Time flies like a white horse, and it is April 15th in a blink of an eye.

March 15, 2010.

There are 34 provinces and cities, 333 prefecture-level cities, and 2,862 county-level stores in the country, with a total of 10,086 directly-operated stores, and 3,600 joint-stock companies have been established.

By region, province, city and county level, the structure of the division has been completed.

On April 15th, the first regional and provincial structure branches of Rastar Home Furnishing held a general meeting of shareholders.

In the setting of Rastar Home, the region belongs to the management structure, and the provincial level belongs to the company structure.

It is equivalent to the establishment of 34 provincial-level branches, and then these 34 provincial-level branches will control 333 prefecture-level cities.

The 333 prefecture-level cities hold 2,862 county-level stores, with a total of 10,086 directly-operated stores.

Shareholding structure.

Take Guangdong Province as an example, Xinghui Home Furnishing Headquarters holds a 51% stake in Guangdong Xinghui Home Furnishing Co., Ltd.

Guangdong Xinghui Home Furnishing Co., Ltd. is a controlling shareholder, and Guangshi Xinghui Home Furnishing Co., Ltd. is 51% of the shares.

Guangshi Xinghui Home Furnishing Co., Ltd. is a 51% stake in the direct store in Yinhe District.

Through this layer of holdings, the headquarters of Xinghui Home Furnishing guarantees the absolute management right of all direct stores of Xinghui Home.

In addition to the 34 provincial branches, five regions have been set up, southeast, northwest and central.

It belongs to the co-management of several large provinces.

For example, in the southern district, there are Qiong, Yue, Yun, Gui, and Fujian.

The region only has the right to co-manage, but not the right to operate.

The two sides supervise each other and serve each other.

The first general meeting of shareholders was held at the Phoenix Hotel in Haishi, Qiong Province, and the first, second and third leaders of all provinces and regions were all present.

The meeting was organized by Cai Tianming.

On March 15, Cai Tianming has been promoted to the president of Xinghui Home Furnishing Group.

Officially as the leader of this trillion flagship.

At the beginning of the meeting, Cai Tianming first expressed the headquarters to the first, second and third leaders of the major regions and provincial branches.

Next, start laying out the data.

"In terms of data, I would like to report on the performance of Qiong Province in December last year."

"11 directly-operated stores in Qiong Province were increased to 22 groups in October."

"Each team should have 1 independent designer, 4 room surveying assistants and 2 CAD drawing assistants."

"Each team completes an average of eight orders per day."

"For the directly-operated stores in the Mid-Levels Peninsula of Haishi, the data in December showed that 22 teams completed a total of 4,576 orders."

"For each order, an average of 40 projection areas, total: 183,040 projection areas."

"Total order amount: $179,379,200."

"The sales of soft decoration, home appliances and supporting hardware are: 39.76 million yuan."

"Total sales: $219,139,200."

Set a record for the highest single-store transaction in the whole year.

"The total sales volume of the whole province in December is: 2,088,768,800 yuan."

"The average sales per store is: 186 million."

"In December, the profit ratio of the direct store business in Qiong Province was 26.3%."

"The final accounting profit is: 549,346,194.4 yuan."

Hearing Cai Tianming's report, the first and second leaders of the provincial level who participated in the meeting for the first time became excited.

All of you are shareholders.

The data is very clear, 549,346,194.4 yuan can be divided into 269.17 million according to 49% of the shares!

This is a month's profit, although December is the peak of sales in Qiong province.

Even if this data drops by 30%, based on a monthly profit of 200 million, there will be nearly 2.4 billion dividends for the whole year.

Although there are about 10 municipalities in each province, the share is only 200 million per month, and the proportion of shares is diluted to about 100 million.

This 100 million yuan is divided among the ten major shareholders.

There is also a gain of 10 million.

According to the bank's interest rate, it is worth investing 100 million principal.

The most important thing is that at present, it is only the home furnishing business, and the e-commerce business is the follow-up majority.

After everyone digested the data, Cai Tianming continued: "According to the planning of the headquarters, because it involves a large number of store decoration and sample delivery."

"Except for Qiong Province, the opening time of stores in all provinces is scheduled for July 1."

"During this period, teachers from the business school were dispatched by the headquarters to the provinces to organize training for personnel at all levels."

"Please do a good job in training."

At this shareholders' meeting, in addition to reporting the data of Qiong Province, Cai Tianming made a very detailed plan for the work of each province.

Taking Qiong Province as a blueprint, the process of development of Qiong Province, the difficulties it faces, and what arrangements and improvements have been made in advance.

The development of personnel and so on, have been shared in detail.

The core of this general meeting of shareholders is to carry out benign publicity for new shareholders.

It is true to join the Xinghui home furnishing industry to make money, but it is also necessary to have a full understanding of the difficulties in the process.

Cai Tianming spoke very carefully, starting with the opening of the first Banshan Peninsula direct store in Haishi.

To the opening of 11 directly-operated stores in Qiong Province, talent fission promotion.

People lead people, multi-level training, etc.

All have been carefully broken down and analyzed.

The shareholders' meeting was held for three days before and after, and the focus of the work of each county, city and province was clarified.

For the planning of the next six months, a very detailed deployment has been made.

