Don't mention Shi Yaqin's side.

After Wei Zhijie flew to Guangzhou City, Guangdong Province, it was still Zhang Yufei who came to pick up the plane.

This time, the destination itself is in Guangshi, and it takes about 40 minutes from the cloud airport to Jisheng Weibang.

Wei Zhijie deliberately picked an early flight this morning.

When I landed, it was just after 10 a.m.

When I came to Jisheng Weibang, it was exactly 11 o'clock.

As one of the largest home furnishing stores in Guangzhou, Jisheng Weibang has shared more than 70% of the household product orders in Guangzhou with Chaohui and Red Star.

Zhang Yufei has actually been staring at the present since the New Year, and it was not easy for a decoration company to leave.

And the area is just over 2,000 square meters.

The former made some property investments because of the financial crisis, but failed and was unable to support the declaration of bankruptcy.

Zhang Yufei didn't say a word, and directly made a deposit with the store.

Then he called Wei Zhijie in a hurry.

After the two came to the store, under the leadership of the staff of the store, they came to a store in the middle of the 5th floor of Jisheng Weibang.

Everything that can be removed from the store has been removed.

The total area is 2,600 square meters, and the usable area is 2,200 square meters.

It can be said to be the best location on the 5th floor, with elevators on both sides and in the middle.

Wei Zhijie and Zhang Yufei walked around, and without saying a word, they paid the rent for 4 years directly.

Then I paid the demolition fee and asked the store to help clean up all the buildings in the area.

After getting the floor plan, elevation drawing, water and electricity drawing, air conditioning and fire line drawing.

Wei Zhijie didn't have time to rest, so he directly asked Zhang Yu to fly him to the cloud airport.

Fly directly to Shanghai, like this kind of large-scale home furnishing store, although Wei Zhijie can also complete it, but from experience, it is still not as thoughtful as the master Dai Yongxing.

Moreover, this product takes into account the audience of the city.

We must move closer to light luxury and petty bourgeoisie.

If Xinghui Home Furnishing is a mass product in Qiong Province, then Hutao Home Furnishing must take the high-end products in Guangzhou.

Be sure to make enough profits.

At this stage in 2008, there were almost zero domestic brands positioned as luxury or light luxury.

The definition of luxury is more than 2 million, and light luxury is between 600,000 and 200.

Its practical future generations look at the current products, which are nothing more than materials, processes and elements.

Many luxury foreign home furnishing brands, they follow the fashion elements, such as the first layer of calfskin, the latest technology, the most valuable wood, etc.

Plus the hardware accessories with good quality and craftsmanship to match.

The most basic performance lies in the details of processing, such as returning.

As mentioned above, whether in the cutting or edge banding links, it will cause irregularities in the plates, such as large and small heads, diamonds, equilateral quadrilaterals, etc.

Coupled with the poor accuracy of the hole, the same cabinet, others have an error of less than 20 wires, and you have an error of less than 5 mm.

It's crooked when put together.

At first glance, it is a bargain.

Therefore, luxury brands not only pay attention to the materials, but also require high processing accuracy, and the core is the need for powerful equipment.

Tens of millions of equipment at every turn is the main reason for the inability to produce luxury brands in China.

In fact, from the perspective of technology, domestic industrial workers can fully reach the corresponding level, but they are only made by hand, and the production capacity is limited and cannot be replicated.

There are some key cores, and there is no way to implement them without people, which causes great hidden dangers to enterprises.

After all, when you develop a popular model and sell well in the terminal, others will find a way to follow up, and even poach your mature industrial workers by double to triple the salary.

When a business model can't be replicated quickly and is focused on internal consumption, it won't be able to scale.

To be a luxury brand, there are actually a lot of things that need to be prepared.

The first step is to complete the collection.

When information is not developed, many domestic brands are plagiarized on foreign websites.

And Wei Zhijie has an innate advantage, that is, the Shanghai Xinghui Design Studio, which has won numerous awards at home and abroad.

Master Dai Yongxing, as one of the top 5 in China, has truly reached the cultural level of the chief designer.

Product development is not too simple for him.

Especially in the exhibition hall, it can definitely reach the international advanced level, which is also the fundamental reason why Rastar Design Studio can gain a foothold in an international metropolis like Shanghai.

Shanghai Xinghui Design Studio is actually not far from Hutao Group.

It is less than 800 meters away from the Bund in a straight line.

The building where the Xinghui Design Studio is located also has a great origin, the original name is Xingchen Home, and the master's original family is the famous Dai family in Shanghai.

