Chapter 0253 "The Promotion of Ladies" was launched
When there were fewer bidders, Xu Hengzhou and Liu Yiqian also became clearer about the choices they wanted to make.
It's nothing more than a comparison among these TV stations that still insist on choosing to bid.
At present, the two TV stations they have the best impression of are Guangshen Satellite TV and Jiangsu and Zhejiang Satellite TV.
But the one they remember the most is definitely Changhu TV.
Because as far as they know, this TV station has already bought the TV series "Palace Lock Heart Jade" produced by Yu Zheng Studio, and I heard that it is still interested in negotiating another similar TV series.
Therefore, for Changhu TV, the broadcast schedule is very full, and at the beginning, I didn't really want to buy a round of broadcast rights for their "Lady Promotion".
But after the Weibo of Yu Zheng Studio came out and formed a heated discussion on the Internet, Changhu TV Station was moved.
deliberately came to the door, but did not mention the purchase price of a round of broadcast rights.
Instead, he directly gave a complete set of hype plans, trying to use this set of hype plans to add points to them, and to reduce the purchase price of a round of broadcast rights.
When Xu Hengzhou and Liu Yiqian knew about this matter, they felt very outrageous.
There is a hint of outrageousness that if it were this TV station, it seemed that it would indeed be able to do this kind of thing.
Because this TV station has been born in various hype ways in recent years, breaking into everyone's sight......
But for Xu Hengzhou and Liu Yiqian, their TV series, coupled with the existence of the two of them, has already made the entire crew have a high level of popularity.
There is no need for the so-called series of operating plans provided by Long Lake TV to add another fire to them.
Even they feel that the hype may be self-defeating.
The so-called extreme must be the opposite, and excessive hype is likely to make the audience's impression of their TV series worse.
Therefore, although Xu Hengzhou and Liu Yiqian were most impressed by Changhu TV, they mainly chose the two targets Guangshen Satellite TV and Jiangsu and Zhejiang Satellite TV.
These two TV stations, the former has also sprung up in recent years, mainly based on some emotional urban inspirational TV dramas, reflecting social reality problems, close to the trend of the times, basically the TV series introduced by the TV station can cause heated discussions once it is broadcast.
The latter is a veteran TV station, which has always been dominated by high-quality products.
And high-quality dramas at home and abroad, as long as they think they are good, they will buy the broadcast rights to play.
But in general, it still prefers a relatively novel plot and a relatively novel drama model.
Xu Hengzhou and Liu Yiqian quickly made a decision after comparing the positioning of these two TV stations and the taste of TV dramas, no matter which aspect, Jiangsu and Zhejiang Satellite TV should be their best solution.
What's more, compared with other bidders, the bid price given by Jiangsu and Zhejiang Satellite TV is also a cut higher.
Other TV stations gave the highest purchase price of 1 million per episode for a round of broadcast rights, and this one was given 1.5 million per episode.
In this respect, it can be said that it is very sincere.
Xu Hengzhou felt that it was enough anyway.
Even he didn't think it would be this price at first.
You must know that the price of the highest discussion broadcast right that broke the industry record in the industry is 1.6 million yuan per episode.
These 1.5 million and 1.6 million are about the same!
Cough.
Xu Hengzhou felt a little floating.
That's a difference of 100,000.
They have 40 episodes of this TV series, that's 4 million!
That's it!
It's heartbreaking!
However, if you think about it again, 1.5 million per episode, a total of 40 episodes, that is 60 million, and just 1 round of broadcast rights has already paid off!
even made a net profit of 20 million!
Because of Ms. Liu's support, the entire investment in their TV series has been additive, and they have been striving for perfection, which directly pulled the cost to 40 million.
Although it sounds like a lot, compared to the 80 million investment directly announced by the crew next door "Palace Lock Heart Jade", they are already very economical.
When the time comes, the second round of broadcasting rights, and the online broadcasting rights will be sold again......
Earn sure!
As for the propaganda aspect.
Jiangsu and Zhejiang Satellite TV has always been wealthy, and it has not put forward a series of hype plans like Changhu Satellite TV.