After the shareholders' meeting, led by Cai Tianming, the shareholders visited 11 stores in Qiong Province and experienced the whole process of home furnishing products and services.

Wei Zhijie participated in the whole process of this meeting.

However, he did not appear officially, but participated in the entire process through video and audio in the sub-conference room.

On the one hand, he didn't want to disturb Cai Tianming's work.

On the other hand, several girls in the family are very glued tightly, and they cry when they can't see their father after leaving for a long time.

There was no way, so I could only get a children's play area in the sub-conference room, and Wei Zhijie listened to the meeting while taking the baby, which was also a precedent for China.

After the shareholders were excited to leave Qiong Province with advanced experience and go back to supervise the construction of stores and companies.

Wei Zhijie communicated with Cai Tianming and Cai Tianxing alone.

Wei Zhijie said directly: "Although it has only been more than a year since the company's development, the benefits and speed created by the company are unparalleled."

"Although the development speed is fast, it also exposes the fact that there is a shortage of talent."

"Although Tianming has recruited a lot of high-end talents, it will take a certain amount of time for them to integrate into the home furnishing industry."

"And because we are spreading too fast across the country, we have not yet been able to form an effective mechanism in terms of management."

"In addition, this meeting also exposed some problems, such as the fact that we should have the headquarters building."

Cai Tianming nodded and echoed: "That's true, putting aside the previous talent and management issues, the group should indeed prepare the headquarters building."

"As a national company, we should also keep up with the times," he said.

"Although the financial crisis has passed last year, there are still many unfinished projects in the past that are still hanging on the balance sheets of bank recycling."

"After the meeting, Tianming always looked for properties in Yinhe District, Guangzhou City, Guangdong Province, preferably high-rise buildings that have been capped and not renovated."

"Just take the whole building."

Cai Tianming nodded and said, "Okay, Mr. Wei."

After explaining, Wei Zhijie communicated with Cai Tianxing.

"According to the plan, the e-commerce in Qiong Province will be fully opened on May 1, how are the preparations going?"

Cai Tianxing is responsible for the construction of e-commerce, and he is like a treasure.

"At present, the core of e-commerce is

In terms of decoration materials, based on past data, the ratio of customized furniture products to decorative materials should be 1:1.2."

"In other words, when the owner decorates, the customized home furnishing products are 100,000 yuan, so the decoration will probably cost 120,000 yuan."

"Of the 120,000 yuan, in addition to about 40,000 yuan in labor costs, the remaining 80,000 yuan is decorative materials."

"Among them are pipes, circuits, tiles, woodworking boards, double fly powder, putty powder, etc."

"In response to this part of the demand, at the beginning of this year, we invited nearly 5,000 brands of related materials according to the data provided by the decoration company."

"At present, large-scale centralized procurement is adopted, which is self-operated by Xinghui Home Furnishing E-commerce."

"There are 13,860 SKUs of home improvement materials in the platform."

"According to the feedback from the decoration companies with whom we have been working with us for more than a year, the decoration materials on the platform have been able to fully meet their decoration needs."

"They are very excited about the one-stop e-commerce service for home improvement materials."

"Everybody's gearing up."

"According to the preliminary data assessment, the monthly sales of decorative materials in Qiong Province are expected to be about 5 billion yuan."

Wei Zhijie nodded, Xinghui Home's customized home furnishing products, although the peak sales were only 20 billion.

However, for decoration companies, Rastar Home's customized home furnishing products only account for 30%~40% of their decoration business, and the remaining lower-end decoration or higher-end decoration.

You don't need the products provided by Xinghui Home.

For example, the products in the villa area are basically solid wood, or high-end brand home products.

Rastar Home Furnishing's products can only represent the sales volume of owners of medium and below.

"In addition to decorative materials, e-commerce companies also prepare furniture and electrical products," Cai continued.

"Such as solid wood sofas, fabric sofas, finished coffee tables, beds, etc."

"In addition, home appliances such as TVs, refrigerators, washing machines, air conditioners, and household pots and pans are also online."

"There are 3,860 SKUs in this section."

Wei Zhijie nodded again, this e-commerce online service two groups, one is a decoration company with a good cooperative relationship, and the other is the owners who have been served by Xinghui Home.

All the owners who have served have information on the Rastar Home service platform, and when the e-commerce is launched, Rastar Home will send an invitation code to the owners from the background.

Owners who register through the invitation code will have a series of discounts when purchasing on the Xinghui Home e-commerce platform.

For example, one pot per person.

Durable goods like this are recognized by the owners once they are of good quality.

They will develop trust in the items on the platform and make repeat purchases.

For e-commerce, Wei Zhijie has obtained a large amount of information from the memory of the parallel world.

In various promotional programs, he has more than ten years of experience more than 10 years more advanced than the current world.

Wei Zhijie shared these experiences with Cai Tianxing one by one.

If the Cai brothers got the treasure, they directly recorded it, planning to go back and listen to it many times to analyze the connotation.

Listening to Wei Zhijie's continuous sharing of experience, the two brothers of the Cai family sighed.

More than a year ago, the meeting between the three of them in the White House was still vivid, and no one expected that more than a year had passed.

Xinghui Home Furnishing has developed to the current situation.

At least six years faster than the cycle expected by the three of them.

This may be the choice of fate.