Chapter 0355 "Old Boy" is released
The premiere of "Oldboy" went well.
The screening was a pleasant surprise.
Because before the release of this movie, the media actually defined it as a commercial film.
And the score of commercial films has never been high.
The focus is still on the box office.
And often only the score of literary films is likely to reach a high score.
But this high score is hardly reflected at the box office.
To put it another way, if the rating of a commercial film gets an unexpectedly high score.
This means that the box office of this commercial film has a great possibility to take off!
So when the ratings after the first round of screenings of "Old Boy" came out, the media immediately changed direction.
Originally, the media was still questioning that this kind of commercial film adapted from micro-films was very likely to have lost the nostalgia and enthusiasm in the original micro-films.
It also adds a commercial element full of plastic.
In short, the media is generally not optimistic.
Soon, because of the high score of 9.5, they unanimously changed their tunes and said that this movie might become a dark horse at the box office that month.
may only be a little lower than their previous prediction that "Dragon Gate Flying Armor" will be able to win the box office champion of the month.
Now let's see if "Old Boy", which is the second part of the series, can compete with the box office of "Eavesdropping 2".
Aside from the movies that have been released this month, the response has been mediocre.
But the most promising movies before the upcoming movies are "Dragon Gate Flying Armor" and "Eavesdropping 2".
Now there's an added "Old Boy".
However, neither the media nor the public thought of comparing the movie "Old Boy" with "Dragon Gate Flying Armor".
Even if Xu Hengzhou is a popular actor, he can still afford the box office.
But with Jet Li, Zhou Xun, and Chen Kun in "Dragon Gate Flying Armor", there is an actor and actress like Jet Li, Zhou Xun, and Chen Kun, a powerful actor who has shown his super high box office appeal with "Painted Skin".
For the movies that these three people work together on the same stage, there are still some things that are not enough to watch.
At least the number is not enough, no matter how many people are in the movie "Old Boy", Xu Hengzhou and Liu Yiqian can be brought out and say, they can withstand the pressure a little.
In short, the public just thinks that the two are still somewhat inferior and cannot be compared.
Besides, "Dragon Gate Flying Armor" is full of scenes in addition to these big-name actors.
There is also a big-name director Tsui Hark who can take responsibility for this movie.
This director is the best at making martial arts movies, and with him, the public thinks that this "Dragon Gate Flying Armor" will not be too pitiful.
This is the appeal of the director.
And Wei Xiao, the director of "Old Boy", has a beautiful previous resume, and has followed all of Jiang Wen's movies.
But that's all as an assistant director.
In the past, he really directed and filmed his debut, but it was a TV series.
Even this TV series can be regarded as a hit, but after all, it is different from the movie.
There is still a wall between the two.
In short, neither the public nor the media, nor the publicity team of "Dragon Gate Flying Armor" itself regarded the movie "Old Boy" as an opponent.
So much so that when the staff of the publicity and distribution team of "Dragon Gate Flying Armor" learned that their movie would be released on a collision date with "Old Boy".
There were almost no fluctuations, and there was no attempt to make any time adjustments.
In terms of the content of the movie.
These two movies are completely on two tracks, and there is no possibility of PK on the same stage.
When it comes to the box office battle, the crew of "Dragon Gate Flying Armor" is not worried.
Their film is to benchmark against the box office champion candidates for the whole year.
And in addition to the box office, they also want word-of-mouth, and they also want awards brought by word-of-mouth and quality!
Especially since this movie is the first 3D martial arts movie!
This kind of visual experience is incomparable to ordinary movies!
They have a lot of confidence in this, and they feel that the audience, whether they are interested in this type of film or not, will want to go to the cinema to experience this kind of visual feast.
The crew of "Dragon Gate Flying Armor" is not worried about hitting the release date at all.
The crew of "Old Boy" is not worried, but because they want to release "Eavesdropping 2" first.
Because the degree of suspense in this movie also accounts for a large proportion, it is also a modern feature film.
Therefore, not only the media believes that these two movies are the main players in the competition on the track in the same period.