I can't say much about the rest.

Dai Yongxing has a total of 18 disciples, and Wei Zhijie ranks 18th, and he is the junior brother of many senior brothers and sisters, and he is also the youngest eighteen.

The 18 disciples of the master are distributed all over the country and abroad.

Some are active in various exhibitions, with bonuses as their core business, and some are opening their own design colleges, like the third senior brother Li Zhiming.

Some of them do product design supporting high-end real estate.

There are also some home accessories and soft decoration supporting companies.

Master Dai Yongxing has always wanted to be a physical enterprise, but he has never had a good opportunity.

Knowing that Wei Zhijie was going to start a physical enterprise, he was overjoyed.

It is also for this reason that he took his brothers and sisters to Qiong Province last year to support.

Gave up projects that don't know how much money to make.

The Star Home has five floors, each of which is about 2,000 square meters.

The main entrance on the first floor is a petty bourgeois café open to the public, and the back entrance is the Xinghui Design Studio.

The second floor is the office building of Rastar Design Studio.

The third floor is the product exhibition hall, which has a variety of domestic and foreign home furnishing products on display.

The fourth floor is home to various training rooms and product development departments.

On the fifth floor are executive offices, reception rooms, lounges, and dining rooms.

Wei Zhijie came once when he officially apprenticed two years ago, so he is no stranger to Xingchen Home.

A few years ago, Master Dai Yongxing took his brothers and sisters to Qiong Province to support, and he left a lot of work, so since the beginning of this year, he has not left Shanghai.

has been dealing with work, Wei Zhijie also decided to come up temporarily, and did not notify anyone to pick up the airport.

After entering the password in the elevator at the back door of Xingchen Home, Wei Zhijie went straight to the executive office on the 5th floor.

Because most of the brothers and sisters are in Qiong Province, the 5th floor seems relatively empty.

In front of an office decorated in a Chinese style.

Wei Zhijie knocked on the door.

"Please come in."

The voice coming from inside was Master Dai Yongxing.

"Squeak."

Opening the door, Wei Zhijie walked in with a smile.

"Hey, Xiaojie, why are you here?" Master Dai Yongxing looked very surprised and stood up from the office chair.

The master and apprentice walked to the tea area on the side.

"I've come up to you for something temporary." After the two sat down, Wei Zhijie took out the contract signed in Guangshi from his briefcase and drew it.

"I rented a 2,200-square-meter exhibition hall in Jisheng Weibang, Guangzhou, Guangdong Province, and wanted to get closer to high-end products as much as possible."

"That's why I came up to trouble Master."

After Dai Yongxing brewed the tea, he took the drawings and looked at them, and said a little strangely: "Isn't the business model carried out in Qiong Province the production of civilian products?" How to get closer to the high-end? ”

Wei Zhijie smiled: "This matter is a home furnishing direct store opened in cooperation with Zhang Yufei and Xiao Zhang of Hutao Group. ”

"Oh, what are you going to do?"

Master Dai Yongxing is still concise and to the point.

Wei Zhijie replied: "I shared with my master earlier that Zhang Mingyu, chairman of Hutao Group, has always wanted to engage in a real estate project because of his past experience. ”

"To fulfill the promise he made to his comrades-in-arms in the past, the real estate projects he developed will most likely be gifted."

"Because it is not sold to the outside world, he has to pay for the entire project."

"Originally, according to the time plan, Hutao Group only carried out the hotel sanitary ware business, and it would take at least ten years to accumulate."

"Now because of my joining, not only has the number of household products undertaken by the Shanshui Linxi project increased several times."

"Because of the excellent completion of the project requirements last year, it has become famous in the national generation project."

"Half a month ago, we just undertook four large-scale projects with a three-year cycle, involving a total area: 2.38 million projection areas, and a total contract amount: 2.5704 billion yuan."

"Coupled with the 944.72 million yuan of this year's Shanshui Linxi project, the total amount of projects currently undertaken has been as high as: 3.51512 billion yuan."

"If nothing else, next year and the year after, the Shanshui Linxi project can generate at least another 1.8 billion home contracts."

"Calculated in this way, after three years, there should be a profit of 1.1 billion."

"With my understanding of Hutao Group, if it is fully mobilized, it should be able to have nearly 1 billion in cash."

"If you sell Hutao's property in Shanghai, you can realize at least 2 billion yuan."

"Together with the three-year hotel business, it is generating a profit of 5.6 billion"

"In this way, a total of 5.5 billion yuan can almost fulfill Zhang Dong's long-cherished wish."

