be able to get some TV series and movies they play through these stars more advantageously.

This is already an unwritten exchange rule.

So this time, the manager of the platform also came to talk to Xu Hengzhou and them with this mentality.

But he never expected to think that Xu Hengzhou and they would not ask for a high round of broadcast fees, but instead make a fuss about advertising sharing.

The managers of the platform really felt that these two were too blindly confident in their work for the first time.

So when he received the video sent by Xu Hengzhou and them, and clicked on it to view it, he had a casual and indifferent attitude.

has even thought about what kind of attitude he will use to face Xu Hengzhou and them later.

to be able to refuse tactfully enough.

You must know that the film and television works launched on their platform will not be able to get any share of advertising fees if they can't attract enough traffic because of the number of playbacks.

Because these films and television works can't get any ads because of them, advertisers who usually buy the pre-broadcast time period are coming for the traffic of their entire video platform.

But when the manager of the platform side watched the entire three-minute trailer, he fell silent.

He recalled the content of the three-minute trailer in his mind, and instantly knew that he might not be able to respond to Xu Hengzhou and them with the preset rejection attitude just now.

As for how this collaboration should be discussed, he felt that he still needed a little time to think about it, so he clicked on the repeat and watched the trailer a second time.

After watching the second trailer, he opened it a third time.

Xu Hengzhou and Wang Taili both saw this reaction from the manager of the platform side, and they both had the bottom in their hearts.

Sure enough, after the other party read it for the third time, he looked up and said to them that he could consider the matter they raised about the advertising commission.

However, he can't call the shots here, so he has to report this matter to his superiors, and at the same time make an appointment with them for the next meeting, and hope that they can bring the full version of the micro-movie when they come down next time.

This kind of cooperation can not be negotiated at one time, but fortunately, both sides have a preliminary intention.

After Xu Hengzhou and Wang Taili had a further discussion on this matter, Zhang Jingjiang was summoned.

Then let Zhang Jingjiang and Wang Taili deal with this matter together, and he returned to the crew of "The Legend of Zhen Huan" to film.

Although Xu Hengzhou felt that he had only encountered a bottleneck, he did not feel how depressed he was.

But when he filmed on "Old Boy" for a day, and then returned to the crew of "The Legend of Zhen Huan" again, he realized that his previous state in "The Legend of Zhen Huan" was indeed a little wrong.

This time he went to shoot "Old Boy", but it really meant to let off the wind, which made him get out of a relatively stressful environment and re-examine his current state.

In fact, there is nothing to say, his state can only be described in one word:

Floating.

His recent various honors brought by the movie "Mr. Tree", as well as the convenience in the entertainment industry, have indeed made him float a lot.

This kind of drift doesn't mean that he suddenly became a big star, played a big name and so on.

It's that he thinks too highly of his acting skills.

In fact, if you think about it, his current acting skills are just a beginner level of deduction, but he seems to have a variety of different and perfect understandings of the roles, and he feels that every one of his understandings is special and indispensable.

That's why it's hard to choose, and I feel that any one of them is a pity for this film and television work.

But in fact, even Chen Jianbin chose a direction to perform, and he performed every scene seriously with a nervous and pious mood, and never thought that the role he created would definitely please the audience.

Even Mr. Chen Jianbin and Sister Sun Li often talk about not knowing whether the audience can accept the role they play.

Xu Hengzhou went through these things in his mind over and over again, learned from the pain, and felt that he should put everything away, don't think too much, just choose a direction that he intuitively wants in his heart, and then act on it.

Because starting to perform is only the first step, how to interpret the direction you choose well, this is the more important thing.

He quickly chose the direction he wanted based on his intuition, and in an instant, he felt that he could do it again.

The first thing Xu Hengzhou did when he returned to the crew was that he was pulled by Chen Jianbin and Sun Li to play again.

Chen Jianbin casually flipped through a page of the script, first Xu Hengzhou acted in this scene, and then he found that after Xu Hengzhou escaped for a day, he was in a good state today.

He thought about it, took out another script, flipped to the scene where Xu Hengzhou had been acting in the past few days, and then handed the script to Xu Hengzhou: "Let's do this?" ”

Xu Hengzhou took the script and glanced at it, and nodded very usually: "Okay." ”

Chen Jianbin was happy: "Yes, it seems that our Xiao Xu came prepared today." ”

"Hmm." Xu Hengzhou raised his eyebrows: "Then I have to let you see what it is, don't be impressed in three days." ”

Wei Xiao had just finished all the work on the movie "Let the Bullets Fly" recently, and he was idle and had nothing to do, when he suddenly received a text message from Xu Hengzhou, asking him to come to the crew of "The Legend of Zhen Huan", and he didn't know what Xu Hengzhou wanted to do for a while.

But he didn't think too much, Xu Hengzhou called him over, and he came.

When I arrived at the place, I was led by the staff to find Xu Hengzhou.

Seeing Xu Hengzhou playing against Chen Jianbin, he stopped and watched silently, thinking that Xu Hengzhou's acting skills were really getting better and better, much more mature than the crew of "Let the Bullets Fly" at that time.

Especially when playing against Chen Jianbin, he was not far behind.

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Chapter 0209 Cooperative Free Reading.