Even "Old Boy's" own publicity team thinks so.
They don't compete with "Dragon Gate Flying Armor", so they are not afraid of colliding with this movie.
On the contrary, colliding with this movie just raised the height of this movie.
The publicity is in place, and "Old Boy" is a movie of a different genre from "Dragon Gate Flying Armor", but of comparable quality.
It's also worth a look.
Audiences who don't watch martial arts films like "Dragon Gate Flying Armor" can come and see their "Old Boy".
Even if you like to watch martial arts movies, after watching "Dragon Gate Flying Armor", you can also watch another "Old Boy".
At 12 o'clock on the night of the premiere on Friday, the movie "Old Boy" was officially released in theaters.
At the same time, "Dragon Gate Flying Armor" was also fully released at the same time.
So, after a week of hard work, the migrant workers who planned to have a meal and watch a movie to treat themselves were faced with two choices.
One is "Dragon Gate Flying Armor", which is full of big names and directed by the famous director Tsui Hark.
There is also "Old Boy", which has had enough of its presence in the past two years.
A funny suspense film.
And it is said that Xu Hengzhou and Liu Yiqian broke through the previous relationship between the characters in this movie, and instead of acting as a couple, they changed to play sisters and brothers.
The sense of anticipation came up instantly.
In short, it is different from the completely one-sided viewing ratio predicted by the media.
In fact, although more viewers chose the movie "Dragon Gate Flying Armor".
But there are also many viewers who choose the movie "Old Boy".
The ratio between the two is about 6/4.
This ratio immediately made the major theaters move, just waiting to see the audience's feedback and ratings.
If the ratings of the two films are not very different, they will immediately adjust the scheduling ratio.
You must know that the scheduling ratio of the two movies "Dragon Gate Flying Armor" and "Old Boy" is about 2/1.
This is due to the power of capital, and the management of "Dragon Gate Flying Armor" has talked with major theater chains, and if there are no unexpected circumstances, priority should be given to scheduling films.
Of course, correspondingly, the profit sharing ratio of the cinema chain will also be improved.
But now the special circumstances have come.
For theaters, of course, whatever movie makes money, whatever movie is released.
originally thought that the movie "Dragon Gate Flying Armor" could be a big hit, but naturally it was what the management said.
Now the movie "Old Boy" has not lost much under the aura of the movie "Dragon Gate Flying Armor".
There's so much to explore.
Maybe it's a possibility......
That night, all eyes were on something other than the box office – the ratings.
The movie "Old Boy" got a super high score of 9.5 points when it was screened.
But the situation of the screening is different, because the audience who will come to see the screening is basically interested in the movie itself.
Therefore, you may score higher because of your preference.
And because the sample is relatively small, the scores will be more concentrated.
But at 12 o'clock tonight, after the movie was released in theaters, the ratings given by all the viewers who have seen this movie will definitely not have a high score of 9.5 because the number of people who score has increased.
And the movie "Old Boy" is another commercial film.
Therefore, in the public's expectations, after the movie is actually released, it will get the initial score, and it will be considered a success if it can have a score of 8.5.
In the end, before the film was drawn, it was already a very successful commercial film.
When an audience rates a movie, the first thing is the overall feeling.
If you watch this movie as a whole, there is no big problem.
Then the whole plot is also very smooth, and the actors' acting skills are also remarkable, and there is nothing embarrassing to see, so that they can be well brought into it, then they can basically achieve a score of more than eight points.
And if there are one or two shining points in this movie, they will feel that their hearts have been shocked and shaken when they watch it again, and they will still remember it after watching it.
Then everyone will basically score around 8.5.
And if I can connect these shining points that move them into a complete plot, and express a theme that can make them feel enthusiastic or shocked to the heart, then it is very likely to achieve a high score of more than nine.
As for this kind of movie, when the whole theater is released, there are a lot of audiences watching the movie, and then scoring it, it can also score a high score of more than 9.5 points, which is definitely the kind of movie that has left a name in film history.