"If it's not enough, Zhang Dong will most likely sell the industrial park in Shuishi, Guangdong Province."

Dai Yongxing nodded after hearing this, and understood what Wei Zhijie meant.

"Your idea is to open a home furnishing store through cooperation with Zhang Yufei, and carry out related supporting facilities through the Hutao Industrial Park in Shuishi."

"In the future, when Zhang Mingyu wants to sell the Hutao Industrial Park, you can take over as a matter of course."

Wei Zhijie nodded: "This is one aspect, after all, it is not good to use the name of Xinghui Home Furnishing in Qiong Province to acquire it." ”

"On the other hand, once the Hutao Industrial Park is sold, it will lose a lot of very skilled industrial workers, especially the craftsmen of solid wood bathroom cabinets."

"They are all Hutao, and they have accumulated wealth for more than ten years."

"Once the industrial park is sold, many of the highly loyal craftsmen will leave, regardless of the level of treatment given by the new boss."

"Another aspect is that Zhang Yufei is good enough, he is actually a very good back-end management talent."

"And the managers of Hutao Group are not bad."

"What's more important is that Zhang Yufei actually has the idea of setting up his own door, because after all, he is still young, although he understands his father's approach, but he also has to plan for his own future."

"If nothing else, Zhang Mingyu's real estate project is successfully launched and successfully completed, just the rental of shops on the periphery is enough to make Zhang Yufei worry about food and clothing for the rest of his life."

"But, in my understanding of him, that's not the life he wants."

"To sum up, open a home furnishing store in Guangzhou, and then bring in some core executives of Hutao Industrial Park in Shuishi, Guangdong Province."

"Give them a chance to enter the top management, and in the future, the Hutao Water Industrial Park will be spun off from the Hutao Group."

Saying.. Edition. 】

"It is still Zhang Yufei who takes the lead, so that we can perfectly inherit the connections and technology of Hutao Group."

Dai Yongxing nodded and poured Wei Zhijie a cup of tea.

The master and apprentice began to drink tea quietly.

Master Dai Yongxing needs to be silent for three rounds every time he drinks tea.

To show respect for tea culture and tea masters.

After three rounds, Dai Yongxing asked again, "What are you going to do?" ”

Wei Zhijie understood what Dai Yongxing was asking, and replied: "Home furnishing direct stores, according to the standard of light luxury. ”

"The panoramic view of the surroundings is made of transparent glass, and the space is displayed in the form of a corridor window."

"The products are displayed in the exhibition hall on the third floor of the Star Home."

Dai Yongxing nodded.

The products in the exhibition hall on the third floor of Xingchen Home are themselves international level, as long as the level of hardware accessories in it is reduced.

It shouldn't be a big problem to sell a whole house for 60.8 million.

In the past, it was very difficult for people to obtain foreign information, and now the Xinghui Home Information Network founded by Wei Zhijie.

It has already displayed and shared the products of well-known foreign brands one by one, commented on the products, and estimated the sales price.

For some high-end people who pursue a high quality of life.

As long as your household products are similar to foreign brands and of excellent quality.

The price is not outrageous.

Then the product can be fully recognized and loved by the market.

For example, the high imitation of a certain Mars.

What is Light Luxury? It is with the element of luxury, but with a relatively favorable price.

To put it in layman's terms, it is to use the minimum price to pretend to be the largest B.

The master and apprentice discussed the style of the store, the details of the products, and even the supply chain.

Finally, Wei Zhijie painted and painted, and Master Dai Yongxing provided relevant materials.

In particular, the drawings on the 3rd floor are copied directly on some products.

The work to be done is to separate the space, redraw the floor, ceiling, cladding beams, cladding columns, air conditioning, fire protection, etc.

In a 2,200-square-meter store, calligraphy and painting cannot be completed in one moment.

In the following three days, Wei Zhijie stayed directly in the lounge on the fifth floor of the Star Home.

During this period, I also met three senior brothers and sisters who stayed in Shanghai.

Once the work is busy, it is dark.

Wei Zhijie's current business is being carried out in an orderly manner.

In Hutao Group: as the head of the home furnishing division, the identity of the engineering director.

He is currently responsible for the following projects:

Qiong Province, Cangjiang City, Shanshui Linxi Project, spanning 9 years.

At the end of last year, 20,000 hardcover rooms were delivered.

At the beginning of this year, another 21,000 units were delivered.

