Back on October 8, 2011, on the occasion of the first anniversary of the official national operation of Xinghui E-commerce, Xinghui E-commerce held a general meeting of shareholders again.

The meeting was also chaired by Cai Tianming.

The sales data for July ~ September were completed.

As follows:

10. Sales in July 2011: 1,312.341 billion yuan;

11. Sales in August 2011: 1,316.933 billion yuan;

12. Sales in September 2011: 1,293.768 billion yuan;

Total annual sales: 9,831.352 billion yuan.

Profit margin: 9%

Total profit: 887.098 billion yuan.

Construction investment: 6 trillion yuan

Net loss: 5,112.902 billion yuan.

Number of registered people on the platform: 157 million.

Seeing the data, there is only 168.7 billion to reach 10 trillion, and everyone is also excited.

According to this scale and volume, once listed, it will definitely be the first in the world.

Cai Tianming, according to Wei Zhijie's instructions, spoke at the meeting: "Since the launch of Xinghui e-commerce one year ago, it has benefited from the power of rapid development of real estate. ”

"At present, it focuses on infrastructure construction related materials, real estate construction related materials, home decoration related materials, household products, furniture products, software accessories and household appliances."

"Let's see if you look at the data."

With Cai Tianming's gesture, data related to e-commerce sales was projected on the screen of the meeting.

sales data of infrastructure materials: 3,786.331 billion yuan;

sales data of real estate construction materials: 2,179.625 billion yuan;

sales data of home decoration materials: 1,832.654 billion yuan;

sales data of customized household products: 530 billion yuan;

sales data of furniture products: 379.658 billion yuan;

sales data of soft accessories: 442.598 billion yuan;

sales data of household appliances: 680.486 billion yuan;

Total sales: 9,831.352 billion yuan.

"From the above data, it is not difficult to see that the sales of infrastructure materials are the highest, but because the prices of materials such as sand and cement are relatively transparent."

"Many merchants rely on e-commerce platforms for invoicing, although sales are as high as 3.7 trillion. But its profit is the lowest, only 3.2%, that is: 121.16 billion yuan. ”

"The sales of real estate construction materials followed, reaching 2.1 trillion yuan, because real estate construction involves some doors and windows, turf and greening, etc., so the profit has increased, reaching 6.9%."

"The profit from the sale of real estate construction materials is: 150.394 billion yuan."

"Next is home decoration materials, with annual sales of 1.83 trillion, home decoration involves a wide range of materials, such as tiles, floors, ceilings, ceilings, etc., which are currently more profitable categories."

"The profit of materials involved in home decoration is as high as 21.5%, and the profit of 1.83 trillion yuan is: 394.02 billion yuan."

The total sales profit of 5.96 trillion yuan of infrastructure construction and real estate construction adds up, and only 1.83 trillion home decoration involves 69% of the material profit.

Everyone looked thoughtful.

Cai Tianming continued: "The sales data of customized home furnishing products is 530 billion yuan. In fact, the 530 billion yuan sold by the e-commerce platform is completely for the drainage of the home service platform, for example, on the e-commerce platform. Use 2,000 yuan to purchase a coupon worth 5,000 yuan. ”

"At present, Xinghui e-commerce, home information network, and home service platform have joined forces to provide assistance for the offline drainage of various brands."

"According to the calculation of 5% of the drainage income, the profit generated by this part of the sales is: 26.5 billion yuan."

"The profit of furniture products is currently 35%, software accessories are 66%, and household appliances and household goods are 28%."

"The profits of the three are: 132.894 billion yuan, 292.114 billion yuan and 190.536 billion yuan."

"We made a summary, excluding the sales of 5.96 trillion yuan of infrastructure and real estate construction, although the sales of the last five products, although only 3.87 trillion, but generated a profit of 615.544 billion."

"Consolidated margin: 15%."

"If you add the profits of the first two, the total is: 887.098 billion yuan, calculated according to the proportion of 9.83 trillion, the profit margin is only: 9%"

"Therefore, the group decided to divide the e-commerce business in mid-October, divided into the sector of infrastructure services, the sector of services for home decoration and the sector of services for home life."

"After the division of these three plates, the sector that serves home decoration is deeply integrated with the home service platform."

"The latter three are packaged and listed in the sector that serves home life."

As Cai Tianming finished speaking, the venue entered a silence, and everyone was bowing their heads to think about the meaning of Cai Tianming's expression.

Cai Tianming said at this time: "If you have any doubts, I will answer them." ”

The shareholders are also not polite, and there is an investment bank with a national prefix that said: "Mr. Cai, why do you also include the furniture sector in the home life service." ”

Cai Tianming explained: "In fact, these three major sectors can be divided into mineral derivatives, customized and finished products. ”

"The former, whether it is steel bar, cement, or sediment, is the product of mineral processing."

"Home decoration and customized home furnishing products are all personalized customization, although the materials used are the same, but they all need 1-to-1 service."

"The latter, whether it is furniture, clothes, electrical appliances, pots and pans, are all finished products, which can be sold in batches and in large quantities."

"Therefore, the furniture sector will be included in the home life service sector."

The investment bank who asked the question nodded, indicating that he understood the purpose of such a division.

Cai Tianming continued: "The sales of these three parts reached 1.5 trillion yuan, and the profit was as high as 615.544 billion yuan, with a profit margin of 41%. ”

"Listing these three parts separately will have a very positive impact on the company's share price."

Everyone nodded when they heard this, what is the concept of 41% profit? It is equivalent to a one-time investment of two and a half years to pay back.

Such a profit margin and rate of return. Once listed, the effect is absolutely terrifying.

As it stands, investment banks own 30% of the shares, and Rastar Home and key executives own 70% of the shares.

Even if only 51% is retained, 19% of the shares can be put into circulation.

The shareholders' meeting on October 8 clarified the arrangements for the follow-up listing road, which was jointly operated by several investment banks with issuance and listing qualifications.

After the divestment, the home life service e-commerce sector will be independently listed and operated, and according to the sales of 1.5 trillion yuan, the shares of this sector will be reformed according to 15 billion shares.

Listed at an issue price of 600 yuan per share, 2.85 billion shares will be issued, and 1.71 trillion yuan will be listed and raised.

Moreover, according to Wei Zhijie's request, 13.6 trillion shares will be distributed according to the head of China, and the local government will cooperate directly, so that everyone must have one share.

The remaining 1.49 billion shares are circulating on the stock market.

Don't underestimate this stock, according to the speed of the development of Xinghui e-commerce, it will enter a stage of rapid development in the next few years, and with the continuous enrichment of finished products, it is not difficult to reach five or six trillion in sales.

At that time, it is not difficult to reach 3,000 yuan for the 600 yuan per share, and as long as you hold it, it is not difficult to get a dividend of about 1,500 yuan per year.

It's almost the same as the Low Fort!

Doing so not only enters social responsibility, but also allows the whole society to supervise.

After clarifying the matters, on November 11, there was also good news from the Shanghai Exchange.

The listing application submitted by Rastar Home was approved.

After a three-month review, it can be officially listed, tentatively scheduled for February 12, 2012.

Managers at all levels and shareholders who heard the news were excited.

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