Their propaganda strategy is just two words: throw money at it.
They directly planned to smash 10 million and plaster the big posters of this TV series in the subway malls and corridors and elevators in every city.
The trailer of the new film is then inserted directly in the prime advertising time in the middle of the highest-rated gathering on the current TV station.
In the end, it was even said that it was directly linked with a national food brand.
This brand can get the naming rights of their TV series, but Jiangsu and Zhejiang TV stations don't need money.
The brand was only required to shoot a special advertisement that could echo the TV series "The Promotion of Ladies and Ladies", and put this advertisement on several TV stations with more traffic in China for promotion.
After Xu Hengzhou reached a cooperation with Jiangsu and Zhejiang Satellite TV anyway, he was stunned by the other party's next operation.
At the same time, I also felt a sense of relief, this TV station was not wrong!
After such a wave of publicity, no matter what, the ratings at the beginning will not be too low.
And the quality of their TV series is absolutely guaranteed, as long as everyone clicks in, they will never look away after taking a look.
And as long as their ratings remain high, then the second round of broadcast rights, including the subsequent network broadcast rights, is more likely to sell for a high price!
There's a lot of propaganda on their side.
The crew of "Palace Lock Heart Jade" is not worried about it.
The broadcast rights of this TV series were bought by Changhu TV, because this TV station has a good relationship with Yu Zheng's studio, and even the publicity ideas are very similar.
So when Yu Zheng Studio issued that Weibo, Changhu TV also recognized it, and directly adjusted the schedule, specifically staring at the launch time of the TV series "Lady Promotion" revealed in the publicity of Jiangsu and Zhejiang Satellite TV in the past few days.
When promoting, he even copied this time directly, planning to let the two TV series "Palace Lock Heart Jade" and "Lady Promotion" be broadcast in the same time period.
At the end of the year, on December 31, "The Promotion of Ladies" was officially launched on Jiangsu and Zhejiang Satellite TV!
Gold eight o'clock.
Because the promotion of this TV series has been too hot recently.
There is always someone in every household who can remember the broadcast time of this TV series.
And with such a little interest, I stayed directly in front of the TV and planned to see if this TV series was really as good as advertised!
After hesitating, another part of the audience chose "Palace Lock Heart Jade" broadcast on Changhu TV during the same time period.
You must know that the starring role of this TV series is Yang Mi, and the popularity of another "The Legend of Sword and Fairy" starring her has not completely disappeared, and this is the time when the audience is looking forward to her next drama.
The lethality of the character "Yukimi" is too great, and many viewers especially like this quirky girl.
So at the same time that night, there were many people who chose to squat on Changhu TV and wait for the TV series "Palace Lock Heart Jade" to be broadcast.
Eight o'clock sharp.
At this time, both TV series had just been broadcast, and nothing could be seen yet.
But by half-past eight, the TV stations on both sides had already counted the ratings of the first wave of the just screened period.
After so many years, the two sides not only knew the ratings of their own TV stations for the first time, but also knew the ratings of each other's TV stations well.
When the ratings were counted for the first time, the two sides were basically equal!
"The Promotion of Ladies and Gentlemen" won by a small margin.
As for the public's evaluation of this TV series, it is difficult to say for the time being.
There is not much relevant information on various social platforms such as Weibo, and everyone is still in the process of watching the drama intensively.
But by the time the first episode was over, a whole long advertising period appeared, and a large number of viewers who had already watched the first episode finally emerged on various social platforms, expressing their views on the plot of the TV series.
Actually, time-traveling dramas are not a novelty.
But there have only been one or two female time-traveling dramas since ancient times.
The reason why there are fewer female travelers is because women travel to ancient times and always encounter all kinds of constraints, and the whole plot is not easy to develop.
If it is really written according to reality, it is very likely that a woman who travels to ancient times will be locked up at home for the rest of her life, either staying in her own home or staying at her husband's house.
It's hard to get out, let alone carry out some other plots.
The only plot that can be thought of may be the palace fight drama.
This is "The Legend of Zhen Huan".
However, because of the special form of the palace fight drama itself, the episodes of "The Legend of Zhen Huan" did not involve the time-traveling elements in the original book.