Guizhou province, your city, Tuscany project, 5000 sets a year.

River Province, Zheng City, Gujia Lakeside Project, 23,000 sets in three years.

8,000 units need to be delivered this year.

Sichuan Province, Cheng City, comfortable home project, 16,000 sets in four years.

4,000 sets will be delivered this year.

Fujian Province, Quanshi, coastal family project, 9,800 sets in three years.

3,300 units were delivered this year.

To sum up, relying on the experience of last year's Shanshui Linxi project, Wei Zhijie has completed the production, supply chain, design, transportation and installation personnel required to make the project order.

Relying on the perfect supply chain and production, the normal development of engineering projects within the production capacity has no major problems.

Own business: Behind the scenes, Xinghui Home Furnishing and Zhishang Intelligent Information Technology Co., Ltd.

With an intelligent pre-production model and 11 directly-operated stores, Rastar Home Furnishing has completed the full coverage of Qiong Province.

Provide high-quality and cost-effective home furnishing products and services for decoration companies.

Relying on the business model of package design, package signing, package ordering, package decomposition, package manufacturing, package distribution, package installation, and package after-sales.

Build a home information network and a home service platform.

It also acquired Linchuan Wood Works, which provides a parametric and digital foundation for intelligent manufacturing.

It also raises the installation of smart factories, intelligent distribution, and specialization to the platform level.

In the future, it will also build an e-commerce platform for home improvement and home furnishing categories.

It can be said that each matter can reach the scale of 100 billion.

For now, Wei Zhijie's career is just getting started.

The company he cooperated with Zhang Yufei planned that in the next 34 years, when Hutao transformed into real estate, it would be able to incorporate its home furnishing industrial park under its command.

I have to say that Dai Yongxing of Xinghui Design Studio was unexpectedly the master, which brought a lot of convenience to his career.

On May 9, 2009, with the assistance of Master Dai Yongxing, Wei Zhijie completed all the drawings of the 2,200-square-meter store in Guangshi.

In the afternoon, return to Guangdong Province and stay at a hotel near Jisheng Weibang.

Early in the morning of the second day, together with Zhang Yufei, who rushed from the water market, he first went to the Industrial and Commercial Bureau to sign and complete the registration of the company.

Wei Zhijie and Zhang Yufei registered a branch in Guangdong Province under the authorization of Hutao Group.

Guangdong Hutao Smart Home Co., Ltd.

The registered capital is 18 million yuan.

Wei Zhijie invested 13 million yuan, accounting for 71% of the shares.

Zhang Yufei invested 3.6 million yuan, accounting for 21% of the shares

Limited partners contributed 1.4 million yuan, accounting for 8% of the shares

Company legal person: Zhang Yufei.

Supervisor: Wei Zhijie

Zhang Yufei is the general manager of the company, and Wei Zhijie is the deputy general manager and R&D and design director.

The limited partners basically include the core executives in the Hutao Industrial Park.

For example, manufacturing director Huang Huifeng, factory director, process manager, financial manager, administrative manager, logistics supervisor, etc.

It is basically the beneficiary of Wei Zhijie's hollow-shaped product bonus last year.

The company's legal person and general manager were handed over to Zhang Yufei, although Wei Zhijie's shares were relatively large, but because of the follow-up work, a large amount of dividends were needed.

Moreover, the leading work of the store is on Wei Zhijie, so Zhang Yufei and the core executives have no complaints.

After all, Wei Zhijie himself can get rid of them and go it alone.

After the company was registered, the two communicated with the management party on the prepared drawings in the Jisheng Weibang store management center.

When they saw Wei Zhijie's drawings, everyone in the Jisheng Weibang Management Center was overjoyed.

Because Wei Zhijie is creating light luxury home furnishing products imported from domestic benchmarks.

If the business is successful, it will have a very strong promotion for Jisheng Weibang.

After all, compared with the other two top stores, there are still a lot of gaps between Jisheng Weibang and Jisheng Weibang.

After the management center was backed up clearly, Wei Zhijie contacted the contractor of the exhibition hall introduced by Master Dai Yongxing.

After a very in-depth exchange, the construction agreement was finally reached.

2,200 square meters, decoration, pipelines and decoration, according to 1,800 yuan per square meter.

Contract amount: 3.96 million yuan.

The two parties agreed that the construction period would be 36 days, and the delivery would be made on June 15.

After completing the matter, Wei Zhijie and Zhang Yufei returned to the water market.

Started the construction of the supply chain and the landing of the product series.

And began to upgrade the production line.