This kind of movie is hard to come by, and it may not be released in three years under normal circumstances.
The behind-the-scenes publicity team of the two films "Dragon Gate Flying Armor" and "Old Boy", which were released tonight, did not expect these two movies to get a high score of 9.5 at all.
Even they find it difficult to get a score of more than nine.
They now feel like they need to keep 8 points and then try for 8.5 points.
It's best to surpass 8.5 points and get a score that can be close to nine.
Under normal circumstances, the score of 8.8 points and 8.9 points is already very high, and after the public sees this score, they will basically be willing to buy tickets to watch the movie.
If you can really get more than nine points, it is definitely a hit.
In fact, the behind-the-scenes publicity team of the crew of "Dragon Gate Flying Armor" still has certain ideas about Jiufen.
However, the behind-the-scenes publicity team of the "Old Boy" crew has no hope for nine points at all.
So by the evening of the same day, after the first screening, another hour or two had passed.
On the website, the score information of the audience who scored after watching the movie is collected, and the scores presented after the summary are made public.
The staff behind the scenes of "Old Boy" were shocked.
The movie actually got a high score of 9.1.
At the same time, the behind-the-scenes promoters of the movie "Dragon Gate Flying Armor" were also very shocked.
It can even be said that it is even more shocking than the behind-the-scenes promoters of "Old Boy".
Because the score of the movie "Dragon Gate Flying Armor" was only 7.1 points.
Judging from this trend, after their movie is seen by more audiences tomorrow and the day after tomorrow, when the audience base becomes larger, won't this score be lower?
By then, it would be more than six o'clock.
Judging from this score, it will definitely be recognized as a bad movie by other viewers who have not seen this movie.
At this time, the behind-the-scenes promoters of "Dragon Gate Flying Armor" couldn't take care of it, and there was a movie that they thought was completely unable to compete with them.
turned out to be a dark horse.
I got a high score of 9.1.
It's too late for them to clean up their mess now.
A score of 7.1 is terrible.
That night, all the publicity and distribution staff were all moving.
They made all kinds of pre-judgments, for fear that the media would talk about it.
For this reason, they even came up with a plan and decided to go all out to push the high score popularity of the movie "Old Boy".
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Then I started the selling strategy, bought some passers-by and commented that their rating of this movie was a bit too low.
Although the plot of this movie and the plot of "Old Boy" have some differences in setting, it is not as exciting as the movie "Old Boy".
But as a 3D martial arts film, it is already very sincere.
In short, the behind-the-scenes promoters of "Dragon Gate Flying Armor" decided to strike first.
Let's tie their popularity to the popularity of the movie "Oldboy" first.
Then it confuses the public and makes everyone think that their score for this movie is low, but this is because there is another movie that has come out.
Because the movie "Old Boy" is so good, the public's expectations for the plot of their movie have also become higher.
In fact, their movie is still worth watching, and the content and plot are not as unbearable as the score shows.
Not to mention, when this is said, the people behind "Dragon Gate Flying Armor" believe it themselves.
I think if it weren't for the movie "Old Boy", their rating of this movie would not be so low.
But I'm afraid they all forgot one thing, the audience who chose to watch the movie "Dragon Gate Flying Armor" had not seen the movie "Old Boy" before.
This is a question of choosing one or the other, and it is not a matter of completely watching two movies, comparing them, and then evaluating them.
But sometimes, when public opinion is big enough, logical problems are swept under the rug.
Therefore, that night, when the two movies "Dragon Gate Flying Armor" and "Old Boy" were on the hot search together.
Everyone's first feeling is that the score of the movie "Old Boy" is so high, it seems that the plot is really good, so you have to watch it.
Immediately afterwards, I felt that although the score of the movie "Dragon Gate Flying Armor" was not high, it was mainly a dark horse.
In fact, the content should be okay as well.
Besides, there are so many stars, it's still a 3D movie, even if you go to see the special effects and stars, you won't lose anything.
In short, these two films seem to have found their respective positions in this public opinion.
Next, it depends on the box office situation of the next day, Saturday, and all day.