How can you say it, you are all in the palace, and you are robbing a man of the Qing Dynasty with a group of women, why do you need to cross your identity.
With this crossing identity, it is separated.
What modern woman doesn't insist on monogamy, and who can support three wives and six concubines?
The female-oriented time-traveling drama is realistically a palace fight drama and a house fight drama.
A little more dreamy is a pure romance drama.
"Palace Lock Heart Jade" is completely in this direction.
It is not only a pure romance drama, but also a pure romance idol drama.
This means that it can abandon a lot of logical things for the sake of the emotional drama inside, and as long as there is love, other things can be put back.
All plots serve the love of the male and female protagonists.
This is very obvious.
Because at the beginning, the heroine was the identity of an oiran as soon as she appeared.
And then immediately afterwards, as soon as the plot turned, the heroine was about to be sent to the palace and become the prince's bed warmer.
After that, it is foreseeable that other princes will be involved......
Even they have seen the introduction and publicity before, and they know that the male protagonist of this TV series is a prince.
So the entire plot line of this TV series is very clear.
Therefore, after the public watched the first episode, the evaluation of the TV series "Palace Lock Heart Jade" that emerged on the Internet also showed a polarizing trend.
Most female viewers are quite tolerant of this TV series, mainly because if you have to bring yourself in, it looks pretty cool.
At the beginning, he became an oiran.
In other words, after traveling through the past, she has become the most beautiful woman in the entire TV series who amazes everyone at the moment.
Isn't this sense of substitution coming?!
Immediately afterwards, because of his appearance, he was directly sent to the prince in the palace.
This is the second most powerful man in the entire dynasty.
cough, have the right to be rich, and because of the heroine's operation, the prince instantly fell for it, worshiped her as a fairy, and often asked her for advice.
This sense of substitution is stronger!
In short, a large part of female viewers also know that there is no logic in this TV series acting like this, but it is really cool to watch without preventing it.
And this TV series is really not friendly enough for male audiences......
First of all, they can't substitute for this sense of substitution......
Besides, this logic is really a headache for people who watch it, not to mention how this dynasty could worship the heroine as an oiran because of a random dance of a mess.
Let's just say that sending Oiran to the palace and to the prince is a little hasty in this matter?
Besides, the few ideas that the heroine thought of for the prince instantly amazed a prince?
How unfavored is this prince, and since he was a child, he hasn't recruited any more intelligent subordinates to give him ideas?
No matter how bad a prince is, and it is still this dynasty, the prince's teachings are very strict, and he is forced to read and study classic articles every day, and he can't come up with some schemes?
Even to say that the prince can talk about political affairs with a bed warmer who was sent in, this is really out of the ordinary.
Many male viewers forced themselves to accompany their female family members after watching this TV series for a while, and they really couldn't hold it.
This TV series is really buzzing to watch.
Compared with "Palace Lock Heart Jade", the TV series "The Promotion of Ladies" is really much more friendly to male audiences.
Although this is a dynasty about the Tang Dynasty, which is more open, more independent, and more noble.
But compared with "Palace Lock Heart Jade", which brainlessly elevates the status of the heroine, "The Promotion of Ladies and Gentlemen", a TV series that puts women and men in a relatively equal position from the general environment, male audiences can still accept it.
After all, that's what modern society is all about.
They also respect women's well!
And because the Tang Dynasty, especially the period before and after Wu Zetian's Lin Dynasty, was a relatively special period.
Therefore, the audience feels that the setting of the heroine entering the palace as an official, in addition to feeling a little unclear about the psychology of the character of Wu Zetian, feels that there are not too many loopholes in the logic of this plot.
Anyway, if the logic is not clear, it will all be regarded as a conspiracy, and there will definitely be an explanation in the future.
At the beginning, this TV series first gave the audience such a sense.
This is a TV series involving conspiracy, and the follow-up plot should be more tense and compact.
Due to the polarization of comments on the Internet, it was in the middle of the first episode and waiting for the second season.
The viewers watching the TV series on both sides instantly completed a relatively large-scale replacement.
82 Chinese Net